Beyond The Interface (BTI)

Dr. Gyles Morrison shares his career journey in clinical UX and the importance of combining medical knowledge with UX skills. He emphasizes the need for a strong foundation in formal education and self-directed learning, as well as the value of mentors and real work experience. Dr. Morrison discusses the challenges of leadership in the healthcare industry and the impact it has on the success of digital health startups. He also explains the unique characteristics and skills required for clinical UX, including a genuine interest in helping people and a scientific mindset. Dr. Gyles Morrison discusses the importance of research in clinical UX and the challenges faced in the healthcare industry. He emphasizes the need for collaboration between UX professionals and clinicians to ensure the best outcomes for patients. Dr. Morrison also highlights the role of the Clinical UX Association (CUXA) in building a community, providing training, and advocating for change in the industry. He expresses concerns about the overreliance on AI in design and the potential impact on the role of designers in the future.Takeaways Combining medical knowledge with UX skills can lead to a successful career in clinical UX. A strong foundation in formal education and self-directed learning is crucial for developing expertise in the field. Mentors and real work experience are valuable for gaining insights and improving skills. Leadership plays a significant role in the success of digital health startups and the overall healthcare industry. Clinical UX requires unique characteristics and skills, including a genuine interest in helping people and a scientific mindset. Collaboration between UX professionals and clinicians is crucial in creating effective digital solutions in healthcare. The Clinical UX Association (CUXA) aims to build a community, provide training, and advocate for change in the industry. There is a need for more research in digital healthcare solutions to ensure patient safety and improve outcomes. The overreliance on AI in design may have negative consequences and should be approached with caution. Designers should focus on the unique skills and creativity they bring to the table and continue to advocate for the importance of human-centered design.Chapters 00:00 Introduction and Career Journey 09:25 The Importance of Mentors and Leadership 16:30 The Role of Failure in Clinical UX 28:18 Challenges in Hiring for Clinical UX 31:51 Understanding Clinical UX 42:07 Collaboration in Clinical UX 44:02 The Danger of Assuming User Understanding 47:34 The Importance of Research in Digital Solutions 49:25 Similar Challenges in Different Fields 52:20 Advocating for Change in Healthcare 54:42 Mentorship and Networking in Clinical UX 56:36 Navigating Conflict and Pushing for Research 01:10:38 The Risk of Overreliance on AI in Design 01:13:46 The Importance of Human Design Skills

In this conversation, Jonathan shares his journey from Australia to becoming the Head of Design for multiple organisations, discussing the evolution of UX in the Middle East and the challenges faced in research and acceptance. He emphasises the importance of shifting mindsets from execution to strategy, building trust, and the value of adaptability in design processes. The discussion also touches on work-life balance, the significance of community in design, and the future of design leadership, highlighting the need for interdisciplinary roles and the importance of storytelling in the design field. Takeaways  Jonathan's journey to Dubai was unexpected but rewarding.  The UX field in the Middle East is still evolving.  Research in UX is often misunderstood and undervalued.  Designers need to shift from execution to strategic thinking.  Building trust with stakeholders is crucial for UX success.  Adaptability in design processes is essential for success.  Work-life balance is a growing concern in the design industry.  Community plays a vital role in the growth of designers.  The future of design will require interdisciplinary skills.  Leadership in design must evolve to meet new challenges. Chapters  00:00 The Journey to Dubai: Introducing UX in an Unfamiliar Region  04:01 The Power of Usability Testing: Understanding User Behaviour  06:21 Going Beyond the Swim Lane: Understanding the Business and Product  11:20 Adapting and Evolving in a Saturated Design Industry  16:55 Focusing on Value and the Language of the Business  30:41 Defining Roles and Establishing Industry Standards  36:41 Building a Community: The Journey of HCD Meetup  49:41 Tips for Starting and Growing a Community 53:54 The Challenges and Rewards of Public Speaking  01:05:46 The Impact of the Pandemic on Events and the Shift to Online Platforms  01:08:59 The Value of Recording Talks and Building a Knowledge Library  01:10:38 Giving Opportunities to New Speakers and Fostering Growth  01:16:43 The Power of Mentorship and Tough Love  01:18:52 The Importance of Community and Networking  01:23:38 The Future of Design: Interdisciplinary Teams and Evolving Roles  01:26:16 Challenges and Importance of Design Leadership Keywords UX design, Dubai, user experience, design community, leadership, service design, design research, design processes, work-life balance, design trends