

Web3 CMO Stories
Joeri Billast
Web3 CMO Stories is the leading podcast for Web3, AI and strategic brand building. Hosted by Joeri Billast – author of The Future CMO (endorsed by Philip Kotler), international speaker and media host. This top five percent global show brings sharp, strategic conversations for founders, CMOs and marketers in Web3, AI and digital business.Guests include respected thought leaders and marketing minds from the blockchain, AI and digital business scene.You’ll hear insights from voices such as Gary Vaynerchuk (Gary Vee), Chris Do, Mark Schaefer, Joe Pulizzi, Ben Goertzel (SingularityNET) and Jason Yeager (MyTechCEO). Coming up: Musa TariqEach episode offers clear, actionable ideas to help you grow with trust, visibility and narrative clarity in a fast-changing technological landscape.Featured in Cryptopolitan and sponsored by CoinDesk (2024), RYO (2025-2026) and Metricool (2026)
Episodes
Mentioned books

May 10, 2024 • 28min
RYO: An Ancient Japanese Currency... Re-born for the Digital Age – with Lani Dizon | S4 E07
Send us Fan MailJapan is strategically positioning itself as a global leader in Web3. While lawmakers and regulators in the U.S., Europe, and other countries in Asia have adopted a cautious stance towards cryptocurrency, Japan continues to boldly champion the advancement of Web3 as a pivotal component of its national strategy.Lani Dizon is the co-founder of Zenza Capital and the innovative RYO project, Japan's first Layer-1 blockchain launch. In our conversation, we explore how RYO aims to simplify cryptocurrency for mass adoption.⚠️ 𝙄𝙛 𝙮𝙤𝙪 𝙖𝙧𝙚 𝙞𝙣𝙩𝙚𝙧𝙚𝙨𝙩𝙚𝙙 𝙞𝙣 𝙩𝙝𝙚 𝙢𝙚𝙣𝙩𝙞𝙤𝙣𝙚𝙙 𝘾𝙧𝙮𝙥𝙩𝙤 𝘾𝙤𝙣𝙫𝙚𝙧𝙩𝙞𝙗𝙡𝙚 𝘽𝙤𝙣𝙙, 𝙚𝙨𝙩𝙖𝙗𝙡𝙞𝙨𝙝𝙚𝙙 𝙗𝙮 𝙕𝙚𝙣𝙯𝙖 𝘾𝙖𝙥𝙞𝙩𝙖𝙡, 𝙧𝙚𝙖𝙘𝙝 𝙤𝙪𝙩 𝙩𝙤 𝙢𝙚 𝙖𝙣𝙙 𝙄 𝙘𝙖𝙣 𝙜𝙚𝙩 𝙮𝙤𝙪 𝙢𝙤𝙧𝙚 𝙞𝙣𝙛𝙤!This episode was recorded through a Podcastle call on April 3, 2024. Read the blog article and show notes here: https://webdrie.net/ryo-an-ancient-japanese-currency-re-born-for-the-digital-age-with-lani-dizon/.......................................................................... 📘 Read The Future CMO: Amazon 👥 Join the Future CMO Community 🌿 Explore Sintra Synergies Retreat 💼 Connect on LinkedIn..........................................................................

May 3, 2024 • 28min
Exploring the Convergence of AI and Blockchain for Predictive Power with Jordan Miller – The Satori Network Vision | S4 E06
Send us Fan MailJordan Miller is the mind behind Satori Network, a groundbreaking project that merges AI with blockchain to predict the future. His journey spans from philosophy and information systems to the forefront of crypto AI, offering a unique glimpse into the power of decentralized technology.In our conversation, we explore how Satori Network aims to create a decentralized AI solution focused on time and future prediction, leveraging the interconnectedness of all things in time to improve predictions across the network.The philosophy behind Satori Network and how Jordan's background in philosophy and information systems influenced its inceptionHow Satori Network implements principles inspired by the human brain, such as repeating neural circuits, unique redundancy, and hierarchical structuresThe importance of decentralizing AI to distribute its power and ensure diverse perspectivesSatori Network's approach to using raw data and the actual future as the error metric, rather than curated datasets, to avoid biases and propagandaJordan's vision for Satori Network's development, including a public good phase focused on broad predictions and a private prediction marketplace for individual data streamsThe potential for Satori Network's future predictions to aid decision-making and help societies adapt more quickly to emerging challengesHow users can download and run Satori Network on their machines, contributing to the network's growth and accuracyThis episode was recorded through a Podcastle call on March 26, 2024. Read the blog article and show notes here: https://webdrie.net/exploring-the-convergence-of-ai-and-blockchain-for-predictive-power-with-jordan-miller-the-satori-network-vision/.......................................................................... 📘 Read The Future CMO: Amazon 👥 Join the Future CMO Community 🌿 Explore Sintra Synergies Retreat 💼 Connect on LinkedIn..........................................................................

Apr 30, 2024 • 25min
Why You Should Join Me at Consensus 2024 – with Sam Ewen, SVP at CoinDesk | S4 E05
Send us Fan MailSam Ewen is the senior vice president, head of media innovation and experience at CoinDesk, and the driving force behind Consensus, one of the largest and most well-known events in the Web3 space.In our conversation, we explore the exciting lineup of speakers, themes, and experiences that await attendees at the upcoming Consensus event in Austin.The diverse range of topics covered, from the future of money and emerging technologies to brand-building and real-world use casesInsights from industry leaders and innovators, including BMW's head of Metaverse, Adidas' Web3 studio lead, and entrepreneurs like Ben Leventhal of Resy and EaterUnique networking opportunities, including invite-only events, lounges, and interactive experiences like the Karate Combats eventTips for attendees to make the most of the event, from preparing for networking to following up effectively post-eventThe vibrant atmosphere of Austin, with its walkable streets, diverse culinary scene, and lively music cultureThis episode was recorded through a Podcastle call on April 23, 2024. Read the blog article and show notes here: https://webdrie.net/why-you-should-join-me-at-consensus-2024-with-sam-ewan-svp-at-coindesk/.......................................................................... 📘 Read The Future CMO: Amazon 👥 Join the Future CMO Community 🌿 Explore Sintra Synergies Retreat 💼 Connect on LinkedIn..........................................................................

Apr 26, 2024 • 28min
Fund and Scale Your Web3 Start-up with Mikhail Skoblov, CEO at Forcefi | S4 E04
Send us Fan MailMikhail "Michael" Skoblov is a serial entrepreneur in fintech and crypto, and the founder and CEO of Forcefi.io. In our conversation, we explore how Forcefi democratizes access for startups and investors through its permissionless launchpad on Arbitrum.Specifically:Mikhail's inspiration behind creating Forcefi to connect early-stage projects with industry professionals and advisorsHow Forcefi's decentralized model avoids corruption and centralized decision-makingThe three pillars of Forcefi: projects, curators, and communityThe benefits of getting listed on Forcefi, including free consultation calls and direct access to curatorsSuccess stories of projects like Chainback raising funds through the Forcefi curator networkAdvice for startup founders on leveraging Forcefi to fund their Web3 projectsForcefi's role as an ecosystem development driver, fostering healthier crypto marketsPlans for community building and potential offline events as Forcefi growsThis episode was recorded through a Podcastle call on March 11, 2024. Read the blog article and show notes here: https://webdrie.net/fund-and-scale-your-web3-start-up-with-mikhail-skoblov-ceo-at-forcefi/.......................................................................... 📘 Read The Future CMO: Amazon 👥 Join the Future CMO Community 🌿 Explore Sintra Synergies Retreat 💼 Connect on LinkedIn..........................................................................

Apr 19, 2024 • 26min
The Future Ready Brand: Insights from Top CMOs – with Mitch Duckler | S4 E03
Send us Fan MailGet ready to revolutionize your brand with Mitch Duckler, TEDx speaker, brand consultant, bestselling author, and founder and managing partner of FullSurge. We discuss Mitch’s new book, The Future-Ready Brand: How the World’s Most Influential CMOs are Navigating Societal Forces and Emerging Technologies (ForbesBooks; May 14, 2024). It weaves insights from the world’s most influential CMOs into a new best practices workflow for navigating the future of branding.This episode was recorded through a Podcastle call on March 12, 2024. Read the blog article and show notes here: https://webdrie.net/the-future-ready-brand-insights-from-top-cmos-with-mitch-duckler/.......................................................................... 📘 Read The Future CMO: Amazon 👥 Join the Future CMO Community 🌿 Explore Sintra Synergies Retreat 💼 Connect on LinkedIn..........................................................................

Apr 12, 2024 • 12min
Paris Blockchain Week 2024: A Solo Recap | S4 E02
Send us Fan MailEmbark on a Parisian adventure with me, Joeri Billast, as we revisit the electric atmosphere of Paris Blockchain Week. Imagine strolling alongside industry giants like Binance CEO Richard Teng and Ripple CEO Brad Garlinghouse, diving into the mechanics of trust within the blockchain sphere. I gained more insights on blockchain's synergy with AI, the pioneering paths towards digital identities in Web3, and the whispers of Ripple's stablecoin dreams. Venture capitalist Tim Draper's keynote was nothing short of inspirational, and mingling at events like the Circle Soiree sparked connections that promise to bear fruit in upcoming episodes.Transforming your business with Web3 does not need be an enigma. I'm extending an invitation to join the discussion and define the actionable steps that can propel your business forward in these exciting times.This episode was recorded on my iPhone on April 11, 2024. Check the notes here for some concrete takeaways of the sessions: https://webdrie.net/paris-blockchain-week-2024-a-solo-recap/.......................................................................... 📘 Read The Future CMO: Amazon 👥 Join the Future CMO Community 🌿 Explore Sintra Synergies Retreat 💼 Connect on LinkedIn..........................................................................

Apr 5, 2024 • 27min
Blockchain, AI and Spatial Computing Converge – Web3 Defined with Amy Peck | S4 E01
Send us Fan MailJoin us as we sit down with Amy Peck, a leading voice in XR (Extended Reality), AI (Artificial Intelligence), and blockchain technology, to discuss the transformative power of these emerging technologies. From the creator economy to the future of work, Amy shares her insights on how XR and AI are reshaping the way we engage with the world around us. Whether you're a tech enthusiast, a business professional, or simply curious about the future, this conversation is packed with valuable insights and predictions.🔍 What You'll Learn:The impact of XR and spatial computing on storytelling and customer engagement.How blockchain technology can enhance security and create a new economic model based on abundance.The role of AI in simplifying workflows and unlocking new creative avenues.Challenges and opportunities in achieving wider adoption of these technologies.Exciting trends and the potential future of XR, AI, and blockchain.This episode was recorded through a Podcastle call on March 19, 2024. Read the blog article and show notes here: https://webdrie.net/blockchain-ai-and-spatial-computing-converge-web3-defined-with-amy-peck/.......................................................................... 📘 Read The Future CMO: Amazon 👥 Join the Future CMO Community 🌿 Explore Sintra Synergies Retreat 💼 Connect on LinkedIn..........................................................................

Mar 22, 2024 • 29min
Digital Product Passports: Beyond the NFT Hype – with Delphine Eddé, CMO of Arianee | S3 E53
Send us Fan MailDelphine Eddé is the Chief Marketing Officer at Arianee, a pioneering blockchain project focused on creating digital product passports for real-world assets. With over 25 years of experience across various geographies and industries, she has led Arianee's marketing and communication strategies since 2000. Arianee has successfully raised $20 million in venture capital and collaborates with global brands including Richemont Group, L'Oreal, and Breitling. In our conversation, we uncover the intersection of fashion, technology, and sustainability through the lens of digital product passports and blockchain technology.This episode was recorded through a Podcastle call on February 28, 2024. Read the blog article and show notes here: https://webdrie.net/digital-product-passports-beyond-the-nft-hype-with-delphine-edde-cmo-of-arianee/.......................................................................... 📘 Read The Future CMO: Amazon 👥 Join the Future CMO Community 🌿 Explore Sintra Synergies Retreat 💼 Connect on LinkedIn..........................................................................

Mar 19, 2024 • 32min
The Brave Browser Experience: Enhancing Privacy in the Digital Age – with Luke Mulks | S3 E52
Send us Fan MailEmbark on a journey into the heart of digital privacy with Luke Mulks from Brave in our latest podcast episode, where we discuss the seismic shifts occurring in the intersection of privacy, digital advertising, and the nascent Web3. Luke brings his unparalleled expertise to the table, offering a deep dive into how Brave is challenging the status quo with its user-centric model. As we unpack the essence of user empowerment, we reveal how Brave's approach to digital advertising is not just about protecting user data, but also about fundamentally transforming the way content creators and consumers interact in the digital realm.Dive into the transformative world of cryptocurrency as Luke and I explore the Basic Attention Token (BAT) and its role in redefining the economics of online attention. This episode strips back the layers of complexity surrounding crypto and user-focused revenue sharing, providing you with a clear understanding of how BAT is creating a fairer ecosystem that values user engagement. The conversation also covers the practicalities of crypto adoption, emphasizing the need for seamless experiences that bridge the gap between users, advertisers, and content creators. Discover how Brave is extending its reach to empower internet users of all backgrounds, fueling the expansion of a thriving creator economy.In our final segments, we tackle the challenges of educating the masses about Web3 and privacy, and the pressing need for platforms to be intuitive to foster growth and compete with tech giants. By taking a page from Brave's playbook, we discuss how the company is successfully onboarding advertisers while keeping the platform open-source and receptive to community feedback. We also contemplate the future of web browsers in light of new policies from tech behemoths like Google, contrasting their approaches with Brave's steadfast commitment to user privacy. Tune in to this enlightening episode to grasp the full impact of these dynamic shifts in technology and learn why the revolution in browser markets might just be the most exciting change to watch.This episode was recorded through a Podcastle call on February 20, 2024. Read the blog article and show notes here: https://webdrie.net/the-brave-browser-experience-enhancing-privacy-in-the-digital-age-with-luke-mulks/.......................................................................... 📘 Read The Future CMO: Amazon 👥 Join the Future CMO Community 🌿 Explore Sintra Synergies Retreat 💼 Connect on LinkedIn..........................................................................

Mar 15, 2024 • 29min
Harmonizing Web3: A Musical NFT Odyssey with Catherine Gairard | S3 E51
Send us Fan MailFrom the highlands of Peru to the digital frontier of NFTs, Catherine Gairard, a symphonic metal maven, has an origin story that's nothing short of a fairy tale for the modern age. She joins us to unpack the narrative of her journey, detailing the leap from a self-taught musician to a trailblazing figure in the NFT music scene. Her story is a testament to the power of perseverance and innovation, as she navigates the traditionally challenging landscape of music monetization and discovers her niche within an empathetic and supportive online community.The world of music is evolving, and NFTs are at the helm of this transformation, offering creators like Catherine a platform to connect with fans on a whole new level. During our chat, she unveils the mechanics behind her "Harp Dreams" collection and the unique value NFTs bring to the concert experience. Fans aren't just spectators in this digital renaissance—they're active participants, holders of exclusive, value-imbued tickets, and beneficiaries of intimate interactions with artists. Catherine's insights are an eye-opener for anyone curious about the intersection of music, technology, and community.To close, the encouragement Catherine extends to fellow artists is both heartfelt and electrifying. She paints the NFT community not as an exclusive club, but as an open collective where novices and veterans alike can flourish through collaboration and shared learning. Her words serve as a beacon for creators seeking to explore this innovative space and harness the potential of their art in the digital realm. Tune in for a riveting exploration of artistry, technology, and the unifying power of community.This episode was recorded through a Podcastle call on February 8, 2024. Read the blog article and show notes here: https://webdrie.net/harmonizing-web3-a-musical-nft-odyssey-with-catherine-gairard/.......................................................................... 📘 Read The Future CMO: Amazon 👥 Join the Future CMO Community 🌿 Explore Sintra Synergies Retreat 💼 Connect on LinkedIn..........................................................................


