Lives of Tomorrow

In this episode of Lives of Tomorrow hosted by WGSN CEO Carla Buzasi, we explore the pressing issue of climate change and its impact on our daily lives. Our guests, Allyson Rees, senior lifestyle strategist and Matt Zara, consumer tech strategist share insights on how communities are adapting and the role of brands in fostering resilience. We discuss innovative strategies for future-proofing our world and the importance of community-driven solutions.

In this Lives of Tomorrow episode, WGSN CEO Carla Buzasi explores the evolving landscape of menswear with WGSN Menswear Strategist Isaiah Isaac. Discover how new representations of masculinity are reshaping fashion trends, from colours and fabrics to societal influences. Isaiah explores the intersection of personal expression and style, offering insights into how men are embracing new ways to present themselves. Hear how these shifts are influencing both the runway and everyday life.

In this episode, WGSN’s CEO Carla Busazi and India Senior Strategist Nandini Swaminathan explore the diverse, year-long celebrations in India where Diwali is the highlight. They discuss the evolving cultural traditions where going online drives discovery, shoppability and purchase, enabling easy and convenient festive shopping through quick commerce.Nandini reveals how communities and staying connected is key to Indians as family structures evolve amid migration and identifies how technology impacts different generations. Find out how brands are localising campaigns, curating festival-driven shopping in minutes while rooting the experience in tradition with a modern lens.

As our world heats, skin cancer risks rise. Yet many men overlook the danger. WGSN CEO Carla Buzasi welcomes Russ Oliver, co-founder of DIC (Don’t Ignore Cancer), a sunscreen brand, to share his journey to overcome the stigma around and drive awareness of sunscreen use among men through humour and innovation.From understanding the importance of daily sun protection to exploring the cultural shifts needed for better health practices, this episode offers valuable insights and practical advice on identifying routes to market. Find out how you can be part of this transformative movement and protect yourself and your loved ones.

Jen Creevy, Forecasting Director at WGSN, and Richard Halstead, COO at IWSR, dive into Gen Z's transformative drinking habits. They discuss the rise of sober curiosity and how it emphasizes moderation and purposeful drinking. Innovations like mini cocktails and mid-strength spirits cater to flexibility, while daytime drinking trends are emerging. The duo highlights how local markets shape the success of low/no products, and they reveal that Gen Z’s financial awareness drives a shift towards quality over quantity in alcohol consumption.

Lives of Tomorrow host and WGSN CEO Carla Buzasi welcomes WGSN Asia Futures and Cultural Strategist Alison Ho to explore the transformative trend of solo living in Asia and its global implications. Alison explains how this shift is reshaping societal norms, influencing economies and creating opportunities in pet parenting and AI companionship. Learn about cultural and economic drivers, the companionship economy and technology’s role in supporting solo dwellers, offering insights for a global audience.

Martina Rocca, a cultural strategist at WGSN, dives into today's consumer psyche shaped by heightened fears. She highlights alarming trends like eco-anxiety and the unsettling role of AI, revealing how these fears influence purchasing decisions. Martina points out the generational shifts in relationships and the notion of a 'sexless' trend affecting young people. She encourages brands to prioritize emotional intelligence and authentic connections, moving beyond mere transactions to foster trust and sustainability.

In this episode of Lives of Tomorrow, WGSN’s CEO Carla Buzasi and Senior Marketing Strategist Rebecca Rom-Frank discuss how streaming has overtaken cable in the US, the influence of smart TVs and the future of live sports streaming. Gain insights into the cultural implications of this media evolution for both brands and consumers, including the growth of shoppable media and the return of physical formats such as DVDs. Tune in to explore the significant shift from traditional TV to streaming platforms. 

In this episode, WGSN CEO Carla Buzasi invites Head of Kidswear, Erin Rechner to reveal kidswear trend directions and the powerful influence of Gen Alpha on fashion. From joyful dressing and gamified fashion to the rise of digital avatars, learn how this tech-savvy generation is outfitting the industry.We dive into the Gen Alpha behaviours driving movements like affordability and sustainability, and how brands can adapt to their needs. Don’t miss the key strategies to appeal to parents and children as technology accelerates in our dynamic economy.

Duncan Clark, Co-founder and CEO of Flourish and Head of Europe at Canva, brings his expertise in data journalism and design to the conversation. He delves into the evolution of visual communication and the impact of AI on democratizing design. Duncan highlights the power of transforming raw data into compelling narratives, sharing insights on emotional storytelling and historical examples like John Snow's cholera map. He emphasizes the need for strong data teams to create engaging visuals and predicts that AI will enhance accessibility and interactivity in data storytelling.