The Edward Show

E310: So many marketers focus on top-of-funnel content, but bottom-of-funnel is way more effective. My bottom-of-funnel strategy for my upcoming product. How my $6 affiliate video made tens of thousands of MRR. How Videogamedunkey's bottom-of-funnel video got me to purchase Animal Well last night. What this AI language learning startup should be doing for bottom-of-funnel social. #digitalmarketing #socialmediamarketing #marketingstrategy #contentmarketing The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E309: An endless well of interesting subject matter for anybody who wants to get Internet Famous. Steal it like an artist - not like a thief. #contentmarketing #contentcreation #digitalmarketing #socialmediamarketing The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

Explore a groundbreaking million-dollar ad strategy that achieves a remarkable 50% close rate. Learn how a fitness coaching company thrives with only 455 YouTube subscribers, utilizing targeted ads and personalized video follow-ups. Discover the clever use of Typeform to tailor content to prospects and enhance engagement. If a deal doesn't close, potential clients receive a 24-hour discount and additional tailored videos, keeping the conversation going and the interest alive.

E307: JCPenny's mammoth pricing mistakes ruined decades of brand building and contributed to the company's filing for bankruptcy. + 3 pricing hacks anybody can do in under 2 seconds to "drastically" increase chances of people buying. 0:00 Introduction to Pricing Tricks and JCPenney's Fail 0:56 Deep Dive into JCPenney's Pricing Misstep 2:18 Psychological Impact of Pricing Strategies 3:46 Additional Pricing Tricks 7:36 Final Thoughts and Tips #pricingstrategy #entrepreneurship #advertising #marketing The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E306: Making $250,000/month profit breaking Meta ad rules. The trial and error this guy had to do, what he's selling, how he creates new Meta accounts, how he gets around bans, how he dodges the ToS, and his advice to people interested in copying him. This episode of the Edward Show features a deep dive into a user's success story shared on the Entrepreneur subreddit, highlighting how they bypassed Facebook's advertising restrictions to rake in $250,000 a month in profit through selling consumable goods on Shopify. The story details the user's journey of trial and error, their strategies for sourcing products and repackaging them for sale, and the ingenious methods employed to avoid Facebook's ad bans. Additionally, the podcast includes a segment from Chris Koerner on importing goods from China and offers practical advice for online selling, marketing, and avoiding potential legal issues. Episode 306 wraps up with insights on achieving trust and profitability in online marketing, underlining the importance of belief in one's product. 00:00 Unlocking Facebook's Ad Secrets for Massive Shopify Profits 00:36 The Entrepreneur's Dilemma: Success and Isolation 01:51 From $320,000 a Month to Shopify Strategies: A Deep Dive 03:14 The Art of Affiliate Marketing and Building Trust 04:29 Navigating the Complexities of Product Sourcing and Importing 07:36 Mastering Facebook Ads: Strategies and Workarounds 09:42 The Challenges of Digital Marketing and Platform Restrictions 12:38 Wrapping Up: Insights from Episode 306 of the Edward Show #blackhat #facebookads #entrepreneur #mediabuying The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E305: How to succeed with founder-led sales. This is from Sam Blond giving advice to a Y Combinator cohort preparing for Demo Day. The most common topic was founders figuring out how to close the first set of customers in time for DD. This was Sam's advice. #ycombinator #startups #sales #andreessenhorowitz The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

Exploring common mistakes in startups, lessons on marketing strategies, challenges of tech conferences and outsourcing, difficulties of providing free tiers in B2B products, and importance of work-life balance in the entrepreneurial journey.

E303: I reflect on my experiences working with various talented designers, highlighting Alexander Vilinskyy as the designer who has the cleanest style. Vilinskyy, a former Head of Design at Grammarly, does many well-performing projects and often hangs out with high-net-worth individuals. He recently successfully leveraged a small Instagram following to sell a networking course, demonstrating the efficacy of well-crafted design and targeted content. I also share insights on the simplicity and impact of regular content creation on platforms like TikTok and Instagram, emphasizing consistency and the sharing of one's work and learnings. Furthermore, the concept of the 'curious learner bias' and the importance of exponential growth in learning and audience building are discussed. This episode offers advice and motivation for content creators at any level to start leveraging their knowledge and interests to build a monetizable audience and create impactful content daily. 00:00 Celebrating The Top Designers I Worked With 00:45 Discovering Alexander Vilinskyy: A Design Genius 01:42 The Power of a Small Instagram Following 03:21 Content Creation: Making It Easy and Effective 04:59 The Infinite Scroll Experiment and Its Impact 08:12 The Curious Learner Bias: Becoming an Expert by Sharing 08:47 Building Momentum: The Daily Content Creation Journey 10:22 Paul Graham's Quote 11:53 Encouragement #startups #entrepreneurship #digitalmarketing #marketing The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E302: The article The Verge did to troll Google is still ranking #1 for the main keyword "best printer" in the US... Even after the recent algorithm updates. "Parasite has gotten even better. Games the same, even though the players may change." "The Verge is available for Parasite SEO posts." Shoutout to Charles Floate for the quality SEO content, as always. 0:00 Introduction: The Verge Trolls Google 0:22 Explaining Domain Authority and Its Impact 1:59 The Verge's Article: A Case Study in SEO 3:11 The Humorous Approach of The Verge's Article 4:43 The Importance of Domain Authority in SEO 7:19 Strategies for Leveraging Domain Authority 9:24 Personal Approach to Boosting Domain Authority 10:24 The Bigger Picture: Domain Authority as a Game 11:44 Conclusion and Encouragement #searchengineoptimization #seo #digitalmarketing #blackhat

The podcast discusses the pitfalls of 'stealth mode' in entrepreneurship and emphasizes building in public to validate ideas early. It highlights the journey of finding effective strategies like killing one's ego, validating ideas before execution, and leveraging external resources. The episode reflects on the balance between hard and smart work, the importance of enjoying what you do, and learning from failures to build successful ventures.