

The Manager's Playbook
The Manager's Playbook
Hosted by Mauricio Ruiz, a music industry executive of 15 years, The Manager's Playbook is your essential podcast for insights into the music industry. Whether you're an artist, aspiring manager, music industry professional, or just passionate about the behind-the-scenes of the music business, this podcast is for you. Mauricio brings you in-depth interviews with top artist managers, entertainment lawyers, and other industry execs. Each episode is packed with valuable tips, real-world experiences, and expert advice to help you navigate the complexities of the music business.
Episodes
Mentioned books

May 15, 2025 • 12min
Inside the Playbook: Kardinal Offishall on The Real Secret to Musical Genius
On this episode of The Manager’s Playbook, Kardinal Offishall shares what it really takes to spot future stars before the world catches on.From discovering talents like Sean Paul, Estelle, Alex Da Kid, and even Rihanna, Kardinal reflects on the instincts, risks, and relationships that shaped his journey as a visionary A&R executive.This conversation dives into the art of identifying potential, the weight of early belief, and why strong connections are key in the music business.Listen to the full episode here -Spotify-https://open.spotify.com/episode/2vNgoopKDPLhqFvc5phdiG?si=Y2u7aCcZT8y-RBv60_DmHwWatch the Episodes On Youtube - https://www.youtube.com/@managersplaybook

May 14, 2025 • 22min
Inside the Playbook: Kardinal Offishall on All You Need To Know About Major Record Labels
Kardinal Offishall joins Ruiz on The Manager’s Playbook to unpack the real challenges artists and managers face behind the scenes of the music industry.From favouritism and blackballing to the fine print of label deals, Kardinal breaks it all down with hard truths and real-world examples. He dives into the difference between sales and streaming, the role of leverage in negotiations, and why understanding your contract is non-negotiable.A must-listen for anyone navigating the business side of music.Listen to the full episode here -Spotify-https://spotifycreators-web.app.link/e/6VcC5BpRcTbhttps://open.spotify.com/episode/2vNgoopKDPLhqFvc5phdiG?si=Y2u7aCcZT8y-RBv60_DmHwWatch the Episodes On Youtube - https://www.youtube.com/@managersplaybook

9 snips
May 13, 2025 • 2h 18min
The Manager’s Playbook 023: Nick Groff - Billie Eilish, MGK, Jacob Collier, Avicii, A&R, Artist Development, Major Labels, Fan Engagement & The Manager's Role
In this engaging discussion, Nick Groff, a seasoned A&R expert with 16 years at Interscope, shares insights on his work with stars like Billie Eilish and Avicii. He delves into the evolving roles of A&R in balancing creativity with commercial demands and the impact of social media on artist discovery. Groff highlights the importance of genuine artist-fan relationships and offers innovative strategies for deeper engagement. He also emphasizes the significance of dedication in navigating today’s complex music landscape, making this a must-listen for aspiring industry professionals.

May 12, 2025 • 14min
Inside the Playbook: Shara Senderoff on Starting a Fund and Angel Investing
The Manager’s Playbook sits down with Shara Senderoff, tech entrepreneur, investor, and Forbes '30 Under 30,' to break down what it really takes to start a fund and dive into angel investing. From identifying the right opportunities to building a strong investor mindset, Shara shares her journey and the lessons she's learned while backing some of the most innovative talent in tech and entertainment.Listen to the full episode here -Spotify-https://spotifycreators-web.app.link/e/6VcC5BpRcTbWatch the Episodes On Youtube - https://www.youtube.com/@managersplaybook

May 11, 2025 • 11min
Inside the Playbook: Shara Senderoff on How a 20 year old sold a pitch to Steven Spielberg
The Manager’s Playbook dives into the incredible story of how Shara Senderoff, a visionary tech entrepreneur and Forbes '30 Under 30' honoree, sold a pitch to Steven Spielberg at just 20 years old. Shara shares how she crafted a compelling story, pitched it to one of Hollywood’s biggest names, and navigated the competitive world of film and entertainment. A must-listen for aspiring creatives looking to break in, stand out, and turn their passion into a career.Listen to the full episode here -Spotify-https://spotifycreators-web.app.link/e/6VcC5BpRcTbWatch the Episodes On Youtube - https://www.youtube.com/@managersplaybook

May 10, 2025 • 10min
Inside the Playbook: Shara Senderoff on Gender Roles & Perspective in the Tech Space
The Manager’s Playbook features visionary tech entrepreneur and Forbes '30 Under 30' alum Shara Senderoff, as she shares the mindset that’s powered her success across music, film, and tech. From working with industry heavyweights to building game-changing ventures, Shara breaks down the approach that drives results and how you can apply it to your own career journey.Listen to the full episode here -Spotify-https://spotifycreators-web.app.link/e/6VcC5BpRcTbWatch the Episodes On Youtube - https://www.youtube.com/@managersplaybook

May 9, 2025 • 8min
Inside the Playbook: Shara Senderoff on 5 Books Every Entrepreneur MUST Read
The Manager’s Playbook sits down with music-tech entrepreneur Shara Senderoff as she shares five must-read books for anyone looking to create real change in their business and personal life. Whether you're breaking into the music industry or leveling up your career, these picks offer essential insights for growth, leadership, and long-term success.Listen to the full episode here -Spotify- https://spotifycreators-web.app.link/e/6VcC5BpRcTb Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook

May 8, 2025 • 9min
Inside the Playbook: Dame Ritter On How Artists Can Make Real Money from Music Streaming in 2025
The Manager’s Playbook cuts through the noise around streaming with Dame Ritter, who breaks down the real financial upside for artists who know how to leverage the numbers. From selling catalogs to attracting investors, Ritter explains how strong streaming performance can create major opportunities. Listen to the full episode here -Spotify- https://open.spotify.com/episode/6oorP5Yl1QWHGS14IEq2dj?si=rGfp63rPSoiAnRzSTbbTSwWatch the Episodes On Youtube - https://www.youtube.com/@managersplaybook

May 7, 2025 • 11min
Inside the Playbook: Dame Ritter On How to Build an Independent Record Label in 2025
The Manager’s Playbook takes you inside the world of launching and growing an indie label in today’s music industry. Dame Ritter shares how to structure the business, juggle multiple roles, and build momentum through content and sweat equity, without relying on a major budget. Listen to the full episode here -Spotify- https://open.spotify.com/episode/6oorP5Yl1QWHGS14IEq2dj?si=rGfp63rPSoiAnRzSTbbTSwWatch the Episodes On Youtube - https://www.youtube.com/@managersplaybook

May 6, 2025 • 16min
Inside the Playbook: Dame Ritter On What Every Artist and Manager Should Know in Today's Music Business
The Manager’s Playbook brings real-world wisdom from Dame Ritter, founder of the Music Entrepreneur Club, on navigating the complex relationships in the music industry. From building strong artist teams to mastering the challenges of management, Ritter talks about why understanding the fundamentals, adapting quickly, and valuing experience over traditional education are key to success in today’s fast-moving music business.Listen to the full episode here -Spotify- https://open.spotify.com/episode/6oorP5Yl1QWHGS14IEq2dj?si=rGfp63rPSoiAnRzSTbbTSwWatch the Episodes On Youtube - https://www.youtube.com/@managersplaybook


