Get Paid For Your Pad | Airbnb Hosting | Vacation Rentals | STR Revenue Management

Reputation used to be the cornerstone of a brand, but now it's all about trust. Airbnb is great at doing trust marketing. People who go to Airbnb already trust the Airbnb brand, and they're looking to book. Now they are trying to determine WHO to book with.And that's where building your brand trust is crucial. You could be losing 50 bookings a year just because your profile isn't on point—and it's about more than just great property photos.So, how do you build that trust?Chris Maughan is the CEO & Founder of I-PRAC. An experienced operator in holiday and commercial rentals for 17 years, he's passionate about transforming the short-term rental industry to make it a safe place for hosts and travelers worldwide. He's also the CEO and co-founder of AES Accommodation Ltd and AES Events Group, which provides accommodations for companies like Google, Twitter, and Disney. Chris has written a chapter in the soon-to-be-released, The Book Direct Blueprint.On this edition of Get Paid for Your Pad, Chris walks us through the difference between trust marketing and product marketing and why trust marketing is vital in the short-term rental marketplace.We discuss how to get clear about your brand identity and the key components you can use on your Airbnb profile to establish an emotional connection with guests looking to book.Listen in as Chris shares how STR operators can showcase who they are as a trusted brand for more Airbnb and direct bookings.Topics CoveredWhy nobody is interested in your product on a first-time visitWhy so many hosts and property managers miss the point of their Airbnb profileThe two things you need to be clear on so you can communicate them effectively with your guestsHow to provide information about your brand that will help build emotional trust with your guestsHow to personalize your profile details that attract guestsHow to stand out on the Airbnb platform as a trusted brandWhy you can’t rely on booking platforms aloneHow to get more direct bookings by building trustHow I-Prac helps protect the consumer while allowing STR operators to showcase that they’re trusted and professional Connect with Chris MaughanChris on LinkedInI-PRAC Resources  How to Think Like a Brand Manager Instead of a Property Owner (Ep519)How Avant Stay Scaled Their Hospitality Brand to 1,500+ Units in Less Than 5 Years (Ep524)Get Paid For Your Pad on YouTubeSubscribe to GPFYP on Apple Podcasts Email team@overnightsuccess.ioSponsored ByLegends X STR Accelerator Hosted on Acast. See acast.com/privacy for more information.

The Liquid Death water brand charges $5 per can. Why are people willing to pay a premium for their product when there are so many other options?The secret is branding. And they’ve built a $700M company by telling a story that stands out from the competition.So, what can you do to be the Liquid Death of short-term rentals? How do you build a strong brand that allows you to charge a higher-than-average price for your Airbnb?Kaye Putnam is a psychology-driven brand strategist who helps brands uncover their innate brand advantage to attract more clients and customers online.Kaye is also the host of Brand Gravity, a podcast that explores the intersection between branding and psychology.On this episode of Get Paid for Your Pad, Kaye sits down with Eric and me to explain why STR hosts have more opportunities to tell our brand story than other types of businesses.Kaye discusses how to identify the brand archetype for your Airbnb business and why even individual hosts should be intentional about building a brand.Listen in to understand why unique brands can charge a premium for their product or service and learn how to create pricing power on Airbnb through your hospitality brand!Topics CoveredWhat inspired Kaye’s work as the psychology-driven brand strategistGetting clear on what you want to be known for and how to express thatWhy even small companies should be intentional about their brandHow STR hosts have more opportunities to tell our brand story than other businessesWhy identifying your brand archetype is the first step in building a brandHow to leverage your brand archetype as a decision-making toolKaye’s Brand Truth exercise for building an individual brand as an Airbnb hostWhat it means to create pricing power through your hospitality brandWhy the Liquid Death water brand can charge a premium for their productHow pricing power comes from being different vs. just being betterHow much Airbnb hosts should invest in building a hospitality brandWhy branding is becoming more important as the STR industry maturesResourcesKaye & CoKaye’s Brandality QuizHarvard Study on Purchasing DecisionsRoark Clothing BrandBrand ArchetypesLiquid DeathLiquid Death Branding ArticleBig Idaho Potato HotelSubscribe to GPFYP on Apple PodcastsFREE Airbnb Starter GuideEmail team@overnightsuccess.io Sponsor Legends X Short-Term Rental Accelerator Hosted on Acast. See acast.com/privacy for more information.

Every short-term rental property is unique, and each guest values different property features when looking to book. Add to that travel trends are shifting quite dramatically right now, and it can be a gamble to rely on the data alone to set your pricing.So how can you use the data to increase your revenue without increasing your risk? John An is the Founder & CEO of TechTape, the Founder & President of Ohana Stay, and a short-term rental industry expert who consistently brings in returns at 20% to 50% above market. He's also written a chapter in the soon-to-be-released, The Book Direct Blueprint.On this edition of Get Paid for Your Pad, John walks us through his 3-step approach listeners can use to increase their Airbnb revenue.We discuss how to align your risk tolerance with your pricing strategy and nightly rate to achieve your goal occupancy level.Listen in as John shares his hands-on approach to combining data with human skill to increase your Airbnb revenue by as much as 15-30%.Topics CoveredJohn explains his thought process for revenue managementThe issue with the data in the STR industryWhat John looks at in the data increase revenueThe two ways to come up with your base priceWhat is the demand curveWhy pace is a more important data point than price when trying to increase revenueJohn will share the 3 step approach listeners can use to increase their Airbnb revenueWhy you need to determine your risk tolerance or that of the owner of the property you are managingWhere your risk tolerance aligns with your pricing strategyHow to use the nightly rate as the lever to achieve your goal occupancy levelHow to choose your time frames to establish an occupancy targetWhy it's essential to 'keep your hands on the wheel' when adjusting your pricing strategyWhy the holistic view can tell you just as much as your revenue about how your guest avatar is really responding to your propertyConnect with John AnJohn on LinkedInTechTapeResourcesThe Book Direct BlueprintHow to Pick Your Tech Stack for Your Short-Term RentalGet Paid For Your Pad on YouTubeGet Paid for Your Pad Email ListSubscribe to GPFYP on Apple PodcastsFREE Airbnb Starter GuideSTR Profit AcademyOvernight SuccessEmail team@overnightsuccess.ioSponsored ByLegends X STR Accelerator Hosted on Acast. See acast.com/privacy for more information.

We wish every stay would be perfect and every guest would check out ready to leave a 5-star review and secure their next stay. But this is the real world, and every host will eventually face a problem with a guest's stay. From a piece of equipment breaking down to another guest making it impossible for everyone to enjoy their stay, challenging situations come up that no one wants to have to deal with.But there are some secrets to navigating them that will make everyone involved feel supported. So how do you solve guest challenges when they come up, so everyone enjoys their stay? On this edition of STR Conversations, Eric and I sit down to discuss the event that happened at Freewyld this weekend, what it taught us, and the systems we're putting in place to handle these types of situations like this in the future. We’ll walk you through our 6-step process to deal with challenges that come up with guests while they are staying at your property while communicating with them in a way that makes them feel supported and then creating a system to deal with these situations in the future. Listen in to learn the key to providing a high level of hospitality to every guest, no matter the situation. Topics CoveredThe 6-step process to deal with challenges that come up with guests while they are staying at your propertyThe difference between making the situation right and being rightThe #1 thing to do when a problem develops with a guest or guestsWhy details matterHow to make both parties feel supportedThe key to providing an excellent experience for every guest, no matter the situationHow to communicate as a leader and provide high-level hospitality while making sure ALL parties feel supportedThe 3 traits you need to operate as a high-level hospitality hostWhy the problem is not solved until the guest says it is solvedHow to educate your team to deal with the problem in the futureHow you can use texts to document a situation for future referenceWhy it's important to remember YOU are a hospitality company firstWhat to do if a problem needs to be escalatedResources FREE Airbnb Starter GuideGet Paid for Your Pad Email ListSTR Legends MastermindSTR Profit AcademyOvernight SuccessSubscribe to GPFYP on Apple PodcastsEmail jasper@getpaidforyourpad.comSponsor Legends X Short-Term Rental Accelerator Hosted on Acast. See acast.com/privacy for more information.

These days safety, security, and ID protection are paramount to everyone. That becomes even more important when booking the properties you've worked so hard to create or when you're in charge of someone else's investment.Risk management has become vitally important in the short-term rental industry.Leo Walton is the Co-Founder of Superhog, a company that enables a growing ecosystem of hosts, operators, and guests a safer booking experience. By providing a tech-based AI-supported toolkit, Superhog increases booking confidence by quickly confirming the identity of guests, protecting against fraud, damage, and crime, and providing unmatched protection in the STR industry.On this edition of Get Paid for Your Pad, I talk with Leo about why it's vital to screen your guests and the quick and straightforward guardrails STR hosts can put into place in the booking process to establish risk management for both hosts and guests.We discuss the types of protection Superhog provides, how the process works for hosts and guests, and how they compile the risk score.Listen in as he shares the critical elements of risk management needed in today's STR climate, and the protection option that 85% of guests prefer that improves the guest experience and garners more reviews. Plus, a special offer from Superhog just for Get Paid For Your Pad listeners.Topics CoveredHow to take charge of your own risk management strategiesThe most basic risk management solutions you need to put in place immediatelyHow Superhog pulls key data points together to compile a risk score, eliminate risks (and fraud)The three pieces of protection offered by SuperhogThe most critical component of risk managementHow to become your own insurance companyThe protection option that 85% of guests prefer that improves the guest experience while garners more reviewsThe most important component of risk managementHow to put a risk management strategy in place that works for you and your short-term rental businessThe best way to make a questionable booking safer during the check-in processSuperhog is offering 3 months free as an exclusive offer for Get Paid For Your Pad podcast listeners; go to: getpaidforyourpad.com/superhog Connect with LeoSuperhogSuperhog on LinkedInResourcesExclusive Offer: 3 Free Months of SuperhogThe Book Direct BlueprintGet Paid For Your Pad on YouTubeGet Paid for Your Pad Email ListSubscribe to GPFYP on Apple PodcastsSTR Profit AcademyOvernight SuccessEmail team@overnightsuccess.ioSponsored ByLegends X STR Accelerator Hosted on Acast. See acast.com/privacy for more information.

Airbnb wears two hats in their business, catering to the guests on one side while trying to remain fair and inclusive to the hosts on the other.Often, they lean towards updates that are more geared towards guests, and the hosts have taken notice, and many have spoken out.And Airbnb has responded with the 2022 Winter Release by focusing the updates on making it easier to become a host and stay a host on Airbnb by offering one-on-one guidance from a Superhost and more ways to get your listings seen, and your money faster.On this edition of STR Conversations, Eric and I walk you through each of the updates in the Winter Release, including the upgraded top-to bottom protection for every host on Airbnb through AirCover.We’ll share the six new listing categories offering more ways for your listings to stand out, and how new listings will now be featured and for how long. Plus, we’ll take a look at the new retaliatory review protection for hosts and the fast pay option and fees.Listen in as we share our opinion of which updates are the most advantageous for hosts, which might be problematic, and which ones will require a bit more time and investigation to determine how they will play out.Topics CoveredJasper shares an exciting life announcementHow intention and clarity trickle down to your guestsHow the Airbnb 2022 Winter release makes it easier to become a hostThe comprehensive coverage of AirCover for hostsHow Airbnb is adding more transparency into the categories (and introducing new ones)The 3 ways the new categories might complicate thingsThe updated policies on review protectionWhy we recommend every host check their listing to provide more details to your guests to rank better in the search resultsResourcesThe Airbnb 2022 Winter ReleaseAutohostGet Paid For Your Pad on YouTubeLegends X STR AcceleratorJasper on InstagramEric on InstagramGet Paid for Your Pad Email ListSubscribe to GPFYP on Apple PodcastsFREE Airbnb Starter GuideSTR Profit AcademyOvernight SuccessEmail team@overnightsuccess.ioSponsored ByLegends X STR Accelerator Hosted on Acast. See acast.com/privacy for more information.

The internet is vast, with more and more social channels popping up and more people jumping into the short-term rental space. Getting the right eyes on your Airbnb properties for more bookings can take time and effort. So how can you get your properties to stand out in the field? By becoming the #1 expert in your market. Dave Cordner is the owner of Central Belfast Apartments in Ireland. Dave got his start in the Short-Term rental space back in 2007, working with his parents. He purchased his own property in 2014 and has grown to over 60 properties. Dave has become an expert in his market by sharing great content through his blog and videos and coaching others in the short-term rental space. You can find his content on his blog, TikTok, and his YouTube channel. On this episode of Get Paid for Your Pad, Dave joins me to discuss how he's used his passion for Belfast tourism to become the go-to expert in his market. He'll walk us through how providing his guests with a more exciting stay experience garners him better reviews for his properties and more bookings. Listen in as Dave shares the traditional marketing tactics he used when he started in the short-term rental business (before Airbnb was even created), how some of them are making a comeback, and how he's using his video content to be seen on every channel.Topics Covered Dave's story of starting in the STR industry before Airbnb existedThe power of old-school marketing techniques in a social driven marketplaceDave's key advice for gaining credibility in the hospitality industryHow to promote your listings outside of AirbnbThe power of being consistent in content creationHow to use video to stand out from your competitorsThe most important thing for creating good contentThe five-star fundamentals to becoming successful in your STR businessDave’s advice for a successful start in your STR journeyConnect with Dave CordnerCentral Belfast ApartmentsDave's YouTube ChannelCentral Belfast Apartments 🧳 (@centralbelfast) TikTokResourcesGet Paid for Your Pad YouTube ChannelFREE Workshop: Learn the 3-Part Process to Scale Your Airbnb Business to $1M+Leave A Review of Get Paid for Your Pad on Apple podcasts for a chance to WIN FREE Airbnb Starter GuideSTR Legends MastermindEmail jasper@getpaidforyourpad.comSponsored ByLegends X Short-Term Rental Accelerator Hosted on Acast. See acast.com/privacy for more information.

"Hospitality is really about execution," — Sean Breuner There are 23,000 short-term rental companies in the US. But the industry remains fragmented due to how challenging it is to build a scalable, national platform that can deliver a high-level yet standardized experience at every property, to every guest, every time. AvantStay has scaled its hospitality brand to 1500+ units in less than 5 years.​​Sean Breuner is the Founder & CEO at AvantStay. AvantStay is the largest STR brand in the US. With over 1500 properties in over 100 cities, AvantStay delivers a highly curated experience customized to guests' needs, using a proprietary tech suite to power bookings, seamlessly operationalize in-field and remote management, and activate authentic and elevated consumer touchpoints. On this edition of STR Conversations, Eric and I talk with Sean about his vision to build a brand that takes the luxury of the hotel experience into the short-term rental space. We discuss how AvantStay is leveraging technology, high-end amenities, and specially designed group spaces to build a trusted brand. Listen in as he shares the critical elements needed to establish trust with your guests and faith in your brand in order to scale your short-term rental business. Plus, what excites him the most about the STR industry right now. AvantStay is offering a special just for Get Paid For Your Pad listeners. Use code GPFYP250 for $250 off your next stay.  Topics Covered What people think of when they think of branding in the short-term rental spaceWhat you need to run and scale a horizontal operationWhen you should begin thinking about brandingWhat you can do to improve the guest experience for your guest in all aspects during the complete cycle of the stayWhat you need to make your brand stand out in the STR spaceWhy it's not always about being betterThe top 3 ways to gain your guests' trust (and how to lose it immediately)How to deliver a world-class product and match consumer expectations every timeWhere Sean spends his time as CEO in growing the AvantStays brandThe three things a CEO needs to do to consistently deliver their vision for their brandThe most important thing to remember when building your brandConnect with Sean BreunerSean Breuner on LinkedInAvantStay *Use code GPFYP250 for $250 off your next stayAvantStay on InstagramResources Get Paid For Your Pad on YouTubeGet Paid for Your Pad Email ListSubscribe to GPFYP on Apple Podcasts Email team@overnightsuccess.ioSponsored ByLegends X STR Accelerator Hosted on Acast. See acast.com/privacy for more information.

There are advantages to hosting corporate travelers in your short-term rentals. You get high-quality guests. You can offer a number of upsells. And capitalize on referrals and repeat business. But you may have to level up your game in order to attract these high-paying corporate clients. So, what amenities do you need to offer business travelers? What level of service do they expect? And how do you market your Airbnbs to the corporate travel niche? Robertin Nunez is the STR corporate travel specialist behind LivingQuarters.net, a platform that connects short-term rental hosts with business travelers. With headquarters in Philadelphia and Miami, Robertin owns 100 in-house units and operates 3,200 listings in 12 cities around the world. On this episode of Get Paid for Your Pad, Robertin joins me to explore what Airbnb hosts can do to attract business travelers and explain how to build relationships with the corporate departments that book travel for employees. Robertin describes creative ways to identify the business travelers who visit your market and discusses why old school marketing tactics (like fliers and phone calls) are so powerful right now. Listen in for Robertin’s insight on using OTAs to fill in occupancy gaps and learn how to fill your Airbnbs with high-paying corporate travelers! Topics CoveredWhat inspired Robertin to choose a niche in corporate travelHow corporate travel is rebounding in the aftermath of COVIDWhat Airbnb hosts can do to attract business travelersBuilding relationships with corporate departments that book travel for employeesCreative ways to identify the business travelers who visit your marketWhy old school marketing tactics are so powerful right nowThe advantages of being in the corporate travel nicheHow Robertin uses OTAs to fill in occupancy gaps for his listingsLeveling up your STR game to attract high-paying corporate clientsRobertin’s insight on using data to make good business decisionsResources  Co Host ExpertEmail robertin@cohostexpert.comRobertin on GPFYP EP368Furnished FinderSmall Business AdministrationThe Book Direct Playbook: Say Goodbye to OTAs with Proven Marketing Tactics to Boost Direct Bookings by Mark SimpsonElizabeth Soley at Jacob Street PartnersChanges to the Airbnb AlgorithmEmail team@overnightsuccess.io Sponsor Legends X Short-Term Rental Accelerator Hosted on Acast. See acast.com/privacy for more information.

Sometimes when a customer goes to make a booking on Airbnb, the daily rate seems reasonable, but when they go to checkout, the price, including the fees, is almost double.  Or a guest arrives at their perfect rental only to discover a list of checkout instructions so long it feels like their stay has now become a working vacation. Airbnb started as an affordable alternative to hotels, but with so many guests venting on social media about the above concerns it looked like they were drifting away from that concept. This didn't go unnoticed by Brian Chesky. He took to Twitter last week to announce new changes to the Airbnb platform in December for more transparency and accessibility in these more challenging economic times. On this edition of STR Conversations, I'm breaking down the 4 new changes coming to the platform based on Brian Chesky's Twitter announcement and what hosts need to know to remain seen and stay competitive when these changes roll out next month. Listen in as I walk you through how you can preview how your listing will look in December. I'll share my advice on pricing your cleaning fees based on the update and some tools you can use to position your listing for success. Plus, the most important thing to do with your listings when this update rolls out in December. Topics Covered The trick to seeing how your listing will look in December NOWHow the change in the algorithm will create more transparency for customers using the Airbnb platformWhat's reasonable as far as checkout instructions for your guestsComparing pricing tools like Beyond or Wheelhouse to the Airbnb smart pricing tool.How should you set your cleaning fee based on the updateHow to track the position of your listing in the search resultsWhy you should use a tool like Rankbreeze to track your ranking in the Airbnb search resultsPredictions for what might be included in the 2022 Winter Update to be released on Wednesday, November 16, 8:00 am Eastern timeThe most important update and how it affects the position of your listing in the search resultsThe #1 thing to do with your listings when these changes roll out in December Resources Get Paid For Your Pad on YouTubeJasper on InstagramEric on InstagramGet Paid for Your Pad Email ListSubscribe to GPFYP on Apple Podcasts FREE Airbnb Starter GuideSTR Profit AcademyOvernight SuccessEmail team@overnightsuccess.ioSponsored ByLegends X STR Accelerator Hosted on Acast. See acast.com/privacy for more information.