Sales Secrets

Brandon Bornancin
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Apr 10, 2026 • 3min

How Top Sellers Control the Pace of the Deal | #1393

Pace is set in the first conversation Micro-commitments keep deals moving Urgency must be built, not assumed Direct leadership beats passive selling Follow-up protects momentum
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Apr 9, 2026 • 4min

The Daily Standards That Protect Sales Revenue | #1392

Why revenue problems usually start before the number drops How pipeline standards protect future revenue Why follow-up discipline protects active deals How call quality affects conversion and forecast health Why leaders must inspect inputs, not just outcomes How proactive coaching protects next month’s number
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Apr 8, 2026 • 3min

Feedback Is A Revenue Weapon | #1391

Why coachable reps improve faster How feedback exposes blind spots Why top performers ask for coaching early The link between coachability and adaptability How feedback turns hard work into progress
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Apr 7, 2026 • 4min

Negativity Is ACTUALLY Costing You Money | #1390

Why negativity is a performance leak, not just a mood How negative thinking changes sales behavior before results drop A simple 3-question reset for bad calls and lost deals Why your inputs affect quota more than you think How to replace emotional reactions with strategic thinking Why energy should be treated like part of your sales process
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Apr 6, 2026 • 3min

Extreme Ownership Built This | #1389

Why blame feels good but keeps you stuck How ownership changes your response to setbacks Why top performers look inward first How ownership builds trust in leadership Why personal responsibility creates momentum
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Apr 5, 2026 • 3min

If You’re Not Tracking It, You’re Guessing | #1388

Why activity without tracking is misleading How metrics reveal the real problem in the sales process The link between measurement, accountability, and growth Why data protects reps from excuses The core sales numbers every rep should track
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Apr 4, 2026 • 3min

Top Salespeople Don’t Just Wing It | #1387

Why freestyling leads to inconsistent results The difference between scripts and frameworks How preparation creates real confidence Why practiced reps sound more natural What happens when pressure exposes weak process
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Apr 3, 2026 • 4min

Why Your Offer Isn’t Closing | #1386

Why vague offers kill conversions The role of pain and urgency in buyer decisions How perceived risk slows down deals Why outcomes beat features every time How weak differentiation turns you into a commodity
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Apr 2, 2026 • 4min

You Don’t Have a Revenue Problem. You Have a Targeting Problem | #1385

Why bad targeting hurts every part of the sales process How broad messaging kills conversion The link between buyer pain and targeting Why teams stay too broad for too long How to tighten your ICP using real win/loss patterns
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Apr 1, 2026 • 3min

Why Most Salespeople Never Make Their First $100K | #1384

Why six figures starts with reverse-engineering the math How weak targeting kills urgency The difference between activity and execution Why rejection should be treated as data How switching strategies too fast destroys momentum

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