The Edward Show

Edward Sturm
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Apr 1, 2024 • 11min

Blind Spots: Part 1

E271: Blind spots in marketing. Part 1. There are so many blind spots out there. We all have them. By sharing the ones we have ourselves and the ones we see from others, we can have a better sense of what to avoid and what to do. Here are some blind spots I'm seeing. #digitalmarketing #marketing #startups #branding Listen to more The Edward Show: https://edwardsturm.com/the-edward-show/
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Mar 31, 2024 • 6min

Twitter Insights to Save the World in 2024

E270: Lessons I got about how to grow on TwitterX and Threads from @mhp_guy. Never retweet or repost. Always quote tweet and give your opinion, even if pithy. 500 word posts do well. Generally between 300-700 word posts are best. Comments are most important to the algorithm. "Should I start this business?" is a powerful scroll-stopping hook. #growthhacking #growthmarketing #startups My digital marketing newsletter: https://edwardsturm.com/newsletter/ More The Edward Show: https://edwardsturm.com/the-edward-show/
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Mar 30, 2024 • 10min

Learn to Lose

E269: Learn to lose if you want to win. #business #sales #networking #howtowinfriendsandinfluencepeople Follow Edward on TwitterX: https://twitter.com/showprogress Listen to The Edward Show: https://edwardsturm.com/the-edward-show/
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Mar 29, 2024 • 14min

The State of SEO: Q2 2024

E268: The SEO Subreddit is blowing up. "Every content site I can think of has been obliterated." The comments are all the same: "I have lost 60%. I can't afford to pay my writers." What nobody is talking about is the solution. Bottom-of-funnel SEO. My sites were not hit. Why - because I recognized long ago that top-of-funnel content is a waste of time. Bottom-of-funnel SEO is the remedy to all your SEO woes. Here's what it is and how to do it. #seo #searchengineoptimization #performancemarketing #linkbuilding My love letter to bottom-of-funnel SEO: https://edwardsturm.com/articles/bottom-of-funnel-seo-love-letter/ The Edward Show: https://edwardsturm.com/the-edward-show/
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Mar 28, 2024 • 14min

Hot Girls and Successful Dudes Sliding Into My DMs

E267: Hot girls and successful dudes sliding into my DMs because of Instagram growth. What it's like and the three steps I used to get the growth. + Making it past the "fool phase" of posting and having everybody see. My Instagram: https://www.instagram.com/edward.builds/ #socialmediamarketing #contentmarketing #growthmarketing #instagramtips The Edward Show - Edward Sturm's daily growth hacking and growth marketing podcast: https://edwardsturm.com/the-edward-show/
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Mar 27, 2024 • 20min

How Hey Email Got 100,000 Users in Its First Week

E266: How Hey email (Hey.com) got 100,000 users in its first week. Things covered: - Invitation-only marketing - Exploiting human biases and cognitive biases - The right way to use personal branding - Getting mainstream press with controversy - Design principles - How to use testimonials on a landing page - Being successful in a competitive market - How to give a free trial - More Link to read the case study: https://kickstartsidehustle.com/how-hey-email-got-100k-users-in-the-first-week/ #CaseStudy #startups #ycombinator #customeracquisition The Edward Show: Growth hacks, growth marketing, marketing case studies, and insights. Listen at https://edwardsturm.com/the-edward-show/
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Mar 26, 2024 • 8min

Viral Deepfake Marketing Spotted on Instagram

E265: This mobile game's deepfake marketing is crazy. Impersonating SpongeBob and getting 1.8 million views on Instagram. What a time we live in. #deepfake #ArtificialIntelligence #advertising #CaseStudy
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Mar 25, 2024 • 6min

The Brilliant Way Senja Is Building Links and Growing SEO Domain Authority

E264: Edward Sturm (@showprogress) explains how Senja is building links and growing domain authority. Excellent case study from the SEO subreddit and a strategy I personally have a lot of experience with. #seo #indiehackers #linkbuilding #buildinpublic The Edward Show https://edwardsturm.com/the-edward-show/
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Mar 24, 2024 • 18min

How Much My Influencer Friends Are Making

E263: How much money my influencer friends are making from Instagram and TikTok. This is in response to somebody who falsely believed his niche was too small and could not be monetized. Nonsense. Here's how big the niche can be and how it can make money. #buildinpublic #contentmarketing #marketing #influencermarketing More Edward Show: https://edwardsturm.com/the-edward-show/
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Mar 23, 2024 • 6min

Convincing People That a Shower Is a Beauty Product

E262: How Jolie is making $30 million a year convincing people that a shower is a beauty product. Lessons: - Influencers need content - Niche down - Scare your customers #BusinessGrowth #buildinpublic #casestudy #BusinessStrategy For more Edward Show: https://edwardsturm.com/the-edward-show/

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