

Toolbox for the Trades
ServiceTitan
Toolbox for the Trades is a podcast where top service professionals share the tips, tricks, and tactics they use to succeed in their industry. This podcast is brought to you by ServiceTitan—the leading home and commercial field service software. Episodes will feature stories and strategies to help contractors grow and scale their service business.
Hosted on Ausha. See ausha.co/privacy-policy for more information.
Hosted on Ausha. See ausha.co/privacy-policy for more information.
Episodes
Mentioned books

Aug 17, 2021 • 57min
Episode 55: How the Right Documentation Saves Time & Money
Wouldn’t it be so much easier if customers and new hires could read your mind?
Well, why can’t they?
Today’s guest, Josh Kelley, Owner at Magic Broom Chimney Sweeps, has perfected documenting everything his customers and employees need to know, saving time, money and endlessly repeating himself.
In this episode, we discuss:
- The power of searchable onboarding documents
- How YouTube videos can minimize callbacks and save money
- The benefits of a database of completed jobs to show customers
If you want to hear more stories from the trades, subscribe to Toolbox for the Trades on Apple Podcasts, Spotify, or here.
Know a business that could use a bit of muscle from ServiceTitan? Refer them here!
Listening on a desktop & can’t see the links? Just search for Toolbox for the Trades in your favorite podcast player.
Hosted on Ausha. See ausha.co/privacy-policy for more information.

Aug 10, 2021 • 1h 3min
Episode 54: Learning to Lead — Because People Don’t Follow Managers
It’s one of the age-old conundrums in leadership: We promote people because they are good at their jobs and, when it comes time to lead, they aren’t prepared.
It’s easier if I do it myself. I used to be a tech, I’ll cut him some slack.
These are the statements of a manager.
But people don’t follow managers, they follow leaders.
If you’re struggling with leadership, today’s guests have the answers you seek. Kathy Nielsen of Schaal Heating and Cooling & Lauren Schieffer, President of The Colonel's Daughter, join me to dissect what truly makes a leader.
In this episode, we discuss the core components to great leadership:
- Accountability — for yourself and your team
- Setting clear expectations
- Helping your team grow in their roles
If you want to hear more stories from the trades, subscribe to Toolbox for the Trades on Apple Podcasts, Spotify, or here.
Know a business that could use a bit of muscle from ServiceTitan? Refer them here!
Listening on a desktop & can’t see the links? Just search for Toolbox for the Trades in your favorite podcast player.
Hosted on Ausha. See ausha.co/privacy-policy for more information.

Aug 3, 2021 • 1h 5min
Episode 53: Dropout to CEO: How the Trades Make It Possible
One of the best things about the trades is how far you can go if you have the drive and are committed to lifelong learning.
It’s not uncommon to hear stories like that of Julian Scadden, who went from a high school dropout to President & CEO at Nexstar Network. He joins me on the latest episode to share exactly how he pulled it off.
We discuss:
- The Be Dumb Quick movement
- Why leading starts with leading yourself
- The difference between understanding and realizing
If you want to hear more stories from the trades, subscribe to Toolbox for the Trades on Apple Podcasts, Spotify, or here.
Listening on a desktop & can’t see the links? Just search for Toolbox for the Trades in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.

Jul 13, 2021 • 32min
Episode 52: Season 3 Guests Share Tricks of the Trades
Three seasons. It’s hard to believe.
The more I do this podcast — and we’ve done over 50 episodes at this point — the more I am blown away at the incredible work being done by contractors across the world.
Like the incredible work being done by this season’s guests: Eddie McFarlane, Lauren Vahey, Mary Jean Anderson, Brad Pesek, Kathy Nielsen, Steve Solla, Shane Jaeger, Crystal Williams, Eric Knaak, Ryan Lucia, Megan Bedford, Josh Crouch, Chisholm Brunner, Josh Bigelow, Tersh Blissett, Trevor Lively, Brian Cohen, Keith Mercurio, and Chris Crew.
In this episode, join me as I take on the daunting task of compiling some of the best moments from these fabulous guests — daunting because it’s incredibly difficult to pick just one insight from each member of this talented group.
If you want to hear more stories from the trades, subscribe to Toolbox for the Trades on Apple Podcasts, Spotify, or here.
Know a business that could use a bit of muscle from ServiceTitan? Refer them here!
Listening on a desktop & can’t see the links? Just search for Toolbox for the Trades in your favorite podcast player.
Hosted on Ausha. See ausha.co/privacy-policy for more information.

Jul 6, 2021 • 43min
Episode 51: Zoom Drain’s Success Secrets w/ Steve Solla
Do one thing really well — this is how Zoom Drain & Sewer Service has grown to become a go-to provider for drain cleaning services.
In today’s episode of Toolbox for the Trades, I sit down with Steve Solla, General Manager at Zoom Drain & Sewer Service.
What we talked about:
- Steve’s progression into the trades and his journey within Zoom Drain
- Tools and training used by Steve, to improve his work in the trades
- Zoom Drain’s service offering, way of working and growth over time
- How Zoom Drain keeps employees engaged and motivated
- What do trade business owners need to know about their Technicians?
- Zoom Drain’s apprentice program
Check out these resources we mentioned during the podcast:
- Steve Solla’s LinkedIn profile
- Zoom Drain’s website
- Service Titan’s website
- The Joe Rogan Experience (Podcast)
- John Sanford’s Book List
Know a business that could use a bit of muscle from ServiceTitan? Refer them here!
If you want to hear more stories from the trades, subscribe to Toolbox for the Trades on Apple Podcasts, Spotify, or here.
Listening on a desktop & can’t see the links? Just search for Toolbox for the Trades in your favorite podcast player.
Hosted on Ausha. See ausha.co/privacy-policy for more information.

Jun 29, 2021 • 1h 2min
Episode 50: State of the Trades: A Marketer’s Perspective w/ Josh Crouch
What do a computer mouse, airpods and your home’s insulation have in common?
They were all invented by NASA.
It’s proof that often the best improvements come from outside your business.
Recognizing this in his hiring, marketing and strategy is one of the ways Josh Crouch, Founder at Relentless Digital and Director of Sales, Marketing, and Business Development at Professional Services Port Washington, thinks differently as a marketer specializing in the trades.
What we talked about:
- Why you should look for talent, strategy and insights from outside your industry
- Why you shouldn’t neglect existing customers for new business
- The secrets to hiring the best talent
If you want to hear more stories from the trades, subscribe to Toolbox for the Trades on Apple Podcasts, Spotify, or here.
Know a business that could use a bit of muscle from ServiceTitan? Refer them here!
Listening on a desktop & can’t see the links? Just search for Toolbox for the Trades in your favorite podcast player.
Hosted on Ausha. See ausha.co/privacy-policy for more information.

Jun 22, 2021 • 47min
Episode 49: Successful Succession Planning: Preparing for the Unexpected
It’s never easy for a family when a loved one dies.
But if, like many in the trades, that loved one is in charge of the family business, it can make it even more difficult.
That’s why you need succession planning.
My guest today is Trevor Lively, President at Blue Jay Irrigation, who, along with his dad who was diagnosed with cancer, suddenly felt the pressure for succession planning in the worst possible circumstances. The experience taught Trevor the importance of preparing for the unexpected.
In this episode, we discuss:
- Trevor’s experience with succession planning
- How EOS helped ease the transition to new leadership
- How Trevor is using video to grow the business.
If you want to hear more stories from the trades, subscribe to Toolbox for the Trades on Apple Podcasts, Spotify, or here.
Know a business that could use a bit of muscle from ServiceTitan? Refer them here!
Listening on a desktop & can’t see the links? Just search for Toolbox for the Trades in your favorite podcast player.
Hosted on Ausha. See ausha.co/privacy-policy for more information.

Jun 15, 2021 • 1h 5min
Episode 48: The Secrets to Branding & Marketing in the Trades w/ Crystal Williams
Let’s face it — most owners in the trades don’t like marketing.
And it makes sense. Most people get into the trades because they like, well… the trades.
But that doesn’t mean you have to hate marketing and branding.
It just means you need to turn it into a game, not a chore.
Take it from Crystal Williams, Creative Director at Lemon Seed Marketing Firm and an expert in winning the marketing game.
She joined me in the latest episode to share her expertise and the secrets to branding and marketing every owner should know.
What we talked about:
- The benefits of seeing marketing as a game, not a chore
- Where people in the trades go wrong with branding and marketing
- Why, even in today’s digital world, not all branding and marketing needs to be digital
If you want to hear more stories from the trades, subscribe to Toolbox for the Trades on Apple Podcasts, Spotify, or here.
Know a business that could use a bit of muscle from ServiceTitan? Refer them here!
Listening on a desktop & can’t see the links? Just search for Toolbox for the Trades in your favorite podcast player.
Hosted on Ausha. See ausha.co/privacy-policy for more information.

Jun 8, 2021 • 1h 10min
Episode 47: Don’t Hire People, Hire Personalities w/ Josh Bigelow
Everyone wants the right people for the job.
But in an industry facing a talent shortage, that’s not enough.
It’s more important to hire the right personality for the job.
That’s how President Josh Bigelow approaches hiring at Great Dane Heating & Air Conditioning, and that piece of wisdom has helped the company grow tremendously over the last two decades.
In this episode, Josh and I discuss:
- Why you should hire for personality
- The value of consultancies
- Why you need to join a peer-to-peer group
Check out these resources we mentioned during the podcast:
- HVAC Spells Wealth
- The Go-Giver
If you want to hear more stories from the trades, subscribe to Toolbox for the Trades on Apple Podcasts, Spotify, or here.
Know a business that could use a bit of muscle from ServiceTitan? Refer them here!
Listening on a desktop & can’t see the links? Just search for Toolbox for the Trades in your favorite podcast player.
Hosted on Ausha. See ausha.co/privacy-policy for more information.

Jun 1, 2021 • 1h 4min
Episode 46: How to Manage Growth Through Acquisitions w/ John Wilson
John Wilson, owner of Wilson Plumbing and Heating and founder of The Wilson Companies, shares his journey of transforming a family business through strategic acquisitions. He reveals the keys to scaling, emphasizing the importance of effective marketing and optimizing team dynamics. John discusses the challenges of integrating new companies and the critical role of cultural fit in acquisitions. Tune in for a rapid-fire session on influential books and insights into balancing work, family, and personal aspirations.


