MicroConf On Air

Everyone wants the formula, the recipe, the framework that says how to make the magic happen. Well here you have it. With The Dinner Party Strategy you can now confidently create an email onboarding strategy for your trial customers. In less time than it takes a hipster bartender to make your locally sourced craft cocktail, you'll get the simple 6-part framework that builds connection, adds value, and drives revenue for your brand. https://microconf.com MicroConf Growth 2017 #microconf #microconfgrowth2017 #microconf2017 MicroConf Connect → http://microconfconnect.com Twitter → https://twitter.com/MicroConf E-mail → support@microconf.com MicroConf 2020 Headline Partners ► Stripe https://stripe.com Twitter → https://twitter.com/Stripe ► Basecamp https://basecamp.com Twitter → https://twitter.com/Basecamp

http://microconfonair.com At MicroConf, we have been fortunate to have the support of some incredible sponsors to help us invite guests to our events on a scholarship program. This week, we're going check in on one of those scholarship recipients, Veni Kunche, founder of DiversifyTech.co We ask Veni about her experience at MicroConf, how she decided to build and launch DiversifyTech, and how she has continue to grow and monetize this social good service.The State of Independent SaaS Survey is now open!  Help us develop critical analysis of the current world of Independent SaaS by heading over to http://stateofindiesaas.com.   https://microconf.com MicroConf Connect ➡️ http://microconfconnect.com Twitter ➡️ https://twitter.com/MicroConf E-mail ➡️ support@microconf.com MicroConf 2020 Headline Partners Stripe https://stripe.com Twitter ➡️ https://twitter.com/Stripe Hey https://hey.com Twitter ➡️ https://twitter.com/hey

Steli Efti (Close) talks at MicroConf 2015 on how to build your own SaaS sales machine if you don't have piles of money from venture capitalists lying around. In this video, you're going to learn the core principles of selling, how to write emails that get opened, why 90% of success is in the follow-up, and more. Check out Steli’s MicroConf speakers page for more talks ➡️ https://microconf.com/speakers/steli-... https://microconf.com MicroConf 2015 #microconf #microconf2015 MicroConf Connect → http://microconfconnect.com Twitter → https://twitter.com/MicroConf E-mail → support@microconf.com MicroConf 2020 Headline Partners ► Stripe https://stripe.com Twitter → https://twitter.com/Stripe ► Basecamp https://basecamp.com Twitter → https://twitter.com/Basecamp

http://microconfonair.com Bootstrapping SaaS can be a bit... lonely. Lots of folks are working from home, might only have a couple of colleagues that they can bounce ideas off of. We're excited to chat with Irma Mesa, the founder of Cafecito (https://meetcafecito.com), as she is actively building a SaaS company that combats that sense of isolation. The 2021 State of Independent SaaS Survey is now open for responses. Help us pull back the curtain on the how the bootstrapped and mostly bootstrapped founders have faired this year. Complete the survey at http://stateofindiesaas.com MicroConf Connect: Join the conversation with over 1500 founders, including a dedicated MicroConf On Air channel ➡️ http://microconfconnect.com Twitter ➡️ https://twitter.com/MicroConf E-mail ➡️ support@microconf.com MicroConf 2020 Headline Partners Stripe https://stripe.com Twitter ➡️ https://twitter.com/Stripe   Hey https://hey.com Twitter ➡️ https://twitter.com/heyhey

Think you can't aggressively acquire customers using outbound sales for SaaS? Think it's too expensive, too inefficient, too distracting? Think again. You can do it. Jordan Gal show you how he and his team does it for CartHook. From list building, to qualification research, to cold email automation, to scheduling demos. Everything from faceless prospect to free trial to paying customer. It's all outsourced, affordable, and scalable. And Jordan will show you how to put the whole thing together. https://microconf.com #microconf #microconf2015 MicroConf 2015 Check out Jordan’s MicroConf speakers page for more talks → https://microconf.com/speakers/jordan... MicroConf Connect → http://microconfconnect.com Twitter → https://twitter.com/MicroConf E-mail → support@microconf.com MicroConf 2020 Headline Partners ► Stripe https://stripe.com Twitter → https://twitter.com/Stripe ► Basecamp https://basecamp.com Twitter → https://twitter.com/Basecamp

https://microconfonair.com Hiring your first team member is a huge milestone in creating a team that can advance the mission and values that are core to your SaaS Business.  In this episode, with Natalie Luneva, the SaaS Boss, we're going to talk about when you should make those hires, how to decide which position you should hire first, and the characteristics of a high performing remote team.  Natalie is a growth and team performance coach to SaaS founders. Drawing from 10+ years of marketing and team leadership experience, and being married to a bootstrapped SaaS founder, she helps SaaS companies identify and implement high ROI opportunities, clarify business priorities and scale. MicroConf Remote Replay is now available at MicroConfRemote.com MicroConf Connect ➡️ http://microconfconnect.com Twitter ➡️  https://twitter.com/MicroConf E-mail ➡️ support@microconf.com   MicroConf 2020 Headline Partners   Stripe https://stripe.com Twitter ➡️ https://twitter.com/Stripe   Hey https://hey.com Twitter ➡️ https://twitter.com/heyhey

Rob Walling tells the story of launching Drip to $7k in MRR and then struggling to find product/market fit. He walks through the steps he took to get there, and his thought process along the way, including a revenue chart of the substantial growth Drip experienced after product/market fit. Check out Rob’s MicroConf speakers page for more talks → https://microconf.com/speakers/rob-wa... Rob's homepage → https://robwalling.com MicroConf 2015 #microconf #microconf2015 https://microconf.com MicroConf Connect → http://microconfconnect.com Twitter → https://twitter.com/MicroConf E-mail → support@microconf.com MicroConf 2020 Headline Partners ► Stripe https://stripe.com Twitter → https://twitter.com/Stripe ► Basecamp https://basecamp.com Twitter → https://twitter.com/Basecamp

http://microconfonair.com We had some issues with the original recording of this episode, so we've gone ahead and added a new version - hopefully this one works for everyone!  Sorry for the inconvenience!  As you are seeking out product market fit, it is important to consider the path you forge into that market. Will you be competing for every customer against a crowded or competitive market because you think you can do it... better? Or will you forge your way into a deeper niche that may leave you to early to be noticed? We invited Derrick Reimer, who just finished building SavvyCal, an easier way to create schedule appointments, and co-founded Drip with Rob. When you're staring down the landscape and you see giant competitors like MailChimp or Calendly, what does that decision making process look like, and how do you carve out your own share of that market from those giants. The MicroConf Remote Replay is available at http://MicroConfRemote.com. Check out the recordings from the first ever digital only MicroConf event, MicroConf Remote. MicroConf Connect ➡️ http://microconfconnect.com Twitter ➡️ https://twitter.com/MicroConf E-mail ➡️ support@microconf.com MicroConf 2020 Headline Partners Stripe https://stripe.com Twitter ➡️ https://twitter.com/Stripe Hey https://hey.com Twitter ➡️ https://twitter.com/heyhey

http://microconfonair.com Every couple of weeks, we like to feature a founder from the MicroConf Connect community that is brave enough to jump on a call with Rob to talk about what it is they're doing. This week, we're excited to welcome Brendan McAdams, founder of Expertscape. Brendan McAdams is the co-founder of Expertscape.com, a healthcare search resource that identifies and objectively ranks medical expertise by specific topic. With over 30 years of sales and marketing experience across telecom, financial services and healthcare, he is the author of Sales Craft: Proven Tips, Practices and Ideas to Improve Your Sales Success. His second book, specifically focused on sales fundamentals for tech founders, is due out later this year. Brendan is based in Baltimore, MD. Did you miss MIcroConf Remote? The videos are now on sale at http://microconfremote.com for $20. Twitter ➡️ https://twitter.com/MicroConf E-mail ➡️ support@microconf.com MicroConf 2020 Headline Partners Stripe https://stripe.com Twitter ➡️ https://twitter.com/Stripe Heyhttps://hey.comTwitter ➡️ https://twitter.com/Heyhey

Ben has a theory: Developers who create digital products or SaaS apps tend to screw up in predictable ways. They are particularly likely to under-invest in marketing and sales, and will tend to over-automate. Worst of all, they almost always charge too little. After years of making these mistakes himself, Ben will share some hard-won tips for avoiding them. (Sorry in advance, but the answer is rarely "write more code.") Access the first video in the Building Your First SaaS Business series, Designing the Ideal Bootstrapped Business by Jason Cohen, which was featured on the MicroConf Refresh Episode 2: https://microconfpodcast.com/episodes/microconf-refresh-episode-2-designing-the-ideal-bootstrapped-business-jason-cohen-founder-wp-engine Check out Ben’s MicroConf page for more talks → https://microconf.com/speakers/ben-or... https://microconf.com MicroConf Starter 2017 #microconf #microconfstarter2017 #microconf2017 MicroConf Connect → http://microconfconnect.com Twitter → https://twitter.com/MicroConf E-mail → support@microconf.com MicroConf 2020 Headline Partners ► Stripe https://stripe.com Twitter → https://twitter.com/Stripe ► Basecamp https://basecamp.com Twitter → https://twitter.com/Basecamp