Fitt Insider

January 15, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Gallup survey finds 29% of Americans say healthcare cost is the nation's most urgent health problem, with 23% calling the U.S. system "in a state of crisis" Fullscript and Oura partner to integrate smart ring data into clinical workflows for 125,000 providers, turning wearables into everyday decision-making tools NVIDIA and Eli Lilly announce AI innovation lab with plans to invest up to $1B over five years to reinvent drug discovery and manufacturing Nike signs pro pickleballer Anna Leigh Waters as its first pickleball partnership, targeting growth at the intersection of lifestyle, performance, and community More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

Neko Health is set to open its first U.S. location in NYC, offering a groundbreaking 60-minute preventative body scan after an impressive $260M fundraising. Tom Brady is now the Chief Wellness Officer at eMed, joining a star-studded list endorsing GLP-1 weight-loss solutions. Meanwhile, Pomelo Care raises $92M to enhance women's and children's health care, now supporting nearly 7% of U.S. births. The digital health sector saw a boom in 2024, with startups attracting $14.2B, as investors flock to platforms focused on prevention and wearable tech.

Exciting developments are on the horizon as Strava gears up for its IPO, transitioning from a social fitness app to a full-fledged athlete operating system. Meanwhile, OpenAI and Anthropic are making waves in healthcare with AI tools designed to enhance patient care. Target is expanding its wellness division by 30%, aiming to become a go-to hub for health products. Good Culture secures a major investment, further riding the wave of the protein trend. The convergence of fitness, wellness, and healthcare is reshaping business landscapes.

Today, I'm joined by Sunita Mohanty, co-founder & CEO of Vibrant Practice. Fixing healthcare's foundational flaws, Vibrant Practice is building the AI-native electronic health record for preventative longevity practices — with tools built for personalized, data-driven care. In this episode, we discuss building the operating system for modern medicine. We also cover: What human-in-the-loop healthcare looks like Why current EHRs fail forward-thinking clinicians Moving from insurance-based to consumer-centered models Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Vibrant's Website: www.vibrantpractice.com Contact Sunita: sunita@vibrantpractice.com - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:37) Sunita's background (02:23) Functional medicine journey (03:30) The inevitability of personalized medicine (04:00) Why providers need better tools (05:00) Current state of EHR (06:30) What makes Vibrant Practice different (08:15) AI-native EHR built for data-driven care (10:30) Integrations for the future (12:45) Serving functional medicine and longevity clinics (15:00) Consumer vs. insurance-based models (17:30) Visualizing patient data over time (19:45) Human-in-the-loop healthcare (22:00) Beta launch (24:15) The "Stripe Atlas" model for new practices (26:30) 2026 roadmap (27:45) Community and ecosystem building (29:00) Technology with intention (30:45) Where to learn more (31:21) Conclusion

January 9, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: FDA says non-medical health data from consumer wearables won't face oversight as long as products don't claim clinical use, giving fitness and recovery brands more freedom to ship F45 Training partners with Joi + Blokes for official diagnostics and personalized supplements, integrating lab testing and hormone data to extend its role beyond workouts McKinsey and Business of Fashion research shows consumers prioritizing belonging over hype, with community moving from marketing tactic to distribution layer as wellness becomes brand infrastructure Utah launches AI pilot allowing artificial intelligence to renew routine prescriptions without physician involvement, moving AI from support to execution in healthcare More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

January 8, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Trump administration releases new dietary guidelines backed by HHS Secretary RFK Jr., recommending avoidance of ultra-processed foods and added sugars while endorsing red meat and full-fat dairy Eli Health unveils instant saliva-based tests for testosterone and progesterone at $8 per test, with results in minutes and Q1 rollout ahead Mark Mastrov and LongRange Capital reacquire 24 Hour Fitness, with plans to upgrade clubs for strength and recovery while preparing for international growth Smart ring shipments jumped 50% in 2025, outpacing smartwatches as Oura explores digital IDs and payments beyond health tracking Novo Nordisk's Wegovy pill launches nationwide as first oral GLP-1 for weight loss at $149/month through pharmacies and telehealth providers More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

Americans are set to invest a whopping $60 billion in health and wellness this year, viewing fitness as essential healthcare. Sweetgreen has teamed up with Dr. Mark Hyman to create a nationwide menu that emphasizes biology-driven meals for better energy and metabolic health. Meanwhile, non-alcoholic beverages are making a splash, becoming the go-to choice as Thrive Market exits alcohol entirely, reflecting a cultural shift in social drinking norms.

Get ready for a rapid rundown of the latest in health and wellness! Investors are putting big bucks into infrastructure, with major funding for companies like TruMed and Nanit. A recent survey shows a significant shift, with 82% of consumers focusing on overall health and a growing interest in strength training. GLP-1s and AI-driven workouts are also gaining traction. Plus, exciting plans are ahead for enhancements in marketing and community engagement. Dive in to discover how these trends are shaping the future of wellness!

Tim Rosa, CEO of Somnee and former Fitbit leader, builds a clinical-grade EEG headband for better sleep. He discusses EEG-driven neurostimulation, 15-minute sessions vs all-night tracking, clinical validation and FDA steps. Tim also covers traction with NBA and elite athletes, and lessons from scaling Fitbit for mass-market sleep tech.

Julia Nimocks, co-founder and CEO of Freaks of Nature, joins to discuss her journey in building a performance skincare brand for outdoor athletes alongside surfing legend Kelly Slater. They delve into the underserved market of athletic skincare and the innovative microbiome-first formulations aimed at skin longevity. Julia shares insights on leveraging a lean team model with contractors, the brand's unique marketing strategies involving athlete ambassadors, and plans for expansion into new product categories by 2026.