

The Advanced Selling Podcast
Bill Caskey and Bryan Neale: B2B Sales Trainers
Bill Caskey and Bryan Neale deliver practical, no-nonsense sales training through their signature blend of humor, real-world insights, and actionable frameworks. Each episode tackles the challenges you face daily: prospecting, overcoming buyer resistance, pricing strategies, cold calling, deal coaching, and building long-term client relationships.Whether you're a sales professional, manager, or leader, you'll discover how to shift your mindset, leverage your natural talents, and create sustainable sales success. From mastering sales communication and handling RFPs to understanding buyer psychology and effective positioning, Bill and Bryan cover everything that actually works in modern B2B sales.
Episodes
Mentioned books

May 29, 2012 • 21min
Is Your Sales Process Broken? [MAILBAG]
Send us Fan Mail This episode is one of our frequent mailbag shows where we take questions from our audience and we’ve received great questions this week!Bryan is out this week, so Bill and our producer, Jill Vanarsdall, answer these questions:How do I sell a premium product?How do I call higher?How do I stop from doing too much unpaid consulting when I’m in “expert mode”?What is your favorite book right now? What are you currently reading?Why does everyone have so much trouble with prospecting?Also mentioned in this podcast:Have a question for Bill or Bryan? Email them at Listener@AdvancedSellingPodcast.comHow To Sell A Premium Product in a Commodity Market webinarBlah, Blah, Blah: What To Do When Words Don’t Work by Dan RoamPlatform: Get Noticed in a Noisy World by Michael HyattSeth Godin’s blogReference USA - The premier source of business and residential information for reference and research If your offer isn't closing deals, this is your fix — Save your seat for May 1st at advancedsellingpodcast.com/insider

May 21, 2012 • 13min
How To Handle The Declining Customer
Send us Fan Mail PODCAST ALERT: If you're a VP of Sales or sales manager, you MUST listen to this podcast.We've all been through similar situations--you have a client who is buying a lot--and suddenly, without reason, they stop (or severely reduce purchases). This topic comes from our mailbag - a listener who had this very thing happen to him emailed us to ask for help.In this episode, Bill and Bryan hand out a few tips on 'what to do' when buyers reduce purchasing. If you have a question that you'd like help with, email us at listener@advancedsellingpodcast.com. Let us know if we can use your first name in the podcast.Also mentioned in the podcastJoin the Advanced Selling Podcast Linkedin Group for daily discussions and networking! (http://www.linkedin.com/groups/Advanced-Selling-Podcast-3831772)Listen to the webinar "How To Sell A Premium Product In A Commodity Market" by Bill Caskey (http://www.caskeyone.com/seminar/how-to-sell-a-premium-product-in-a-commodity-market/) If your offer isn't closing deals, this is your fix — Save your seat for May 1st at advancedsellingpodcast.com/insider

May 14, 2012 • 14min
3 Rules Of Selling By The Beastie Boys
Send us Fan Mail Bryan Neale posted a blog last week that got tons of response. The essence of it was that we can learn a lot about selling from Beastie Boys' song lyrics and it was all inspired by Adam Yauch aka MCA who recently passed away. OK...so it's a stretch...but, in this podcast, Bryan and Bill address [...] If your offer isn't closing deals, this is your fix — Save your seat for May 1st at advancedsellingpodcast.com/insider

May 7, 2012 • 18min
How To Sell To Generation Y
Send us Fan Mail OK, you've heard all of the statistics about how many Y'ers are in the workforce now. And you've also heard bits and pieces about their attitudes and attributes. Heck, maybe you ARE ONE! But what is the truth behind the clutter? In our podcast this week, Lori Ermi (The Ermi Group) spends time with Bill acquainting him to the intricacies of that generation and how you can better work with them and sell to them. Or, if you are one of them, you'll enjoy her take on your generation. Also mentioned in this podcast:The Ermi Group If your offer isn't closing deals, this is your fix — Save your seat for May 1st at advancedsellingpodcast.com/insider

Apr 30, 2012 • 15min
Closing Isn’t Closing Afterall
Send us Fan Mail In this week's episode, a listener asks a question about 'closing.' Bill and Bryan realize that the whole 'closing' mentality is part of old thinking. And they give you some alternative ways to think about that final step in the old sales process. Also mentioned in the podcast: How To Sell A Premium Product In [...] If your offer isn't closing deals, this is your fix — Save your seat for May 1st at advancedsellingpodcast.com/insider

Apr 23, 2012 • 13min
What Do Tennis, Fish Fries and Funerals ALL Have in Common?
Send us Fan Mail In this episode, Bill and Bryan discuss sales networking methods. They give you 5 tips that will change how you think and act when in networking mode. The essence of this episode is that prospects are everywhere if you would just get out!! **Next Week: Mailbag issue where we address the word "closing" and how [...] If your offer isn't closing deals, this is your fix — Save your seat for May 1st at advancedsellingpodcast.com/insider

Apr 16, 2012 • 10min
Are You The Marketer You Think You Are?
Send us Fan Mail In this episode, Bill and Bryan are both back from vacation and discuss an interview Bill did with John Jantsch (http://www.ducttapemarketing.com/blog/).John has been doing marketing consulting for a long time and discusses how the sales and marketing games have changed in that time.We've had John on the show before but he's always a fountain of knowledge when it comes to thinking differently about business success. John is also author of the book The Referral Engine (http://referralenginebook.com/). If you'd like to hear the entire interview, go here (http://www.caskeyone.com/are-you-the-marketer-you-think-you-are).Also mentioned in the podcast:How To Sell A Premium Product In A Commodity Market - 12 Tips To Command Higher Prices and Fees TeleseminarDuct Tape Marketing BlogReferral Engine by John Jantsch If your offer isn't closing deals, this is your fix — Save your seat for May 1st at advancedsellingpodcast.com/insider

Apr 9, 2012 • 11min
Stuff That Works in Sales
Send us Fan Mail One aside: We definitely have a morally upright listening audience but sometimes we can't help just calling things what they are. So for this one episode, we'll slip into the abyss. The upside is that you get Bryan and Josh Kublinick's (guest contributor) thoughts on what works in selling today. As sales trainers and coaches, [...] If your offer isn't closing deals, this is your fix — Save your seat for May 1st at advancedsellingpodcast.com/insider

Apr 2, 2012 • 13min
What To Do When The Customer Takes Advantage of You
Send us Fan Mail In this week's episode, Bill answers a letter from a listener who has a prospect trying to take advantage of the value he brings. This prospect is asking for a lot of unpaid consulting, then bidding it out to other vendors. But, even though this scenario is common, there are many other circumstances where your [...] If your offer isn't closing deals, this is your fix — Save your seat for May 1st at advancedsellingpodcast.com/insider

Mar 26, 2012 • 13min
Guest Jill Konrath on Having a More Productive Conversation With Customers
Send us Fan Mail Jill Konrath is our guest today on the podcast. Jill brings a tremendous amount of expertise in sales and marketing. More importantly, she sees where the two functions intersect. Brooke Green and Bill Caskey comment on some of Jill's ideas in this podcast. You can download Jill's Free Prospecting Kit from her website (click here). [...] If your offer isn't closing deals, this is your fix — Save your seat for May 1st at advancedsellingpodcast.com/insider


