Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
Sports Geek
Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for you.
Episodes
Mentioned books
Aug 20, 2019 • 1h 3min
Simon Kemp breaks down the latest global trends in digital & social
Sean Callanan chats with Simon Kemp from Kepios about trends & statistics in digital, social, voice & esports. Full show notes - https://sportsgeekhq.com/podcast/simon-kemp-kepios/
Aug 13, 2019 • 58min
Lawrence West on sponsorship trends and taking NBL to next level
Sean Callanan chats with Lawrence West from NBL about Hockey, Olympics, museums, sponsorship & taking NBL to next level. Full show notes - https://sportsgeekhq.com/podcast/lawrence-west-nbl/
Jul 2, 2019 • 1h
Gemba's Rob Mills about fan research, broadcast and sports sponsorship valuation
Sean Callanan chats with Rob Mills from Gemba about fan research, broadcast and sports sponsorship valuation using Turnstile. Full show notes - https://sportsgeekhq.com/podcast/rob-mills-gemba/
Jun 25, 2019 • 50min
Tim Hayden from Stadia Ventures on startups, sports and innovation
Sean Callanan chats with Tim Hayden from Stadia Ventures about startups, sports and innovation. Learn more about the world of startups and how sports teams & leagues can help the sports technologfy industry grow. Full show notes - https://sportsgeekhq.com/podcast/tim-hayden-stadia-ventures/
Jun 18, 2019 • 44min
Zack Klima on how Wait Time improves fan experience with less waiting
Sean Callanan chats with Zack Klima from Wait Time on how his business grew from the idea to miss hockey action to roll out in stadiums around the world. Learn how the Wait Time business grew and the important steps to ensure they could keep up with demand while growing. Full show notes - https://sportsgeekhq.com/podcast/zack-klima-waittime
Jun 4, 2019 • 49min
Debs Majumdar on how Fox Sports grew audience and revenue one tweet at a time
Sean Callanan chats with Debs Majumdar from Fox Sports about his role developing digital commercial outcomes around key sports like cricket, football and more. Debs chats about the rollout of new Fox Cricket channel and the how they used Twitter Amplify to extend social assets for partners while growing audience for Fox Sports. Full show notes - https://sportsgeekhq.com/podcast/debs-majumdar-fox-sports/
May 21, 2019 • 51min
Rosterfy's Shannan Gove on managing staff at the world's biggest sports events
Sean Callanan chats with Shannan Gove about his sports career building a business helping solve the problem of managing staff paid & volunteer for major sports events. Full show notes - https://sportsgeekhq.com/podcast/shannan-gove-rosterfy/
May 14, 2019 • 55min
Cassandra Heilbronn on sports law and what you need to know about sponsorship agreements
Sean Callanan chats with Cassandra Heilbronn about her career in sports law and what sponsorship executives need to know about sponsorship agreements. Full show notes - https://sportsgeekhq.com/podcast/cassandra-heilbronn-minter-ellison/
May 7, 2019 • 1h 7min
John Durbin from Pegula Sports on planning content around the unpredictable NFL Draft
Sean Callanan chats with John Durbin from Pegula Sports about planning the unpredictable NFL Draft and how to get fans to use apps and why loyalty has evolved. Full show notes - https://sportsgeekhq.com/podcast/john-durbin-pegula-sports/
Apr 30, 2019 • 1h 1min
Startup Series - Luke McCoy - Live Graphic Systems
Sean Callanan chats with Live Graphic Systems founder Luke McCoy about his startup and how it is opening up broadcast and commercialisation options for sports at all levels.
