Marketecture: Get Smart. Fast.

Mathieu talks about how ID5 is trying to replace third party cookies with something better.For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices

Rich Greenfield, an Analyst at LightShed, shares his insights on the changing media landscape and the rise of streaming over cable TV. He dives into the impact of The Trade Desk's new operating system, Ventura, on digital advertising and connected television. Rich discusses the challenges traditional networks face, particularly in sports engagement, and the advantages of going private for companies amid public pressures. The conversation also highlights innovative advertising technology developments and the competitive dynamics among major players.

Ari is joined by Cadi Jones, the GM for EMEA for Index Exchange to talk about curation, CTV, and more.For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.m36M678BgOBEML6GrhJu Learn more about your ad choices. Visit megaphone.fm/adchoices

Marc Guldimann, CEO of Adelaide, shares his expertise on attention measurement metrics and their vital role in modern advertising. He discusses how attention metrics are evolving into market currency and the shift from basic viewability to more advanced measures like gaze duration. The conversation also tackles the challenges of transparency in measurement and the unexpected consequences of optimizing for attention. Guldimann highlights innovative approaches like eye-tracking data and critiques outdated industry practices while examining the future of advertising technology.

Ari interviews Shailley Singh the COO of the IAB Tech Lab from their big event in London. And we announce our first ever conference, MarketectureLive (www.marketecturelive.com)For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices

Chris Paquette, CEO of DeepIntent, delves into the transformative world of programmatic advertising in healthcare. He discusses the delicate balance of leveraging healthcare data while adhering to privacy rules. The conversation highlights the rise of Connected TV and its impact on advertising strategies. Additionally, Paquette shares insights on the competitive landscape and recent investments in AI, along with innovative approaches for small and medium-sized businesses navigating the digital advertising space.

We took advantage of Advertising Week by conducting a number of in-person interviews. We spoke to Elizabeth ChapmanVP, Tech Partnerships & Channels of Nextroll (formerly AdRoll) about their work with the Privacy Sandbox and how they are approaching the cookieless future as a retargeting company.For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices

Randall Rothenberg, CEO Emeritus of the IAB, shares his extensive knowledge on the digital advertising industry's evolution. He discusses pivotal moments like Google's acquisition of DoubleClick and the ongoing debates around privacy regulations. Rothenberg also addresses the complexities of corporate interests in policymaking, alongside the challenges traditional media faces against tech giants. Plus, he highlights Spotify's transformation into a multimedia powerhouse and the rise of retail media networks that are reshaping advertising strategies today.

We took advantage of Advertising Week by conducting a number of in-person interviews. We spoke to Katie McAdams, the CMO of Basis (formerly Centro) about their expansion into mid- and large-sized agencies from their traditional position with smaller clients.For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices

Dave Otten, CEO of JW Player, dives into the exciting merger with Kinetic and its implications for the future of video technology. He shares insights on the evolving landscape of video streaming and ad monetization, emphasizing strategic partnerships and the importance of a solid commercial strategy. Otten also discusses lessons from early-stage investments, highlighting the significance of timing for strategic hires. Additionally, he offers a glimpse into the challenges and innovations in digital advertising, including the role of AI in enhancing productivity.