Marketing For Learning®

Have you heard the news? We won the Awareness Campaign of the Year award at the British Training Awards with our friends at Capgemini University! 🎉  But no, this isn’t a pod of us blowing our own trumpet – Han’s letting you in on the secrets that made this campaign so, SO impactful. Including Why getting marketing involved from programme inception is so important How learner personas were key to success The difference long-term planning made to this project  So, get this pod in your ear’oles to see how you can make your next marketing for learning initiative truly impactful!      LINKS: Learner Personas Guide Han’s LinkedIn  British Training Awards from New Possible

Industry experts Dr. Heidi Kirby and Loren Sanders debate whether Learning & Development can be replaced by communications. They discuss the importance of tailoring learning strategies, collaboration between departments, clear communication in compliance training, and bridging the gap between marketing and L&D for enhanced learning outcomes.

Exploring how marketers could revolutionize learning and development with a focus on user experience. Discussing parallels between marketing and learning, challenges with multiple platforms, and optimizing strategies for engagement and content based on data analytics.

Han and Ash keep telling you to 'take your learning hat off'... but what on earth does that mean?! In this pod, Han dives right into what it means and how you can up the empathy with your target audience.  Short and sweet. Just like the pod host. Although that would more likely be short and sassy... whatevs.    LINKS: Han's LinkedIn  Learner Persona Ebook

Delving into Learning at Work Week, hosts discuss its impact on learning professionals. They question the effectiveness of short-term marketing campaigns and advocate for strategic integration in reaching long-term goals.

We've spoken about the value proposition canvas (VPC) a few times on the pod. But in this ep, Han's shaking things up – and she thinks she's come up with the perfect VPC for L&D. One that's going to help you make real marketing magic. 🪄   LINKS: Value Proposition Canvas Template Han's LinkedIn Profile 

People Experience roles are on the rise and L&D is in a constant state of shift. In this unique conversation Ash chats to Josh Novelle, VP of People Experience and Insight at HSBC to discuss the role of L&D in modern enterprises, and what we need to do to remain relevant and valuable to the businesses we service. What a crackin' conversation! Josh's LinkedIn Ashley's LinkedIn 

Brand hierarchies (aka, brand architecture) are an essential element of marketing for learning®, and also grossly overlooked by you L&D folk. In this short episode Ash discusses what brand hierarchies are, why they're important and why it's absolutely critical to establish how all your corporate brands interplay with each other BEFORE you start big pieces of marketing work.  Save yourself a headache, start up those brand hierarchy discussions early and really understand what you can actually do from a branding perspective from the outset, instead of trying to figure it amidst a project! 

In this super juicy episode, Ash is joined by Sarah Hatton, Chief Learning Officer at The LPI, to discuss their recently released 2024 Learning Survey. Ash and Sarah discuss what’s changing in L&D, the direction of travel of our industry, and what we need to do to stay future focused. Happy listening! LINKS: The LPI Learning Survey 2024 Sarah's LinkedIn Ash's LinkedIn 

Do marketing campaigns work for L&D? Well yeah, of course they do! But not everyone's convinced... In this podcast episode, Han sets the record straight on why campaigns are a great decision for all L&D teams.