

Using the Whole Whale - A Nonprofit Podcast
WholeWhale.com
Nonprofit News, Tech & Marketing Stories from Whole Whale, a Nationally Recognized Nonprofit Marketing Agency for over a decade.
Founded in 2010, Whole Whale is a B-Corp that runs analytics, digital advertising, Google Ad Grants, and SEO for nonprofits.
Founded in 2010, Whole Whale is a B-Corp that runs analytics, digital advertising, Google Ad Grants, and SEO for nonprofits.
Episodes
Mentioned books

May 5, 2025 • 16min
What Happens When A 501(c)3 Loses Their Status? 🧐 (news)
Nonprofit News Podcast Recap: The Threat to 501(c)(3) Status and Social Media Strategies
In this week's episode of Nonprofit News Feed, hosts George and Nick delve into critical topics affecting the nonprofit sector. The discussion kicks off with an exploration of the potential repercussions for nonprofits if they lose their 501(c)(3) status—a concern highlighted by recent political maneuvers and threats to organizations like Harvard and Wikipedia. They discuss the dire consequences of such a status loss, including becoming taxable entities, losing tax-deductible donation incentives, and facing new tax obligations.
The conversation shifts to the concerning control of social media narratives by influential figures, specifically Elon Musk's manipulation of Twitter's algorithm (now X). The hosts unpack how this affects nonprofits' strategies on social platforms, emphasizing the need for organizations to reconsider their engagement and content strategies in light of these changes.
Additionally, the episode addresses the alarming $400 million funding cut from AmeriCorps, impacting over a thousand organizations and thousands of volunteers. This move threatens the vital volunteer infrastructure supporting disaster relief and community projects across the nation.
In a lighter segment, the hosts highlight a successful nonprofit initiative that rescued over 6,000 pounds of food from an NFL draft event, redistributing it to local shelters—a testament to the impact of food recovery programs.
Key Takeaways:
The potential loss of 501(c)(3) status could devastate nonprofits, affecting their financial viability and operational capabilities.
Nonprofits must navigate social media platforms carefully, especially under the influence of unpredictable leadership like Elon Musk.
Significant cuts to AmeriCorps funding underscore the precarious state of volunteer-driven initiatives.
Positive initiatives in food recovery demonstrate the sector's ability to address food insecurity creatively.

Apr 28, 2025 • 42min
How to turn Supporter Stories into 3.5x Donations | PosterChild.ai
Revolutionizing Nonprofit Fundraising with AI: An Interview with PosterChild.ai CEO Leandrew Robinson
In this episode, we delve into the innovative world of nonprofit fundraising with Leandrew Robinson, the CEO and founder of PosterChild.ai. Discover how their peer-to-peer fundraising strategy helped their first customer achieve a 350% increase in individual giving year over year. Leandrew shares his journey from e-commerce to social impact, the importance of authentic storytelling, and how AI can streamline nonprofit operations. Learn about the transformative power of AI in creating and curating content, and get insights into the future of nonprofit fundraising. Whether you're a nonprofit leader or curious about the intersection of AI and social good, this episode is packed with valuable takeaways.
00:00 Introduction to Poster Child's Success
00:45 Meet Lean Andrew Robinson
01:14 The Journey to Poster Child
01:37 The Concept of Crowdsource Storytelling
02:24 From E-commerce to Nonprofits
03:37 The Role of AI in Nonprofit Storytelling
03:49 Challenges in Nonprofit Storytelling
04:46 AI's Impact on Authentic Storytelling
07:30 Future of AI in Nonprofit Fundraising
10:58 Balancing Features and Focus in Startups
15:30 Adoption and Evolution of AI Tools
21:01 Early Adoption and Future Pitfalls
21:58 The Early Stages of AI Integration
24:23 Transitioning from E-commerce to Nonprofit
25:41 Challenges in the Nonprofit Sector
28:44 Effective Fundraising Strategies
34:47 The Importance of Serendipity and Networking
36:35 Rapid Fire Questions
40:36 Final Thoughts and Contact Information

Apr 28, 2025 • 18min
The Carbon Footprint: How Big Oil Reframed And Blamed Climate Change on the Consumer (news)
The Corporate Capture of Carbon Footprints: A Nonprofit Perspective
In the latest episode of the Nonprofit Newsfeed, hosted by George and Nick from Whole Whale, the discussion takes a thought-provoking turn towards the concept of "corporate capture" and the real origins of the term "carbon footprint." This episode delves into how corporations, particularly British Petroleum (BP), have strategically shifted the focus of environmental responsibility onto consumers. George Weiner reveals that the term "carbon footprint" was not coined by environmental activists but was part of a $200 million PR campaign by BP in the early 2000s. This revelation highlights the concept of "guilt washing," a tactic that deflects systemic environmental issues onto individuals, thus masking the broader corporate responsibility for climate change.
Key Insights and Reflections:
Corporate Influence on Environmental Narratives: The episode uncovers how major corporations have historically influenced environmental discussions to avoid regulatory scrutiny, using terms like "carbon footprint" to redirect blame.
The Role of Individual vs. Systemic Change: George emphasizes the importance of understanding the systemic causes of environmental degradation, suggesting that while individual actions matter, they are not the sole solution.
Pope Francis' Environmental Advocacy: The episode also pays tribute to the late Pope Francis, recognizing his significant contributions to environmental advocacy.
Additional Stories:
Revival of the Ice Bucket Challenge: The Ice Bucket Challenge has made a comeback, this time raising awareness for mental health issues through the #SpeakYourMind campaign by University of South Carolina students.
Generational Shifts in Charitable Giving: A recent Associated Press poll reveals a potential "generosity crisis" with younger Americans giving less to charity, raising questions about cultural shifts in philanthropy.

Apr 11, 2025 • 20min
AI Fundraising Agent Experiments Hint At Potential Glimpse Into Future of Fundraising 🪄 (news)
In this week's episode of Nonprofit Newsfeed by Whole Whale, George and Nick dive into an engaging discussion packed with insights for nonprofit enthusiasts.
AI in Fundraising: The conversation shifts to an intriguing experiment reported by TechCrunch, where Sage Future, backed by Open Philanthropy, tasked AI models with fundraising for charity. These AI agents, with human oversight, raised $270 for Helen Keller International by engaging in tasks like setting up social media accounts and creating promotional content. While AI's role in automating communication is acknowledged, the hosts caution against over-reliance due to potential brand risks, especially for sensitive issues.
Environmental Advocacy: The episode touches on the historical narrative of leaded gasoline and its eventual phase-out in 2021, highlighting the critical role of governmental oversight in protecting public health. The hosts use this story to emphasize the importance of maintaining robust environmental regulations.
USDA Grant Freeze Impact: A pressing issue discussed is the USDA's grant freeze, which has left nonprofits like Pasa Sustainable Agriculture in financial turmoil. With $3 million in unpaid reimbursements, the organization had to furlough most of its staff, underscoring the dire consequences of such funding disruptions on local communities and farms.
Community-Driven Violence Prevention: The Circle of Brotherhood's innovative efforts in Miami's Liberty City are celebrated for their community-based approach to violence prevention. By providing unarmed, de-escalative security services, the organization works alongside local youth centers to foster a safer environment, demonstrating the power of community engagement over traditional security methods.

Apr 8, 2025 • 21min
Building a Free Donation Platform: The Story Behind Every.org with Alison Fine
In this episode, George interviews Allison Fine, President of Every.org, about their innovative donation platform for nonprofits. Fine discusses Every.org's unique value proposition, including no transaction or setup fees, acceptance of various payment methods including cryptocurrency, and a focus on meaningful donor engagement. The conversation also covers the challenges of maintaining a zero-fee model, Every.org's growth spurred by partnerships with notable philanthropists, and their use of AI to enhance storytelling and donor relations. The episode highlights Every.org's significant impact, having raised over $110 million for over 7,000 organizations, and their recent success with fiscal sponsorships. Fine offers valuable insights into relational fundraising and the benefits of using Every.org’s platform to simplify and maximize fundraising efforts.
00:00 Introduction and Guest Welcome
00:49 Elevator Pitch for Every.org
01:39 Challenges and Solutions in Nonprofit Fundraising
03:17 Focus on Nonprofit Experience and Technology
05:58 Data Integration and CRM Challenges
09:37 The Importance of Relational Fundraising
17:14 Future Plans and Exciting Developments
19:37 Conclusion and Final Thoughts

Apr 5, 2025 • 18min
When The Far-Right Attacked A Judge, The Rule of Law, & A Nonprofit Employee In One Fell Swoop 🚨 (news)
Navigating Nonprofit Challenges: Political Pressures, Greenwashing, and AI Innovations
In the latest episode of Nonprofit Newsfeed by Whole Whale, hosts George and Nick delve into pressing issues affecting the nonprofit sector, from political pressures to environmental challenges and technological advancements.
Key Topics and Insights:
Political Attacks on Nonprofits:
The episode highlights the increasing political pressures faced by nonprofits, particularly those involved in contentious issues like immigration. A recent New York Times story is cited, where Judge James Boasberg's daughter, involved with a nonprofit, faced online harassment due to her work. The hosts emphasize how nonprofits are becoming targets in broader political battles, drawing parallels to the Red Scare era's tactics of guilt by association.
The Reality of Plastic Recycling:
George Weiner discusses the misleading narrative around plastic recycling in the U.S., pointing out that less than 9% of plastic is actually recycled. He traces the history back to industry-funded campaigns that shifted responsibility onto consumers, labeling it as "greenwashing." This segment calls for nonprofits to focus on root causes rather than downstream solutions.
AI in Nonprofit Management:
The episode explores how AI is being integrated into nonprofit operations, particularly with Ministry Brands' adoption of AI for automating tasks in faith-based organizations. The discussion highlights the potential of AI to enhance efficiency while also considering the challenges it poses to traditional practices.
Feel-Good Story:
On a lighter note, the hosts share a story about a New Jersey nonprofit that created a miniature indoor town for children with disabilities. This initiative aims to teach kids about daily life in an accessible and engaging way.

Mar 28, 2025 • 18min
DOGE BARKS AT BIG BIRD: SESAME'S STRUGGLES & PBS UNDER ATTACK 🐦📺🌈 (news)
In this episode of the Nonprofit News Feed by Whole Whale, hosts George and Nick delve into the financial turmoil facing Sesame Workshop, the nonprofit behind the beloved children's program, Sesame Street. The organization is grappling with the expiration of its HBO contract, which previously served as a significant revenue stream. This development coincides with broader challenges, including potential funding cuts to PBS and NPR and the impact of reduced U.S. foreign assistance on Sesame Workshop's humanitarian programs.

Mar 19, 2025 • 16min
Greenpeace 🌳 Faces Potential Existential Threat From Lawsuit (news)
Main News Stories
Greenpeace Lawsuit
Energy Transfer (owners of Dakota Access Pipeline) is suing Greenpeace for $300 million in damages
The lawsuit claims Greenpeace orchestrated protests near Standing Rock, which Greenpeace denies
Potential damages could reach $800 million with punitive damages, potentially bankrupting Greenpeace USA
Greenpeace maintains they only supported an indigenous-led movement (involving over 300 tribal nations)
The hosts discuss concerns about this establishing a dangerous precedent for protest liability and potentially chilling environmental activism
The case is being heard in a conservative jurisdiction less favorable to activists
Nonprofit Consultant Survey Results
Fourth annual survey by Nonprofit.ist and Nonprofit Times provides industry benchmarks
Average consultant rate: $151.19/hour (median: $126)
Highest rates: consultants specializing in AI technology, fundraising, and coaching
Higher education correlated with higher rates
Urban consultants earn significantly more than rural ones
New consultants with significant nonprofit experience tend to charge less despite deep knowledge
USDA Cancels Local Food Programs
USDA cut two major local food programs worth over $1 billion in funding:
$660 million for Local Food for Schools initiative
$420 million for Local Food Purchase Assistant program
Cuts affect schools and food banks
Impacts include increased food costs amid inflation and undermining community food systems

Mar 16, 2025 • 17min
Trump Admin Attacks Public Service Loan Forgiveness (news)
In this episode of the Nonprofit News Feed, George and Nick discuss recent challenges facing the nonprofit sector under the Trump administration. They examine two major concerns: changes to the Public Service Loan Forgiveness program potentially excluding certain nonprofit employees, and federal agencies removing progressive terminology from government websites. The hosts share insights from a Center for Effective Philanthropy report indicating 90% of nonprofit leaders anticipate negative impacts from the current political climate, with funding uncertainty as their top concern. Despite these challenges, they find a silver lining in the sector's evident importance and highlight a feel-good story about Project 150, a Las Vegas nonprofit helping disadvantaged teens attend prom through their annual "prom closet" initiative.

Mar 10, 2025 • 18min
Nonprofits Are Losing Web Traffic. AI Search Is To Blame (news)
In this episode, we focus on declining nonprofit website traffic due to AI search tools. Key points include:
Nonprofit website traffic is declining as AI tools like ChatGPT and Google's AI overviews reduce the need for users to visit original content sources.
Major content creators like HubSpot have lost up to 80% of their traffic due to these changes.
We recommend:
Adjusting traffic expectations (considering "break-even" the new growth)
Focusing on conversion rate optimization
Creating original research and data that AI can't replicate
Using Google Search Console to identify which content triggers AI results
Additional stories covered:
A discussion about nonprofit mergers based on Idealist.org's merger with VolunteerMatch.org
USAID funding cuts affecting humanitarian aid organizations and their life-saving programs
A success story about a Massachusetts movie theater saved by converting to a nonprofit model


