Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
Sports Geek
Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for you.
Episodes
Mentioned books
Mar 3, 2026 • 1h 3min
The Power of Perspective in Sports Business - Ron Li, Player 15 Group (Phoenix Suns)
Ron Li shares insights on fan intelligence, data commercialisation for partnerships, globalisation as a growth lever, and why communication is the most important skill for analytics professionals. Show notes available at sportsgeekhq.com/449
Feb 25, 2026 • 48min
Simplifying the Fan Journey with Technology - Bianca Gonzalez-Schulte, NASCAR
Bianca Gonzalez-Schulte, Director of Interactive Applications at NASCAR, leads digital products, track sites and on-site fan tech. She discusses managing 14+ track websites, digital signage and crowd-flow analytics. She covers app vs signage tradeoffs, QR and LLM trials, and designing a Disney-like, story-driven fan journey for seamless in-venue experiences.
Feb 17, 2026 • 27min
Why Super Bowl Week Matters Beyond the Game
Sean Callanan recaps Super Bowl LX week in San Francisco, including the Super Bowl LX Innovation Summit, Radio Row, Pro Bowl Games, and 16 podcast alumni reunions. Show notes available at sportsgeekhq.com/447
Feb 3, 2026 • 52min
Building Trust-Driven Relationships - David Homan, Orchestrated Connecting
David Homan shares insights on building trust-driven relationships, moving beyond transactional networking, and creating genuine community value through curiosity and vulnerability. Show notes available at sportsgeekhq.com/446
Jan 28, 2026 • 33min
Building a Non-League Football Brand - Simon Leslie, Eastbourne Borough FC
Simon Leslie, Eastbourne Borough FC Chairman, shares how he's transforming a sixth-tier club into a global brand with championship-level social media following. Show Notes - https://sportsgeekhq.com/445
Jan 20, 2026 • 42min
Building Community Beyond the Conference - Josh Barney, SEAT
Josh Barney, CEO of SEAT, shares insights on building a sports technology community, the Nashville conference highlights, Charlotte SEAT 2026 plans, and new membership benefits. Show notes - https://sportsgeekhq.com/444
Jan 13, 2026 • 42min
Tripling Membership Through Data - Ben Kerswill, Brisbane Lions
Ben Kerswill shares insights on membership growth from 25K to 75K, data-driven fan engagement, and leveraging premiership success. Show notes available at https://sportsgeekhq.com/443
Dec 23, 2025 • 39min
Building Collegiate Sports IT from the Ground Up - J.P. Williams, Texas Tech Athletics
J.P. Williams, Assistant Athletic Director of IT at Texas Tech who led tech for a $250M facility overhaul. He talks about building a lean, multi-role IT team, preparing for 60,000-fan game days, and integrating seamless Wi‑Fi, cellular and concession tech. He also covers vendor selection, training coaches on new systems, and scaling athlete device and NIL support.
Dec 16, 2025 • 55min
BCorp Certification and Partnership Evolution - Orry Lack, North Melbourne FC
Orry Lack from North Melbourne FC shares insights on AFL & AFLW partnerships, BCorp certification, and building commercial strategies that serve both brands and fans. Essential for partnership professionals seeking to understand modern relationships with rights holders. Show Notes - https://sportsgeekhq.com/441
Dec 9, 2025 • 48min
Building a High Performance Career - Ben Simpson, Paris Saint-Germain
Ben Simpson from Paris Saint-Germain shares insights on building a high performance career, creating elite athlete facilities, and the patience required to reach European football's pinnacle. Show notes - https://sportsgeekhq.com/440
