The Self Publishing Show

James Blatch
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Oct 27, 2017 • 51min

SPF-090: Using BookBub CPM Ads for Profit – with Adam Croft

This week's highlights include: The basics on how BookBub ads work and how to split targeting Getting on the wait list to use BookBub ads Differences from the Facebook and AMS ads platforms The superior reporting of BookBub ads Using BookBub ads for picking up sales at vendors other than Amazon Resources mentioned in this […]
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Oct 20, 2017 • 42min

SPF-089: Masterclass: The Value of a Sale – with Mark Dawson

This week's highlights include: • Using Facebook Messenger to boost launch sales • On the excellent response rate of Messenger • Calculating ROI for ads based on sell-through rates, rather than just sales of one book • Different ways to calculate read-through • Why it makes sense to run ad campaigns at a loss because […]
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Oct 13, 2017 • 41min

SPF-088: How I Learned to Stop Worrying and Love the Revision Process – with Joan Dempsey

This week's highlights include: The misconception that the first draft is the finished book The overwhelm that can occur when revising a novel, and how to tackle that Breaking the revision process into smaller chunks to deal with overwhelm On Joan's online courses about revision and their flexibility for different types of writers Tips for […]
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Oct 7, 2017 • 17min

SPF-087: BONUS! Income Report – September 2017

The SPF Income Report is a unique look behind the scenes of a best-selling indie author's advertising spends and revenue. Check out the stories behind the spreadsheets, graphs and stats from September 2017. Leave a Review
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Oct 6, 2017 • 29min

SPF-086: How to Administer your Advance Readers – with Chris Leippi, Booksprout

This week's highlights include: The challenges Chris faced when sending ARCs to his readers How Booksprout addresses those challenges Why having advanced readers matters Price points for new authors and also those with larger review teams How Booksprout reduces follow-up time for authors Discoverability for readers on Booksprout The leap in ARC review response Chris […]
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Sep 29, 2017 • 43min

SPF-085: Shaking Up the Audiobook Market – with Kevin Tumlinson

Kevin Tumlinson from Draft2Digital reveals the company's exciting new plans for indie authors wanting to make the most of the audiobook market. This week's highlights include: Changes to the tools available for indie authors at Draft2Digital The new partnership between Findaway Voices and D2D Details on the expanding world of audiobooks available to authors Removing […]
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Sep 22, 2017 • 39min

SPF-084: When Your First Novel Goes Global – with Felicia Yap

Felicia Yap talks at length about how she achieved global success with her first novel – and how she's dealt with the repercussions. Highlights of this week's episode: Felicia's unique and intriguing premise for her new thriller, Yesterday Working out story ideas on the dance floor Felicia's very flexible approach to her writing routine Applying […]
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Sep 18, 2017 • 31min

SPF-083:Breathing Life into your Backlist with Chris Fox

How do you go about ensuring that ALL of your books are out there earning for you? Cue, self publishing wiz, Chris Fox, on how to get the most out of your previously released books. This week's key highlights: Chris's beginnings as a writer and his background in Silicon Valley About Chris's books and videos […]
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Sep 8, 2017 • 50min

SPF-081:How Stories Work – with Jenny Parrott

One of Mark and James' editors, Jenny Parrott, discusses the role of the professional editor in an author's life. Clearly as devoted to storytelling as any writer, Jenny explains some strategies authors can use to improve their stories, and why editing is such a crucial part of successful book creation.
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Sep 8, 2017 • 23min

SPF-082: BONUS! Income Report – August 2017

The SPF Income Report, a unique look behind the scenes of a best-selling indie author's advertising spends and revenue is back! Check out the stories behind the spreadsheets, graphs and stats from August 2017.

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