The 1% with Deepak Sharma

Deep sits down with Sam Maxwell, entrepreneur and co-founder of Cold Life, for a conversation on reinvention, resilience, and what it really takes to build a premium brand in a crowded market. Sam shares how he went from failed e-commerce ventures, addiction, and rock bottom to founding one of the fastest-growing cold plunge companies on the market, and why cold therapy became the catalyst that changed his life.They get into the brutal early days of building Cold Life, from defective chillers that nearly put the company out of business to the conviction it took to stay committed to American manufacturing, product quality, and long-term trust. Sam breaks down how the company turned adversity into a competitive advantage, why most brands lose by cutting corners, and how Cold Life positioned itself as the luxury standard in the category.Deep and Sam also go deep on founder-led marketing, sales, and the power of becoming the face of your brand. Sam explains why his own content and ads now outperform every other promoter, how authenticity beats polished influencer content, and why consumers trust operators who are willing to show up, tell the truth, and stand behind what they sell. They also unpack the strategy behind partnerships with names like Gary Brecka, Mark Wahlberg, and Rolls-Royce, and what it takes to earn that kind of alignment.The conversation also touches on coaching, masculinity, relationships, and the discipline required to build something meaningful without losing yourself in the process. Sam shares the personal story of how coaching helped him rebuild his confidence and identity, why the right relationship can sharpen your focus, and how he’s learning to balance ambition, business, faith, and real life as Cold Life enters its next chapter.🎯 Access the tools, offers, and ways to work with me: https://stan.store/deepaksharma📲 Enjoyed the episode? Share it and tag me on IG: @deepaksharma.coThis podcast is powered by Put Out Content. Curious about them? Check them out here: https://join.putoutcontent.com/tslThanks for tuning in. And remember, you’re now 1% better.

Deep sits down with Madeleine Raiford, short-term rental coach and business strategist, for a conversation that might completely change how you think about leverage, systems, and freedom.Madeleine runs a 7-figure short-term rental business with 20+ Airbnb “doors”… in less than an hour a week. How? She breaks down the exact mindset and operating system behind it: documenting every task, building SOPs as you go, using tools like Loom, delegating fast, and designing your life around what actually lights you up. Her rule is simple: if it lives in your head, it’s not scalable.This episode goes deep into what it really takes to go from six figures to seven. Not just tactics, but identity. Madeleine shares how hiring a “money boss” changed everything, why outsourcing requires self-honesty, and how founders get stuck in hustle mode because their nervous system is addicted to having their back against the wall. They also talk about the hidden guilt that comes with buying back time, the friendships you outgrow, and why building systems is the least sexy thing… until it becomes the most freeing.They also unpack short-term rentals like you’re in fifth grade: how to pick markets, why the industry is professionalizing, what separates “hobby hosts” from real operators, and the three ways to get started (including options that don’t require owning property). Deep shares his own Airbnb story, the HOA shutdown that ended his first run, and why he’s now committed to building assets beyond a service business.The episode closes with a powerful reflection on balance, motherhood, legacy, and the question that re-centers everything: how do you want to be remembered by your kids?🎯 Access the tools, offers, and ways to work with Deep: https://stan.store/deepaksharma📲 Enjoyed the episode? Share it and tag Deep on IG: @deepaksharma.coPowered by Put Out Content: https://join.putoutcontent.com/tslThanks for tuning in. And remember, you’re now 1% better.

Deep sits down with Trevor Hague, brand builder and founder of TBD Ventures, to unpack what it really takes to build and scale modern CPG brands, and why discipline is the foundation for everything.They start with the morning routine that’s non negotiable for Trevor (wake up early, gratitude, move the body), and why doing the hardest thing first changes the rest of your day as an entrepreneur and as a father. From there, Trevor opens up about his years in the alcohol industry, the lifestyle that came with it, and the moment he realized it was costing him his health, his energy, and the way he wanted to show up at home. He breaks down the identity shift required to get sober, why the first week is the hardest, and the unexpected benefits that compound over time: clarity, focus, energy, and getting your mornings back.Then they go deep on the business side: how Trevor helps founders raise capital, build distribution, and earn real velocity in the nonalcoholic and better for you space. They talk culture capital, why most CPG brands fail early, how consumer psychology around nonalc is changing (including “pacers” and “zebra striping”), and what separates the brands that exit big from the ones that never break through. 🎯 Access the tools, offers, and ways to work with Deep: https://stan.store/deepaksharma📲 Enjoyed the episode? Share it and tag Deep on IG: @deepaksharma.coThis podcast is powered by Put Out Content: https://join.putoutcontent.com/tslThanks for tuning in. And remember, you’re now 1% better.

Deep sits down with Fred Talisman, a relationship coach with 50+ years of experience, to break down why so many couples stay stuck in the same fights for years, and how he’s helped thousands of people get out of crisis fast and rebuild something that actually lasts.Fred shares the core philosophy behind his work: stop obsessing over “why” things happen and focus on “how” they happen, because skills create change, not insight. He explains why “talk it out when you’re upset” is one of the most damaging myths in modern relationships, and why the real rule is simple but hard: only communicate when you’re both in positive emotion.They get into practical tools you can use immediately, including:• “Choice points” and how to speak with honesty that has a positive intention.• The pattern interruption that works in any situation (yes, even mid fight) and why it matters.• Fred’s “train of thought writing” method (not journaling) to release negative emotion in minutes.• Why date nights should never be used to dump unresolved issues, and what to do instead.• The four boundaries that drastically reduce the risk of infidelity.• How one person can shift the entire relationship, even if their partner refuses therapy.Fred also shares powerful stories and ideas that stuck with Deep, from the “avatar effect” of catching your partner doing things right, to the Gandhi principle of living what you teach, to why divorce often leaves kids without a real sense of “home.”Thanks for tuning in. And remember, you can get 1% better every day.🎯 Access the tools, offers, and ways to work with Deep: https://stan.store/deepaksharma📲 Enjoyed the episode? Share it and tag Deep on IG: @deepaksharma.coThis podcast is powered by Put Out Content. Curious what they do? Learn more here: https://join.putoutcontent.com/tsl

Deep sits down with Jay Roberts, real estate developer and CEO of The Prosper Group, to break down how he went from Wall Street to building a $2.8B+ real estate development pipeline with over 1,300 luxury residences in progress.This conversation explores how elite operators actually think and execute at scale. Jay shares the habits he lives by, why “money loves speed,” and how he evaluates opportunities before the rest of the market even realizes they exist.They get into the real mechanics of real estate development for beginners, with Jay explaining the process “like you’re in fifth grade.” From underwriting deals and picking the right markets to understanding supply and demand, capital stacks, and knowing when a deal is truly a “hell yes.”Deep and Jay also dive into the less obvious edge most people ignore: health, energy, and identity as performance tools. Jay breaks down how visualization, affirmations, and daily systems help him operate under pressure, protect his time, and play the long game. He also explains why the first hire he recommends for any entrepreneur is a personal assistant to buy back time and focus on what actually moves the needle.They wrap with a powerful reflection on fatherhood, discipline, and legacy, and how priorities shift when you stop chasing distractions and start building a life you don’t need to escape from.🎯 Access the tools, offers, and ways to work with me: https://stan.store/deepaksharma📲 Enjoyed the episode? Share it and tag me on IG: @deepaksharma.coThis podcast is powered by Put Out Content. Thanks for tuning in. And remember, you can be 1% better every day.

Deep sits down with Jon Slavet, entrepreneur, father of five, and candidate for Governor of California, for a conversation that moves fast between family, business, and the future of the most influential state in America. Jon shares what pushed him from building companies and growing his podcast into stepping into the political arena, why he believes California needs a reset after decades of one-party rule, and how his wife helped coach him into making a decision he never expected to make.They get into the reality Deep felt visiting Los Angeles for the first time, the scale of homelessness across California, and why Jon calls it a “homeless industrial complex.” Jon breaks down what he believes is actually driving the crisis, why the current incentives don’t work, and the alternative solutions he supports, including rapid tiny-home communities and a new metric focused on reducing “nights on the street” instead of decade-long housing timelines.Deep and Jon also talk leadership under pressure, navigating crisis without making emotional decisions, and what it takes to build teams that can operate through live-fire situations. Jon shares practical frameworks for execution like OKRs, accountability dashboards, and why customer and citizen feedback loops should be ongoing, not just during election season.They wrap on the meaning of the California Dream, the balance of love and discipline in parenting, legacy, and the daily practices Jon uses to stay grounded while running companies and campaigning, from journaling and meditation to protecting time with real intention.🎯 Access the tools, offers, and ways to work with me: https://stan.store/deepaksharma📲 Enjoyed the episode? Share it and tag me on IG: @deepaksharma.coThanks for tuning in. And just remember:It’s Not That Deep.

After almost 7 years and 115 episodes, I have to shut down "It's Not That Deep"... here's why

Deep sits down with Visionary Noir, a magician whose work regularly leaves rooms in complete disbelief, from intimate street moments to a six-hour warehouse party for Kanye West using nothing but a single deck of cards. But this conversation goes far beyond tricks. Noir breaks down how magic is really about storytelling, presence, and understanding human attention, and why the need to “know how it’s done” says more about the audience than the performer.They explore how intuition plays a role in both magic and sales, the parallels between reading a room and closing a deal, and why mastering fundamentals beats relying on tools or gimmicks. Noir shares how years of solitude, discipline, and self-teaching shaped his unique style, why he avoids copying other magicians, and how staying intentionally unseen has become part of his edge.Deep and Noir also get into energy, isolation, and intentional living. They talk vocal fasting, physical fasting, protecting creative bandwidth, and what it really means to sit in the creator seat instead of reacting to the world. The conversation touches on spirituality, attention as currency, and why most people give their energy away without realizing the cost.They close with a live card moment that completely floors Deep and perfectly captures why some experiences are meant to be felt, not explained.🎯 Access the tools, offers, and ways to work with me: https://stan.store/deepaksharma📲 Enjoyed the episode? Share it and tag me on IG: @deepaksharma.coThanks for tuning in. And just rememberIt’s Not That Deep.

Deep sits down with Alex Lotier, founder of Culture Media, the media company behind some of the biggest sneaker and sports content on the internet, with over five million followers across platforms. Alex breaks down the wild moment that changed everything, the viral video that hit 500 million views across 30 days, and how that single swing reshaped the entire business from a sneaker resale brand into a full media company working with names like eBay, StockX, Crypto.com, PrizePicks, and more.They get into the real story behind the hustle, from selling shoes out of a Jeep, late-night meetups, and “back against the wall” seasons, to the day Alex walked into his warehouse and realized $78,000 of inventory had been stolen. Alex shares what that moment forced him to learn about risk, leadership, faith, and why he refuses to burn bridges even when it would be the easy clickbait move.Deep and Alex also go deep on what it takes to scale in the creator economy, why operators matter more than most founders realize, and how building systems and teams is the difference between a brand that stays small and one that turns into an empire. They talk audience data, shifting from 90% male to a more balanced demographic, the strategy behind Culture’s college tour that generated hundreds of millions of impressions, and why volume and speed still win when the content is real.They wrap on ambition, debt, pressure, and why “buying another day” is the real founder skill, plus Alex’s vision for 2026, including new education and mentorship programs for the next generation of hungry creators and builders.🎯 Access the tools, offers, and ways to work with me: https://stan.store/deepaksharma📲 Enjoyed the episode? Share it and tag me on IG: @deepaksharma.coThanks for tuning in. And just rememberIt’s Not That Deep.

Deep sits down with Josh Fear, a serial entrepreneur and the co-founder of Moves Method, a mobility and injury prevention company helping over 150,000 people worldwide. Josh breaks down how they cut through one of the most saturated industries on the planet by targeting a specific pain point, building real systems, and raising the standard of what “results” actually means. He also shares his long-term vision to build a household name in mobility, expand into tech and partnerships, and ultimately build something with real enterprise value.They talk about the brutal truth behind growth: why sales is a transfer of energy, how your belief leaks through your communication, and why most founders get stuck around the 50K to 100K/month mark even when the offer is good. Josh explains the tactical phase of business, what to prioritize when everything feels urgent, and how to create an environment that makes it harder to fail, from simplifying decisions to optimizing your daily routine so your energy stays focused on revenue-generating work.Deep and Josh also get into culture and leadership at scale: how to reverse engineer your company values, hire for speed and accountability, and stop being the bottleneck by learning how to standardize what you do so other people can execute it. Josh shares the mindset shift that helped him delegate, build a stronger team than himself, and push toward a bigger mission, because “all the growth you ever wanted is inside the unsexy work you do not want to do.” If you are building an agency, scaling a service business, or trying to become the kind of founder who can hold bigger numbers without falling apart, this episode will hit.🎯 Access the tools, offers, and ways to work with me: https://stan.store/deepaksharma📲 Enjoyed the episode? Share it and tag me on IG: @deepaksharma.coThanks for tuning in. And just rememberIt’s Not That Deep.