

Driven by Data: The Podcast
Orbition Group
Orbition Group is delighted to bring you this podcast series, which is designed for Data Enthusiasts, to hear from some of the most high-profile Data, Analytics and AI thought leaders from around the globe.
Each episode will detail the guests journey to the top while bringing unique insights, drawn from first-hand experience on the industry’s most trending topics.
This podcast was created as a way for our industry's most respected leadership figures from across the world to give back to the Data & Analytics community, by sharing; knowledge, experiences and ideas, to inspire, innovate and provide real-life use cases on the industries most pressing topics/challenges.
Each episode will detail the guests journey to the top while bringing unique insights, drawn from first-hand experience on the industry’s most trending topics.
This podcast was created as a way for our industry's most respected leadership figures from across the world to give back to the Data & Analytics community, by sharing; knowledge, experiences and ideas, to inspire, innovate and provide real-life use cases on the industries most pressing topics/challenges.
Episodes
Mentioned books

Oct 3, 2023 • 54min
S3 | Ep 48 | Building to Execute with Andy Moore, Chief Data Officer at Bentley Motors
In Episode 48 of Season 3, of Driven by Data: The Podcast, Kyle Winterbottom is joined by, Andy Moore, Chief Data Officer at Bentley Motors, where they discuss what it takes to define, build and execute a Data and Analytics strategy in a 100+ year old organisation, which includes;Understanding the corporate strategy Having a fully electric vehicle line-up by 2030The focus on sustainability The importance of executing a gap analysis of the corporate strategyTheir Data Dojo Data Literacy programme The relationship between the strategy and the people Building and executing a Data Strategy from scratch in an 100+ year old organisationHow data has evolved over the last 23 years in that organisation Setting the strategy and building the capability The challenges and opportunities of building a team from a blank canvass Balancing the team in relation to experience when hiring The demand from younger generations to get into our industryUsing apprenticeships to develop the skills you'll need in the future Why workforce planning is critical How to increase the flow of fresh, young talent into our industryThe benefits of having a truly diverse team like Bentley’s D&A team is Being a recovering Chief Digital Officer and what the future of the Chief Data Officer looks likeThanks to our sponsor, Dufrain:Dufrain is a market leading pure play data and analytics delivery consultancy empowering enterprise organisations to discover the value and potential in their data. To truly become data-driven and drive competitive advantage. At Dufrain, Data is our passion. Our highly experienced data consultants deliver data solutions and real business outcomes across the entire data landscape helping businesses to meet their strategic objectives. Led by Joseph George CEO, we draw on a wealth of expertise, experience and knowledge to deliver innovative solutions to data challenges. Leading brands trust us and partner with us to deliver value and to support and enable their teams for the long term. Our highly experienced data consultants deliver comprehensive services across the entire data landscape from data management and governance, BI and analytics through to shaping data transformation strategies. Take your steps to become data-driven, visit www.dufrain.co.uk and connect with us.

Sep 26, 2023 • 50min
S3 | Ep 47 | Connecting Industry and Education; Raising the Profile of Data Earlier with Rachel Keane, Founder of DigData
In Episode 47 of Season 3, of Driven by Data: The Podcast, Kyle Winterbottom is joined by, Rachel Keane, Founder of DigData, where they discuss the need to connect the industry with education to raise the profile of Data & Analytics as a career option much earlier, which includes; What DigData is and why it exists The talent shortage in the D&A industry Why there is so little being done to raise awareness at an earlier age The need to attract students from different educational backgrounds and interestsThe consequences organisations are seeing and feeling The core challenges with how data is positioned within the education systemWhat more can be done to raise the profile of our industryHow can we quantify successWhat data "means" in educational institutions Why the tenure of the CDO plays a part How to make junior/graduate talent more accessible to all companiesWhy our obsession with tech is negatively impactingConnecting industry with education The relationship between this challenge and DEI

Sep 19, 2023 • 52min
S3 | Ep 46 | Engaging Business Leadership; The Perfect Conditions for a Data Executive with Ben Steele, Head of Data & Analytics at BMS Group
Ben Steele, Head of Data & Analytics at BMS Group, discusses engaging business leaders, the perfect conditions for a data executive, value creation metrics, team composition, collaboration, attribution, CDO roles, and data literacy for success.

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Sep 12, 2023 • 48min
S3 | Ep 45 | The Data Strategy Canvass; Aligning Data Strategy with Business Objectives with Samir Sharma, CEO/Founder at Datazuum
Samir Sharma, CEO & Founder of Datazuum, discusses aligning data strategy with business objectives. Topics include the Data Strategy Canvass, language barriers between business and data teams, the critical component of asking the right questions, the value discrepancy between business leaders and data teams, and the 7 steps to align a data strategy to business objectives.

Sep 5, 2023 • 40min
S3 | Ep 44 | Balancing Innovation and Delivery with Dan Kellet, Chief Data Officer at Capital One
In Episode 44 of Season 3, of Driven by Data: The Podcast, Kyle Winterbottom is joined by, Dan Kellet, Chief Data Officer at Capital One where they discuss how to strike the balance between driving innovation while delivering day-to-day, which includes;The benefits of working in one organisation for 23 yearsHow a data and analytics journey evolves inside an organisation over that timeframe Why so many things are different but a lot of things are still the sameWhat innovation means in a global organisation The relationship between innovation and value Quick Wins V Innovation The benefit of having a clearly defined business strategy Why innovation is all about people Why relationship building is one of the most important skills to success The impact a team structure has on realising valueIf team structures play a part in being able to innovate The benefits and challenges of a centralised versus fragmented team structureHow to spend your time to strike the balance between delivery, innovation and value Advice on how to reprioritise with innovation in mind

Aug 29, 2023 • 1h 1min
S3 | Ep 43 | Diversity in Data: The Evolving Landscape of Data & Analytics Talent as part of the DAMA UK and BCS Diversity in Data Conference, with Kyle Winterbottom (CEO/Founder) and Catherine King (Global Head of Brand) at Orbition Group
In Episode 43 of Season 3, of Driven by Data: The Podcast, we’re sharing the conversation that Orbition Group’s very own Kyle Winterbottom and Catherine King took part in for the DAMA UK and BCS Diversity in Data Conference, hosted by Jenny Andrew, which includes; A snapshot of the Data & Analytics talent landscape today Current trends in Data & Analytics talentEncouraging more women into Senior Leadership How to create truly diverse teams The importance of Non-STEM routes into Data The need to raise awareness at earlier ages Why we should be striving for diversity of thought How most organisations confuse DEI & representation The role of non-technical roles in diversity The importance of mentorship How to utilise events and external networking opportunitiesBattling Imposter Syndrome The impact job descriptions have on diversity What do companies mean by hybrid working in 2023Fixing a flawed hiring process Video link to conference: https://www.youtube.com/watch?v=ZzmE9P-JD0s&t=18s

Aug 22, 2023 • 55min
S3 | Ep 42 | Data Mesh in a Gen AI World with Scott Hirleman, CEO and Founder of Data Mesh Understanding
In Episode 42 of Season 3, of Driven by Data: The Podcast, Kyle Winterbottom is joined by, Scott Hirleman, CEO and Founder of Data Mesh Understanding and host of 'Data Mesh Radio' podcast where they discuss, the current Data Mesh landscape and how that's been impacted by Generative AI, which includes; What Data Mesh is, and what it isn'tThe current state of play in the Data Mesh landscape What has worked in relation to extracting value from Data MeshThe organisations that have been very successful in implementing Data Mesh The common use cases that make it applicable If Data Mesh is right for your organisation, or notWhy you would consider taking the Data Mesh route The impact of agility and speedThe struggles of implementing at scale What to do and what not to do Why Data Mesh has been drowned out by Gen AIThe relationship between Data Mesh and Gen AI Why the D&A industry is obsessed with chasing the "new shiny" How to prevent ourselves from doing so How to leverage our businesses' enthusiasm for the "new shiny"

Aug 15, 2023 • 50min
S3 | Ep 41 | The 4 Key Dimensions to Deliver Innovation and Value at Scale, with Beth Bauer, Founder and CEO at PosiROI
In Episode 41 of Season 3, of Driven by Data: The Podcast, Kyle Winterbottom is joined by, Beth Bauer, Founder and CEO of PosiROI, where they discuss, the 4 key dimensions required to deliver innovation and value at scale, which includes;Why feedback loops are critical to driving innovation and a data-informed culture The importance of meeting people where they areWhy value means different people to different peopleWhy value always needs to translate to money eventually How the 1st steps of value creation are unlikely to be related to moneyWhy we need to recognise there are different value points Why having the data culture that we want can create power struggles The 4 dimensions that underpin the journey toward value creation Why Sales, Marketing and Speed define whether your innovation will be successfulHow innovation occurs in silos within the same organisationsThe ADEPT framework for strategies that assist with the acceleration of the 4 dimensions in a data-informed cultureWhy value of data needs to be measured against the number of use cases it can solve Why trust is the anchor to everything Why relationships will always win over data in building trust Building a high-performance team that creates value with dataWhy data is a team game and not just a data-team game To build a data-informed culture you need a sales and marketing capability

Aug 8, 2023 • 52min
S3 | Ep 40 | Value-First Mindset; Breaking Organisational Silo's with Deepak Jose, Global Senior Director, Head of One Demand Data Analytics Solutions at Mars Wrigley
In Episode 40 of Season 3, of Driven by Data: The Podcast, Kyle Winterbottom is joined by, Deepak Jose, Global Senior Director, Head of One Demand Data Analytics Solutions at Mars Wrigley, where they discuss how to create a value-first mindset to break down organisational silo’s, which includes;Creating a single source of truth The ‘one-demand’ mindset How the concept of Ikigai led him to MarsHow to understand, identify and prioritise business problems that add valueMoving from reducing costs to creating profit and growth The importance of building relationships with functional leaders The 70, 20, 10 principle which dictates where investment and resource is directed Being “value-driven” despite the hype of being “data-driven”What constitutes valueThe concept of the 'balance scorecard' to create KPI’s that generate value The story of the Honduran Bridge and the relationship with Data Products White Box Building and Interoperability Investing in Change Management Why value-realisation is a team sport Why you need to build to adapt not build to last to break down silosBuilding a Gen AI Operating Model that drives a value-first approach The Gen AI Framework; do things, do things better and do better things The learnings of a 20+ year career of working at giants like Coca-Cola and MarsThe importance of challenging the status quoWhy you should be a Gazelle and not a Lion!

Aug 1, 2023 • 49min
S3 | Ep 39 | What is the CDAIO and Why They are Set-Up to Fail with Allison Sagraves, Founding (former) Chief Data Officer at M&T Bank, and Board Advisor!
In Episode 39 of Season 3, of Driven by Data: The Podcast, Kyle Winterbottom is joined by, Allison Sagraves, Founding (former) Chief Data Officer at M&T Bank, and Board Advisor, where they discuss the role of the CDAO in the new era of AI and why they are set-up to fail, which includes;91.9% of firms report that they have achieved some measurable value from their investments in data and analytics,23.9% say they have created a data-driven organization20.6% of firms report having established a data cultureBetween 2012 and 2023, companies having appointed a CDO grew from just 12.0% to 82.6%Only 35.5% of major companies report that the role is successful and well-established Just 40.5% say that the CDAO role is well understood within their companyThe three generations of CDO to CDAO and the pending CDAIO roleThe functional evolution of the CDAO roleWhy the goalposts keep moving for the CDAOThe need for defined success metrics Why the Data & Analytics industry is always under construction Why we’re too glass half empty and there’s too much focus on what we’ve not achieved The need to quantify what value is and communicate the value we’ve achieved The “build it and they will come” mentality How we no longer need to sell the simple concepts of dataIf you’re still having to convince people then you’ve got the wrong people in the companyWhether reporting line impacts the effectiveness of the CDAO role The hardest thing for any CDAO to figure out is identifying what problem you actually need to solve What’s wrong with the CDAO role as of todayWhat needs to happen to address those issuesMoving into the AI era as a CDAO The skills needed to be a modern-day CDAOLink tot he article discussed in the episode: https://hbr.org/2023/06/why-chief-data-and-ai-officers-are-set-up-to-fail


