The Content Cocktail Hour

On the first episode in the Modern-day Marketer Miniseries, Jonathan and Brett discuss sobering up from “attribution intoxication.” Rather than generating as many leads as possible by any means necessity, the modern-day marketer measures success with their North Star metric. Jonathan is more metric and numbers-driven and Brett is driven by creativity, but they both agree on quality over quantity when it comes to producing valuable content. 0:00 Intro 1:26 Episode begins 4:50 Attribution intoxication 7:30 Cookie cutter metrics 11:30 Attribution and content syndication 13:08 Direct competition 15:55 Relevancy vs volume 18:25 Intent behind content 23:44 North Star metric 27:08 Outro Join The JuiceFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Jonathan:| Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Alessandra Colaci is the VP of Marketing at Mailshake, is an easy-to-use sales engagement platform for turning cold prospects into warm leads. Brett and Alessandra discuss the golden ratio between SEO and brand content, the 80/20 rule, and the benefits of engaging in Slack communities and building one to one relationships with marketers online.0:00 Intro 0:58 Conversation with Alessandra 2:47 Mailshake 6:15 Golden ratio between SEO and brand content 9:38 Growing marketing team 11:11 Future proofing and cross functional collaboration 15:13 Partner marketing role 17:55 Enablement and retention 23:20 Building relationships online 30:40 Goals for next year 32:10 Connect with Mailshake 32:54 Outro Join The JuiceFollow Alessandra | Twitter | LinkedIn | MailshakeFollow Brett:| Twitter | LinkedIn    

In this episode we bring you the fireside discussion, "The Future of Content Marketing" that we hosted on the launch day of The Juice. High Alpha Partner, Kristian Anderson facilitates a conversation between Lindsay Tjepkema (CEO, Casted), Holly Enneking (VP Marketing, Lev), Devin Bramhill (CEO, Animalz), and Jonathan Gandolf (CEO, The Juice) about how we can push B2B marketing forward. Join The JuiceFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Jonathan:| Twitter | LinkedInFollow Lindsay:| Twitter | LinkedInFollow Holly: | Twitter | LinkedInFollow Devin: | Twitter | LinkedIn

Sangram Vajre is the co-founder of Terminus, the leader in account-based marketing, and the host of The Flip My Funnel Podcast. He joins the podcast to discuss is his new book, MOVE-The 4-Question Go-To-Market Framework, and explains the MOVE framework and the 3 P’s (problem-market fit, product market fit, platform-market fit). 0:00 Intro 1:05 Conversation with Sangram 3:10 Growing on LinkedIn 4:30 Consistency 5:50 Community of modern-day marketers 10:05 New book 12:53 Working at Pardot 17:35 McDonald’s 19:00 Joe Rogan’s podcast 19:55 Is your go-to-market broken 25:06 MOVE framework— Market, Operations, Velocity, Expansion 29:40 Collaborating on book 32:00 Making personalized videos 36:45 Roles in go-to-market function 38:44 Content within MOVE framework 40:07 Order book 40:42 Outro Join The JuiceORDER SANGRAM'S BOOK MOVE HERE Follow Sangram| Twitter | LinkedIn | Terminus | The FlipMyFunnel Podcast Follow Brett:| Twitter | LinkedIn    

On this episode, Brett reflects on the series of events that led him to define a “Modern Day Marketer.” The Modern Day Marketer is adaptable, a catalyst for change, challenges the status quo and fixation on metrics, and creates content with value. Brett is excited to connect with more modern-day marketers through the podcast and hear their perspectives on the industry. 0:00 Intro 4:50 Talk to customers and LISTEN 9:30 Idea behind podcast 11:20 Intro calls 14:30 Modern-day marketer 17:18 A-ha moment 18:35 Brett’s article 22:50 Upcoming miniseries 24:00 Closing words Join The JuiceFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Sarah Greesonbach is the Founder of B2B Writing Institute, a practical hub of knowledge about B2B writing. Having fallen into the most profitable and stable writing niche, Sarah is now helping other freelance writers hone in their skills in the B2B marketing space. Brett and Sarah discuss writing as an art form, being mindful of the audience, reaching executives, and providing real value for real readers. 0:00 Intro 0:53 Conversation with Sarah 2:22 B2B Writing Institute 4:36 Value of writing 5:30 Young content marketers 7:30 Writing as art, not for SEO 10:25 Attribution intoxication 12:30 Value for who 14:00 Customer research 17:06 Reaching executives 21:21 Connect with Sarah 22:00 Outro Join The JuiceFollow Sarah | Twitter | LinkedIn Follow Brett:| Twitter | LinkedIn    

CEO Jonathan Gandolf returns to the podcast to discuss The Juice’s presence on social media, organically building the brand, and how team members are getting involved. Throughout his career, Jonathan has seen personal posts do much better than scheduled posts. Brett points to the rise of the individual creator and how reposting other brands’ content drives growth and community. 0:00 Intro 1:00 Conversation with CEO JG 3:04 Use case of The Juice 7:20 Team effort on social media 10:20 Brett’s return to social 12:00 Employee participation on social 14:40 Personal brand 16:13 Rise of the individual creator 18:50 Building your brand 20:55 Issue with scheduled posts 22:42 Reposting other brands 24:16 Curation on social 26:12 Outro Join The JuiceFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Jonathan:| Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Chelsea Castle is the Director of Content Marketing at Chili Piper, the most advanced routing and scheduling software for B2B revenue teams. She prides herself in creating content that truly provides value and resonates to a human on the other end. They discuss the importance of content marketers and how the space can be improved.0:00 Intro0:50 Conversation with Chelsea1:40 Background in writing and journalism5:22 Chili Piper7:40 Humans wired for connection9:50 Balancing purpose driven work and KPI’s17:55 Contrarian mindset22:44 Signals of great content25:04 Advice to content marketers27:45 Demand Gen Chat Podcast28:00 Outro Join The JuiceFollow Chelsea | Twitter | LinkedIn Follow Brett:| Twitter | LinkedIn    

Kate VanLue, Director of Sales at The Juice, has been overloaded with calls since their launch. She shares some of the commonalities of these conversations with marketers and the rewarding lightbulb moments. With so much going on, The Juice is hiring to grow the sales team. 0:00 Intro 1:00 Conversation with Kate 3:00 Friendly approach to sales 5:00 Commonalities of conversations 10:20 Researching with The Juice 11:40 Hiring SDR sales team 13:20 Chili Piper and Campaign Monitor 14:23 Lightbulb moments 17:16 OutroJoin The JuiceFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Kate:| Twitter | LinkedInFollow Brett:| Twitter | LinkedIn   

Yaag Ganesh is the Director of Marketing at AVOMA (a very organized meeting assistant), the host of ABM Conversations Podcast, an author of 8 books, and a TEDx speaker. Brett and Yaaag discuss great marketing and striking a balance between what your customers want and what your north star is. When working on a small marketing team, the best approach is to create specific content based on customer conversations. 0:00 Intro 1:00 Conversation with Yaag 2:50 Networking with marketers 4:45 Main topic of conversation 7:05 Holistic collaboration 10:00 Top of the funnel content 16:12 Don’t outsource content 17:40 Avoma 19:40 Marketing team of one 22:30 Long term mindset 27:06 Specific personalized emails 29:50 Growth and identifying ideal customer 34:20 Product led 35:18 Analyzing customer calls 40:36 Connect with Avoma 41:24 OutroJoin The JuiceFollow Yaag| Twitter | LinkedIn | ABM Conversations Podcast Follow Brett:| Twitter | LinkedIn