

What Just Happened
Christine Russo
Christine Russo, host of What Just Happened, brings a wealth of experience and insight into the retail and fashion industry, making her conversations dynamic and deeply informed. With her background and her keen understanding of the retail ecosystem Join Christine Russo, host of exclusive CEO interviews and Roundtables, with leaders, founders and executives in the startup and technology space working with commerce, retailers and brands. Russo is a globally recognized thought leader in retail and innovation.
Episodes
Mentioned books

Aug 30, 2022 • 23min
Winning Retailers, Brands and Manufacturers avoid costly product mistakes by using a company like First Insight.
Ever wonder how brands and retailers (together with their manufacturing partners) make hit after hit. Wondering how brands achieve longevity in this ever-so-fickle time? Well, it's about making great product and making money from this great product.
How do you do this amidst needing creativity and innovation? Well, you ASK. Yup - work with a company that provides consumer feedback.
First Insight works with 25% of the total retail industry providing the Voice of the Customer.
Highlights from the show are:
Retail is simple, right? ha! There are so many pitfalls. First Insight provides retailers and brand the information for them to determine what to buy or manufacture. What is likely the best selling what is the right retail price and who it should be targeted at. See, retail made easy!
Learn more at www.firstinsight.com
watch a video of the interview here: https://www.youtube.com/watch?v=xnX1f_XnEWk

Aug 18, 2022 • 17min
Content Amplification Engine Findmine CEO speaks frankly about Personalization, Marketing and how to amp up sales across the entire assortment.
Wondering why your personalization software isn't driving sales and your CAC remains so high. It's because Personalization Software, alone, will not cut it.
Learn about Findmine with CEO Michelle Bacharach and what will help with your personalization software.
Findmine starts with: What does the brand believe? What is that differentiation?
What fine mine does is serve as a a Content Amplification Engine - amplifying the amount of editorial and inspirational content and scale out their editorial vision.
Findmine acts as the connective tissue between merchandising and marketing to delivery real-time content to drive sales for the ENTIRE assortment - not just top sellers but the ENTIRE assortment.

Jul 21, 2022 • 25min
Joe McDonnell Global Head of Insight and Lifestyles at WGSN sits down to rehash our experiences at Cannes Lions and share notes.
WGSN is one of the World's Leading Insights Organizations. I sat in on Joe McDonnell's presentation at Cannes Lions: The Rise of Virtual Influencers. He and I reconnected upon our return to rehash the stand-out moments, content of the event and his brilliant presentation. i couldn't get enough!
Download their WHITE PAPER Titled: Future Consumer 2024
After years of rapid industry, technological and social acceleration, 2024 ushers in an era of realignment. WGSN presents the new key consumer sentiments and profiles, and what must be done to win minds and market share.
Future Consumer 2024 is part of a series of unparalleled business strategy reports that empower you with the knowledge to anticipate and deliver the engagement strategies and products for tomorrow’s consumer.

Jul 17, 2022 • 20min
Considering Headless Commerce Well, It's Not For Every Business
Headless commerce gets lots of attention as a "must-do" but is that the whole story? Watch me dig into the discussion with Dedrick Boyd, CEO of www.techsparq.com. Boyd and his team are the go-to problems-solvers often brought in when there is trouble. According to Boyd, "We are brought in when they want to upgrade their platform or when they are on the old version of Demandware and they wanna move to the new Salesforce or storefront reference architecture for Salesforce. Or they have an older version of Magento and, , they didn't realize they actually needed a lot of dev talent to run on Magento. We have historically always been able to tackle complex integrations. Oftentimes when there are projects that are kind of in trouble or if they just require, a little bit more handholding that's where we, we work really well."
We also get into Immersive Commerce - what is I-Commerce, it's search and discovery just much, much better.
Tune In. Learn With Me.

Jul 11, 2022 • 14min
Size and Fit Technology is a Critical Piece of the Retail Sustainability Puzzle
3DLOOK is taking Fit Technology into the present and future. We've had fit technology in this industry, but we're talking about something new here, so let's learn from the what's happening and why it matters and why it's something brands and retailers should check out
Vadim Rogovskiy, CEO and Co-founder tells us that the technology "Can measure human body super, precisely, super quickly with just two images and believe and believe it or not. it's even more accurate than what you can expect from professional tailors."

Jun 26, 2022 • 13min
Next Generation Vending Machines using Top Tier Technology
Livello is a technology company solving retailers labor problems, expanding revenue opportunities and has a vision is to bring fresh food to anyone anywhere.
https://www.livello.com/technologies?lang=en

Jun 26, 2022 • 12min
Online to Offline Retail with OtailO CEO
Learn with me as I sit down with Otailo CEO Ronit Mayer. OtailO calls itself: A smart and circular solution for online product returns management and resale, leveraging your existing retail ecosystem.
The OtailO Solution
OtailO enables a click-to-brick returns management solution with smart and optimal returns routing for retail brands.
Your shoppers can buy anywhere and return anywhere. OtailO technology transforms your brand’s existing brick-and-mortar network into return and resell centers. These stores process, inspect and resell returns locally.
Our mission is that everyone wins with OtailO

Jun 12, 2022 • 18min
The Technology Behind Material Sustainability and Compliance.
www.texbase.com is helping brands, retailers and, and and supply chain partners manage the data from materials, through testing into color. And of course, the compliance. Brands can automate their workflow in a way that allows them, to do a better job at at innovating bringing new materials and products to the marketplace. Texbase's ability to help clients manage their data goes across and any type of raw material, whether it's textiles or not, and any type of a finished product making sure that they have the tools that they need to manage the data and the certificates, the documents in order to support their claims make sure they're doing their due diligence and that at the end of the day everybody is is happy with respect to the compliance requirements that they're looking to. And more and more it's being driven by the retail customer. we're sending data to to retail e-commerce sites - even to help Texbase customers educate their, their clients, educate their retail customers on the products that they're buying, what those products are made up of, where they come from and all the underlying data that, that supports again, the, the attributes of those products that they want to communicate to to the.

Jun 5, 2022 • 31min
Retail Technology is tackling the ugly business of Retail. In this episode, CEO of Treet.co Jake Disraeli and Save Your Wardrobe CEO, Hasna Kourda get into it.
Treet is resale marketplace SAAS and Save Your Wardrobe uses digitization to optimize your existing wardrobe. Both keep apparel and other items OUT OF LANDFILLS.

May 28, 2022 • 14min
Do you speak with your thumbs? Didn’t think so. Then why do SAAS companies of “conversational’ commerce call texting conversational? Well, We Think That’s Weird.
If your sales require education your customer that means you are in a high-value business. Selling tech products, jewelry, cars, travel? Then you know customers require a ton of information before committing. Yet, they can’t find or get specific information using search and discovery. Enter Vocinity for the win. Vocinity will help you provide that critical information to lead to a close. How?
Voice-command driven search with 100% accuracy and accretive knowledge during search to drive more and more accuracy providing oral, written and graphic results simultaneously for a more immersive experience.
Use an Ambasador to fully immerse your clients. How? Vocinity is how. Improve Search and Discovery with a Vocinity Brand Ambassador to fully immerse the client in oral, written and graphic search. Your customers can use voice and text to receive photos, links, descriptions, and more for a multi-media result. Why make it difficult, frustrating and time consuming.
Search hasn’t changed, Til Now.
Type into a little box and then it’s click and type and click and type , hunt and peck. So boring and so people bounce. Wouldn’t you?
Why do business subject their current and future customers to this? We will never know.
Enter Vocinity. The Fully Immersive Search and Discover Tech. Here’s How.
Voice-command driven search with 100% accuracy and accretive knowledge during search to drive more and more accuracy providing oral, written and graphic results simultaneously for a more immersive experience.


