Bedros Keuilian Podcast Show

When you’re looking for a business partner, you’re essentially looking for a marriage. And you wouldn’t invest your life in some total stranger, would you? Many people make the mistake of rushing into a partnership with someone who ends up bringing the business down. Listen to Bedros Keuilian and Craig Ballantyne talk about the importance of choosing a business partner who you’ve built a strong foundation of trust with, and shares your vision for your company’s future.   Here’s what you’ll discover:   1:09 - Why it’s important to really know a person before you start a business partnership to avoid potential turmoil 4:30 - How choosing a partner with different strengths and weaknesses from your own will strengthen your business 7:18 - How Bedros and Craig’s past failed business partnerships taught them how to improve their future, successful partnerships 10:20 - How creating a 50/50 partnership can save you from disaster and resentment 13:17 - How to dissolve a partnership without losing friendships or destroying the business

Forget going out of business—Craig Ballantyne and Bedros Keuilian have figured out that the “Amazon Problem” is really the greatest source of opportunity that brick and mortars have ever had, since they can do one thing better than Amazon ever can: provide a higher level of service and create a category of one.   Here’s what you’ll discover:   0:53 - Why you can Amazon-proof your business by offering a higher level of service and turning your business into a “category of one.” 3:17 - How a brick-and-mortar suit tailor is crushing it with his “man cave” style of service. 12:00 - Why you should show off how your product or service is made through online videos. 16:46 - How to beat Amazon at their own game by offering irresistible upsells after every purchase. 19:19 - The surprisingly simple first step in turning your one-location business into a national or even international empire.

Today, clients and customers aren’t satisfied just buying from a huge, faceless brand. When they get interested in a new product or service, they become intensely curious about the people behind it. This is a huge opportunity for you. Once you get in the habit of regularly sharing your personal life online, using Craig Ballantyne and Bedros Keuilian’s system, you’ll be able to dominate your market.   Here’s what you’ll discover: 0:35 - The number one thing that separates struggling businesses from businesses that are overflowing with clients and customers. 2:03 - Why the path to riches is, weirdly enough, giving away your best information for free. 2:37 - Why being open and personal on social media is the best way to grow your business. 4:06 - Why you cannot out-give the universe, and why this is important to your business. 5:52 - How often per week you should get online and share your lifestyle and behind-the-scenes content with your audience.

Case study time! In this episode, Craig Ballantyne and Bedros Keuilian explain what Drew Canole is doing right with his green juice product, Organifi, then lay out a blueprint for Drew to massively scale his business with free exposure on Facebook and Instagram. It’s called “Dramatic Demonstration of Proof” and you can use it too!

When you hear “Uber”, you think of a fast, convenient way to travel in your community. If you really think about it though, what Uber did was identify an opportunity to improve the lackluster “taxi” experience, and give people a better way to travel. Listen to Bedros Keuilian and Craig Ballantyne talk about how disrupting the market and finding ways to maximize a product or service is a chance for innovation. See the problem, and find a better way to do it!   Here’s what you’ll discover:   1:25 - What is disruption in the market, and how does it give your business a sales edge. 1:50 - How Elon Musk shook the automotive industry with his innovative battery powered car. 3:30 - How Bedros took the opportunity to improve the problem with boot camps and created Fit Body Boot Camp. 5:35 - How building community disrupts the traditional gym environment. 7:35 - How Uber revolutionized the taxi business by giving people a better passenger experience.

Jason Phillips, a successful Mastermind member, scaled his coaching business and built a 100k per month empire. How did he do this? By choosing an all star staff handcrafted by himself. Listen to Bedros Keuilian and Craig Ballantyne talk about Jason’s strategy to success, and the importance of choosing opportunities that are going to scale your business into something so much more.    Here’s what you’ll discover:   1:27 - How Jason Phillips created a coaching program for his clients to free up his time while scaling his business. 3:45 - How Jason pitched his coaching program to his clients to teach and train them in exchange for money. 4:30 - The systems you need to have to scale any business. 5:40 - Why Lebron James dropped a $30 million deal with McDonald’s to invest in a greater opportunity. 9:07 - How Jason continues to scale his business and work on his own personal development despite his rocky beginnings.

Discipline is a skill that even the best of us need to continuously practice. In the case of entrepreneurs, setting a high standard for yourself is crucial if you want to grow your business. Bedros Keuilian and Craig Ballantyne, two successful entrepreneurs, talk about how disciplining yourself to pursue your vision will make all the difference between success and failure.   Here’s what you’ll discover:   1:50 How Bedros’ morning check-list routine impacts his ability to dominate the day 4:40 Why you need to keep a healthy mind and body as an entrepreneur in order to stay focused on your mission 6:50 How having high expectations of yourself will discipline you to become a great leader, and encourage your team members to strive for greatness 9:15 The truth behind how Bedros keeps his energy high during multiple daily podcasts 13:45 How practicing moderation in your personal life will create structure and freedom to do the things you enjoy

Craig Ballantyne and Bedros Keuilian have met multiple New York Times bestselling authors who say they aren’t making as much money as they were expecting. Weird, right? Since you worked so hard becoming an expert and putting your ideas on paper, don’t you deserve the greatest rewards of all? Craig Ballantyne and Bedros Keuilian think so, and in this episode, they’ll show you how to claim your rewards.   Here’s what you’ll discover: 1:01 - Where the real money is in books (publishers are clueless about this, but it’s a golden opportunity for you). 3:24 - How to get the names of your audience, so you can establish a direct connection with them and maximize the profits of selling to them. 4:54 - How to get high-paying coaching clients by giving your book away for free. 8:42 - How to create extremely lucrative equity partnerships with the “shooting stars” who have read your book. 17:32 - How to create a live event that will drive up your readership and give you access to a constant stream of valuable clients and partners.

Have you ever dreamed of speaking from stage and sharing your expertise with an audience of hundreds of awe-struck people? Have you ever wanted to harness the power of industry celebrity to make clients hand over fistfulls of cash for your coaching and consulting? In this episode, Bedros Keuilian and Craig Ballantyne finally reveal their field-tested methods for creating a hugely profitable live event.   Here’s what you’ll discover:   1:07 - How Bedros hosted a live event earlier this year with over 1,200% ROI. 4:47 - How to organize your speaker list so that your audience gets the best education and falls in love with your brand. 8:16 - How to drive guests into your event at low cost or even for free. 10:14 - How to build value and urgency for your event by creating strategic price bumps leading up to the event. 19:24 - How to find—or create—a celebrity speaker for surprisingly little money and generate huge excitement and buzz around your event.

You’ve got something you’re great at. You’re an expert, a thought leader, or an authority in your space. So, shouldn’t you be rich? After all, there are people out there who have a burning need for your knowledge, so shouldn’t you be able to command top prices for it? With the power of a mastermind group, you can. Bedros Keuilian and Craig Ballantyne will show you how.   Here’s what you’ll discover:   0:59 - Who can and should run a mastermind group (this most likely includes you, even if you don’t think you’re “qualified”). 2:45 - How to get 20-30 potential coaching clients into a one-day workshop where you can easily close them on higher priced programs. 8:23 - How to close high-end coaching clients over the phone. 12:29 - How to run a mind-blowing mastermind, even if you’ve never hosted an educational event before. 18:15 - The best time to recruit more members into your mastermind group (and how).