Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
Sports Geek
Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for you.
Episodes
Mentioned books
Dec 18, 2018 • 46min
Looking back at 2018 at Sports Geek
Sean Callanan looks back at a big year at Sports Geek at some of the highlights and key projects from 2018. Learn what happens at Sports Geek when the microphone is off. Full show notes - https://sportsgeekhq.com/podcast/looking-back-at-2018-at-sports-geek
Dec 4, 2018 • 1h 2min
How data powers Orlando Magic success - Jay Riola
Jay Riola lives and breathes data. In his role at Orlando Magic he is always looking for ways on how data can help make better decisions for ticketing returns as well as improve the fan experience so they come back for more. Full show notes - https://sportsgeekhq.com/podcast/jay-riola-orlando-magic/
Nov 26, 2018 • 48min
Sports & Australia - long history, bright future - Kate Palmer - CEO Series
Sean Callanan chats with Sport Australia CEO Kate Palmer about her long career in Netball and how Sport Australia is helping Australians be more active and continue high levels of success on world stage. Full show notes - https://sportsgeekhq.com/podcast/kate-palmer-sport-australia
Nov 19, 2018 • 45min
How major events drive visitors to Victoria - Damien de Bohun
Sean Callanan chats with Visit Victoria's Damien de Bohun on bringing major sports and arts events to Victoria. Full show notes - https://sportsgeekhq.com/podcast/damien-de-bohun-visit-victoria/
Nov 12, 2018 • 44min
Sports Geek OPL story
Sean Callanan chats with Andrew Walton from MPower MSL about getting into the esports space with a new OPL team. Sean also answers the esports questions from Sports Geek friends and followers. Full show notes - https://sportsgeekhq.com/podcast/sports-geek-opl-story/
Nov 5, 2018 • 1h 3min
Developing fans in motorsport - Nick Ryan, Nissan Motorsport
Sean Callanan chats with Nick Ryan from Nissan Motorsport on his many years in the sport, connecting with motorsport fans and how esports is both a fan development and driver development avenue Full show notes - https://sportsgeekhq.com/podcast/nick-ryan-nissan-motorsport/
Oct 29, 2018 • 42min
Esports and the power of live events - Nick Vanzetti
Sean Callanan chats with ESL's Nick Vanzetti at PAX about his career in esports and especially building out events for esports fans live including IEM and Melbourne Esports Open. Full show notes - https://sportsgeekhq.com/podcast/nick-vanzetti-esl/
Oct 22, 2018 • 1h 3min
Podcasting is just the start...How to market yourself & your podcast
Sean Callanan shares his insights from over 5 years in podcasting as well as latest trends from podcasting conferences Podcast Movement and Oz Pod. Full show notes - https://sportsgeekhq.com/podcast/sean-callanan-podcasting-insights/
Oct 15, 2018 • 58min
Making success sustainable - Dave Donaghy - Melbourne Storm
Oct 8, 2018 • 1h 1min
Understanding the psychology of your digital fans - Andi Perelman - Pittsburgh Penguins
Andi Perelman is fascinated by fans, what they want, why they want it and what they do online. It helps drive the tone, content and engagement for Pittsburgh Penguins online. Full show notes - https://sportsgeekhq.com/podcast/andi-perelman-pittsburgh-penguins/
