The Advanced Selling Podcast
Bill Caskey and Bryan Neale: B2B Sales Trainers
Bill Caskey and Bryan Neale deliver practical, no-nonsense sales training through their signature blend of humor, real-world insights, and actionable frameworks. Each episode tackles the challenges you face daily: prospecting, overcoming buyer resistance, pricing strategies, cold calling, deal coaching, and building long-term client relationships.Whether you're a sales professional, manager, or leader, you'll discover how to shift your mindset, leverage your natural talents, and create sustainable sales success. From mastering sales communication and handling RFPs to understanding buyer psychology and effective positioning, Bill and Bryan cover everything that actually works in modern B2B sales.
Episodes
Mentioned books
Jun 16, 2014 • 15min
The Changing Role of the Sales Person
Send us Fan Mail In this week's episode of the Advanced Selling Podcast, Bill and Bryan discuss a recent interview that Bill had with Kristin Zhivago. Kristin is a revenue coach as well as an author. Bill and Kristin discussed the changing role of the sale person and the fact that a sales person is no longer a "pusher" but is more of a "collaborator." Kristin has some great ideas and you definitely don't want to miss this episode!Tune in every Monday for new episodes of the Advanced Selling Podcast!
Jun 10, 2014 • 18min
Being BOLD
Send us Fan Mail On this week's episode of the Advanced Selling Podcast, Bill and Bryan discuss an action that one of Bryan's clients decided to take. She acted as if she had "Nothing To Lose" at the close of the deal. Being bold can be a double-edged sword. Have you ever acted in this way? What were your results? What's Your BOLD?Tune in every Monday for new episodes of The Advanced Selling Podcast!
Jun 2, 2014 • 17min
What I Learned As A Buyer...
Send us Fan Mail In this week's episode of the Advanced Selling Podcast, Bill & Bryan discuss the good and bad things they have learned and seen from the Buyer's perspective. As business owners, they both have had many different experiences on the Buyer's side of the deal. These are all great examples of things you should change, avoid or use in your sales process. Seeing things from another perspective is one of the greatest ways to grow. You won't won't to miss this one! Tune in every week for new episodes of the Advanced Selling Podcast!
May 26, 2014 • 11min
Finding Problems
Send us Fan Mail In this week's episode of the Advanced Selling Podcast, Bill and Bryan discuss a recent interview that Bill had with John Jantsch, author of the new book "Duct Tape Selling." One thing John talks about in his interview is a new sales approach. He says that if we are doing all the research we should, we should be finding problems that the client doesn't even see. Bill and Bryan discuss this process and their take on it.Be sure to tune in every Monday for new episodes of The Advanced Selling Podcast!
May 19, 2014 • 12min
When Do You Have Control?
Send us Fan Mail On the podcast this week, Bill and Bryan address a call-in that they recieved regarding control. Everyone who has every sold anything in any industry has felt at one point or another that they are not in control. What have you done in that situation, what steps did you take to try and regain some ground? The truth is we are never in control, but what we do have control over is INFLUENCE.Tune in every Monday for more episodes of the Advanced Selling Podcast!
May 12, 2014 • 14min
"Think It Over"
Send us Fan Mail On this week's podcast, Bill and Bryan tackle a Linkedin Question regarding the tactics taught by David Sandler. Sandler used to teach that at the end of the sales call your prospect was only allowed one of two answers, yes or no, there isn't a "Think it over" option. Bill and Bryan take a step back and break down the sales process. You won't want to miss it!Tune in every Monday for new episodes of the Advanced Selling Podcast!
May 5, 2014 • 13min
Plotting Your Product
Send us Fan Mail On this week's episode of the Advanced Selling Podcast, Bill and Bryan discuss the concept of "Plotting Your Product." Every product has a place on a scale from Life and Death to Luxury. Where does your product lie? It is important to position your product but you also need to learn to change your positioning. Be sure to tune in every Monday for new episodes of the Advanced Selling Podcast!
Apr 29, 2014 • 14min
Is the relationship with your sales team or sales manager a healthy one?
Send us Fan Mail On this episode of the Advanced Selling Podcast, Bill and Bryan give out "free marriage therapy" for the salesperson/sales manager relationship. What makes for a healthy functional relationship? Typically it's a below average relationship, and both sides hold responsibility, so Bill and Bryan talk about getting that relationship above average and working better together. Tune in to more episodes of the Advanced Selling Podcast!
Apr 22, 2014 • 16min
People Powered Brand: What causes a change in buyer behavior?
Send us Fan Mail On this week's episode of the Advanced Selling Podcast, Bill does an interview with Chris Wirthwein, author of "The People Powered Brand". Chris talks about what is it that causes a change in buyer behavior, and explain why "people" is the answer. Bill and Bryan then discuss some of the key points of Chris' ideas and how it relates to the end result of the sales process and training.Tune in for more episodes of the Advanced Selling Podcast
Apr 14, 2014 • 15min
Human Traits: How the sameness between people transcend country differences.
Send us Fan Mail In this episode of the Advanced Selling Podcast, Bill and Bryan discuss the similarities in attitudes and expectations amongst buyers and sellers from region to region across the globe. Many people focus on how to deal with the differences, but Bill and Bryan take a refreshing look at the subject and explain how the sameness can transcend regional differences and country differences. Plus a big announcement on how YOU can be a client of Bill and Bryan's regardless of where you're listening to the show.Tune in for more episodes of the Advanced Selling Podcast!
