Profit From Your Podcast

Selling is 90% mental. I used to teach sales many moons ago. When I work with clients who have products and services to sell, when I listen to their podcast their pitch sounds like this:"Hey, like if you need, I mean you don't have to, but, like, if you kinda want to, you can maybe, like, go to, you know, my website (then said so fast you can't understand it)."When I ask people why they did that they said they felt "Salesy." This typically is based on a bad stereotype of some sleazy used car salesman from the 1970s who is selling you a bucket of bolts that is going to barely make it off the car lot.Your podcast is not a bucket of bolts so shift your thoughts from "Selling" to "Helping" or "Informing." You just need to find the right people who need your products and services. When someone says no, then they weren't your target customer.I had a friend who was bummed she wasn't getting any speaking gigs. She never mentioned it once in her podcast. It doesn't have to be a giant pitch. It could be as simple as, "I was speaking at a high school and one of the students came up and asked me a question and I thought, "That would be a great topic for a podcast episode." With just that one sentence, your audience now knows you speak to high school kids. If you are looking to make money with your podcast check out my book, "Profit from your podcast."If you need help launching or growing your podcast, schedule a session today or join the community at schoolofpodcasting.com/start

Today I talk about an income stream that didn't exist when I wrote the book and that is bitcoin. It doesn't cost anything to get set up, and depending on your audience, this could end up being another source of income. Without really promoting the value for value model on the School of Podcasting and yet I've made $85 since June. Now I'm OBVIOUSLY not going to retire on that money, but think about how much that might be if I promoted it (or if my audience was more tied into cryptocurrency).All you need to do is install the telegram software (free) and it takes maybe 5 minutes. Once your show is set up, then instruct your audience to use apps from newpodcastapps.com and they can set a value to give you as they listen to your show. VideosHow to receive enable your podcast to receive bitcoinHow to Transfer Bitcoin into Your Wallet Mentioned In This EpisodeLeading the Bleeding PodcastNo Agenda ShowCongressional DishGet an Autographed Copy of the Book Profit From Your Podcast

Mellisa Guller has a background in Marketing, Project Management, and Podcasting. Today I brought her on as she has a wealth of knowledge (after working for Teachable for four years) on online courses. You can hear more from Melissa on her Wit and Wire Podcast (also the name of her company). MELISSA GULLER INTERVIEWToday I get all your questions answered about building and selling an online course:When is the right time to build a course?How Long Should My Course Be?What are the Common Mistakes?What are the Top Challenges?Should I use an Open or Closed Model?What is the Underutilized Feature in TeachableHow Much Should I Charge For My Online CourseShould I Have Free Lessons?What Percentage of My Audience Will Sign Up?Why is the Number So Low?Why Did You Choose Circle?CHECK OUT MELISSA'S COURSESWit and Wire Podcast Launch AcceleratorWit and Wire Courses MENTIONED IN THIS EPISODEContent Enrepreneur Study from thetilt.comCircle Community Platform (great Facebook alternative)Teachable Online Course PlatformWit and WireSchool of PodcastingProfit From Your Podcast Book

Today I am joined by Agnes Kozera from Podcorn.com Porcorn can be used to find sponsors for your show, but also if you are trying to get in front of your target audience, you might consider being a sponsor/brand and sponsor other similar podcasts. SPONSOR: Check out the Book Profit From Your Podcast: Proven Strategies to Turn Listeners into a Livelihood A great book to help you gain insights into what IS WORKING in podcasingt when it comes to making money.Other topics include:00:55  How Long Has Podcorn Been Around?01:24  How Big of An Audience Do You Need?02:20  Do I Have To Use CPM?04:09  Get Paid To Do Interviews?06:03  FTC Disclosure?07:38  Getting Paid08:31  Proposal Process10:01  Growing Your Audience10:34  What Kind of Budget Do I Need?11:49  Safeguards Are In Place12:41  Common Mistakes?13:54  Do The Work14:44  Audio Fingerprinting15:14  Do Your Homework16:04  Types of Advertisements17:43  What are the Fees?Need Help With Your Podcast?Schedule a Strategy Session Today 

Jordan Harbinger has all of his ads listed under a "Deals" page. Here is why this strategy makes sense. Your audience only has to remember one website addressYour audience may go there to look at one advertiser and end up purchasing from multipleYour audience doesn't have to remember coupon codesPeople may share that page with their friends boosting SEOJordan actually says "/deals" in his podcast which is being tracked as the actual address is /advertisingJordan is mentioned on page 11 of Profit From Your Podcast.

More podcast money is going to go through a rebrand and be called Profit From Your Podcast to coincide with the release of my book Profit From Your Podcast. You're going to see the album art change and things turn from green to red. Please note nothing is wrong with your device. Everything is fine. I'm just rebranding it kind of like back when Kentucky Fried Chicken changed their name to KFC. It was the same place, same food, same value, with just a new name. It's the same thing here More Podcast Money, is changing its name to Profit From Your Podcast. The new website will be hosted on Podpage. To take a free class on Podpage click here. Buy the book Profit From Your Podcast on Amazon (aff link) 

Selling Advertising in Your ShowWhen it comes to sponsors, there are four types of advertising campaigns. These are:CPM = Cost Per Thousand. You earn X amount per 1,000 downloads.CPA = Cost Per Action. You get paid when your audience makes a purchase.Flat Rate = You get paid a specified amount per episode(s) or time.Hybrid = You may get a small CPM with an additional CPA. Mentioned on this episodePatreon.comProfit From Your Podcast Pre-Order

There are many different ways to make money with a podcast. Depending on your topic and your audience, different strategies may work better than others. Additional ContentSelling your back catalogTurn Your Show Notes Into a Book Advertisements Don’t Have to Be PollutionSelling Advertising on your WebsiteText Link Ads Link WorthadBrite (now adroll)Buysellads.comYou can but the book More Podcast Money at https://morepodcastmoney.com/buythebook     

Today we are talking about Presentation is the queen of podcasting. We also talk aboutIs your podcast advertiser friendly?Nobody likes a bad infomercial.Howard Stern is more than the seven dirty words.More Touches Equals More SalesFeeding Search EnginesThe way to stand out and get people talking about you is to deliver great content.  While poor content delivered in a professional manner may be temporarily tolerated, great content delivered in an unlistenable, unwatchable format will not.  While you may be promoting a service or product, an episode that is more promotion than standard content will annoy your audience. Keep advertisements short and to the point.Adding written posts to your website provides “food” for search engines like Google, Yahoo, and Bing. 

To get an audience you need good content. What is good content? For me, I see it as content that makes you laugh, cry, think, groan, educate, or entertains you. If you to can more than one of these at a time you're on the right path. Today I share some example of people doing this, and point out that good content rises to the top. I also point out how the Apple charts have changed in the last 10 years. The book is available at www.morepodcastmoney.com