WP-Tonic | WordPress | SaaS | Bootstrap SaaS | Startups

Win Without Pitching is a worldwide sales training company for creative entrepreneurs. Founder Blair Enns is a 25-year veteran of the business side of the creative professions. In 2002, he launched Win Without Pitching. WWP has worked with thousands of creative professionals in numerous countries through direct engagements, seminars, workshops & webcasts. http://www.winwithoutpitching.com/about/   Blair is a decades long veteran of advertising and design firms, and has spent thousands of hours learning abut pricing, winning work, and how to strategically influence your odds of winning work for design and development work. Much of what Blair preaches flies in the face of conventional tactics used by most creative firms. The idea is to become the obvious choice for a client through positioning, derailing the pitching process, or influencing the buying process. If you cannot do any of these three things, your best advice is to walk away from the pitch, as you are unlikely to win. Buy The Win Without Pitching Manifesto on Amazon

In this show we have a great discussion in this episode of our Friday round-table show connected to images and how to prepare them not on only connected to size or quality questions but also how to use images when it comes to SEO.

In This episode with great guest Tonya Mork founder Knowthecode which is one of the best online recourse for people who want to improve their WordPress coding abilities. Also Tonya has a great personal story which I'm sure the our audience will appreciate. We also talk about a recent interivew that was aired on This Week in Start Ups between Ryan Carson founder of Treehouse and Jason Calacanis connected to the future of online coding training.

We had a great round-table discussion on what are the best choices connected WordPress membership plugins and services in 2017? The great news is you really are spoilt for choice when it come to WordPress and membership plugins, however there ares some clear leaders which we discuss during the show, we also try and give some insights on what you need to know before choosing the right plugin for your individual membership website. 

We talk about WordPress Membership Websites With Special Guest Mike Morrison Joint Founder of Themembershipguys.com. Mike Morrison is one half of The Membership Guys. Along with his partner Callie Willows has spent years guiding the growth of memberships, e-learning businesses and online communities. Now they run the Member Site Academy, where they teach small business owners and entrepreneurs the skills and strategies they need to build and grow their own successful membership website.  

We had a detailed conversation with Amy Porterfield about effective online marketing trends in 2017. Amy the real business and with her team has really built a powerful online marketing business, We talk about email marketing, Facebook and live video in this just amazing show. Amy really is a "down to earth" smart lady who is all about getting great business results not only for her but also for her fans and people who also sign up for one of her great online marketing courses.

196 WP-Tonic: The Best Landing Page Tools and Services in 2017 Main Topic “What are the best WordPress plugins and online services for building landing pages that convert?” This Week’s WordPress News Stories 1 - The Story Behind MOJO Marketplace with Brady Nord https://bobwp.com/story-behind-mojo-marketplace-brady-nord/ � 2 - WordPress 4.8 Improves Accessibility on Admin Screens https://wptavern.com/wordpress-4-8-improves-accessibility-on-admin-screens Even though technically a landing page is any web page that a visitor can ‘land on’, it is a page uniquely designed one call to action or CTA. This of course will vary depending on what your goal is when someone visits the landing page. And if it succeeds in guiding them to your intended conversion goal, then your landing page has done its job. As a standalone part of your website, creating a good landing page is essential whether you want to monetize your site or not, if your goal is to convert your users. Creating the right landing page will require the right tool, in this round-table episode we look at a number of WordPress plugins and standalone online services that you can use to make that possible. Here below is list of some of plugins and services that we discussed during the show. Leadpages https://www.leadpages.net/ Unbounce https://unbounce.com/ OptimizePress https://www.optimizepress.com/ Instapage https://www.optimizepress.com/ ClickFunnels https://www.clickfunnels.com/ ThriveThemes https://thrivethemes.com/ Inbound Now https://www.inboundnow.com/

We interview Bill Gadless joint co-founder of emagine, one of the leading digital agencies on the East Coast. Bill co-founded emagine with Brett Cohen at the dawn of the Web. Primarily focused on emagine’s sales and marketing strategy, Bill’s insights have appeared on various occasions in MarketingSherpa, dozens of industry sites and publications and on the national speaking circuit.Prior to emagine, he developed his marketing expertise while building a highly successful direct marketing venture.  With a focus on emagine’s core industries and regional expansion, Bill has focused obsessively on building emagine’s brand within the B2B, High-Tech and Healthcare sectors. Starting in the Boston region, Bill has successfully taken emagine from a regional player to a national leader in emagine’s target industries.   emagine http://www.emagine.com/ Bill Gadless on Twitter https://twitter.com/emaginebill Table of Contents for Episode 195 0:00 Podcast intros. 1:38 How did Bill and Brett first start emagine? How did they get their first clients? 9:36 How important is marketing and sales to the financial health of a web agency? 13:58 Why your portfolio is an important asset? How did emagine build their portfolio in early days? 17:55 Differentiating yourself as a small agency. How are agencies limiting your earning potential? 25:41 When it comes to a value conversation with a client, how do you determine what you bring to the table? 30:43 Having fear about picking a niche. Why making The Hard Decision is so important. 35:54 What are Bill's thoughts on inbound marketing? What are other forms of marketing that agencies should be looking at? 43:07 How sales cycles change as you move from smaller clients to larger clients. What factors go into buying decisions in larger organizations? 47:40 What are challenges you might face with solvency as your agency grows? How do you manage cash flow? 51:50 What do you look for at emagine when hiring talent? What things are most important when hiring? 56:46 Podcast outros.   ===========================   Links mentioned during the show   SWOT Analysis The Win Without Pitching Manifesto HubSpot   ===========================   Give WP-Tonic a positive review on iTunes!   https://itunes.apple.com/us/podcast/wp-tonic-a-wordpress-podcast-for-web-professionals/id893083124?mt=2  

We look at useful and interesting WordPress plugins that you might not know about. Our WordPress panel looks at some lesser-known plugins that we find useful. Here's who was on the panel this week:   Adam Preiser https://www.wpcrafter.com/ Sallie Goetsch: https://wpfangirl.com/ Jackie D'Elia: https://jackiedelia.com/ Jonathan Denwood: https://www.wp-tonic.com/ John Locke: https://www.lockedownseo.com/   Table of Contents for Episode 194   0:00 Podcast intros. 1:58 WordPress Story #1: What to Expect in WordPress 4.8 11:05 WordPress Story #2: WordPress.com Experiments With Allowing Business Plan Customers to Install Third-Party Plugins and Themes 25:54 Main Topic: Lesser-Known WordPress Plugins that are Insanely Useful 58:40 Podcast outros.   Links Mentioned During the Episode   Real-Time Find and Replace HTML Widget Text (Easily add HTML to widget titles) Image Widget (add images to widget areas) Widget CSS Classes WP Featherlight WP Subtitle SVG Support (Use SVGs in WordPress) Kint PHP Debugger Force Regenerate Thumbnails Wa11y The Web Accessibility Toolbox Super Side Me WP Migrate DB Pro Mergebot Better Search and Replace WP Advanced Database Cleaner Simple Alert for Old Post Image Regenerate & Select Crop Related Posts for WordPress Rich Text Excerpts Anti-Spam Term Management Tools Custom Field Bulk Editor MashShare Widget Options CometCache WP Rollback WP Security Audit Log Yoast Premium ACF Say What? Post Types Order Admin Menu Editor Full Width Templates Reorder Post Within Categories Imagify Image Optimizer User Roles and Capabilities

Our guest this week is Unbounce co-founder, Oli Gardner. He’s obsessed with identifying and reversing bad marketing practices, and his disdain for marketers who send campaign traffic to their homepage is legendary, resulting in landing page rants that can peel paint off an unpainted wall. A prolific international speaker, Oli is on a mission to rid the world of marketing mediocrity by using data-informed copywriting, design, interaction, and psychology to create a more delightful experience for marketers and customers alike. In our conversation, we talk with Oli about landing pages, and conversion rate optimization for pages. There's a lot of psychology behind what landing pages are, and why they are superior to inner pages for pushing a specific offer. We look at all the things you should know about landing pages, and what makes people click. Guaranteed, you'll learn something new from this interview. Unbounce https://unbounce.com/   The Unbounce Conversion Benchmark Report – Average Conversion Rates by Industry and Expert Recommendations https://unbounce.com/conversion-rate-optimization/unbounce-conversion-benchmark-report/   ==================   Table of Contents for Episode 193   0:00 Podcast intros. 1:13 How Oli got into digital marketing. 2:09 What is the difference between a landing page and an ordinary page on your site? What specific purpose does a landing page serve? 3:21 What is attention ratio? How does it relate to where people click and what action s they take? 4:59 What are some common mistakes that people make with clarity of message? 8:51 What role does design play in optimizing a page for conversion? 11:20 We need data for A/B testing. What is a good sample size for A/B data? How long should those tests run? Defining your ideal customer. 17:47 The power of social proof. Who should you be using in testimonials to influence your target customers? 22:01 How much automation should you use in marketing? How machine learning is going to change everything in the next few years. 25:56 How can designers, marketers, and copywriters work together? What is the ideal workflow for page design, and page optimization? 28:57 Advice for writing headlines. 30:47 Thoughts on videos. Don't do things just because other people are doing it. How to use video in a powerful way. 33:45 Have an open mind when optimizing pages. Trusting the data. Using what you have to improve. 35:20 Some other influencers to follow and watch presentations by. The upcoming Call to Action Conference. 42:30 What would Oli tell his younger self to make his journey easier? What does a modern marketer need to succeed? 44:10 The strengths and weaknesses that Oli sees in the WordPRess ecosystem. 46:00 What are some tips that Oli has for speakers and presenters looking to up their game? 47:47 Podcast outros.   ==================   Links mentioned during the show:   TinEye Sample Size Calculator Hotjar Readable.io Retirement of AlchemyAPI on BlueMix Watson Developer Cloud (BlueMix) Watsonfinds (WordPress plugin) Qualaroo Wistia Call To Action Conference, June 2017 Mathew Sweezey (Salesforce) Wil Reynolds Tyler Farnsworth How To Deliver a TED Talk (Jeremy Donovan)   ===================   Subscribe to WP-Tonic on iTunes https://itunes.apple.com/us/podcast/wp-tonic-wordpress-podcast/id893083124?mt=2   ===================