

The Advanced Selling Podcast
Bill Caskey and Bryan Neale: B2B Sales Trainers
Bill Caskey and Bryan Neale deliver practical, no-nonsense sales training through their signature blend of humor, real-world insights, and actionable frameworks. Each episode tackles the challenges you face daily: prospecting, overcoming buyer resistance, pricing strategies, cold calling, deal coaching, and building long-term client relationships.Whether you're a sales professional, manager, or leader, you'll discover how to shift your mindset, leverage your natural talents, and create sustainable sales success. From mastering sales communication and handling RFPs to understanding buyer psychology and effective positioning, Bill and Bryan cover everything that actually works in modern B2B sales.
Episodes
Mentioned books

Jun 17, 2024 • 17min
The Wake-up Call: Taking Stock of Your Habits and Behaviors
Guest Bill shares a personal health scare that led to reevaluating habits and behaviors. Discussion on self-awareness, breaking complacency, and making necessary changes for success. Importance of regular check-ups, building successful sales habits, and reflecting on behaviors for personal improvement.

4 snips
Jun 3, 2024 • 20min
#799: Future-Proofing Yourself Through Personal Branding
Learn about future-proofing yourself through personal branding on LinkedIn, nurturing your network, and building an email list to stay top of mind for new opportunities. Get valuable insights on job transitions, optimizing your LinkedIn profile, and utilizing networking to unlock future prospects.

May 29, 2024 • 22min
Attributes of a Great Sales Operating System
Discover the must-have attributes of a great sales operating system, like simplicity and speed to value. Learn how innovative practices can outperform traditional methods with real-world examples. Dive into the importance of a clean CRM, where the 'CRM Cleanup Tool' transforms messy data into a streamlined resource. This approach not only clears the clutter but also bolsters accurate sales forecasting, delivering tangible advantages to your sales operations.

May 27, 2024 • 20min
#798: Overcoming Resistance to Change
Bill and Bryan dive into the challenges of resisting change, particularly in the sales field. They discuss how fear often roots this reluctance and share strategies to identify self-limiting beliefs. Emphasizing a growth mindset, they encourage listeners to embrace calculated risks for continuous improvement. The episode is packed with personal experiences and practical tips, making it a must-listen for anyone looking to break through stagnation and foster long-term success.

May 22, 2024 • 23min
Who Is BZ and What Is the Blind Zebra Sales Operating System?
Explore the origins of Blind Zebra and its unique sales operating system. Learn about the importance of structure and discipline in sales, and the certification process for the Blind Zebra Sales Operating System. Discover how the company's innovative programs have revolutionized sales efficiency and growth.

May 20, 2024 • 16min
#797: The Lost Art of Questioning in Sales
The hosts delve into the declining skill of asking insightful questions in sales. They emphasize how rushing through this stage leads to cluttered pipelines with unqualified deals. Genuine curiosity is celebrated as the key to understanding client needs. Listeners are encouraged to cultivate a curated list of open-ended questions to facilitate honest conversations. The discussion also touches on quirky dynamics in sports journalism and the hilarious challenges of podcast promotion amidst personal chaos.

May 16, 2024 • 5min
Reframing the Money Conversation
Explore how to transform uncomfortable money talks into fruitful discussions. Discover strategies for highlighting the full economic picture around investments, making pricing conversations easier and more meaningful. Learn why many salespeople hesitate to discuss pricing early and how to break that cycle. This approach not only clarifies costs but also emphasizes the value of taking action versus inaction. It's a bold strategy for elevating your sales conversations!

May 13, 2024 • 23min
#796: Uncovering Your Blind Spots
Send us Fan Mail In this episode, Bill and Bryan delve into the importance of self-reflection for salespeople. They share thought-provoking questions that every salesperson should ask themselves to identify their true purpose, uncover limiting beliefs, and unlock their full potential. From understanding your "why" to recognizing your unique abilities and desired future, this episode provides a roadmap for self-examination and personal growth. Gain valuable insights to help you break through ceilings, align your career with your deeper motivations, and achieve greater success in sales and in life. Don't miss this inspiring conversation that will challenge you to look inward and strive for continuous improvement. ================================= Is it time to make a BOLD move in your business? If so, download our brand new book, "12 Bold Moves - Insider Secrete to Reinventing Yourself and Your Business." http://12boldmoves.com The Insider program is open for enrollment. If you have not checked out our small learning group, go to http://advancedsellingpodcast.com/insider to join today! If you haven't already, make sure you join us in our LinkedIn group: http://advancedsellingpodcast.com/linkedin. =================================

May 9, 2024 • 5min
Proclaim Your Sales Process, But Don't Control It
Bill Caskey reveals a fresh take on managing the sales process. He advocates for a structured approach while allowing flexibility for prospects. The importance of clear communication and building trust is emphasized, especially in engaging with clients. He also discusses the necessity of stepping back from unresponsive prospects, encouraging listeners to attract customers who truly value their sales process. Get ready to elevate your sales strategy!

May 6, 2024 • 19min
#795: Breaking Through the Fear of Change
Send us Fan Mail In this insightful episode, Bill and Bryan dive deep into the challenges salespeople and businesses face when trying to implement new strategies and make meaningful changes. They emphasize the importance of examining one's mindset and recognizing the underlying fears that often hinder progress. They discuss how defensive mechanisms and attachments to old ways of thinking can prevent individuals from embracing new behaviors and ideas, even when those changes could lead to better results. The guys encourage listeners to question their own resistance to change and explore what they might be afraid of, whether it's fear of failure, fear of success, or fear of judgment. ================================= Is it time to make a BOLD move in your business? If so, download our brand new book, "12 Bold Moves - Insider Secrete to Reinventing Yourself and Your Business." http://12boldmoves.com The Insider program is open for enrollment. If you have not checked out our small learning group, go to http://advancedsellingpodcast.com/insider to join today! If you haven't already, make sure you join us in our LinkedIn group: http://advancedsellingpodcast.com/linkedin. =================================


