Future of Marketing
Mada Seghete
Future of Marketing explores how B2B marketing teams are actually using AI at work.
Each episode features honest conversations with CMOs, growth leaders, and operators about real workflows, real decisions, and the trade-offs involved in AI adoption across GTM, content, SEO, analytics, and revenue teams.
This isn't about tools or perfect answers. It's about how marketing actually gets done when AI enters the system: what works, what breaks, and where teams are still experimenting.
Live uncertainty is allowed. Concrete examples are required.
If you're responsible for growth, pipeline, or brand and trying to turn AI into something genuinely useful, this show is for you. thefutureofmarketing.substack.com
Each episode features honest conversations with CMOs, growth leaders, and operators about real workflows, real decisions, and the trade-offs involved in AI adoption across GTM, content, SEO, analytics, and revenue teams.
This isn't about tools or perfect answers. It's about how marketing actually gets done when AI enters the system: what works, what breaks, and where teams are still experimenting.
Live uncertainty is allowed. Concrete examples are required.
If you're responsible for growth, pipeline, or brand and trying to turn AI into something genuinely useful, this show is for you. thefutureofmarketing.substack.com
Top mentioned books
Here are the most frequently recommended books on the Future of Marketing podcast:
#1 Mentioned in 2 episodes
Balance Is Bullshit
Alicia McKenzie
Regina Shklovsky
#2 Mentioned in 1 episodes
Atmosphere
A Love Story
Taylor Jenkins Reid
#3 Mentioned in 1 episodes
The human brand
Susan T. Fiske
Chris Malone
