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Jack has over ten years experience in the world of WordPress, where he got his start designing and building websites, web apps, and creating custom plugins for clients. In 2015 he founded Very Good Plugins (https://verygoodplugins.com/) to focus on creating commercial plugins, and created WP Fusion (https://wpfusionplugin.com/) as the flagship product. WP Fusion allows customers to leverage the power of marketing automation systems within WordPress by creating a deep link between the two platforms. What started out as a side project has grown into a full time job, as WP Fusion has followed the incredible growth in the marketing automation space over the last few years, especially for small businesses. Jack considers himself a “digital nomad”, and when he isn’t writing code he enjoys traveling the globe and immersing himself in new cultures and experiences. https://wpfusionplugin.com/

This Weeks Stories 1 - WordCamp Europe 2018 14 - 16 of June 2018 Belgrade, Serbia https://2018.europe.wordcamp.org/schedule/ 2 - Plugin Detective Wins WordCamp Orange County’s 2018 Plugin-a-Palooza https://wptavern.com/plugin-detective-wins-wordcamp-orange-county-2018-plugin-a-palooza 3 - Client Work Slowing Down? http://scottbolinger.com/client-work-slowing-down/ 4 - 3 SEO “Hacks” to Boost Your Website Ranking https://www.webdesignerdepot.com/2018/06/3-seo-hacks-to-boost-your-website-ranking/ 5 - A Beginner’s Guide to Mobile Website Optimization https://databox.com/a-beginners-guide-to-mobile-website-optimization

#301 WP-Tonic Show With Special Guest Andrew Michael From Hotjar Hotjar is fighting to change the way digital experiences are built and improved by ‘democratizing’ User Analytics and Feedback so the Internet becomes a better place. It empowers website and app owners to truly understand their users, using both analytics and feedback methods. https://www.hotjar.com/

My 300th WP-Tonic show I never thought when I started the show “three and half years ago” that I would get to my 300 episode!! I would personally like to thank all my guests and especially the panel that come regularly on my Friday WP-Tonic’s round-table show. I also want to say a big thanks to YOU the listeners of the podcast and viewers on my YouTube channel and those that watch the shows live on WP-Tonic’s Facebook page HERE’S A BIG THANK YOU FOR YOUR SUPPORT!!! Here’s This Weeks News Stories That We Discussed This Week 1- How One Company Scammed Silicon Valley. And How It Got Caught. “BAD BLOOD Secrets and Lies in a Silicon Valley Startup” https://www.nytimes.com/2018/05/21/books/review/bad-blood-john-carreyrou.html Elizabeth Holmes Theranos John Carreyrou: Veteran investigative journalist at The Wall Street Journal. https://en.wikipedia.org/wiki/John_Carreyrou This week in startups Jason Calacanis interview with John Carreyrou E617: WSJ’s John Carreyrou shares his investigative reporting on Theranos, including latest & breaking: CMS declares the co. an immediate public health threat & Walgreens suspends testing. http://thisweekinstartups.com/john-carreyrou-wsj/   2 - The Small-Business WordPress Developer Code of Honor https://wpshout.com/the-small-business-wordpress-developer-code-of-honor/ Jason Witt says https://jasonawitt.com/ This is great and all, but you totally missed addressing the elephant in the room. The client’s budget vs the client’s expectations. In every project I’ve ever worked on for a small business the client had these huge ideas for their site but when it came down to it, I gave them a realistic price for their huge ideas, the simply did not have the budget for it. This is when the client starts to race to the bottom to try and get the most work out of the least amount of money they need to spend. This is the reason why a lot of small businesses are unhappy with their sites. They got what they paid for. Good web development costs money, and if a small business can’t or won’t pay for it, then they won’t be happy with the results. And the sad truth is that they usually end up spending what it would cost for a good site eventually anyway, but instead of paying one good developer, they ended up spending it on multiple bad developers and/or implementers, and still don’t get good results. The impression I get from small business owners is that a website is just a thing they need because everyone else has one. Well, it isn’t just a thing you need. It’s a major representation of your business and sometimes for potential customers, the only representation of your business. You’d be surprised at how many small business owners don’t have web development as part of their budget and don’t even include web development as part of their overall business plan when trying to build capital with things like business loans. The WordPress community, in particular, has created this false impression of how you can have a great website for very little money with free plugins and free or low-cost prebuilt themes. This has created an idea in the business market that paying high prices for web development is not worth the investment. Small business owners have been told that they can get websites on the cheap and when they do their websites are crap, then they are unhappy. These code of honor suggestions are nothing new for a web developer that actually takes their job seriously. The problem is all of those codes of honor translate into time, and that will cost the client money. The best way to cut costs is to not implement those codes of honor. This is where the implementers come in. They hit just the right price point where they charge enough to look like they know what they are doing but are so costly they drive away clients.   3 - Microsoft to Buy GitHub; Controversy Scheduled for This Week https://www.webdesignerdepot.com/2018/06/microsoft-to-buy-github-controversy-scheduled-for-this-week/ https://stratechery.com/2018/the-cost-of-developers/ 4 - Sustainability + WordPress = SustyWP https://wptavern.com/sustainability-wordpress-sustywp 5 - Is Facebook getting Less important https://yoast.com/is-facebook-getting-less-important/ 6 - Update Google Chrome Immediately to Patch a High Severity Vulnerability https://thehackernews.com/2018/06/google-chrome-csp.html  

We Interview The Course Whisperer Are You Making These 5 online Course Mistakes? Cindy Nicholson is a former teacher and corporate trainer who helps entrepreneurs design and develop online courses that get real results. She calls herself the Course Whisperer for her keen ability to turn the incredible knowledge of her clients into effective and engaging learning material. After years of creating training programs in the corporate world, Cindy wants to help entrepreneurs level up their online courses so that they create loyal, raving fans. https://www.thecoursewhisperer.co

This Week’s Discussion Stories 1 - The First Release of WordPress Turns 15 Years Old https://wptavern.com/the-first-release-of-wordpress-turns-15-years-old 2 - 061- Reciprocate https://nathanallotey.com/tv/061-reciprocate/ 3 - Those internet trends? It's bad news if you're not Amazon, basically https://www.theregister.co.uk/2018/05/31/meeker_internet_trends_2018/ 4 - It’s Time to Rethink What People Need to Learn https://chrisbrogan.com/rethink-learning/ 5 - YouTube is the preferred platform of today’s teens https://www.theverge.com/2018/5/31/17382058/youtube-teens-preferred-platform 6 - 7 UX Principles for Creating a Great Website https://www.webdesignerdepot.com/2018/05/7-ux-principles-for-creating-a-great-website/

We Interview New York Times bestselling author Chris Brogan Chris Brogan is a digital marketing advisor who has worked with brands you know like Google, Pepsi, Disney, Sony Electronics USA, Comcast, Microsoft and many more. He is a professional keynote speaker as well as the New York Times bestselling author of 9 books and counting. We Interview New York Times bestselling author Chris Brogan https://chrisbrogan.com/

In this episode of the WP-Tonic Wednesday Interview Show we discuss content marketing and how to hire a quality writer to help you produce popular articles that help you get more traffic to your website. Brenda Barron is the owner of The Digital Inkwell, a content marketing company specializing in providing technology, business, and WordPress-related content to businesses of all sizes. websites like WPMU DEV, WPKube and Elegant Themes. http://thedigitalinkwell.com/

1 - To Free Up Resources, WordPress.org Plugin Review Team Begins Closing Unused Plugins https://wptavern.com/to-free-up-resources-wordpress-org-plugin-review-team-begins-closing-unused-plugins 2 - Google’s Selfish Ledger is an unsettling vision of Silicon Valley social engineering By Nick Foster “ The Ledger” (jonathan comment:) I really thought that this must be a April Fool’s video but no, its for real and from Google my favorite company! I really don’t know what drugs these people are taking at Google? I just find the voice and basic ideas express in the the video really semi creepy it almost like it was taken from episode of Westworld. https://www.theverge.com/2018/5/17/17344250/google-x-selfish-ledger-video-data-privacy 3 - Interview On This Week in Startups of Brave Browser Founder Brendan Eich. http://thisweekinstartups.com/brave-brendan-eich/ 4- The Do’s and Don’ts for Hosting WordPress Membership Sites https://kinsta.com/blog/hosting-wordpress-membership-sites/ 5 - How to Earn Google Featured Snippets for Mobile: Large-scale Study https://www.semrush.com/blog/how-to-earn-google-featured-snippets-mobile-study/ 6 - Adobe XD CC is Now Available for Free https://www.webdesignerdepot.com/2018/05/adobe-xd-is-now-available-for-free/

We Discuss The MemberPress Plugin & Online Entrepreneurship Blair Williams is a Software Developer and Online Entrepreneur. Blair has been developing websites and web-apps for over 20 years and is the author of several popular plugins for WordPress including MemberPress, Pretty Link, and Affiliate Royale.