WP-Tonic | WordPress | SaaS | Bootstrap SaaS | Startups

This week, we look at site structure and SEO. How does site architecture affect your search rank? We look at keyword research, internal linking, URL structure, permalinks, categories and tags, 301 redirects, setting up call-to-actions throughout the site, user experience, and more.   One of the more valuable episodes we've done this year, especially if you're trying to get your site to rank higher.   ==================   This Week's WordPress Panel   Jackie D'Elia: from Jackie D'Elia Design Lee Jackson: from LeeJacksonDev.com Brian Jackson: from Woorkup John Locke: from Lockedown SEO Jonathan Denwood: from WP-Tonic.com   ==================   Our episode this week is sponsored by LiquidWeb. Liquid Web is offering a 33% discount for your first 6 months of managed WordPress hosting. Head over to https://LiquidWeb.com/wordpress and use the code WPTONIC33 at checkout for your discount.   ==================   Table of Contents for Episode 171   0:00 Podcast Intros 2:57 WordPress News Story #1: Amazon S3 Outage Hits WordPress Businesses, Disrupting Services and Support https://wptavern.com/amazon-s3-outage-hits-wordpress-businesses-disrupting-service-and-support   11:05 WordPress News Story #2: NextGEN Gallery Patches Critical SQL Injection Vulnerability https://wptavern.com/nextgen-gallery-patches-critical-sql-injection-vulnerability   23:10 WordPress News Story #3: Behind the Scenes – Launching a Premium WordPress Coupon Plugin https://kinsta.com/blog/wordpress-coupon-plugin/   32:39 Main Topic: Site Architecture and SEO. 33:08 When is site structure discussed in the design process with different agencies? 35:14 Organizing content, 301 redirects, and content audits. 39:30 The value of organizing menus, internal links, and user experience. 46:24 When you add internal linking and planning user personas with call to actions, then the magic happens. 49:03 The chicken and egg problem: when you don't work on your site, you don't get business from your site, so you don't do any work on your site. 51:42 Our advice on using categories and tags for internal linking and SEO. What to index and what to noindex. 57:37 More on tags and our thoughts on breadcrumbs as internal navigation. 1:00:34 Getting users to their destination in as few clicks as possible. 1:02:26 How effective are footer links for internal linking? Should you use these with optimized anchor text to increase your SEO for certain pages? 1:04:52 What is the correlation between social shares, traffic and ranking? What strategy can you use to boost pages? 1:08:48 Does engagement, like comments, have a difference on SEO? 1:12:00 What is an ideal URL structure for SEO? How short or long should your URLs be for ideal ranking? 1:16:50 Are there pages that you should noindex in Yoast? 1:18:54 What are some tools you can use for keyword research? 1:21:16 Podcast outros.   ===================   Links mentioned during the show:   Intercom: Customer Messaging Platform https://www.intercom.com/   What the Dormouse Said https://www.amazon.com/What-Dormouse-Said-Counterculture-Personal/dp/0143036769   SEMrush https://www.semrush.com/   WordPress SEO Checklist: 45 Tips for 2017 https://kinsta.com/blog/wordpress-seo-checklist/   KW Finder https://kwfinder.com/   ===================   Find bonus content for this episode on the WP-Tonic website:   https://www.wp-tonic.com/podcast/172-site-architecture-seo/   ===================   Subscribe to WP-Tonic on iTunes https://itunes.apple.com/us/podcast/wp-tonic-wordpress-podcast/id893083124?mt=2   ===================   WP-Tonic is both a WordPress development and maintenance service, and the publisher of a weekly WordPress business podcast.  

WordPress architect Mario Peshev joins us to talk WordPress in the enterprise. Mario is the founder and CEO of DevriX, a 25 person WordPress agency. He also is a core contributor to WordPress and a frequent speaker on web development. Mario Peshev at DevWP.eu http://devwp.eu/   DevriX: http://devrix.com/   Mario Peshev on Twitter https://twitter.com/no_fear_inc   Digital Growth with Mario Peshev http://www.digitalgrowth.co/   ==================   Our episode this week is sponsored by LiquidWeb. Liquid Web is offering a 33% discount for your first 6 months of managed WordPress hosting. Head over to https://LiquidWeb.com/wordpress and use the code WPTONIC33 at checkout for your discount.   ==================   Table of Contents for Episode 171   0:00 Podcast Intros 3:08 The origin story of Mario Peshev and DevriX 5:41 What is the perception of WordPress agencies at the enterprise level compared to other web development agencies? 8:55 How is the REST API affecting enterprise level WordPRess projects? 11:53 How does DevriX understand the needs of enterprise customers and attract them to their agency? 16:07 What role client education plays in charging premium rates. Showing the ROI of a project so clients make a wise investment. 20:01 Advice on specialization and differentiation. What to focus on and what to avoid. 24:48 Are people who call WordPress "spaghetti code" talking hot garbage? 27:43 Should WordPress core eventually become a more modular system? 29:39 Is there any fundamental difference between what can be produced with Drupal and WordPress? 34:15 Security for WordPress and the REST API. 38:46 In web development, you get what you pay for. 43:21 Thoughts on the past, present, and future of WordPress. 44:34 Mario's recommendations for levelling up as a web developer. 47:58 Podcast outros.   ===================   Links mentioned during the show:   On WordPress Development Retainers http://devwp.eu/on-wordpress-development-retainers/   The $15 WordPress Gig http://devwp.eu/15-wordpress-gig/   BackPress https://backpress.org/   Why WooMattic is big news for small businesses http://buytaert.net/why-woonattic-is-big-news-for-small-businesses   Josh Pollock - Exceed Expectations with the REST API https://joshpress.net/rest-api/   http://learnjosh.staging.wpengine.com/downloads/exceed-expectations-with-the-rest-api/   ===================   Find bonus content for this episode on the WP-Tonic website: https://www.wp-tonic.com/podcast/171-mario-peshev-enterprise-wordpress/   ===================   Subscribe to WP-Tonic on iTunes https://itunes.apple.com/us/podcast/wp-tonic-wordpress-podcast/id893083124?mt=2   =================== WP-Tonic is both a WordPress maintenance and support service, and the publisher of a twice-weekly WordPress podcast where we talk to some of the most successful people in web development, online marketing, and business.

In this episode, we look at the value of participating in the WordPress community, both offline and online. Is there anything substantial to be gained from befriending people who do the same thing that you do? Join us every Saturday at 9 am PST for our live show where you can ask WordPress tech questions and be part of the discussion. To see a list upcoming Saturday shows go to the WP-Tonic website. https://www.wp-tonic.com/blab/   ==================   WordPress panel for Episode 170:   Sallie Goetsch https://www.wpfangirl.com/ Jonathan Denwood https://www.wp-tonic.com/ John Locke Lockedown SEO   ==================   Our episode this week is sponsored by LiquidWeb. Liquid Web is offering a 33% discount for your first 6 months of hosting.   Head over to https://LiquidWeb.com/wordpress and use the code WPTONIC33 at checkout for your discount.   ================   Table of Contents for Episode 170:   0:00 Podcast intros. 2:25 WordPress News Story #1: Cloudflare Memory Leak Exposes Private Data https://wptavern.com/cloudflare-memory-leak-exposes-private-data   Incident report on memory leak caused by Cloudflare parser bug https://blog.cloudflare.com/incident-report-on-memory-leak-caused-by-cloudflare-parser-bug/   Cloudflare Data Leak: How to Secure Your Site https://www.wordfence.com/blog/2017/02/cloudflare-data-leak/   7:31 WordPress Story #2: WordPress Core Editor Team Publishes UI Prototype for “Gutenberg,” an Experimental Block Based Editor https://wptavern.com/wordpress-core-editor-team-publishes-ui-prototype-for-gutenberg-an-experimental-block-based-editor   13:31 WordPress News Story #3: Should I use the WordPress Jetpack plugin on my site? http://chrislema.com/wordpress-jetpack-plugin/ 19:47 Main Topic: What's the Value of participating in the WordPress Community? 20:16 What is the big value of being a part of the WordPress Meetups and WordCamps? 26:15 Do people refer work to you when they get to know you at the local WordPress Meetup? Does participating in the Meetup lead to more work? 29:47 Why is there resistance from general web agencies in each city to participating in the WordPress community? 34:56 A strong Meetup group is the prerequisite to hosting an annual WordCamp. 38:11 How do you prevent burnout when you are a Meetup organizer? 42:25 How do get involved in the WordPress community online? (For the introverts in the crowd). 46:55 Is there a competitive advantage to participating in the WordPress community if you use WordPress as a tool to build websites? 52:05 Podcast outros.   ===================   Links mentioned during the show:   Slimpack - Lightweight Jetpack https://wordpress.org/plugins/slimpack/   Tech Liminal https://techliminal.com/   Reno Collective http://renocollective.com/   ===================   Find bonus content for this episode on the WP-Tonic website:   https://www.wp-tonic.com/podcast/170-wordpress-community/   ===================   Subscribe to WP-Tonic on iTunes https://itunes.apple.com/us/podcast/wp-tonic-wordpress-podcast/id893083124?mt=2   ===================   WP-Tonic is both a WordPress maintenance and development service, and the publisher of a twice-weekly WordPress podcast where we talk to some of the brightest minds in web development, online marketing, and business.  

Chris Lema and AJ Morris of Liquid Web stop by to talk product innovation, hosting, and the WordPress community.   We're also joined by our WordPress panel for this special episode.   Cast for Episode 169:   AJ Morris: https://ajmorris.me/ Chris Lema: http://chrislema.com/ Sallie Goetsch https://www.wpfangirl.com/ Lee Jackson https://trailblazer.fm Jonathan Denwood https://www.wp-tonic.com/ John Locke Lockedown SEO   ==================   Our episode this week is sponsored by LiquidWeb. Liquid Web is offering a 33% discount for your first 6 months of managed WordPress hosting. Head over to https://LiquidWeb.com/wordpress and use the code WPTONIC33 at checkout for your discount.   ==================   Table of Contents for Episode 169: 0:00 Podcast intros. 4:03 Why did Chris choose LiquidWeb as his next company to join? What criteria did he evaluate? 7:48 How do you differentiate yourself in a market where you are not first to market? 10:45 Why LiquidWeb can still cover a lot of space in the WordPress hosting space, and areas that many managed WordPress hosts fail to cover. 17:35 Building a new product for customers that will be useful for updates. 19:45 Evaluating the competition in the WordPress hosting space and working with restraints. 24:38 Picking a strategic target for your hosting product so you can deliver maximum value. 28:28 Looking for the gaps in the existing market, and does that gap constitute a market? 31:04 Why GoDaddy may have bought WP Curve and how they are trying to consolidate their market segments. 35:37 Layers of security in the stack below the application, the network levels and infrastructure levels. 40:59 Timeline for continued support for Multisite on LiquidWeb. 42:32 Accepting the rules of the WordPress ecosystem, and working within those constraints. Predicting the decisions about the future of WordPress. 49:38 Insider baseball posts don't talk to customers - they talk to the 5000 people who are the super-inside WordPress Community. 54:03 In software development cycles, what's old is new again.  57:52 How important is it to be involved in the WordPress community to market to the WordPress community and their customers? The hidden benefit of community on your marketing message. 1:03:18 Podcast outros. ===================   Find bonus content for this episode on the WP-Tonic website: https://www.wp-tonic.com/podcast/169-aj-morris-chris-lema-liquidweb/   ===================   Subscribe to WP-Tonic on iTunes https://itunes.apple.com/us/podcast/wp-tonic-wordpress-podcast/id893083124?mt=2   ===================   WP-Tonic is both a WordPress maintenance and development service, and the publisher of a weekly WordPress business podcast where we talk to some of the brightest minds in web development, online marketing, and business.

We look at the role of user experience design in web design. How does UX differ from other disciplines in web design and development?   Our panel this week:   Krissie VandeNoord: http://krissievandenoord.com/ Sallie Goetsch: https://www.wpfangirl.com/ Jackie D'Elia: https://jackiedelia.com/ Kim Shivler: https://whiteglovewebtraining.com/ John Locke: https://www.lockedownseo.com/ Jonathan Denwood: https://www.wp-tonic.com/   ==================   Our episode this week is sponsored by LiquidWeb. Liquid Web is offering a 33% discount for your first 6 months of hosting. Head over to https://LiquidWeb.com/wordpress and use the code WPTONIC33 at checkout for your discount.   ==================   Table of Contents for Episode 168 0:00 Podcast intros. 3:16 WordPress News Story #1: #StopMullware — On the Security of 27% of the Websites on the Internet http://web.archive.org/web/20170214062414/https://medium.com/@CiPHPerCoder/stopmullware-on-the-security-of-27-of-the-websites-on-the-internet-298a7e5b6871   Matt Mullenweg Responds to Security Rant: Digital Signatures for WordPress Updates Are Important but Not a Priority https://wptavern.com/matt-mullenweg-responds-to-security-rant-digital-signatures-for-wordpress-updates-are-important-but-not-a-priority   14:32 WordPress News Story #2: WordPress REST API Vulnerability Exploits Continue https://wptavern.com/wordpress-rest-api-vulnerability-exploits-continue   RCE Attempts Against the Latest WordPress REST API Vulnerability https://blog.sucuri.net/2017/02/rce-attempts-against-the-latest-wordpress-rest-api-vulnerability.html   A Feeding Frenzy to Deface WordPress Sites https://www.wordfence.com/blog/2017/02/rest-api-exploit-feeding-frenzy-deface-wordpress-sites/   25:38 WordPress News Story #3: How Many WordPress Plugins is Too Many? The Answer Might Surprise You https://wplift.com/how-many-wordpress-plugins   Main Topic: What is UX Design? 32:22 What is UX? How does it differ from other web design disciplines? 36:01 What are the impacts of bad user experience or not considering UX? 39:40 What impact does UX have on something like an online course? 44:59 Why are UX and UI confused so often? What are the real differences between user experience design and user interface design? 46:25 Where does UX design fit into the larger design plan? When does user research get presented to visual designers and back-end engineers? 49:35 Balancing usability and functionality. 56:38 Some recommendations for UX resources to learn from. 1:07:55 Podcast outros.   ===================   Links mentioned during the show:   Rethink.fm Episode #8: Designing User Experiences http://rethink.fm/podcast/episode-8-designing-user-experiences/   Lucky Orange http://www.luckyorange.com/   Tragic Design http://tragicdesign.com/   Foundations of UX: Content Strategy https://www.lynda.com/Content-Strategy-tutorials/Foundations-UX-Content-Strategy/473877-2.html   Foundations of UX: Logic and Content https://www.lynda.com/Web-Interaction-Design-tutorials/Foundations-UX-Logic-Content/141156-2.html   Human Factors Intl http://www.humanfactors.com/   User Testing https://www.usertesting.com/   Feedbackerr http://feedbackerr.com/   DarkPatterns.org https://darkpatterns.org/   Design of Everday things https://www.amazon.com/Design-Everyday-Things-Donald-Norman/dp/1452654123   Just Enough Research https://abookapart.com/products/just-enough-research   Designing for Emotion https://abookapart.com/products/designing-for-emotion   Don't Make Me Think https://www.amazon.com/Dont-Make-Think-Revisited-Usability/dp/0321965515/   Crazy Egg https://www.crazyegg.com/   ===================   Find bonus content for this episode on the WP-Tonic website: https://www.wp-tonic.com/podcast/168-user-experience-design/   ===================   Subscribe to WP-Tonic on iTunes https://itunes.apple.com/us/podcast/wp-tonic-wordpress-podcast/id893083124?mt=2   ===================   WP-Tonic is both a WordPress maintenance and development service, and the publisher of a weekly WordPress business podcast where we talk to some of the brightest minds in web development, online marketing, and business.  

Tim Brown is someone that if you haven't heard of him yet, you soon will. A web designer, marketer, and WordPress fanatic from Minneapolis, MN, Tim has been building his personal brand while working full time at a local agency. Seriously, Tim publishes quality content like a beast, and has earned every bit of his success. In this episode, Tim will share his experiences in both freelancing, organizing projects, SEO, and marketing your brand. You can learn more about Tim at https://timbdesign.com/ Follow Tim Brown on Twitter: https://twitter.com/timbdesignmpls Read Tim's book, WordPress Development For Noobs: https://timbdesign.com/wp It's a Code World (Tim Brown's podcast - highly recommended) https://itunes.apple.com/us/podcast/its-a-code-world/id1002926993?mt=2   ==================   Our episode this week is sponsored by LiquidWeb. Liquid Web is offering a 33% discount for your first 6 months of hosting. Head over to https://LiquidWeb.com/wordpress  and use the code WPTONIC33 at checkout for your discount.   ==================   Table of Contents for Episode 167   0:00 Podcast intros. 3:31 Tim's origin story. How did he get into web design and development? 6:20 How does Tim address the three pillars of web projects (content, design, development)? 11:40 How does working for an agency and being a freelance web designer differ? 17:52 Building your personal brand and getting through The Dip. 22:25 Why Tim is not afraid to put the spotlight on other web designers in Minneapolis. 25:41 Thoughts on conversion rate optimization and SEO. 32:31 How does Tim display his value to prospects on his website to blow away his competitors? 37:20 How Tim structures his Statement of Work and Functionality Documents to prevent scope creep during a project. 40:36 Clients don't always fear high price. Here's what Tim does to make clients feel less fearful about working with him. 48:48 Tim's advice when it comes to SEO. 55:04 Podcast outros.   ===================   Links mentioned during the show:   Snap Agency https://www.snapagency.com/   SeanWes: The Overlap Technique http://seanwes.com/podcast/052-the-overlap-technique/ http://seanwes.com/podcast/137-the-overlap-technique-a-crash-course/   The Dip (Seth Godin) https://www.amazon.com/Dip-Little-Book-Teaches-Stick/dp/1591841666   Press Release Rocket http://www.pressreleaserocket.net/   ===================   Find bonus content for this episode on the WP-Tonic website: https://www.wp-tonic.com/podcast/167-tim-brown-freelancing-seo/   ===================   Subscribe to WP-Tonic on iTunes https://itunes.apple.com/us/podcast/wp-tonic-wordpress-podcast/id893083124?mt=2 =================== WP-Tonic is both a WordPress development and support service, and the publisher of a weekly WordPress business podcast where we talk to some of the brightest minds in web development, online marketing, and business.

In this week's WordPress panel, we looked at social media tools and services. What tools do we use to share, track, and accelerate social media engagement? We also talk social media strategies, and what platforms are giving us the best returns. We do a live show every Saturday at 9am PST. You can find details about each Saturday show here: https://www.wp-tonic.com/blab/   =======   Our panel this week:   Sallie Goetsch https://www.wpfangirl.com/   Lee Jackson https://trailblazer.fm/   Morten Rand-Hendriksen https://mor10.com/   Jackie D'Elia https://jackiedelia.com/ and http://rethink.fm/   Jonathan Denwood https://www.wp-tonic.com/   John Locke Lockedown SEO   ==================   Our episode this week is sponsored by LiquidWeb. Liquid Web is offering a 33% discount for your first 6 months of hosting. Head over to https://LiquidWeb.com/wordpress  and use the code WPTONIC33 at checkout for your discount.   ==================   Table of Contents for Episode 166   0:00 Podcast intros. 6:00 WordPress News Story #1: WPWeekly Episode 262 – Interview With Morten Rand-Hendriksen https://wptavern.com/wpweekly-episode-262-interview-with-morten-rand-hendriksen   The Case for WordPress Telemetry https://mor10.com/the-case-for-wordpress-telemetry/   24:19 WordPress News Story #2:  WordPress.org Releases Plans For Customization In 2017 https://torquemag.io/2017/01/wordpress-org-releases-plans-customization-2017/ 34:19 Main Topic: Social Media Tools 34:21 What tools are you using for social media? What platforms are you focusing on? 48:45 Some tools that we have used, and social tools that we are experimenting with. 1:03:40 YouTube as a social network. 1:06:34 We mourn the loss of Blab, and what could have been for that network. 1:10:39 Podcast Outros.   ===================   Links mentioned during the show:   Gutenberg https://wordpress.github.io/gutenberg/   EA Share Count http://www.billerickson.net/share-count-plugin/   Social Warfare https://warfareplugins.com/   Buffer https://buffer.com/app   165 WP-Tonic: Mojca Marš – All About Facebook Ads https://www.wp-tonic.com/podcast/165-mojca-mars-facebook-ads/   Edgar https://meetedgar.com/   Social Networks Auto Poster {SNAP} http://www.nextscripts.com/social-networks-auto-poster-for-wordpress/   WP Innovator on Facebook https://www.facebook.com/wpinnovator/   Scriptless Social Sharing https://wordpress.org/plugins/scriptless-social-sharing/   DrumUp - Content Marketing & Social Media Management Tool https://drumup.io/   Hootsuite   https://hootsuite.com/   Feedly https://feedly.com/   BuzzSumo http://buzzsumo.com/   CoSchedule - Content Marketing Editorial Calendar Software http://coschedule.com/   GaggleAmp https://www.gaggleamp.com/   Social Rabbit https://socialrabbitplugin.com/   Likealyzer http://likealyzer.com/   Spokal http://www.getspokal.com/     Social Media Colors reference https://www.lockedownseo.com/social-media-colors/   ===================   Find bonus content for this episode on the WP-Tonic website: https://www.wp-tonic.com/podcast/166-social-media-tools-2017/   ===================   Subscribe to WP-Tonic on iTunes https://itunes.apple.com/us/podcast/wp-tonic-wordpress-podcast/id893083124?mt=2   ===================   WP-Tonic is both a WordPress maintenance and support service, and the publisher of a twice weekly WordPress podcast where we talk to some of the brightest minds in web development, online marketing, and business.

Social media consultant Mojca Marš returns to tell us all about Facebook ads and why they are so effective. http://superspicymedia.com/ =============   Table of Contents for Episode 165   0:00 Podcast Intros 2:53 What things is Mojca applying in her business that's allowing her to double her income from last year? 4:34 Why Mojca recommends Facebook ads above other social media lead generation channels. 6:20 The reason you would want to invest in Facebook advertising for content promotion. 8:26 What is the Facebook Pixel? And why should you have that on your website? 13:14 More on pay-per-actions in Facebook advertising. 14:39 What you need to know about boosting posts on Facebook. 19:11 Did you know that you can import your email list to Facebook and create a Custom Audience from that? 21:38 You can also create a lookalike audience from that uploaded email list. 22:54 Some useful information about Lead Ads on Facebook. 28:35 What are some of the resources that Mojca recommends for Facebook training (outside of Super Spicy Media)? 32:36 The value of testing different ad campaigns on Facebook, and  predicting campaign success. 35:14 Should you use long form content in Facebook campaigns? 37:54 Whats a good guideline for the text on image ratio? 40:51 Podcast outros and where to find Mojca on the web.   Mojca's email course on Facebook advertising: http://superspicymedia.com/fbads/ Mojca Marš on Twitter: https://twitter.com/mojcamars   ===================   Links mentioned during the show:   AdEspresso Academy https://adespresso.com/academy/ 039/040 WP-Tonic: Jon Loomer Interview Part 1 & 2 https://www.wp-tonic.com/podcast/jon-loomer-long-game-part-1/ https://www.wp-tonic.com/podcast/040-wp-tonic-jon-loomer-interview-part-2/   Leadpages Facebook Advertising Course https://lps.leadpages.net/facebook-advertising-course/   ===================   Liquid Web is offering a 33% discount for 6 months on managed WordPress hosting for our viewers. Head over to https://www.liquidweb.com/wordpress  and use the code WPTONIC33 at checkout for your 33% discount.   ===================   Find bonus content for this episode on the WP-Tonic website: https://www.wp-tonic.com/podcast/165-mojca-mars-facebook-ads/   ===================   Subscribe to WP-Tonic on iTunes https://itunes.apple.com/us/podcast/wp-tonic-wordpress-podcast/id893083124?mt=2   ===================   WP-Tonic is both a WordPress development and maintenance shop, and the publisher of a weekly WordPress podcast where we talk to some of the most successful people in web development, online marketing, and business.

We have a great discussion here with Cody Landefeld, co-founder of Mode Effect, a WordPress ecommerce agency that has worked with Fortune 500 companies. We talk with Cody about some of the difference between a regular web project and an eCommerce web project. What should you be preparing for with eCommerce that is different from regular web development? You can learn more about Cody at https://modeeffect.com/   ==================   Our episode this week is sponsored by LiquidWeb. Liquid Web is offering a 33% discount for your first 6 months of hosting. Head over to https://LiquidWeb.com/wordpress  and use the code WPTONIC33 at checkout for your discount.   ==================   Table of Contents for Episode 164   0:00 Podcast intros. 2:55 WordPress News Story #1: Logging Into WooCommerce.com Now Requires a WordPress.com Account https://wptavern.com/logging-into-woocommerce-com-now-requires-a-wordpress-com-account 9:29 WordPress Story #2:  Content Injection Vulnerability in WordPress 4.7 and 4.7.1 https://blog.sucuri.net/2017/02/content-injection-vulnerability-wordpress-rest-api.html 16:45 WordPress Story #3: WordPress Telemetry Proposal Addresses Long-Standing Privacy Concerns as GDPR Compliance Deadline Looms https://wptavern.com/wordpress-telemetry-proposal-addresses-long-standing-privacy-concerns-as-gdpr-compliance-deadline-looms 23:02 What are things that clients do not realize about the preparation involved in an ecommerce project? 28:00 What components differ between a marketing website to an ecommerce site? 32:00 Jonathan's recommendation for an ecommerce store with zero track record (aka a brand new site with an inexperienced site owner). 34:58 Cody's opinion on first-time ecommerce businesses, and what he asks prospects to determine if WooCommerce is a good fit for them. 40:01 How content and product stories fit into driving traffic to an ecommerce site. 42:28 How email marketing can help build anticipation for a product launch. 46:21 What things take ecommerce site owners by surprise? 49:36 Which platforms and secondary channels should an ecommerce store have products on in addition to their website? 52:37 Advice for intertwining a bricks and mortar store and online store? 58:46 Thoughts on ecommerce and mobile. 1:01:44 Podcast outros.   ===================   Links mentioned during the show: Your Website Isn't Field of Dreams https://www.lockedownseo.com/your-website-isnt-field-of-dreams/ Jimmy Beans Wool https://www.jimmybeanswool.com/class.asp   ===================   Find bonus content for this episode on the WP-Tonic website: https://www.wp-tonic.com/podcast/164-ecommerce-website-vs-regular-website/   ===================   Subscribe to WP-Tonic on iTunes https://itunes.apple.com/us/podcast/wp-tonic-wordpress-podcast/id893083124?mt=2   ===================   WP-Tonic is both a WordPress development service, and the publisher of a weekly WordPress podcast where we talk to some of the brightest minds in web development, online marketing, and business.

Consultant Philip Morgan discusses positioning in a crowded market. He literally wrote the book on positioning for technical firms. Philip helps technical consultants, like web development shops, find a specialized position in a generalized world. This specialization, in turn, helps those firms strengthen their expertise in a specific niche and command higher rates. We really enjoyed this interview with Philip Morgan. Philip focuses on helping web agencies, freelancers, and small businesses position themselves online. Philip has some strong ideas connected to positioning and we highly advise you to listen to his ideas. You can learn more about Philip at https://philipmorganconsulting.com/   ==================   Our episode this week is sponsored by LiquidWeb. Liquid Web is offering a 33% discount for your first 6 months of hosting. Head over to https://LiquidWeb.com/wordpress and use the code WPTONIC33 at checkout for your discount.   ==================   Table of Contents for Episode 161   0:00 Podcast intros. 2:32 Why is being a generalist so hard for lead generation? 7:35 How scarcity mindset keeps us from moving towards specialization. 15:03 What buyers really want is trust. What actions can agencies do to build up trust? 19:55 How do you build up to owning a word in people's minds? 26:23 Winning mindshare when you are competing against large entities requires different strategies than they use. 29:29 Risk is a consideration when planning a positioning change. A financial buffer is a good idea. Positioning is along term strategy. 34:15 What are buyers thinking, either consciously or unconsciously, when making a buying decision? 38:01 Does "award-winning" mean anything to clients? Under what circumstances does it mean something? 39:21 What are the two things that you can't fake when it comes to what you put on your website? 40:11 What types of clients look for a one-stop shop for web development and marketing? Is being a full-service agency exclusively bad or good? 43:47 When it comes to picking a specialization, what are the criteria an agency should look at? 47:48 What sorts of things should you be highlighting in case studies on your website? 50:50 Podcast outros   ===================   Links mentioned during this episode:   The Positioning Manual for Technical Firms https://philipmorganconsulting.com/the-positioning-manual-for-technical-firms/   Clutch: B2B Research https://clutch.co/   Build a Better Agency Episode 20: Define Your Mission, Vision, and Values, with Drew McLellan. http://buildabetteragency.com/drew-mclellan-solocast-episode-4/   David and Goliath: Underdogs, Misfits, and the Art of Battling Giants https://www.amazon.com/David-Goliath-Underdogs-Misfits-Battling/dp/0316204374   Positioning Crash Course https://positioningcrashcourse.com/   ===================   Find bonus content for this episode on the WP-Tonic website: https://www.wp-tonic.com/podcast/163-philip-morgan-positioning-your-business/   ===================   Subscribe to WP-Tonic on iTunes https://itunes.apple.com/us/podcast/wp-tonic-wordpress-podcast/id893083124?mt=2   ===================   WP-Tonic is both a WordPress development support service, and the publisher of a weekly WordPress business podcast where we talk to some of the brightest minds in web development, online marketing, and business.