The Edward Show

E808: Cloud links are popping up everywhere in SEO circles - but are they a smart way to build authority, or just another risky black hat tactic? Jesper Nissen joins to break down exactly what cloud links are, how they're built on platforms like Amazon, Google, and Azure, why SEOs use them, and the real risks vs. rewards. We cover: - What cloud links are and how they work - Why some SEOs swear by them for local rankings - How to get them indexed (and the tools people use) - Whether they're safe, risky, or worth your time If you've heard the buzz around cloud links and want to know if they're a legit strategy or a trap, this episode has the answers. ⭐️ Jesper's first appearance on The Edward Show - https://youtu.be/Z_ASSaa1bxQ ⭐️ Yacss - https://yacss.site/ ⭐️ Jesper Nissen on 𝕏 - https://x.com/JespernissenSEO ⭐️ Jesper Nissen on Facebook - https://www.facebook.com/jespernissenseo ⭐️ Jesper Nissen on YouTube - https://www.youtube.com/@JesperNissenSEO ⭐️ Jesper Nissen on LinkedIn - https://www.linkedin.com/in/jesper-nissen-9508794/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction to Cloud Links 00:28 What Are Cloud Links? 01:06 Benefits of Cloud Links 02:00 Creating and Using Cloud Links 09:00 Indexing and Local SEO 14:30 Safety and Effectiveness of Cloud Links 17:00 Conclusion and Future Episodes The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #linkbuilding #backlinks #blackhatseo #searchengineoptimization

Cyrus Shepard, an SEO consultant and founder of Zippy, dives into the evolving world of link building. He outlines a playbook for securing your first 10 backlinks using friends and directories. Discover how to create linkable assets with original data studies and the rise of lightweight web apps. Cyrus emphasizes earning links organically over outreach and shares insights on the Helpful Content Update, urging a shift towards experience-rich content. He also discusses technical SEO pitfalls, the impact of AI, and the power of personal storytelling.

Discover why the hype around schema for AI and LLMs is unfounded. Viral experiments reveal that structured data is ignored during tokenization, making it ineffective for boosting visibility in AI search. Instead, learn actionable strategies like optimizing visible text and creating rich content that appeals to AI tools. Stop wasting resources on snake oil SEO tactics and embrace methods that genuinely drive engagement and sales in the digital landscape.

A high-profile founder claims AI is to blame for their traffic collapse, but the truth is rankings dropped significantly. The discussion debunks the myth that SEO is dead, revealing that it’s actually at peak interest. Keyword rankings directly drive clicks, and losing top positions can kill traffic. Plus, the episode highlights how anyone can fact-check their SEO performance using free tools. Discover why search remains a powerful digital marketing channel when approached correctly!

E804: Local SEO is changing fast in 2025 - AI Overviews, reviews, hours, link building, service area pages… what actually works right now? Joy Hawkins, founder of Sterling Sky and one of the leading experts in local SEO, joins the podcast! We cover: - How AI Overviews are influencing local rankings - The #1 local SEO mistake most businesses make (and how to fix it) - Reviews, recency, and why "open hours" can make or break your rankings - Multi-location SEO done right (without doorway pages) - Press releases, expired domains, and other link building tests - White-hat vs. shortcuts: what really lasts long term If you run a local business or do SEO for clients, this episode is packed with practical strategies you can put to work immediately. ⭐️ Joy's Agency - Sterling Sky: www.sterlingsky.ca ⭐️ Joy's YouTube - https://www.youtube.com/c/SterlingSkyInc ⭐️ Joy's LinkedIn - https://www.linkedin.com/in/joyhawkins/ ⭐️ Local Search Forum - http://localsearchforum.com/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction and Shared SERPs 00:07 Link Echoes and YouTube SEO 02:18 AI and SEO: Current Trends 02:57 Link Building Strategies 04:19 Internal Links 05:43 Review Recency and Google Business Profile 12:22 Press Releases in 2025 28:25 Local SEO and Multi-location Strategies 34:02 Google's Manual Penalties and Scaled Content Abuse 34:36 Service Area Pages: Hit or Miss? 35:57 Scaling SEO Efforts Proportionally 37:26 Holistic SEO: Beyond Traditional Methods 38:06 Reddit AMAs for SEO Benefits 41:48 White Hat SEO: The Long-Term Approach 42:46 Link Building Mistakes and Effective Tactics 47:17 Guest Posting for Small Businesses 54:27 Expired Domains and Redirects 01:02:54 Local SEO: Common Mistakes and Best Practices The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #localseo #seotips #searchengineoptimization #sweatystartup

The podcast dives into the dramatic rise and fall of AInvest, an AI-generated financial news site that skyrocketed to fame before plummeting. It discusses Google's recent Spam Update, which heavily impacted AI content's visibility. Listeners will discover the secrets behind AInvest's initial success, the pitfalls of unregulated AI content, and essential SEO lessons for marketers. Strategies for authentic AI content creation and enhancing user experience through SEO insights are also explored, making it a must-listen for digital marketing enthusiasts.

Jesper Nissen, an SEO expert and founder of SchemaWriter, shares his insights on Entity SEO and parasite hacks. He breaks down how entities can improve search visibility and explains important 'ranking zones' like URL and H1 tags. Nissen discusses the implications of recent Google updates, the pros and cons of paid indexing, and how to ethically navigate SEO. He also reveals techniques for local SEO success using social media and offers innovative strategies for effective backlink building. Tune in for practical tips and tricks!

A shocking Parasite SEO attack is exploiting .gov and .edu websites, including Duke and Michigan. Attackers hijack high-authority domains to rank for illicit keywords, resulting in staggering traffic spikes—over 20 million visits in just 24 hours! Discover how vulnerable CMS systems are targeted and why these domains make prime candidates. The discussion also includes preventive measures for protecting high-authority sites from these alarming breaches.

Gagan Ghotra, an SEO expert known for his insights on Google Discover and e-commerce strategies, shares valuable tips on navigating the changing SEO landscape. The discussion delves into the implications of Google’s August Spam Update, revealing how it impacts AI-driven content and the importance of topical focus. Gagan also emphasizes the power of user-generated content and practical strategies for optimizing images and merchant feeds. Learn why niching down can outperform broad approaches, along with how to effectively engage with Google Discover.

Google has acknowledged the rapid decline of the open web, creating a stir in the digital marketing world. This shift challenges traditional SEO and link-building strategies. Fewer independent blogs mean evolving backlinks may become crucial again. New authority signals are emerging, and savvy SEOs could benefit from these changes. The discussion also focuses on practical strategies to adapt to this new landscape, making it essential for marketers, SEOs, and business owners to stay ahead of the curve.