Predictable B2B Success
Sproutworth
If you lead a bootstrapped or funded B2B tech company and need revenue to be predictable, not just possible, this podcast was built for you.
Predictable B2B Success is the only show built exclusively for CEOs at seed-to-Series C tech companies who are ready to replace random acts of growth with a scalable, repeatable revenue system from first dollar to $50M+ ARR and beyond.
Each week, host Vinay Koshy sits down with elite revenue operators, GTM leaders, and founders who have solved the hardest problem in funded B2B tech: turning chaotic, unpredictable growth into something structural, a system that holds under investor pressure, market shifts, and scale.
What you will walk away with every episode:
Operating frameworks for building predictable revenue pipelinesReal playbooks from founders who have scaled B2B companies from seed to Series C and beyondGTM, RevOps, demand generation, and category design insights built for C-suite decisions, not marketing teamsStrategies that compound across your organisation, not one-off tactics that fade
Why 500+ episodes and a 5.0-star rating?
This is not a show about inspiration. It is a show about operating clarity. Every guest is chosen because they have built systems in sales, content, community, product, or customer success that made revenue predictable. After 500+ episodes, the patterns are unmistakable. This archive is your competitive advantage.
Trusted by founders and CEOs at bootstrapped and funded B2B tech companies across SaaS, cleantech, AI, and enterprise software.
Rated 5.0 stars on Apple Podcasts. Ranked top 5 B2B podcast by Feedspot (2026). 500+ episodes since 2020.
Subscribe now and get a new episode every week, turning your revenue from a moving target into a scalable system.
Show notes, frameworks, and transcripts: sproutworth.com Subscribe to The Inclined, the weekly newsletter for funded B2B tech CEOs: sproutworth.com/newsletter Connect with Vinay Koshy on LinkedIn: linkedin.com/in/vinaykoshy
Predictable B2B Success is the only show built exclusively for CEOs at seed-to-Series C tech companies who are ready to replace random acts of growth with a scalable, repeatable revenue system from first dollar to $50M+ ARR and beyond.
Each week, host Vinay Koshy sits down with elite revenue operators, GTM leaders, and founders who have solved the hardest problem in funded B2B tech: turning chaotic, unpredictable growth into something structural, a system that holds under investor pressure, market shifts, and scale.
What you will walk away with every episode:
Operating frameworks for building predictable revenue pipelinesReal playbooks from founders who have scaled B2B companies from seed to Series C and beyondGTM, RevOps, demand generation, and category design insights built for C-suite decisions, not marketing teamsStrategies that compound across your organisation, not one-off tactics that fade
Why 500+ episodes and a 5.0-star rating?
This is not a show about inspiration. It is a show about operating clarity. Every guest is chosen because they have built systems in sales, content, community, product, or customer success that made revenue predictable. After 500+ episodes, the patterns are unmistakable. This archive is your competitive advantage.
Trusted by founders and CEOs at bootstrapped and funded B2B tech companies across SaaS, cleantech, AI, and enterprise software.
Rated 5.0 stars on Apple Podcasts. Ranked top 5 B2B podcast by Feedspot (2026). 500+ episodes since 2020.
Subscribe now and get a new episode every week, turning your revenue from a moving target into a scalable system.
Show notes, frameworks, and transcripts: sproutworth.com Subscribe to The Inclined, the weekly newsletter for funded B2B tech CEOs: sproutworth.com/newsletter Connect with Vinay Koshy on LinkedIn: linkedin.com/in/vinaykoshy
Episodes
Mentioned books
Oct 19, 2021 • 44min
How to create powerful b2b customer loyalty programs that drive growth
Paula Thomas is an independent loyalty marketing consultant, writer and podcast host.
Paula has been studying and writing about how to drive loyalty in the convenience retail industry and has now published a book entitled “Driving Loyalty in Convenience Retail”
She is a former judge for the UK Loyalty Magazine Awards.
Paula found her passion for loyalty schemes while she was working as a Marketing Manager for a major airline 20 years ago. Since then she’s worked on world-leading loyalty schemes for brands including Avios, O2 Ireland, AIB, and The Entertainer Group.
In this episode, she shares how we can create powerful b2b customer loyalty programs that drive growth predictably. Insights she shares include:
What is a B2B customer loyalty programThe difference between B2C and B2B loyalty programsThe role of the founders mindsetB2B loyalty programs: challenges and opportunitiesExamples of the good B2B loyalty programsGood practices for B2B loyalty programs The best B2B loyalty program rewards that workWhy NPS is a good indicator of customer loyalty dataand much much more....
Oct 15, 2021 • 51min
How to create a digital customer experience strategy to drive growth
Dan Gingiss has led marketing teams in nearly every marketing channel — from direct mail to email to social media for over 20 years.
He also served in multiple customer service and customer experience leadership roles. Dan combines his professional experience at brands like Discover, McDonald’s, and Humana with tons of real-life examples from B2C and B2B companies of all sizes to recommend actionable, profitable CX solutions.
Dan speaks from his experiences of life “in the trenches” at a company he has worked for. He understands those dynamics and challenges and provides unique credibility, including leading a team that won the J.D. Power Award for Customer Satisfaction.
In this episode, he shares how we can create a digital customer experience strategy to drive growth predictably. Insights he shares include:
Why is spending your marketing budget on attracting new customers wrongIs creating a remarkable customer experience the best sales and marketing strategyWhy Dan decided to write the book - Experience MakerDigital customer experience vs. customer experienceManaging the digital customer experienceWhat is the WISER framework and why use itCommon misconceptions about digital customer experienceDo remarkable customer experiences need to be expensiveHow content can impact the creation of remarkable digital customer experiencesand much much more....
Oct 12, 2021 • 36min
How to build customer trust and loyalty to drive business growth
Shep Hyken, CSP, CPAE is the CAO (Chief Amazement Officer) of Shepard Presentations. As a customer service and experience expert and keynote speaker, Shep works with companies that want to build loyal relationships with their customers and employees. His focus is on delivering amazing customer service, customer engagement, managing the customer experience, and creating customer loyalty.
He is also a hall of fame speaker (National Speakers Association) and a New York Times and Wall Street Journal best-selling author.
In this episode, Shep shares how we can build customer trust and loyalty to drive business growth. Insights he shares include:
Do culture and branding need to be reflective of a companies customer loyalty ethosHow do we transition companies that have customer loyalty programs that are more of a sales gimmick to something that is meaningfulLesson learned from the biggest customer service/loyalty turn around example you know aboutMetrics to use as we build customer trust and loyaltyIs the best measure of customer loyalty word of mouth referralsCustomer service only exists because we have broken processes that need fixing - true or falseAre we better off with just having customer success insteadHow do we get customers involved in building loyalty beyond discounts and points so that they feel a sense of ownershipPeople tend to seek out 5-star reviews should we really do the sameAre review sites the best place to raise our social proof or are we letting other forums and organizations determine our social proofand much much more ...
Oct 8, 2021 • 37min
How to create brand development strategies for growth driven B2B marketing Part 2
Julius Geis is the founder of ‘Āina, a strategy office that won the 2020 iF Design Award. He is an identity expert who has created brand strategies for over 40 companies. He is the creator of Identity Built Branding™, a new branding process that builds brands from the inside out, guides companies to happiness, and connects people with people.
In this episode, Julius shares even more insights into how successful companies go about creating brand development strategies for growth-driven B2B marketing. Insights he shares include:
The mistakes businesses make with building their brand identityHow Julius finds clients given the intangible nature of his businessWhat has been a driving force in creating predictable business growth for JuliusWhat sort of stories should we ensure everyone in the organization knowsWhat sort of stories should we ensure everyone outside of the organization knowsHow should we relate the relationships and brand identity with visual components that most people tend to associate with brandingIs there a correlation between identity branding and community buildingand much much more....
Oct 5, 2021 • 57min
How to create brand development strategies for growth driven B2B marketing Part 1
Julius Geis is the founder of ‘Āina, a strategy office that won the 2020 iF Design Award. He is an identity expert who has created brand strategies for over 40 companies. He is the creator of Identity Built Branding™, a new branding process that builds brands from the inside out, guides companies to happiness, and connects people with people.
In this episode, Julius shares his insights into how successful companies go about creating brand development strategies for growth-driven B2B marketing. Insights he shares include:
How best to define brandingWhat are branding identity and brand development strategies and why use themHow Julius facilitates a mind shift to occur with companies he works withIs branding identity creation also an exercise in developing empathyHow to deliver brand development strategies that create a meaningful experience that also match client expectationsHow brand development strategies can build an emotional connection that compels customers to want to repeat the experience.The impact of branding identity on companiesand much much more....
Oct 1, 2021 • 47min
How to build an amazing webinar funnel from scratch that drives revenue growth
Elias Zepeda is the founder and CEO of Need Clients Now, a national marketing agency in the United States specializing in customer acquisition. Elias and his team have been helping businesses scale their revenue by building high-converting sales funnels for their business.
In this episode, Elias shares why he recommends most B2B companies to use webinar funnels and how to build an amazing webinar funnel from scratch that drives revenue growth. Insights he shares include:
What is a webinar funnel
Why B2B and SaaS companies should use a webinar funnel
How to build a high converting webinar funnel landing page
The post-sign up process for a webinar funnel
What to keep in mind for pre-event marketing
What to keep in mind for post-event follow up
Webinar sales funnel - tools & tips
The next step after building your webinar sales funnel
The place for paid advertising in building out a webinar funnel
and much much more ...
Sep 28, 2021 • 53min
How to create customer value via systems of intelligence that drives growth
Mike Adams is a 3x founder and CEO of Grain.co. Grain, a communication platform for teams to turn every daily video call into shared team knowledge.
He has over 10 years of experience building skills to job education software programs like Degreed, Hack Reactor, and MissionU. He is a pioneer of fully immersive cohort-based education.
Through Grain, Adam is on a mission to help teams to share more understanding with each other and the people they work together to serve.
In this episode, Mike shares how we can create customer value via systems of intelligence that drive growth. Insights he shares include:
Why Mike is trying to build a category with GrainHow do systems of intelligence create predictable business growthCustomer value: what it means with examplesHow to create customer valueWhat are forms of customer valueHow do you add value to a serviceWhat can destroy value for a customerHow can we add value to our productWhat strategies can you apply in order to create customer valueWhy businesses don't believe that recording every conversation is worth the riskDoesn't recording all conversations create clutter and add to the noiseHow to create customer value by recording every conversationand much much more ...
Sep 24, 2021 • 46min
How to use the hybrid work model to transform your business growth
Kelly Gratz is the CEO of g2o and brings together under her leadership all the elements that make g2o Ohio's largest digital experience agency.
g2o blends expertise in data, experience research and design, and technology to help organizations turn their digital and customer experience goals into tangible outcomes.
Kelly has had extensive experience as CEO and president of multiple technologies, digital, and healthcare companies.
In this episode, Kelly shares her experiences with leading her organization to a hybrid work model and how to use the hybrid work model to transform your business growth. Insights she shares include:
What is a hybrid work modelWhy is it such a prevalent issue today for businessesIs strategy enough or is there more to be done to support a hybrid work modelAre companies using the bait-and-switch trick to get people on board initially and then reverting work policyDoes today's work model entail a change in cultureHow to address perceptions of invasive surveillanceHow to prevent a two-tier class system developing in the companyHow to address turnover and pay issues How to address managers' misconceptionsHow to develop empathy for the reality of dealing with issues in peoples livesHow to address security issuesand much much more ...
Sep 21, 2021 • 43min
How to scale a service business that moves from local to global reach
Marko Hozjan is the CEO and Co-founder of translation startup TAIA.
A serial entrepreneur with eight company launches under his belt, Marko has a background that spans everything from economics and leadership, to language teaching and…sailing. In his view, translation offers the opportunity to build a company on tech and scale a business.
In this episode, he shares how to scale a service business that moves from local to global reach. Insights he shares include:
How TAIA was bornHow to scale a service business by setting the right cultureHow to scale a service business by using a localization strategyHow to stand out amongst your competitors in a highly commoditized marketHow Marko and his team have driven predictable growth at TAIAHow Marko has been able to persuade people that machine translation is not as bad as is commonly believedUse cases for machine translation in the B2B SpaceKey growth factors for TAIA given their numerous use cases and customer personasThe role of motivation 3.0 in growing Taiaand much much more ...
Sep 17, 2021 • 47min
9 top customer service best practices that make business collections an easy process
Dee Bowden is the founder of BCS solutions which helps companies with outstanding invoices recover money that was owed to them in the past. She has recovered over $13.5 Million over the past 10 years?
In this episode, Dee shares her insights into customer service best practices that make business collections an easy process. Insights she shares include:
How Dee defines business collections?Why businesses tend to get nervous about asking for moneyWhat has customer experience got to do with business collectionsThe process that Dee follows to broach the topic of business collectionsCustomer service best practices that Dee recommends companies develop and followHow to nail your first impression and personalize the relationshipHow to check assumptions we make about customersShould we make customers feel like they are the center of our worldand much much more ...
