Fitt Insider

Today I'm joined by Carl Daikeler, the co-founder and CEO of Beachbody, In today's episode, we discussed the evolution of at-home fitness, transitioning from VHS tapes to streaming content, the role and criticism of multi-level marketing, and building a billion-dollar-a-year business. More from Carl >> Carl Daikeler is co-founder, Chairman, and Chief Executive Officer of Beachbody, LLC. In his pursuit to maintain his own health and fitness, and find a solution for the growing obesity epidemic, Daikeler and his co-founder Jon Congdon created Beachbody in 1998. Since then, the California-based company has redefined in-home fitness with top fitness and weight-loss solutions such as Beachbody® On-Demand, P90X®, 21 Day Fix®, Body Beast®, and INSANITY®, as well as the breakthrough health shake, Shakeology®. Daikeler's focus is to help people achieve their goals and lead healthy, fulfilling lives. Through the Team Beachbody® Coach Network, his aspiration is to create the largest community of health and fitness-related peer support in the world. So, in 2007, Beachbody became the first networking marketing business focused on a holistic approach to fitness and weight loss, turning customers into brand ambassadors. Offering the most innovative, results-oriented programs and skilled, motivational trainers, Beachbody's approach to fitness has not only gained the attention of millions of satisfied customers but also crossed $1 billion in annual sales in 2014. Daikeler has over 30 years of extensive product marketing experience, including every aspect of the direct response business, from creating products to advertising, media buying, operations, international distribution, and general management. More from Fitt Insider >> Fitt Insider is a weekly newsletter and podcast about the business of fitness and wellness. From product launches and funding news to game-changing innovation, Fitt Insider provides listeners with insights and analysis on this ever-evolving industry. Join your peers and colleagues from companies like Equinox, lululemon, Peloton, Beyond Meat, Nike, and ClassPass by subscribing. Website: http://insider.fitt.co

Today I'm joined by Marc Zionts. Marc is the Executive Chairman of Precision Nutrition — a leader in nutrition coaching and education. In today's episode, we talk about the company's focus on behavior change, the decision to develop software tools to help nutrition and health coaches automate their business, and the importance of deep health to overall well-being. Let's get into it. More from Marc >> Marc Zionts, an executive, athlete, and environmentalist and has been successfully leading companies since 1987. Zionts is currently the Executive Chairman and Board Member of Precision Nutrition, a BV Investment Partners portfolio company. Zionts earned his Bachelor's degree and Master's degree in Management from the Georgia Institute of Technology. Zionts is also an Independent Board Director for TEOCO and Friends of the Earth, a Washington D.C. based environmental group. Zionts is happily married for 30 years and has 4 nice and kind adult children. Besides enjoying spending time with his family, Zionts is an environmentalist and avid outdoorsman and an accomplished criterium, cyclocross, and velodrome bicycle racer. Precision Nutrition: https://www.precisionnutrition.com/ More from Fitt Insider >> Fitt Insider is a weekly newsletter and podcast about the business of fitness and wellness. From product launches and funding news to game-changing innovation, Fitt Insider provides listeners with insights and analysis on this ever-evolving industry. Join your peers and colleagues from companies like Equinox, lululemon, Peloton, Beyond Meat, Nike, and ClassPass by subscribing. Website: http://insider.fitt.co

Today I'm joined by Tobi Pearce the CEO of SWEAT. Along with his wife Kayla Itsines, Tobi and the team at SWEAT are building the world's largest female fitness community. In this episode, we talked about his journey from personal training to creating a digital platform. We also discussed customer acquisition and retention as it related to growing SWEAT's user base. And Tobi shared his thoughts on fitness in a post-COVID-19 world. Let's get into it. More from Tobi >> Tobi Pearce is the Founder and CEO of SWEAT, a global technology company in the health and fitness industry and home to the largest online female fitness community of more than 50 million women globally. Pearce has leveraged his personal training background and his knowledge in business and technology to reach global markets, and ultimately provide a world first health and fitness app for women in more than 155 countries. SWEAT is currently one of Apple's largest grossing apps in its Health and Fitness category. More from Fitt Insider >> Fitt Insider is a weekly newsletter and podcast about the business of fitness and wellness. From product launches and funding news to game-changing innovation, Fitt Insider provides listeners with insights and analysis on this ever-evolving industry. Join your peers and colleagues from companies like Equinox, lululemon, Peloton, Beyond Meat, Nike, and ClassPass by subscribing. Website: http://insider.fitt.co

Today I'm joined by Andrew Dudum. Andrew is the founder and CEO of hims & hers — a telemedicine company offering a modern approach to healthcare. The company has raised nearly $200M in funding and its last public valuation was north of $1B. In today's episode, we talked about the disruptive potential of telemedicine, the difference between wellness and healthcare, how hims & hers was able to launch an FDA approved at-home test for COVID-19, and Andrew's plan to become a public company worth more than $20B. More from Andrew >> Andrew Dudum is the Founder and CEO of Hims & Hers, a direct-to-consumer health and wellness company that provides access to medical-grade products and preventative solutions via telemedicine. Andrew is a serial entrepreneur. Previously he co-founded Atomic, a venture-builder in San Francisco backed by Peter Thiel and Marc Andreessen, and is an active Angel Investor and Advisor to over two dozen startups. He co-founded Ever.com in 2013, one of the top iOS productivity apps across 95+ countries, and earlier in his career, led product at Tokbox.com through their acquisition by Telefonica. In 2007, he founded Lendforpeace.com, the first non for profit micro-lending platform for the Middle East. Andrew attended the Wharton School of the University of Pennsylvania. hims: https://www.forhims.com/ hers: https://www.forhers.com/ More from Fitt Insider >> Fitt Insider is a weekly newsletter and podcast about the business of fitness and wellness. From product launches and funding news to game-changing innovation, Fitt Insider provides listeners with insights and analysis on this ever-evolving industry. Join your peers and colleagues from companies like Equinox, lululemon, Peloton, Beyond Meat, Nike, and ClassPass by subscribing. Website: http://insider.fitt.co

Today I'm joined by Gilad Jacobs. Gilad is the founder of NormaTec Recovery— a leader in recovery and compression technology. NormaTec was recently acquired by Hyperice where Gilad will serve as the Chief Innovation Officer. In this episode, we talked about how NormaTec got started, how the Hyperice partnership came together, and the role data and personalization will play in the future of performance. Let's get into it. More from Gilad >> Gilad Jacobs is the founder of NormaTec Recovery and current Chief Innovation Officer at Hyperice, a global leader in fitness and sports technology. Through close work with professional athletes in the NBA, NFL, Olympic, and IRONMAN triathlon community, he pioneered the development of a compression patented science that helps athletes recover faster. Jacobs is an entrepreneur in the field of athlete recovery, whose work has led to a revolution in athlete training and recovery protocols. More from Fitt Insider >> Fitt Insider is a weekly newsletter and podcast about the business of fitness and wellness. From product launches and funding news to game-changing innovation, Fitt Insider provides listeners with insights and analysis on this ever-evolving industry. Join your peers and colleagues from companies like Equinox, lululemon, Peloton, Beyond Meat, Nike, and ClassPass by subscribing. Website: http://insider.fitt.co

Today I'm joined by Trent Ward. Trent is the CEO of FORME Life — a new connected fitness company combining a Mirror-like display with the strength training elements of Tonal. In today's episode, we discussed FORME's design-forward product, their approach to content and talent, and how the idea of omnichannel fitness is transforming the industry. Let's get into it. More from Trent & Forme Life >> Trent Ward is the founder and CEO of FORME Life. He realized first-hand that a busy lifestyle makes it challenging to get to the gym, and so in the middle of a successful finance career, he shifted focus to develop the most complete at-home fitness studio he could conceive. He also realized he did not have experience to do that, so Trent sought to surround himself with virtuosos in every aspect of product and brand development. He partnered with renowned designer, Yves Béhar, to ensure an exceptional aesthetic and user experience. He teamed up with legendary personal trainer, Harley Pasternak, to establish a best-in-class content model for optimal physical results. He tapped the minds of NASA engineers to generate gravity-free resistance solutions for strength training. After more than four years, countless prototypes and a lot of hard work from a world-class team, Trent is thrilled to bring FORME Life to market. He looks forward to fitting his workouts into his schedule now that there's no longer a good excuse for skipping the gym. More from Fitt Insider >> Fitt Insider is a weekly newsletter and podcast about the business of fitness and wellness. From product launches and funding news to game-changing innovation, Fitt Insider provides listeners with insights and analysis on this ever-evolving industry. Join your peers and colleagues from companies like Equinox, lululemon, Peloton, Beyond Meat, Nike, and ClassPass by subscribing. Website: http://insider.fitt.co

Today I'm joined by Paul Bowman. Paul is the CEO of Wexer — a leader in digital fitness focused on connecting gyms with members anywhere. In today's episode, we talked about personalizing digital fitness offerings, how COVID-19 is accelerating the shift to omnichannel fitness, and how AR and VR will impact the industry. Let's get into it. More from Paul & Wexer >> Paul Bowman is a passionate fitness industry professional who serves as CEO of Wexer, the global leader in the world of virtual fitness. His passion is never more evident than when discussing Wexer's company mission: to make world-class exercise accessible to more people through the use of technology – at the same time ensuring traditional fitness operators remain at the very heart of this experience. Paul spearheads this mission based on a clear understanding of health club operations, having previously worked for Virgin Active and Gymbox, as well as in partnership with many other operators during his time at children's activity specialist Fit for Sport. In his former life as an elite athlete, Bowman was a member of the New Zealand National Volleyball team, winning several regional and international titles. He remains dedicated to fitness and sport and contributes actively as both a writer and a speaker. www.wexer.com https://www.linkedin.com/company/wexer-world-of-exercise-/ https://twitter.com/wexervirtual More from Fitt Insider >> Fitt Insider is a weekly newsletter and podcast about the business of fitness and wellness. From product launches and funding news to game-changing innovation, Fitt Insider provides listeners with insights and analysis on this ever-evolving industry. Join your peers and colleagues from companies like Equinox, lululemon, Peloton, Beyond Meat, Nike, and ClassPass by subscribing. Website: http://insider.fitt.co

Today I'm joined by Sadie Lincoln. Sadie is the co-founder and CEO of barre3. In today's episode, we talked about building an authentic community, why the fitness industry isn't working, and Sadie's thoughts on the future of barre3, including the role of technology, private equity, and strategic partnerships. Let's get into it. More from Sadie >> Sadie Lincoln is the co-founder and CEO of barre3, a fitness company focused on teaching people to be balanced in body and empowered from within. Starting in 2008 with the flagship studio in Portland, Oregon, barre3 has grown to include more than 140 franchise studios powered by female entrepreneurs, plus an online-workout streaming-subscriber base in 98+ countries. What started as a workout has blossomed into a full-blown movement made up of millions of people focused on body positivity, being empowered, and redefining what success in fitness means. Sadie is on Inc.'s Female Founders 100 list, has been featured on NPR's How I Built This, and speaks regularly on the topics of mindful leadership, the power of body wisdom, and the movement to redefine what success in fitness means. Beyond running her company and being a global spokesperson, Sadie still enjoys teaching barre3 classes to many of her founding clients in her hometown of Portland, Oregon. Website: https://barre3.com/ More from Fitt Insider >> Fitt Insider is a weekly newsletter and podcast about the business of fitness and wellness. From product launches and funding news to game-changing innovation, Fitt Insider provides listeners with insights and analysis on this ever-evolving industry. Join your peers and colleagues from companies like Equinox, lululemon, Peloton, Beyond Meat, Nike, and ClassPass by subscribing. Website: http://insider.fitt.co

Today I'm joined by Abby Coleman. Abby is the CEO of Territory Foods, a healthy meal delivery service offering personalized meals prepared by local chefs. In today's episode, we talked about Abby's experience at Amazon, how Territory Foods uses data to improve its platform, and how she plans to scale the company's meal delivery platform. Let's get into it. More from Abby >> Abby is the CEO of Territory Foods, a chef-prepared pre-made meal delivery service that creates nutritionist-approved menus tailored to support various dietary preferences and regional market tastes. Territory Foods uses data science to identify emerging eating patterns and anticipate the food needs of its customers, optimizing retention and driving personal variety at scale. Prior to Territory Foods, Abby was the CEO of a Type II Diabetes meal plan and behavior change start-up. Previously, she spent three years at Amazon, most recently as Vice President of Marketing and Strategy at Quidsi, a $600M specialty retail subsidiary. More from Fitt Insider >> Fitt Insider is a weekly newsletter and podcast about the business of fitness and wellness. From product launches and funding news to game-changing innovation, Fitt Insider provides listeners with insights and analysis on this ever-evolving industry. Join your peers and colleagues from companies like Equinox, lululemon, Peloton, Beyond Meat, Nike, and ClassPass by subscribing. http://insider.fitt.co More from Fitt Insider >> Fitt Insider is a weekly newsletter and podcast about the business of fitness and wellness. From product launches and funding news to game-changing innovation, Fitt Insider provides listeners with insights and analysis on this ever-evolving industry. Join your peers and colleagues from companies like Equinox, lululemon, Peloton, Beyond Meat, Nike, and ClassPass by subscribing. http://insider.fitt.co

Today I'm joined by Marco Crespo. Marco is the Global Chief Commercial Officer at Gympass. In today's episode, we talked about Gympass's three-sided marketplace, why the company won't pursue a direct-to-consumer model, and how they're innovating in response to COVID-19. More from Marco >> Marco Crespo is the Global Chief Commercial Officer of Gympass, where he is responsible for overseeing strategic operations, partner relationships and sales in all markets. Prior to this role, Marco served as US CEO, where he was responsible for operations in the U.S. Marco has over 10 years of executive experience, having worked for companies such as The Boston Consulting Group, Procter & Gamble and Ayrton Senna Foundation. He has a degree in Electrical Engineering from UNICAMP and an MBA from Harvard Business School. Marco is an enthusiast for entrepreneurship and enjoys playing tennis and squash, spinning and running. More from Fitt Insider >> Fitt Insider is a weekly newsletter and podcast about the business of fitness and wellness. From product launches and funding news to game-changing innovation, Fitt Insider provides listeners with insights and analysis on this ever-evolving industry. Join your peers and colleagues from companies like Equinox, lululemon, Peloton, Beyond Meat, Nike, and ClassPass by subscribing. http://insider.fitt.co