

Iron Foundry by Terra API
Kyriakos Eleftheriou
Kyriakos Eleftheriou, the founder and CEO of Terra API speaks with some of the best founders and CEOs in the space of health and fitness, to learn how the best are building their businesses.
At TERRA API, we are on a mission to enable developers to connect and create solutions by using health data.
At TERRA API, we are on a mission to enable developers to connect and create solutions by using health data.
Episodes
Mentioned books

Mar 6, 2024 • 53min
CEO of OK Capsule: Dr Andrew Brandeis
In this episode with Kyriakos from Terra, the CEO of the OK Capsule, Dr. Andrew Brandeis shares his journey from naturopathic doctor to founder of a company revolutionizing personalized supplements.
Dr. Andrew's transition from healthcare practitioner to tech entrepreneur highlights the potential of technology to tailor health solutions.
His vision for the future of supplements and commitment to innovation offers valuable insights into the evolving landscape of health and wellness.
0:00 Intro
1:32 OK Capsule's mission
9:48 Early challenges and breakthroughs
11:18 Lessons in entrepreneurship
13:00 Evolving customer profiles
17:22 Personalizing health solutions
23:10 Impacts on health and wellness
27:30 Quality assurance in supplements
33:46 Future health technologies
36:00 Company culture
44:23 The future of supplements
47:36 Looking backwards from 100 years later
More about OK Capsule ► https://www.okcapsule.com/
More about Dr. Andrew ► https://www.linkedin.com/in/andrew-brandeis/
More about Terra ► http://tryterra.co
More Podcasts ►https://tryterra.co/podcast
Twitter ► / terraapi
LinkedIn ► / terraapi

Feb 13, 2024 • 1h 2min
Founder of MYZONE: Dave Wright
Dave Wright, the founder of MyZone, discusses with Kyriakos the journey of creating MyZone and the challenges of manufacturing wearable technology. He shares insights on finding the right manufacturer in China and the importance of building strong relationships. Dave also explains the unique B2B approach of MyZone, connecting consumers with fitness facilities. He highlights the impact of MyZone on workouts and the future of the industry being in insights. Lastly, he provides advice for entrepreneurs attending trade shows and emphasizes the importance of having a strong presence. The conversation with Dave Wright from Myzone covers topics such as actionable insights from data, company culture at Myzone, testing for adversity in interviews, and the future of wearable devices.
Takeaways
Myzone focuses on providing actionable insights from data to help users stay motivated and achieve their fitness goals.
Company culture at Myzone emphasizes hard work, avoiding negativity, and having fun.
Testing for adversity in interviews can help identify candidates who can handle challenges and setbacks.
The future of wearable devices may involve continuous biomarkers, smaller form factors, and devices that are fit for specific purposes.
Chapters
00:00 Introduction and Background
01:36 Creating MyZone and Solving Industry Problems
05:10 Expanding into Hardware and Manufacturing Challenges
08:57 Choosing Hardware and Controlling the User Experience
09:17 Finding the Right Manufacturer in China
11:14 Lessons Learned from Manufacturing
16:25 The Importance of Manufacturing Relationships
19:59 Advice for Finding a Manufacturer in China
20:23 Insights on Manufacturing in China
24:02 Dealing with Recalls and Learning from Mistakes
27:43 Telemetry and Displaying Live Data
33:46 B2B Approach and Connecting with Facilities
36:40 Impact of MyZone on Workouts
41:32 Approaching Trade Shows and B2B Sales
53:35 Actionable Insights from Data
01:01:02 Company Culture at Myzone
01:06:16 Testing for Adversity in Interviews
01:08:11 The Future of Wearable Devices
More about MYZONE
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More about Terra
More Podcasts

Feb 2, 2024 • 41min
Founder of CORE: Wulf Glatz
Wulf Glatz, Founder of CORE, talks about his wearable technology to optimize athlete performance by tracking core body temperature. He shares the need for better heat safety in sports after witnessing an athlete collapse. The podcast discusses the difference between skin and core temperature, the impact of physical activity on core temperature, and the body's heat dissipation. They also touch on establishing partnerships, supporting amateur athletes, building a diverse team, and future goals for CORE.

Dec 28, 2023 • 57min
Founder of Kaged - Kris Gethin
Join Kyriakos from Terra API as he delves into an extensive interview with Kris Gethin , renowned bodybuilder and founder of Kaged Muscle. This hour-long conversation covers Kris's journey in the fitness industry, his pivotal role at bodybuilding.com, insights on biohacking, and the founding principles behind Kaged Muscle.
0:00 Intro
2:10 Racing motocross and the introduction to Bodybuilding
6:20 The first bodybuilding show
8:00 Joining Bodybuildingcom
12:20 How the Hardcore Video Trainer Started
18:10 The story of the DTP video trainer
23:00 Discovering that the supplement industry is like the wild wild west, nitrogen spiking, and the decision to start Kaged
40:00 Participating in the Arnold Classic and other events
44:00 Mindset and optimization
53:00 Stem Cells and biohacks
Kris Gethin ► https://www.krisgethin.com
Instagram ► https://www.instagram.com/krisgethin/
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TERRA ► http://tryterra.co
More Podcasts ► https://tryterra.co/podcast
Twitter ► / terraapi

Dec 12, 2023 • 60min
Founding Partner at NEXT VENTŪRES - Melanie Strong
Melanie Strong shares her journey at Nike and the inception of NEXT VENTŪRES. Starting at Nike in 2002, Melanie's role evolved from managing non-e-commerce websites to spearheading Nike's digital products, including the Nike Run Club app.
She recounts Nike's strategic shift in soccer, initially dominated by Adidas, and how Nike disrupted the market by scouting and nurturing untapped talent, like Cristiano Ronaldo, and making strategic acquisitions like Umbro.
Her experiences showcase Nike's commitment to innovation, consumer-focused approach, and the importance of cultural relevance in different markets. Melanie also delves into Nike's forays into wearable technology, like the Fuel Band, highlighting the blend of technology and marketing strategy.
Finally, she discusses transitioning to venture capital with NEXT Ventures, focusing on whole-person health and the lessons from Nike that influence her investment approach.
Next Ventures ► https://nextventures.com
Twitter ► https://twitter.com/girlstrong
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TERRA ► http://tryterra.co
More Podcasts ► https://tryterra.co/podcast
Twitter ► https://twitter.com/terraapi , https://twitter.com/@kyriakosel
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0:00 Intro
0:14 - Melanie's early role and Nike's initial digital forays
1:17 - Overview of Nike's evolution
2:52 - Initial major projects
4:06 - Nike Run Club and digital innovation
5:13 - 2010 World Cup
7:22 - Beginnings in Football
10:10 - Talent scouting methods
13:02 - Product innovation and athlete focus
16:00 - Melanie's personal involvement in talent scouting
19:08 - Development and challenges of Nike's wearable technology
22:00 - Marketing strategies for Nike's new product launches
26:10 - Building authentic influencer relationships for product launches
31:20 - The consumer-focused approach and innovation culture at Nike
37:15 - NEXT VENTŪRES and working with Lance Armstrong
47:23 - Investment approach and future trends in health and wellness

Dec 4, 2023 • 41min
Founder of the Cycling Power Meter - Uli Schoberer
In this interview, Ulrich Schoberer, the founder of the cycling power meter, delves into his journey from a medical engineering student and cyclist to an innovator revolutionizing cycling training.
He shares the inspiration behind creating the power meter, addressing the gap in cycling performance metrics. Schoberer details the technical challenges he faced in the 1980s, from conceptualizing to manufacturing and data transmission.
The power meter's adoption in professional cycling, its initial use by German cyclists, and its global spread are highlighted. Schoberer also discusses the evolution of the power meter, including improvements in data transmission, storage, and features like Bluetooth connectivity.
He reflects on the impact of his invention on training different types of cyclists and the broader changes in cycling technology and competition.
Website ► https://www.srm.de
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TERRA ► http://tryterra.co
More Podcasts ► https://tryterra.co/podcast
Twitter ► https://twitter.com/terraapi https://twitter.com/kyriakosel
LinkedIn ► https://www.linkedin.com/company/terraapi/
0:00 - Intro
1:05 - Inception and development of the cycling power meter.
3:00 - Technical challenges in creating the power meter.
6:03 - Data transmission and initial prototypes.
7:00 - Adoption by professional cyclists and national teams.
10:00 - Use of the power meter in space research.
11:25 - Business aspects and manufacturing of the power meter.
14:24 - Evolution of bike computers and their impact on training.
17:00 - Analysis of cycling data for different types of cyclists.
21:40 - Expansion and manufacturing of the power meters.
28:54 - Interaction with professional cyclists like Lance Armstrong.
32:19 - Improvements and diversification of the power meter over the years.
38:04 - Predictions for the future of cycling and technology integration.

7 snips
Nov 22, 2023 • 49min
Founder of Inside Tracker: Gil Blander
In this podcast, we connected with Gil Blander, founder of InsideTracker, a longevity company that creates evidence-based solutions that are simple, clear, and actionable.
Gil explains his personal motivations for working with longevity and how he witnessed a close family member facing mortality at a young age. He discusses his journey of studying biology that led him to earn his PhD from the Weizmann Institute of Science and work at one of the most renowned aging labs in the world, the Leonard Guarente Lab, at MIT.
Moreover, Gil shares his extensive scientific knowledge of how blood biomarkers and genetics affect longevity and explains how he built his own biological clock calculator called 'inner age'.
Lastly, the discussion centers around how InsideTracker is using data from wearable devices, his thoughts on TRT and hormone therapy, and shares the future plans for InsideTracker.
Website ► https://www.insidetracker.com/
LinkedIn ► https://www.linkedin.com/company/insidetracker/
Twitter ► @InsideTracker
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TERRA ► http://tryterra.co
More Podcasts ► https://tryterra.co/podcast
Twitter ► https://twitter.com/terraapi , http://twitter.com/@kyriakosel
LinkedIn ► https://www.linkedin.com/company/terraapi
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00:00 - Intro
00:53 - Pre-history of InsideTracker
09:43 - First product released by InsideTracker
12:05 - Initial customers and working with the Boston Red Sox
13:51 - Product-market-fit realization
16:55 - Working with Dr. Huberman early on
17:40 - Using podcasts as a medium to demystify longevity
19:20 - How to best educate people about longevity
22:49 - Understanding glucose and CGM devices
26:08 - How InsideTracker is using data points from wearables
30:35 - The customization aspect of InsideTracker's products
33:19 - Genetics and health span vs life span
38:51 - TRT and hormone Therapy
40:57 - Biological age calculator - inner age
44:58 - The future of InsideTracker

Nov 13, 2023 • 51min
Co-founder of ZOE - George Hadjigeorgiou
George Hadjigeorgiou, co-founder of Zoe, discusses their unconventional approach to nutrition research, using wearable devices for health insights, and testing for cultural fit during interviews.

Oct 30, 2023 • 47min
Co-Founder of O2X Human Performance: Paul McCullough
Paul McCullough, Co-Founder of O2X Human Performance, discusses the importance of conditioning, nutrition, sleep, stress, and resilience. They explore the benefits of wearable technology, reflect on motivations for joining the SEALs, and share insights on leadership. The podcast also covers their meeting with Boston Fire Department, a holistic approach to health and performance, and the similarities between military life and company culture.

Oct 2, 2023 • 59min
CEO of Supersapiens: Phil Southerland
Phil Southerland, Founder and CEO at Supersapiens, discusses his personal motivations for starting Supersapiens as a Type1 diabetic and their long-time partnership with Abbott. He also talks about working with powerful sports organizations like the Atlanta Falcons, New York Yankees, and San Antonio Spurs. The conversation centers around the future of wearable sensors and continuous glucose monitors.


