Marketecture: Get Smart. Fast.

Episode 3 of the Marketecture podcast with Ari Paparo, Eric Franchi from Aperium Ventures and Conor McKenna, Director at Luma Partners.The big news this week -- the DOJ wants to break-up Google. We discuss the implications and potential valuation. Then we deep-dive on retail media and look for opportunities for innovation and start-ups. Ari's tweetstorm about the DOJ Conor's tweetstorm about retail media Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.Copyright (C) 2023 Marketecture Media, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices

AdvertiseCast offers a marketplace that brands and agencies can use to buy host-read and programmatic podcast ads across thousands of shows. For more information about our expert, Bryan Barletta: https://www.marketecture.tv/authors/bryan-barlettaThe full version of this episode is available at https://www.marketecture.tv/programs/advertisecast-dave-hanley .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.Copyright (C) 2022 Marketecture Media, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this conversation with Ari Paparo, Bryan Barletta provides an overview of the audio advertising industry and its enabling technologies.For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparoThe full version of this episode is available at https://www.marketecture.tv/programs/soundsprofitable-bryan-barletta .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.Copyright (C) 2022 Marketecture Media, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices

Our second episode and already Ari is ranting about the "Ad Tech Tax". This week Ari Paparo and Eric Franchi are joined by Tony Katsur, the CEO of the IAB Tech Lab.In this episode: The IAB Tech Lab and their 2023 roadmap PWC only loses 3% of spend this time Twitter throwing a half-off sale Rut roh, AWS launches a clean room Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.Copyright (C) 2023 Marketecture Media, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices

Founder Jorge Poyatos talks about Seedtag’s contextual data and media platform. The company combines contextual data with exclusive inventory and formats.For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparo The full version of this episode is available at https://www.marketecture.tv/programs/seedtag-jorge-poyatos .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.Copyright (C) 2022 Marketecture Media, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices

Yieldmo is an ad exchange that uses attention data and machine learning to procure inventory for advertisers while optimizing yield for publishers.For more information about our expert, Eric Seufert: https://www.marketecture.tv/authors/eric-seufertThe full version of this episode is available at https://www.marketecture.tv/programs/yieldmo-mike-yavonditte .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.Copyright (C) 2022 Marketecture Media, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices

Our inaugural Marketecture podcast with Ari Paparo and Zach Rodgers from Marketecture, along with Eric Franchi from Aperium Ventures.Each week we'll bring you the latest news and perspective about advertising technology, trends, and insights, along with special guests.In this episode: Transmit.live acquisition for $350 million Madison Logic acquisition for $750 million Facebook's huge GDPR fine The Trade Desk's oddly-named data onboarding product Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.Copyright (C) 2023 Marketecture Media, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices

LifeStreet CEO Levi Matkins discusses LifeStreet’s predictive engine and bidding platform for in-app programmatic inventory.For more information about our expert, Eric Seufret: https://www.marketecture.tv/authors/eric-seufertThe full version of this episode is available at https://www.marketecture.tv/programs/lifestreet-levi-matkins .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.Copyright (C) 2022 Marketecture Media, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices

Adam Markey, director of product for Roku’s ad platform, discusses its OneView DSP (formerly DataXu), identity assets, and more.For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparoThe full version of this episode is available at https://www.marketecture.tv/programs/roku-adam-markey .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.Copyright (C) 2022 Marketecture Media, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices

The Salesforce CDP helps marketing, service, e-commerce and other teams organize, analyze and use their data. It supports data ingestion from many sources and activation across endpoints including ads, email, websites, and apps. Marketing Cloud SVP Martin Kihn discusses the features and uses cases. For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparoThe full version of this episode is available at https://www.marketecture.tv/programs/salesforcecdp-martin-kihn .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.Copyright (C) 2022 Marketecture Media, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices