Raise Your Visibility Online – LinkedIn, Video & B2B Marketing for Professionals

What makes a good headline on LinkedIn? Why are you using LinkedIn? We dive into the next of our series of LinkedIn Basics - writing a great headline to attract your ideal clients.  Check our other basics epsisodes   This episode is sponsored by Sales Maven Society - a fantastic monthly membership hosted by Nikki Rausch.  You can get your first month FREE by going to www.louisebrogan.com/salesmaven 

How do you get the best  photo for your LinkedIn profile?   What do you include on your background image? Think you have it sorted already?  Today I share best practice for your images that will help attract more people to check out your profile and lead to more visibility.    www.louisebrogan.com 

Do you have a Company Page on LinkedIn? In today's podcast I discuss Company Pages with Michelle J Raymond including the following topics: How did you become a LinkedIn expert? Tell me about your journey. Why do you think LinkedIn company pages are important? Should someone who is a solo entrepreneur also have a company page? how does the content differ from company pages and personal profiles? Tips for involving your team with your page How can you build your community of followers on your page? We can  create your LinkedIn Company page for you - check out  https://socialbeeni.thrivecart.com/linkedin-company-page/    

Marketing on LinkedIn is more like a marathon than a sprint.  And with a marathon, you need to plan, prepare, and train, if you want to succeed!  I invite you to reach out when you are ready to work together - you can find out how I can support you here  https://www.louisebrogan.com/workwithme    

Have you ever had a post that got a lot of attention on LinkedIn? Hopefully its for the right reason - your thought leadership, maybe its about your business or services - and whatever you said has landed with your audience.  Lots of comments, questions and even DM's asking about how to work with you? Ok - what do you do next?  Find out in today's episode.  And well done!  If you are ready to reach out to work with me then please visit https://www.louisebrogan.com/workwithme and let's get started.     

Why do you need content marketing? My guest Lyndsay and I discuss the value of creating content to make marketing your business easier. If you want support to get your content planned for LinkedIn, please visit https://www.louisebrogan.com and check out our Done-For-You services as well as our new content planning service

I love to cook.   Preferably from scratch.  My favourite things to cook are usually vegetarian, often with an Asian flavour - think curries, stir fries but also a good old lasagne or even a roast chicken dinner.   We don’t always have time to cook from scratch though.   During a busy mid week, you can find us digging around the freezer and pulling out the old reliable chips and fish fingers with a side of baked beans.    At the weekend, we might get a takeaway ordered in.   More often than not, it’s a pre-made M&S thai or chinese ready meal selection.   Some gyozas to start followed by King Prawn bhuna with a side of naan.   My neighbours get the delivery box from a well known brand full of the exact ingredients to cook with a recipe.  IT seems to cost a little more, but there’s no having to think about it, and they are still getting fresh ingredients.   Which of these are you?   Fast food fan Cooking from scratch Frozen ingredients  Ready made meals Delivery box with recipes Eating out all the time/Deliveroo’s best customer   What has this got to do with LinkedIn I hear you say.   Let’s look at your eating habits and compare them to your LinkedIn content creation habits.    Here’s how I see the comparison   The fast food fan - quick and convenient but not usually that good for you   You are posting on LinkedIn when you have time,  throwing up content when you can without really thinking about the long term impact (don’t sue me fast food fans ;) There is not much of a strategy involved.    Cooking from scratch You want to learn how to use LinkedIn yourself and spend time working out the right steps - from getting your profile optimised to studying YouTube videos on what, when and how to post.  You are getting great results from your efforts and you have the time to invest in doing this yourself.   The content you are sharing is thoughtful,  engaging and winning you clients.  The time you take is worth the reward.    If you wanted a guide to help keep you on the right track, our content planning and monthly support could be just the right recipe for you.  We’ll help you get your content planned out - understanding what content buckets will work and I am on hand to guide you and answer your questions throughout the month.   Just like Alexa, your favourite cook book or YouTube cooking channel!    Frozen Ingredients  You have an idea of what you want to share on LinkedIn, and can dip into your ‘freezer’ box when you need - you don’t spend a huge amount of time - its more of a tick the box exercise for you.   Some days can be ‘healthier’ than others.  The content could be a bit bland if you are honest.    Ready Made Meals You have someone else take care of this.  All you have to do is grab and go.   Someone has taken their expertise and knowledge, weighed it all out carefully and provided you with the content you need to get the job done. Like the standard of ready meals out there, you get what you pay for.  That 99 pence microwave burger vs the local farm shop pre-made lasagne dish?  Incomparable.   In terms of your LinkedIn content, yes you can pay someone £100 a month to schedule a daily post across your social media channels - but you can also invest a little more to get high quality content, from an expert that doesn’t leave you feeling a bit dissatisfied.   Delivery boxes with recipes. You’ve probably seen these - there are offers all over Facebook for them.   Pay a little more and get bespoke recipes and recommendations tailored to your family.    Delivered to your door so all you have to do it put them together. In terms of LinkedIn done-for-you service, we work with you to get the right recipe that works for your business.   CArefully curated with team expertise, and delivered to you at the agreed date and time.  All you have to do is post the content on your own LinkedIn.  Sounds appealing doesn’t it?   You eat out all the time - maybe you have a private chef!   So if the budget is no issue, what would we all do?  Unless you are passionate about cooking for yourself, wouldn’t it be fabulous to just turn up to the table and have a delicious, tailored meal presented in front of you?   With the right vitamins, minerals and one that leaves you feeling energized and ready to get on with your day?   It would be my honour to be your private LinkedIn support.  My team can write your articles, posts, even post to your Company Page for you and work with your own assistants or team if you are too busy.     To find out more about how to work with us, please reach out to Louise@socialbeeni.com or message me on LinkedIn.     Join me for free training on Monday 13th September here Join herehttps://social-bee-ni.ck.page/72fd7f5639

Have you seen the new LinkedIn service pages for service providers?  To create your own, visit  https://louisebrogan.com/linkedin-services-page/

  As the president & CEO of Mental Health in Minutes, Lindsay Recknell continues to raise mental health maturity in organizations while making conversations about mental health in the workplace as normalized as any other conversation.  A certified Psychological Health & Safety Advisor, Lindsay works with companies and organizations to increase their levels of psychological health & safety in the workplace using Positive Psychology – evidence-based, practical tips and techniques to increase wellbeing within organizations by increasing wellbeing in individuals. She empowers individuals, strengthens teams and transforms organizations through her Mental Health in Minutes subscription,  Burnout & Boundaries workshop series and Hope Motivates Action program. Lindsay lives in Calgary with her husband and their two Golden Retrievers.  

On Air Coaching Call with Sally Davis Berry. Sally has a few questions about how to leverage LinkedIn to be able to help more tourism businesses with her online library of training. We talk about using LinkedIn events to host a free training webinar for her ideal clients, how to pitch during your webinar, while still giving a LOT of value to the attendees and how LinkedIn can help get your webinar out in front of more people. If you would like to know the answers, then tune into the podcast today. Connect with me on LinkedIn at www.linkedin.com/in/louisebrogan Sally Berry is a U.S. tourism industry expert and has an industry blog at www.SallyDavisBerry.com which helps attractions and destinations get more visitors through their doors. Berry has more than 20 years of experience in the travel and tourism industry and has received multiple awards for her expertise in the Group Tour Market. Sally started TourismProAcademy.com in 2019 as an online course platform for tourism professionals. Her courses are popular with those new in the industry as well as long time veterans of Tourism.