Marketecture: Get Smart. Fast.

Ari Paparo
undefined
Aug 23, 2022 • 6min

Lately - AI-assisted social content creation

Lately’s platform ingests content ranging from blog posts to videos, and uses that material to recommend language for social posts.For more information about our expert, Jeremy Kagan: https://www.marketecture.tv/authors/author-quvE9hNqNw4The full version of this episode is available at https://www.marketecture.tv/programs/ately-kate-bradley-chernis .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.Copyright (C) 2022 Marketecture Media, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices
undefined
Aug 16, 2022 • 6min

Ad-Lib - Creative intelligence and DCO for a world with less targeting

Ari Paparo quizzes CEO Oli Marlow Thomas about Ad-Lib’s creative management platform, which supports creative collaboration, production, DCO, and ad trafficking. For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparo The full version of this episode is available at https://www.marketecture.tv/programs/ad-lib-oli-marlow-thomas .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.Copyright (C) 2022 Marketecture Media, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices
undefined
Aug 15, 2022 • 6min

Tatari - Ad buying tools for linear and streaming TV

CEO Philip Inghelbrecht discusses Tatari’s customer acquisition tools for TV advertising. For more information about our expert, Jeremy Kagan: https://www.marketecture.tv/authors/author-quvE9hNqNw4The full version of this episode is available at https://www.marketecture.tv/programs/tatari-philip-inghelbrecht .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.Copyright (C) 2022 Marketecture Media, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices
undefined
Aug 10, 2022 • 8min

Pixability - Monitoring YouTube and CTV campaigns for safety, suitability and performance

Chief Product Officer Jackie Paulino talks with Mike Shields about Pixability’s software andanalytics solution that provides recommended channel lists, planning tools andcontent recommendations to agency and brand customers. For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/author-Vh3qvaXix0gThe full version of this episode is available at https://www.marketecture.tv/programs/pixability-jackie-paulino .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.Copyright (C) 2022 Marketecture Media, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices
undefined
Aug 8, 2022 • 8min

Connatix - Helping publishers create, host and monetize video assets

President Jenn Chen talks about how Connatix helps publishers like AccuWeather and BuzzFeed increase revenue from video media through its video player, ad server, SSP and contextual ad platform. For more information about our expert, Mike Shields : https://www.marketecture.tv/authors/author-Vh3qvaXix0gThe full version of this episode is available at https://www.marketecture.tv/programs/connatix-jenn-chen .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.Copyright (C) 2022 Marketecture Media, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices
undefined
Aug 2, 2022 • 39min

FULL EPISODE: Inside ComScore’s bid to become a one-stop shop for advertising measurement

ComScore’s GM Digital Greg Dale breaks down the company’s many measurement components in this discussion with Marktecture’s Mike Shields.For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/author-Vh3qvaXix0gThe full version of this episode is available at https://www.marketecture.tv/programs/comscore-greg-dale .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.Copyright (C) 2022 Marketecture Media, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices
undefined
Aug 1, 2022 • 7min

LiveIntent - A stalwart of “programmatic email” doubles down on identity

Chief Product Officer Mano Pillai describes LiveIntent’s evolving product offering – including its big bet on an identity graph linked to hashed email addresses.For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparoThe full version of this episode is available at https://www.marketecture.tv/programs/liveintent-mano-pillai .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.Copyright (C) 2022 Marketecture Media, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices
undefined
Jul 27, 2022 • 9min

Marpipe - Automated creative testing for brands

Marpipe’s platform can render every permutation of an ad in multi-variate grids with different combinations of product imagery, background color, copy and other variables. For more information about our expert, Jeremy Kagan: https://www.marketecture.tv/authors/author-quvE9hNqNw4The full version of this episode is available at https://www.marketecture.tv/programs/marpipe-dan-pantelo .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.Copyright (C) 2022 Marketecture Media, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices
undefined
Jul 25, 2022 • 6min

Hashtag Labs - Publisher ad loading software for non-engineers

Hashtag Labs CEO John Shankman explains HTL Bid, the company’s ad loading software that allows non-engineers to configure a publisher’s ad tech integrations For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparoThe full version of this episode is available at https://www.marketecture.tv/programs/hashtaglabs-john-shankman .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.Copyright (C) 2022 Marketecture Media, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices
undefined
Jul 20, 2022 • 9min

The Media Trust - An OG in ad quality

Founded 16 years ago,The Media Trust offers its security and screening tech to publishers, ad tech and ecommerce clients. For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparoThe full version of this episode if available at https://www.marketecture.tv/programs/themediatrust-cory-schnurr .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.Copyright (C) 2022 Marketecture Media, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app