How to Succeed Podcast

In this episode, Tom Scarda, franchise coach and advisor at the Franchise Academy, shares his insights on how to succeed at owning a franchise. He debunks common misconceptions about franchises and emphasizes the importance of evaluating oneself before evaluating business models. Tom also discusses the ideal attitudes and mindsets of successful franchise business owners and shares tips for overcoming fear and taking action. If you're serious about becoming a franchise business owner and want insights from an industry expert on how to evaluate opportunities and set yourself up for success, this episode offers valuable advice worth listening to in its entirety. Timestamps: 0:01:12 Common misconceptions about franchises and the importance of evaluating oneself. 0:03:52 Ideal attitudes and mindsets of successful franchise business owners. 0:07:09 Different types of franchise business owners and their ideal mindsets. The importance of following the system and doing the work. 0:07:58 The importance of having a clear vision and knowing your "why." ' 0:09:27 How to choose the right franchise for you. "You're not buying a business, you're buying a system." 0:10:00 The balance required for a franchise model. It's a business with training wheels, so you get the help you need. 0:12:47 The process of evaluating and buying a franchise. It's important to work with a franchise coach and go through the legal requirements, cooling-off periods, and disclosures. 0:14:03 The importance of evaluating oneself and finding the right fit in a franchise. Knowing one's strengths and weaknesses and considering the time commitment and type of employees required. 0:15:00 The benefits and challenges of multi-unit franchising. 0:16:50 Tools, tips, hacks, and techniques for succeeding in franchising. Don't become infatuated with a concept and seek advice from podcasts and franchise coaches. 0:23:11 Resources available at the Franchise Academy and Sandler for aspiring franchise business owners. 0:23:50 The Franchise Academy offers free educational videos and a list of 39 questions to ask franchise owners during due diligence. Key Highlights: Conduct an honest self-assessment of your strengths, weaknesses, values, vision, risk tolerance, and goals. Choose a franchise that leverages your strengths and aligns with your priorities. Evaluate various franchises, franchisors, and requirements to find the best opportunity. Look beyond fads and hype to options with a proven business model and dedicated support system. Partner with an expert franchise coach who can provide guidance based on years of experience. They help in assessing franchises, negotiating contracts, and avoiding costly mistakes. While self-evaluation and research are critical, taking action is ultimately required to achieve your goal. Move forward with confidence based on the preparation you've done, accept some uncertainty, and commit to overcoming obstacles. ========================================= SUBSCRIBE: https://www.youtube.com/@SandlerWorldwide/videos Don't forget to subscribe and leave us a comment! ========================================= Follow Us: Twitter: https://twitter.com/SandlerTraining Linkedin: https://www.linkedin.com/school/sandler-training/ Instagram: https://www.instagram.com/sandlertraining/ Facebook: https://web.facebook.com/sandlertraining/?_rdc=1&_rdr =========================================

#sandler #sandlerworldwide In this episode, we will be talking about how to find and hire the best talent. The successful hiring of top sales talent heavily depends on understanding the differences between a candidate's mindset and skillset. Recognizing the factors that contribute to a potential team member's success is essential in identifying those who have the right attributes to excel in their positions. Employers must be aware of a candidate's mindset, commitment levels, and optimism, as these inner qualities are crucial in making them thrive in the business environment. Jamie Crosbie discussed the importance of concentrating on the will to succeed, especially when focusing on candidates in the middle level of the sales talent spectrum. She suggested that development should be emphasized from both a skillset and a mindset perspective. By doing so, sales managers can ensure that team members are motivated and dedicated, resulting in increased performance and a more successful sales team overall. Timestamps: 00:01:41 - Salespeople in the Interview Process 00:04:21 - Mindset vs. Skillset 00:08:11 - The Importance of the Talent Pipeline 00:13:54 - Improving B Players 00:16:01 - Developing Salespeople's Skills 00:17:00 - Hiring Process Mistakes 00:19:02 - Ideal Hiring Process 00:22:34 - Importance of Simulations in Hiring 00:26:08 - Jamie's Career Success and Failure Key Highlights: Hire slowly, fire quickly. But in today's marketplace, it's critical to move quickly once you find top talent. Think of your talent pipeline as your biggest revenue insurance, protecting your greatest asset - your people. Spend energy developing your B players, those who need skill development, not those who lack motivation and initiative. ========================================= SUBSCRIBE: https://www.youtube.com/@SandlerWorldwide/videos Don't forget to subscribe and leave us a comment! ========================================= Follow Us: Twitter: https://twitter.com/SandlerTraining Linkedin: https://www.linkedin.com/school/sandler-training/ Instagram: https://www.instagram.com/sandlertraining/ Facebook: https://web.facebook.com/sandlertraining/?_rdc=1&_rdr =========================================

​#sandler #sandlerworldwide In this episode, Ryan Staley provides insights on how to succeed at selling SaaS. He believes that salespeople need to understand the misconceptions and ideal attitudes for selling SaaS to succeed. Selling software as a service (SaaS) is a unique challenge that requires a specific set of skills and strategies. Ryan Staley, the CEO of Whale Boss and host of the Scale Up show, has spent years helping SaaS companies scale their sales teams and revenue. In this episode, we'll explore some of the key themes including the ideal attitudes and beliefs for selling SaaS, common misconceptions, the importance of quantifying results, building emotional alignment with customers, and the importance of work-life balance. ​ Timestamps: 00:01:47 Ryan's background and how he got into sales 00:05:37 The importance of self-reflection 00:08:47 The Role of sales leadership 00:11:20 Building a sales team 00:14:17 The importance of culture in sales teams 00:17:30 The Role of Technology in Sales 00:19:12 The future of sales 00:23:59 The biggest failure and lesson learned Key Highlights: Understand misconceptions and embrace the challenge and grind to succeed at selling SaaS. Patience, especially for big deals. Use neuro-linguistic programming for quick responses. Keep prospecting. Every "no" builds success. Survivor bias - persist to win. For big deals, validate ROI and cost assumptions. Identify key players and priorities. Know motivations. Deciding what not to do is as important as deciding what to do. ========================================= SUBSCRIBE: https://www.youtube.com/@SandlerWorldwide/videos Don't forget to subscribe and leave us a comment! ========================================= Follow Us: Twitter: https://twitter.com/SandlerTraining Linkedin: https://www.linkedin.com/school/sandler-training/ Instagram: https://www.instagram.com/sandlertraining/ Facebook: https://web.facebook.com/sandlertraining/?_rdc=1&_rdr =========================================

#sandler #sandlerworldwide Are you looking to up your sales game? In this episode, Collin Mitchell, VP of Sales at Lithium and host of the Sales Transformation Podcast, joins the show to talk about the power of selling to the person and not the persona. In today's tech-driven world, it's easy to get lost in a sea of AI and tech tools. But Colin reminds us that the key to success is tailoring the sales process to the individual customer based on their personality and what they care about. He shares valuable insights on how to build a connection with customers, from prospecting to negotiating and closing. So if you're ready to take your sales game to the next level, make sure to join this episode! Timestamps: 0:00:18 - Selling to the Person and Not the Persona with Colin Mitchell 0:02:23 - The Power of Human Selling in the Age of AI 0:04:14 - Exploring the Benefits of AI for Sales Teams 0:08:02 - Exploring the Benefits of Technology in the Sales Process 0:13:57 - Leveraging AI and Human Instincts 0:20:56 - Selling to the Person, Not the Persona 0:22:44 - Applying Sales Methodology Differently to Every Call 0:24:46 - Succeeding at Selling to the Person, Not the Persona Key Highlights: Human salespeople are most valuable in tailoring the sales process to the individual customer, not just a general persona. Technology should be leveraged at different stages of the sales process, depending on the specific use case. This can include early prospecting, marketing automation, conversational intelligence, and follow-up and closing tactics. Use technology to enhance the sales process, not replace it entirely. AI can be used to read scripts, but human judgment is still valuable in sales. ========================================= SUBSCRIBE: https://www.youtube.com/@SandlerWorldwide/videos Don't forget to subscribe and leave us a comment! ========================================= Follow Us: Twitter: https://twitter.com/SandlerTraining Linkedin: https://www.linkedin.com/school/sandler-training/ Instagram: https://www.instagram.com/sandlertraining/ Facebook: https://web.facebook.com/sandlertraining/?_rdc=1&_rdr =========================================

#sandler #sandlerworldwide Do you want to establish lasting connections with clients and boost your sales success? As a construction business owner, you need a solid sales strategy that enables you to cultivate enduring relationships with your customers. In this episode, I'll reveal the key solution to achieving sustained success in your sales efforts - fostering long-term client partnerships. In today's rapidly shifting business environment, contractors face challenges such as embracing new technology and improving communication within their organizations. Being adaptable and open to change is essential for commercial construction businesses to thrive and remain competitive. Customized sales training tailored to an organization's specific requirements is critical, enabling businesses to develop a customized system that works best for their needs and circumstances. Timestamps: 00:06:15 - Attitude for Success in Commercial Construction 00:11:03 - Good Behavior for Contractors, 00:13:44 - The Importance of Building Relationships in Commercial Construction, 00:14:02 - Story of a Successful Contract, 00:14:55 - The Importance of Discounts in Winning Business, 00:19:31 - Essential Techniques for Commercial Construction, 00:21:03 - Turning Interviews into Pain Meetings, 00:23:11 - Project-Centric Satisfaction Meetings, 00:28:52 - Bringing Passion Back to the Industry, 00:29:12 - Challenges, Solutions, and Closing Thoughts Key Highlights: The attitude that leads to success in commercial construction is one where the only way to win is to help your client win. Change orders are the gift that keeps on taking. They take away from relationships, trust, and integrity. ========================================= SUBSCRIBE: https://www.youtube.com/@SandlerWorldwide/videos Don't forget to subscribe and leave us a comment! ========================================= Follow Us: Twitter: https://twitter.com/SandlerTraining Linkedin: https://www.linkedin.com/school/sandler-training/ Instagram: https://www.instagram.com/sandlertraining/ Facebook: https://web.facebook.com/sandlertraining/?_rdc=1&_rdr =========================================

In this episode, Herb Cogliano, an experienced executive business coach who has helped numerous midmarket businesses achieve exponential growth shares his insights and strategies on how to scale up your business to the next level. From identifying the key factors that can inhibit growth, to unlocking the potential of your people and your company, Herb provides practical tips and advice that you can start implementing right away. Whether you're a small business owner looking to take your company to the next level, or a midmarket business owner facing growth challenges, this episode is for you. Don't miss out on this opportunity to learn from one of the most experienced business coaches in the industry. So, tune in now and get ready to take your business to new heights! Timestamps: 01:39 - The growth framework for midmarket business owners 03:55 - Common mistakes people make when trying to grow their business 08:15 - The ideal attitude of someone who wants to go big in their business 10:07 - Going from zero to one or 10 employees 14:09 - Ownerships vision for the company 16:18 - Strategies for scaling a company 17:53 - The four stages of scaling a company 22:08 - Using cash as a tool to grow a company 24:18 - Biggest failure lesson learned and biggest hurdle to overcome Key Highlights: Many midmarket business owners struggle with the growth paradox - the more successful their company becomes, the more complex it becomes, leading to more challenges in managing people and dealing with drama. The growth journey included promoting and growing employees, leading to increased sales and profits. ========================================= SUBSCRIBE: https://www.youtube.com/@SandlerWorldwide/videos Don't forget to subscribe and leave us a comment! ========================================= Follow Us: Twitter: https://twitter.com/SandlerTraining Linkedin: https://www.linkedin.com/school/sandler-training/ Instagram: https://www.instagram.com/sandlertraining/ Facebook: https://web.facebook.com/sandlertraining/?_rdc=1&_rdr =========================================

Discover the transformational power of intentional inclusion in our enlightening conversation with Dr. Nika White, founder of Nika White Consulting and author of "Inclusion Uncomplicated." Learn how being proactive, strategic, and possessing foresight can pave the way for creating inclusive environments where everyone can excel and feel a genuine sense of belonging. We also debunk common misconceptions around inclusion, emphasizing that it isn't a zero-sum game, but rather requires a harmonious blend of diversity, equity, and inclusion for people to truly feel accepted and validated. In the latter half of our discussion, we tackle the challenge of fostering belonging within organizations without labeling it as a DEI event. Dr. White underscores the significance of measuring and monitoring the work's impact instead of just the activity itself. The key lies in having the voices of those with lived experience at the table, ensuring that decisions cater to the needs of diverse individuals. Don't miss out on this insightful episode with Dr. Nika White and learn how to excel through intentional inclusion. (0:00:05) - How to Succeed With Intentional Inclusion (12 Minutes) We explore what it means to be intentional about inclusion and the power behind the word intentional. I explain how being intentional requires us to be proactive, strategic, and have the foresight to create inclusive environments. We also discuss the common misconceptions around inclusion and the importance of intentionally creating a sense of belonging. I emphasize that inclusion is not a zero-sum game and that it requires a combination of diversity, equity, and inclusion for people to feel accepted and validated truly. (0:12:22) - DEI Implementation and Measurement (14 Minutes) How can we create a sense of belonging within organizations without explicitly making it a DEI event? It's not just about what we call the work, it's about doing the work, and the mindset shift needed to make a difference. We need to measure and monitor the impact of the work, rather than just the activity. Having the voices of those with lived experience at the table is essential to ensure that decisions impact the needs of those who look different.

In this episode of the "How to Succeed" podcast, bilingual sales trainer Jorge Saunders joins to discuss the principles of selling in Spanish in North America. Saunders addresses the approximately 53 million Spanish speakers in North America and emphasizes the importance of delivering training in their mother tongue to ensure comprehension and success. This episode also covers the bilingual experience and the importance of mastering English and Spanish for sales professionals. Gain expert insight on mastering Sandler Sales in Spanish with these tips and strategies for success – don't miss it! Timestamps: [00:01:14] Selling in Spanish and How It Is Different. [00:04:56] Separating personal and professional. [00:09:43] Cultural differences in business. [00:11:14] Accountability in Latin American Business [00:15:28] Learning in your mother tongue. [00:15:38] Adjusting Sandler techniques. [00:22:00] Global sales training rollouts. [00:26:30] Lessons learned in sales. Key highlights: Success is achieved when you have a clearly defined goal that you pursue passionately every single day, driven by your love and dedication toward it. ========================================= SUBSCRIBE: https://www.youtube.com/@SandlerWorldwide/videos Remember to subscribe and leave us a comment! ========================================= Follow Us: Twitter: https://twitter.com/SandlerTraining Linkedin: https://www.linkedin.com/school/sandler-training/ Instagram: https://www.instagram.com/sandlertraining/ Facebook: https://web.facebook.com/sandlertraining/ =========================================

Revolutionizing the Sales Landscape: Exploring the Power of AI in Sales and Customer Service with AI For Sales expert, Chad Burmeister. Discover the transformative power of artificial intelligence in sales as Chad Burmeister, founder of BDR AI and host of the AI for Sales podcast, joins me for an enthralling discussion on how AI is revolutionizing the sales landscape. We tackle the burning question on everyone's minds: will AI replace jobs? Together, we unveil the countless ways AI can optimize time and provide efficient solutions for creating websites, emails, presentations, and scripts, while also emphasizing the importance of understanding the differences between humans and AI. Venture further into the world of AI with us as we examine the potential of AI-powered conversation bots to assist sales teams with inbound leads. Learn how AI can be programmed to handle objections, route inbound leads to the appropriate team or individual, and prevent drift. We'll also delve into the role AI plays in customer service scenarios, such as lowering the barrier of resistance for customers when they call in. Don't miss out on this opportunity to explore the fascinating world of AI tools and techniques and their potential impact on the future of sales. (0:00:06) - AI Sales Success Chad and I discuss AI's potential to optimize time, add humanization, and move from Gmail to an abcco account. (0:13:24) - AI-Powered Digital Sales Assistants Chad Burmeister and I discuss AI-powered conversation bots, handling objections, routing inbound leads, drift prevention, and customer service scenarios. (0:19:45) - AI in Sales Techniques Chad and I discuss AI tools, intent data, Infotelogen, Bambora, Humantic AI, ChatGPT, and automated voice/script generators for sales teams.

In this episode, Megan Miller, who is an intentional expert, speaks on the podcast about intentional selling, offering advice on how sales professionals can stay on top of their game in the midst of chaos. She explains the importance of being able to choose who to spend time with and to think of what success looks like and emphasizes the concept of working together with others instead of competing against them. Finally, she speaks on the need to check one's mindset in the morning and to be intentional with decisions being made. If you want to gain knowledge about Intentional Selling: Strategies and Tips for Successful Sales, then you must not miss this episode! Timestamps: 00:04:46 Community over competition. 00:05:20 Work smarter, not harder. 00:10:30 Take Time For Yourself. 00:15:38 Sales strategies and intuition. 00:16:19 Trust your intuition. 00:20:26 Defining success for yourself. 00:21:31 Find happiness in the present. 00:23:31 Lessons learned in sales. 00:26:12 Trust yourself and take action. 00:27:08 Connect to build relationships. Key highlights: We shouldn't get frustrated when we have a bad day and we shouldn't get too excited when we have a good day because that day was predicated on all of those other days. The best way is to enjoy and embraces both of them. ========================================= SUBSCRIBE: https://www.youtube.com/@SandlerWorldwide/videos Remember to subscribe and leave us a comment! ========================================= Follow Us: Twitter: https://twitter.com/SandlerTraining Linkedin: https://www.linkedin.com/school/sandler-training/ Instagram: https://www.instagram.com/sandlertraining/ Facebook: https://web.facebook.com/sandlertraining/ =========================================