

The Tech Leader's Playbook
Avetis Antaplyan
Welcome to your weekly playbook for tech leadership - where founders, executives, and innovators share real strategies for scaling smarter and leading stronger. Hosted by Avetis Antaplyan, Founder and CEO of HIRECLOUT, a global leader in technology and go-to-market recruiting and consulting.
Episodes
Mentioned books

Oct 30, 2024 • 49min
Aligning Visions for Team Success with Chad Brown
In this episode of The Tech Leader's Playbook, Chad L Brown shares his journey from being a struggling media production company owner to becoming a leadership engagement expert. He discusses the importance of taking responsibility as a leader, embracing discomfort for growth, and the significance of having difficult conversations. Chad introduces the 'Shit Hors D'oeuvre Principle' to illustrate how avoiding small issues can lead to larger problems. He emphasizes the need for leaders to enroll their teams in a shared vision to drive success and fulfillment in the workplace. In this conversation, Avetis discusses the importance of hiring for alignment and growth, emphasizing that not all employees seek rapid advancement. He highlights the need for companies to engage with their employees meaningfully and address issues proactively to avoid passive-aggressive exits. The discussion transitions into work-life balance, where Antaplyan challenges traditional notions of balance, advocating for a vision-driven approach that prioritizes both family and work commitments.
Takeaways
Leadership is about the results you create with others.
Taking responsibility for outcomes is crucial for effective leadership.
Embracing discomfort can lead to significant personal and professional growth.
Avoiding difficult conversations can lead to larger issues down the line.
The 'Shit Hors D'oeuvre Principle' illustrates the importance of addressing small problems early.
Leaders must project future outcomes to guide their teams effectively.
Short-term comfort can lead to long-term pain in leadership.
Effective communication is key to maintaining team dynamics.
Addressing red flags early is crucial.
Using employees as tools can lead to burnout.
Work-life balance should be redefined as a vision-driven approach.
Effective systems should not overshadow the purpose of work.
Entrepreneurs should focus on scaling themselves.
Chapters
00:00 The Journey to Leadership Coaching
02:45 The Importance of Leadership Responsibility
06:05 Embracing Discomfort for Growth
09:05 The Shit Hors D'oeuvre Principle
11:55 Navigating Difficult Conversations
15:13 Enrolling Teams in a Shared Vision
24:32 Hiring for Alignment and Growth
28:17 Work-Life Balance: Redefining the Concept
34:41 Effective Systems and Structures for Sustainability
40:05 Empowering Entrepreneurs for Personal Freedom
Chad Brown’s Website:
https://www.founder-freedom.com/
Chad Brown’s Social Media Links:
https://www.youtube.com/@Cult-Like
https://www.linkedin.com/in/chad-brown-founder-freedom
https://www.instagram.com/chad.leslie.brown
Resources and Links:
https://www.hireclout.com
https://www.podcast.hireclout.com
https://www.linkedin.com/in/hirefasthireright

Oct 23, 2024 • 50min
How to Master Sales as an Introvert with Matthew Pollard
In this episode of The Tech Leader's Playbook, Matthew Pollard, known as The Rapid Growth Guy, shares his journey from struggling introvert to successful consultant. He emphasizes the importance of creating a unique message and conveying passion and mission through storytelling. He challenges the misconception that introverts can't sell and highlights successful introverted salespeople. Matthew also discusses the need for a sales system before hiring a salesperson and the power of storytelling in the sales process. Matthew Pollard discusses the misconceptions about introverts and how they can excel in sales and networking. He shares the reasons behind writing his books on introverted sales and networking, and how introverts can leverage their natural gifts to succeed. He also talks about the future of entrepreneurship and the role of technology in changing communication. Additionally, he discusses the Small Business Festival he launched and the importance of learning outside of one's functional skills.
Takeaways
Create a unique message that sets you apart from competitors
Convey passion and mission through storytelling
Develop a sales system before hiring a salesperson
Use storytelling to build rapport and engage customers
Introverts can be successful in sales Introverts can excel in sales and networking by leveraging their natural gifts, such as active listening and empathy.
Technology has made it easier for introverts to succeed in sales and marketing, as it allows for automation and reaching ideal clients.
Validating the message and building relationships through in-person or virtual interactions is crucial for success in business.
The Small Business Festival was launched to provide small business owners with actionable tools and practical skills to grow their businesses.
Matthew Pollard's books and resources offer valuable insights and strategies for introverted entrepreneurs and salespeople.
Chapters
00:00 Introduction and Background
06:45 Unleashing the Power of Storytelling in Sales
13:25 Building a Unique Message to Stand Out
18:16 The Importance of Passion and Mission in Sales
23:23 Developing a Sales System for Rapid Growth
25:08 Introverts Can Sell Too: Debunking the Myth
34:22 The Impact of Technology on Entrepreneurship
40:36 The Small Business Festival
46:59 Strategies for Success
Matthew Pollard’s Website:
https://matthewpollard.com/
Matthew Pollard’s Social Media Links:
https://www.youtube.com/@Matthewpollard
https://www.linkedin.com/in/matthewpollardspeaker/
https://www.instagram.com/matthewpollardspeaker
Resources and Links:
https://www.hireclout.com
https://www.podcast.hireclout.com
https://www.linkedin.com/in/hirefasthireright/

Oct 18, 2024 • 45min
How Happy Companies Are Changing Leadership with James Lawrence
James Lawrence, founder and CEO of Happy Companies, shares his journey and leadership philosophy. He emphasizes the importance of building things and the combination of art and science in creating. James dropped out of college to start his first company and learned the value of taking different paths. He discusses his background in tech and the challenges he faced in building software. James highlights the importance of understanding and respecting individual differences in leadership and communication styles. He explains how Happy Companies uses behavioral science to provide personalized coaching through everyday tools like Slack and email. The conversation explores the importance of application and immediate relevance in learning, the challenges of developing leadership and management effectiveness, the impact of hybrid work on leadership, the need for improved communication and collaboration, and the keys to creating a happy and productive workplace.
Takeaways
Building things and the combination of art and science are key aspects of leadership.
Taking different paths and not following a traditional definition of success can lead to professional growth.
Leaders and managers often struggle with developing their effectiveness due to a lack of time and knowledge of where to start.
Hybrid work has changed the dynamics of leadership and requires adaptation and new approaches to communication and collaboration.
Improving communication, collaboration, and teamwork is always worth the investment and leads to sustainable organizational performance.
Creating a culture of transparency and open communication allows for honest conversations and alignment between managers and employees.
Regular check-ins and stay interviews can help identify and address challenges and conflicts before they escalate.
Investing in people, coaching, training, and feedback leads to higher employee satisfaction, productivity, and organizational success.
Chapters
00:00 The Art and Science of Building Things
01:24 Taking Different Paths to Success
08:38 Understanding and Respecting Individual Differences
15:51 Personalized Coaching through Everyday Tools
23:00 The Power of Application and Immediate Relevance in Learning
27:12 Challenges in Developing Leadership and Management Effectiveness
32:13 The Impact of Hybrid Work on Leadership
41:23 Improving Communication and Collaboration for a Happy and Productive Workplace
Guest’s Website:
https://happycompanies.com/
Guest’s Social Media Link:
https://www.linkedin.com/in/jamesflawrence/
Resources and Links:
https://www.hireclout.com
https://www.podcast.hireclout.com
https://www.linkedin.com/in/hirefasthireright/

Oct 9, 2024 • 25min
Mastering Communication as a Tech Leader with Geoffrey Huck
In this episode of The Tech Leader's Playbook, Geoffrey Huck, a former software engineer turned public speaking coach, shares his personal journey of overcoming social anxiety and fear of public speaking. He emphasizes the importance of communication skills for tech leaders and offers strategies for becoming more confident in public speaking. Geoffrey also discusses the misconceptions about presenting in front of audiences and the impact of effective communication on career advancement and personal life. He shares success stories of helping leaders improve their speaking skills and provides tips for preparing for speaking engagements.
Takeaways
Overcoming social anxiety and fear of public speaking requires deliberate exposure to fears and practicing in non-stake situations.
Tech leaders often underestimate the importance of communication skills, but they are crucial for career advancement and inspiring teams.
Crafting a captivating opening and varying the rhythm of a speech are key strategies for keeping the audience engaged.
Effective communication skills are essential in various aspects of life, including personal relationships and job interviews.
Training on camera and watching oneself can help improve naturalness and identify areas for improvement in public speaking.
Chapters
00:00 Introduction: Geoffrey's Journey from Software Engineer to Public Speaking Coach
03:23 Overcoming Social Anxiety and Fear of Public Speaking
08:31 Misconceptions about Presenting in Front of Audiences
14:20 Success Story: Changing the Trajectory of a CEO's Career
16:48 Mistakes in Workshop and Conference Presentations
18:07 The Future of Communication in Tech Leadership
20:01 The Reward of Helping Leaders Overcome Fears and Master Public Speaking
21:29 Three Tips for Preparing for Speaking Engagements
Guest’s Website:
https://geoffreyhuck.com/
Guest’s Social Media Link:
https://www.linkedin.com/in/geoffrey-huck/
Resources and Links:
https://www.hireclout.com
https://www.podcast.hireclout.com
https://www.linkedin.com/in/hirefasthireright/

Oct 2, 2024 • 54min
How to Lead with Clarity and Drive Big Results with John Rossman
In this episode of The Tech Leader's Playbook, former Amazon executive and author John Rossman discusses his leadership journey and the crucial role of calculated risk-taking in driving enterprise growth. Drawing from his experience at Amazon and his books, The Amazon Way and Big Bet Leadership, Rossman shares insights on fostering innovation, maintaining velocity, and avoiding the pitfalls of incrementalism. Learn actionable strategies to transform your business, create a culture of innovation, and lead with agility in the digital era.
Takeaways
Calculated risks are essential for creating enterprise value.
Big Bet Leadership focuses on high upside opportunities.
Playing to win is different from playing not to lose.
Creating clarity and maintaining velocity are crucial for success.
Fostering a culture of innovation requires leadership commitment.
Customer obsession drives meaningful problem-solving.
Active skepticism helps leaders navigate emerging technologies.
Avoiding common mistakes can enhance risk-taking strategies.
Strategic thinking is vital for tech leaders.
Independent opinions can improve decision-making processes.
Chapters
00:00 Calculated Risks and Enterprise Value
02:53 John Rossman's Journey at Amazon
06:11 The Importance of Leadership Principles
08:54 Big Bet Leadership: A New Approach
12:11 Playing to Win vs. Playing Not to Lose
15:03 Creating Clarity and Maintaining Velocity
17:50 De-risking Projects Without Overthinking
20:56 Fostering a Culture of Innovation
24:14 Customer Obsession and Problem Solving
27:08 The Role of Skepticism in Leadership
29:50 Avoiding Common Mistakes in Risk Taking
32:47 Strategic Thinking for Tech Leaders
35:58 Balancing Emerging Tech and Business Needs
38:49 Identifying High-Risk Assumptions
42:03 The Importance of Independent Opinions
44:48 Final Thoughts on Leadership and Innovation
Guest’s Website: https://johnrossman.com/
Guest’s Social Media Links: https://www.linkedin.com/in/john-rossman/
Resources and Links:
https://www.hireclout.com
https://www.podcast.hireclout.com
https://www.linkedin.com/in/hirefasthireright/

Jul 24, 2024 • 24min
Digital Transformation and Product Management Compilation
In this compilation episode of the Tech Leaders Playbook, the conversation revolves around the benefits and challenges of digital transformation and product management. The key themes include the impact of digital transformation on individuals and organizations, the role of product managers in driving innovation, and the importance of simplicity and customer-centricity in product development. The conversation also touches on the use of AI in product management and the need for effective communication and collaboration within teams.
Takeaways
Digital transformation can be challenging for individuals and organizations, as it threatens established roles and structures.
Product managers play a crucial role in driving innovation by understanding customer needs and aligning teams towards the right product.
Simplicity is key in product development, as bloated features and complexity can hinder adoption and maintenance.
Effective communication and collaboration are essential for successful product management and digital transformation.
AI can be a valuable tool in product management, but it should be used carefully and in conjunction with human expertise.
Chapters
00:00 Introduction and Overview
02:23 The Importance of Cultural Shift in Digital Transformation
03:20 Balancing Risk and Innovation in Legacy Organizations
04:17 The Challenges of Technology Expertise in Non-Tech Companies
05:15 Adapting to Changing Customer Expectations
05:44 What Makes a Digital Project Award-Winning?
06:41 Differentiating Between Sparkle and Utility in Projects
07:37 The Value of Projects that Improve Customer Experience
08:07 The Role of Product Managers in Driving Innovation
09:06 The Mission of a Product Person
10:04 Fostering Innovation within Product Teams
11:47 Leadership and Innovation in Product Development
13:34 Overcoming Challenges and Failures in Product Management
14:18 The Importance of Simplicity in Product Development
15:46 Removing Features for Greater Success
17:46 The Pitfalls of Overreliance on Documentation
18:15 The Value of Customer Usage in Product Success
19:42 Using AI Tools in Product Management
20:11 The Benefits and Limitations of AI in Product Management
22:38 Conclusion and Call to Action

Jul 10, 2024 • 43min
The Future of Business Travel with Sarosh Waghmar
Sarosh Waghmar, the founder of Spotnana, shares his origin story and the journey of building a travel as a service platform. He started as a consultant and became obsessed with frequent flyer miles, which led him to launch a Yahoo News group called Spotnana. He then started Spotnana as a business class discounted travel agency and eventually pivoted to building a platform for the travel industry. The goal is to provide trust, transparency, and a seamless travel experience by rebuilding the legacy infrastructure of the industry. The platform is open to corporations, travel management companies, and other technology companies to use and build upon. Spotnana is focused on building a platform that enhances the travel experience through AI and cloud technologies. They prioritize improving service and support for business travelers, providing a companion throughout their journey. The goal is to create a seamless and proactive user experience, offering real-time information and options to travelers. Spotnana aims to be a platform company, connecting all stakeholders in the travel industry and revolutionizing the distribution of prices and content. They believe in the importance of trust and putting customers first. Scaling challenges are managed through ruthless prioritization and staying true to values and principles. The future of travel includes AI-driven support, enhanced user experiences, and a focus on creating trust and value for customers.
Takeaways
Sarosh Waghmar started in the travel industry by launching a Yahoo News group called Spotnana to share tips on maximizing frequent flyer miles.
He then founded Spotnana as a business class discounted travel agency and later pivoted to building a platform for the travel industry.
The platform aims to provide trust, transparency, and a seamless travel experience by rebuilding the legacy infrastructure of the industry.
Spotnana's platform is open to corporations, travel management companies, and other technology companies to use and build upon. Spotnana is focused on enhancing the travel experience through AI and cloud technologies.
They prioritize improving service and support for business travelers, providing a seamless and proactive user experience.
Spotnana aims to be a platform company, revolutionizing the distribution of prices and content in the travel industry.
Scaling challenges are managed through ruthless prioritization and staying true to values and principles.
The future of travel includes AI-driven support, enhanced user experiences, and a focus on creating trust and value for customers.
Chapters
00:00 Introduction to Sarosh Waghmar and Spotnana
01:05 Sarosh's Journey and Obsession with Frequent Flyer Miles
05:02 Transitioning from a Service-Driven Company to a Technology Company
07:43 Challenges in the Travel Industry and the Need for Trust and Transparency
09:46 Spotnana's Platform and its Users
12:10 Travel as a Service and Spotnana's Vision
15:25 Building a Platform and Enabling Innovation in the Travel Industry
20:15 Spotnana's Role as a Travel Agency and Technology Company
22:33 Balancing Innovation and Jeopardizing the Core Business
24:11 Leveraging AI and Cloud Technologies to Enhance the Travel Experience
26:37 The Importance of Being Proactive in Travel Support
29:22 Managing Scaling Challenges and Staying True to Values
31:53 Fostering a Culture of Innovation and Balancing Immediate Priorities
33:05 Spotnana's Vision and Focus on Building the Platform
34:39 Challenges of Hiring and Building a Team during Industry Shutdown
37:05 The Future of Travel: AI, Enhanced User Experiences, and Trust
40:02 Lessons Learned and the Journey Ahead
Guest’s Website: https://www.spotnana.com/
Guest’s Social Media Links: https://www.linkedin.com/in/swaghmar/
Resources and Links:
https://www.hireclout.com
https://www.podcast.hireclout.com
https://www.linkedin.com/in/hirefasthireright/

Jul 4, 2024 • 44min
Why Culture is the Key to Digital Transformation with Chris Dowell
Chris Dowell, an award-winning digital transformation executive, discusses the importance and urgency of digital transformation in organizations. He emphasizes that digital transformation is not just about technology, but about cultural change. Chris explains that organizations need to empower their frontline employees and flatten their structures to enable faster decision-making and responsiveness. He also highlights the challenges of getting buy-in from senior executives and overcoming resistance to change. Chris shares that digital projects should focus on utility and impact rather than just winning awards. He concludes by expressing his interest in leading digital transformation initiatives in organizations that are open to change and have a culture that supports innovation and agility.
Takeaways
Digital transformation is not just about technology, but about cultural change within organizations.
Empowering frontline employees and flattening organizational structures are key to achieving digital transformation.
Getting buy-in from senior executives and overcoming resistance to change are major challenges in digital transformation.
Digital projects should focus on utility and impact rather than just winning awards.
Leading digital transformation requires working with organizations that are open to change and have a culture that supports innovation and agility.
Chapters
00:00 Introduction and Chris Dowell's Journey
03:39 The Urgency of Digital Transformation
07:34 Empowering Frontline Employees
14:26 The Cultural Change in Digital Transformation
26:15 The Role of Founders and C-Suite in Digital Transformation
33:42 Award-Winning Digital Projects and the Importance of Culture
38:50 Chris Dowell's Next Adventure
Guest’s Social Media Links: https://www.linkedin.com/in/chrisdowell/
Resources and Links:
https://www.hireclout.com
https://www.podcast.hireclout.com
https://www.linkedin.com/in/hirefasthireright/

Jun 26, 2024 • 49min
The Ultimate Guide to Product Management with Eugene Cherny
In this episode of the Tech Leader’s Playbook, Avetis Antaplyan interviews Eugene Cherny, an experienced product executive. They discuss Eugene's journey from engineering to product management, the challenges of product management, and the importance of hiring the right people. They also touch on the differences between ad tech companies, the role of AI and machine learning in ad tech, and the key differences between product management at startups and larger companies. Eugene shares advice for aspiring product leaders and discusses the importance of fostering innovation within teams. In this conversation, Eugene Cherny discusses the importance of considering the entire customer journey when building a product. He shares a personal experience where a product launch failed because the internal teams were unable to support the complex features. Cherny emphasizes the need to simplify products and remove unnecessary features to ensure success. He also expresses his concerns about using language models (LLMs) to generate product requirements documents (PRDs) and highlights the value of human judgment in product management. Cherny believes that AI will make more projects possible and sees a bright future for product managers. He concludes by sharing his pride in building successful products and teams.
Takeaways
Product managers should focus on shipping the right product to the right people at the right time.
The role of product management can vary greatly between companies, leading to confusion and unclear boundaries.
Product managers should establish clear boundaries and collaborate effectively with other teams.
Hiring the right people is crucial for fostering innovation within product teams.
Product managers should have direct access to customers and understand their pain points to drive innovation.
Leadership in product development involves articulating the value of the product, coaching others, and building relationships across functions.
Negotiation, feedback, and relationship-building skills are important for product managers and aspiring product leaders.
Product managers should remember that the product is what customers use, not just what is built.
Ad tech plays a crucial role in powering the internet and keeping it free.
AI and machine learning are used in ad tech to optimize ad performance and generate new creative variations. Consider the entire customer journey when building a product, including training, documentation, and support systems.
Simplify products and remove unnecessary features to ensure success and reduce complexity for both customers and internal teams.
Be cautious about using language models (LLMs) to generate product requirements documents (PRDs) as they may not capture the nuanced needs of customers.
AI will make more projects possible and create opportunities for product managers to focus on higher-level tasks.
Building successful products and teams is a source of pride and fulfillment in a product manager's career.
Chapters
00:00 Introduction and Chris Dowell's Journey
03:39 The Urgency of Digital Transformation
07:34 Empowering Frontline Employees
14:26 The Cultural Change in Digital Transformation
26:15 The Role of Founders and C-Suite in Digital Transformation
33:42 Award-Winning Digital Projects and the Importance of Culture
38:50 Chris Dowell's Next Adventure
Guest’s Social Media Links: https://www.linkedin.com/in/echerny/
Resources and Links:
https://www.hireclout.com
https://www.podcast.hireclout.com
https://www.linkedin.com/in/hirefasthireright/

Jun 20, 2024 • 1h 3min
Risks, Rewards, and Revolutionizing Your Career with Matt Higgins
Matt Higgins, author of Burn the Boats, shares his journey from a high school dropout to a successful entrepreneur. He emphasizes the importance of taking risks and burning the boats, eliminating retreat as a way to fully commit to your goals. He also discusses the concept of privilege and how it has played a role in his life. Higgins highlights the value of leverageable assets and making the next best decision in the general direction of your ambition. He encourages individuals to identify their unique skills and use them to progress towards their goals. In this conversation, Matt Higgins and Avetis Antaplyan discuss various topics related to entrepreneurship, investing, and decision-making. They touch on the importance of putting in maximum effort and excelling in your work, rather than just doing the minimum. They also discuss the impact of low unemployment rates on work ethic and the need to take on increased responsibility to advance in your career. They emphasize the importance of problem-solving skills and the ability to adapt to new challenges. They also discuss the role of intuition and pattern recognition in decision-making and the need for due diligence in investing. Matt shares his excitement about the revolutions happening in AI and the potential for growth in the copper industry. They also touch on the importance of understanding the mindset of entrepreneurs and the challenges they face.
Takeaways
Take risks and eliminate retreat to fully commit to your goals
Acknowledge and understand your privilege, while still recognizing the hard work you've put in
Identify your leverageable assets and use them to move in the general direction of your ambition
Communication skills are valuable and can be a powerful leverageable asset
Don't half-ass your efforts, give your best in everything you do Put in maximum effort and excel in your work to stand out and advance in your career.
Low unemployment rates can lead to a mindset of doing the minimum, but taking on increased responsibility can create leverageable assets for future opportunities.
Problem-solving skills and the ability to adapt to new challenges are crucial for success.
Intuition and pattern recognition play a role in decision-making, but due diligence is also important, especially in investing.
The revolutions in AI and the copper industry present exciting opportunities for growth.
Understanding the mindset of entrepreneurs and the challenges they face can help in supporting and working with them.
Chapters
00:00 Introduction and Personal Connection to Burn the Boats
02:51 The Necessity of Taking Risks and Burn the Boats Concept
08:21 Writing Burn the Boats and the Authenticity of the Journey
14:49 Encouraging Risk-Taking and Avoiding Half-Assed Efforts
24:32 Career Progression and the Value of Communication Skills
28:01 Making the Next Best Decision in the General Direction of Your Ambition
31:18 Putting in Maximum Effort
32:28 The Minimum Effective Dose of Work
33:20 Increased Responsibility and Future Potential
35:27 Using Leverage to Fight for Increased Responsibility
38:57 Intuition and Pattern Recognition in Decision-Making
41:30 Replicating the Clarity of Crisis Disinformation
45:21 The Importance of Data in Decision-Making
49:31 The Desire to Get Wealthier
52:12 Unlocking Disequilibrium in the Universe
56:24 Building a Domestic Small Drone Industry
Guest’s Social Media Links:
https://www.linkedin.com/in/matt-higgins-rse/
https://www.instagram.com/mhiggins/?hl=en
Resources and Links:
https://www.hireclout.com
https://www.podcast.hireclout.com
https://www.linkedin.com/in/hirefasthireright/


