

Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
Sports Geek
Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for you.
Episodes
Mentioned books

Nov 21, 2025 • 4min
MLB's New Netflix and NBC Deals, Stadium Digital Revolution, and AI Transforms Sports Marketing - Sports Geek Rapid Rundown
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Today's episode covers MLB's groundbreaking media rights deals with NBC, ESPN and Netflix, how stadiums are becoming digital destinations, AI-powered sports marketing insights from Zoomph, Amazon Prime's AI video recaps, Cloudflare's global outage lessons, and OpenAI's new coding breakthrough - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown

Nov 20, 2025 • 5min
Attracting the fans of the future, Nick Ryan
In this Sports Geek Throwback episode, Sean Callanan interviews Nick Ryan. They discussed bringing the 'fans of the future' to the events. Show notes - https://sportsgeekhq.com/attracting-the-fans-of-the-future-nick-ryan

Nov 17, 2025 • 4min
Disney Plus Gaming Revolution, NFL Global Expansion and Apple MLS Deal Changes - Sports Geek Rapid Rundown
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Disney Plus announces gaming integration and AI content creation, Miami Dolphins target Spanish-speaking markets globally, and Apple-MLS deal gets restructured payment terms - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown

Nov 13, 2025 • 4min
AI Transforms Ticket Buying, NBA Revenue Hits $14.3 Billion and Celebrity Voice Marketplace - Sports Geek Rapid Rundown
AI is transforming how fans buy tickets, with smart agents streamlining the process across platforms. The NBA is on track for a staggering $14.3 billion in revenue, fueled by lucrative media deals. Innovative investment strategies in sports include multi-club ownership and private equity roll-ups. Plus, a new marketplace for AI-generated celebrity voices is making waves, featuring a lineup of iconic personalities. Dive into these cutting-edge developments that are reshaping the sports landscape!

Nov 13, 2025 • 6min
Stadium tech & fan experience redevelopment, Scott Fitzgerald
Scott Fitzgerald, General Manager of Marvel Stadium, shares his extensive experience in elevating fan experiences and stadium operations. He discusses Marvel Stadium's incredible adaptability, which earned a Guinness record for being the busiest multi-purpose venue. Scott also reveals innovative ways to utilize non-event days, including stadium golf and themed parties, transforming dark days into exciting experiences. Tune in for insights into modern stadium tech and creative event delivery!

Nov 11, 2025 • 59min
Navigating the Disruptor Sports Landscape - Tom Burwell, BSG
Tom Burwell, CEO of BSG and an innovator in the sports industry, shares insights on navigating the disruptor sports landscape. He reflects on his early ventures in rugby and the lessons learned from launching Ultimate Rugby Sevens too soon. Tom discusses BSG's focus on investing where passionate fan bases exist and the hybrid business model in Formula One that emphasizes experiential events. He also highlights the importance of digital media control, sustainability in revenue models, and fostering a culture of innovation in sports.

Nov 10, 2025 • 5min
NBA Embraces AI Revolution, WNBA Labor Battle, and Houston Texans Buy Volleyball Team - Sports Geek Rapid Rundown
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Today's Sports Geek Rapid Rundown covers the NBA's AI transformation with 76 billion dollar broadcast deals, WNBA players preparing for potential lockout over revenue sharing, Houston Texans acquiring League One Volleyball franchise, Pinterest's open source AI success, OpenAI reaching 1 million business customers, and a landmark UK court ruling on AI copyright - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown

Nov 6, 2025 • 5min
NASCAR Teams Win Major Legal Victory, Braves Hit $600M Revenue Record and Agassi's AI Tennis Platform - Sports Geek Rapid Rundown
A significant legal victory for NASCAR shifts the power dynamics as teams take on the organization. The Atlanta Braves celebrate a whopping $600M revenue, despite a lackluster season. Discover insights on why AI has yet to transform design productivity in creative fields. Roc Nation introduces a new Athlete Advisory Board, while Netflix reveals its innovative advertising metrics. Plus, Andre Agassi teams up with IBM for an AI-driven tennis coaching platform set to launch in 2026, merging technology with sports training.

Nov 6, 2025 • 5min
Digital & streaming for fan engagement, Peter Filopoulos
Peter Filopoulos, an experienced football administrator and director at Intrepid Fox Group, dives into the world of digital and streaming for fan engagement. He highlights how live streaming can significantly expand the reach of football by increasing visibility through free-to-air broadcasts. Peter emphasizes the need for better promotion of the National Premier League and laments the limitations of pay-TV. With streaming's potential to attract large audiences and lower production costs, he showcases exciting commercial opportunities for clubs to monetize their content effectively.

Nov 2, 2025 • 3min
F1's Gen Z Problem, YouTube TV Drops Disney Networks, and World Cup Ticket Prices Shock Fans - Sports Geek Rapid Rundown
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Today's episode covers F1 and tennis losing Gen Z fans due to restrictive content policies, YouTube TV's major Disney blackout affecting millions, Amazon's $17.7 billion ad revenue surge, Adobe's AI Creative Cloud overhaul, and the eye-watering cost of 2026 World Cup tickets - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown


