The Blogger Genius Podcast

Want to know all about the new Google updates and cutting edge SEO strategy to take your blog to the next level? I'm interviewing SEO strategist, Casey Markee, about all this and more. You will see that he is an expert and we break it all down. In this interview, we cover: The best long tail keyword strategy for creating posts How to optimize the "tech" side of your blog How to optimize your content for Google search How you can build external links to your blog to show your authority What is the Google User Experience Update coming in May 2021? Does work count matter in your blog posts? If you want to get your blog into the best shape ever, definitely listen to this episode and reach out at jillian@milotree.com if you need any blog technical help. We'd love to help you! Show Notes: MiloTree MiloTree BlogStart Casey Markee Subscribe to The Blogger Genius Podcast: iTunes Stitcher YouTube Spotify Amazon Music Imagine a world where growing your social media followers and email list was easy… If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you. Let it pop up in front of your visitors and ask them to follow you on Instagram Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we'd love to help you with MiloTree. And I will see you here again next week. Sign up for MiloTree now and get your first 30 DAYS FREE!

Yep it's time to discover how to sell and win big on Etsy. We see it over and over again. The bloggers and online entrepreneurs who figure out how to sell products to their audiences are the most successful. But selling products can seem intimidating. And there's where selling on Etsy comes in. We don't think there's any platform better for validating your ideas and setting up shop. In this podcast episode, I'm interviewing Etsy expert, Morgan Nield. And we go step by step talking about: How to find a product to sell How to do customer research How to test your product How to set up your Etsy shop How to market your Etsy shop How to build long-term relationships with your customers so they come back again and again. If you already have an Etsy shop, I bet you'll pick up some good tips in this episode. If you haven't yet started an Etsy shop, I think this episode will inspire you to do it now! Show Notes: MiloTree Catch My Party MiloTree Blogstart Morgan Nield The Blogger Genius Share & Grow Your Blog Facebook Group Subscribe to The Blogger Genius Podcast: iTunes Stitcher YouTube Spotify Amazon Music Jillian Leslie 0:11 Hello, friend. Welcome back to The Blogger Genius Podcast. I'm Jillian Leslie, host to the podcast, founder of the MiloTree app, Catch My Party, business coach. And as I like to call myself, business translator. Jillian Leslie 0:28 I take what's working in online business and blogging today. Break it down, so you can use these strategies in your own business. Okay, before I get started with today's episode, I want to invite you to join my Facebook group. It is the Share & Grow Your Blog Traffic group. If you go to Facebook, and you search for Blogger Genius, you will see it show up. And it is a place where we all share links to our blogs, links to our social media accounts, ask questions. Share about our process. It's a really wonderful community, and it will help grow your business. So, please head to Facebook, search for The Blogger Genius, you'll find the group. I've shortened the name to Share & Grow Your Blog Traffic. So, come on over and join. Imagine a world where growing your social media followers and email list was easy… If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you. Let it pop up in front of your visitors and ask them to follow you on Instagram Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we'd love to help you with MiloTree. And I will see you here again next week. Sign up for MiloTree now and get your first 30 DAYS FREE!

In this episode, we're talking about how to launch a successful course through trial and error. This is my Part 2 Blogger Genius Podcast interview with HollyAnne Knight from String & Story. If you haven't listened to Part 1, I recommend you do that first. In Part 2, HollyAnne shares how she honed in on free motion quilting as her quilting niche, then how she created her first course teaching quilters. And the course was a success. But the story doesn't end there. HollyAnne struggled launches her course for the second time. So she had to take a step back and figure out how to put all the pieces together for it work. It was a lot of trial and error. But she ultimately figured out how to build out each piece, and her business exploded. Her last launch brought in $100k. And for HollyAnne, this is just the beginning. You'll definitely want to listen to this episode because HollyAnne shares her content strategy, social media strategy, email marketing strategy, and course launch strategy. If you want real takeaways, don't miss this episode! Show Notes: MiloTree App Catch My Party Blogger Genius newsletter The Blogger Genius Share & Grow Your Blog Facebook Group String & Story String & Story Entrepreneur Resources Subscribe to The Blogger Genius Podcast: iTunes Stitcher YouTube Spotify Amazon Music

Want to know why the blogging riches are in the niches? Today's episode will explain it. I'm interviewing HollyAnne Knight from String & Story, who not only teaches people how to quilt, she teaches free motion quilting, a modern form of quilting. And she's built a very successful business in a very niche lane. HollyAnne shares how, as a way to deal with her postpartum depression after her first child was born, she got started quilting. This lead her to open an Etsy shop where she sold t-shirt quilts. From there, she started blogging about quilting, while she discovered free motion quilting and began honing her skills. She grew a community on social media, an email list, and created a successful course where she teaches quilters how to get over their fears and try free motion quilting. I've split this interview into two parts because we spoke for close to an hour and half. In this first half, we talk about HollyAnne's origin story. In part 2 we get into how HollyAnne built her business. So if you had any doubt about niching down, this episode will make the benefits very clear. Get My 4 Biggest Takeaways from Each Blogger Genius Podcast Episode and Stay Up to Date Want to stay up to date on what's really happening now in blogging and online business? Then please join my email list. Just head to bloggergenius.com and sign up. Once a week, I send you my four biggest takeaways from each episode. It's like a cheat sheet or Cliff Notes. So, please head to bloggergenius.com and sign up and don't miss a new strategy to grow your business! Show Notes: MiloTree App Catch My Party Blogger Genius newsletter The Blogger Genius Share & Grow Your Blog Facebook Group String & Story Subscribe to The Blogger Genius Podcast: iTunes Stitcher YouTube Spotify Amazon Music Imagine a world where growing your social media followers and email list was easy… If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you. Let it pop up in front of your visitors and ask them to follow you on Instagram Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we'd love to help you with MiloTree. And I will see you here again next week. Sign up for MiloTree now and get your first 30 DAYS FREE!

I'm excited to share my newest podcast interview with Cheryl Garove, from the blog, Grounded by Grace. In her blog, Cheryl doesn't hold anything back. She discusses her food addiction and her family's addictions to drugs and alcohol. She does this with bravery, clarity, and of huge dose of grace. Many people would feel uncomfortable writing so deeply about their struggles. But what Cheryl has done is shed the light on what going through difficulty is really like. And the response to her writing has been overwhelming positive. In these challenging times, Cheryl feels a need to help, as people suffer in shame and silence. Recording this podcast touched me in a way that was very deep. I know it will touch you too. Please leave 5 stars on iTunes Hello friends. Welcome back to the show. This is Jillian Leslie, founder of the MiloTree app. Founder of Catch My Party, host of this podcast, business coach and business translator. I take what's working in blogging and online business today. Break it down so you can use these tips and strategies in your own business. Before I get started, I wanted to read a review somebody left of this podcast, The Blogger Genius Podcast in iTunes. So, it's a woman named MrsDollyMama and she wrote, "I'm so happy I discovered this podcast from using MiloTree. Jillian has such a calming and kind presence and her podcasts are filled with insightful and actionable advice any business owner can take immediately. Thank you, Jillian, for the value you bring to the business community." Well, I am super touched. Thank you, Mrs. Dolly Mama. And please, if you are enjoying the podcast, head to iTunes, and leave a review and hopefully five stars. It helps other people find the podcast. It helps it grow so that I can continue to bring you awesome guests. Show Notes: MiloTree App Catch My Party Grounded by Grace The Blogger Genius Share & Grow Your Blog Facebook Group Subscribe to The Blogger Genius Podcast: iTunes Stitcher YouTube Spotify Amazon Music Imagine a world where growing your social media followers and email list was easy… If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you. Let it pop up in front of your visitors and ask them to follow you on Instagram Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we'd love to help you with MiloTree. And I will see you here again next week. Sign up for MiloTree now and get your first 30 DAYS FREE!

Happy New Year! For those wanting to up their SEO game in 2021, this is the episode for you. I'm interviewing Marieke van de Rakt, the CEO of Yoast, the must-have WordPress SEO plugin. She shares all about how to get your content to rank in Google. In this episode, we discuss: Why you need to write something people want to read The importance of keyword research before writing your blog post How to optimize your content for the screen How to think about your content hierarchy What cornerstone content is and why you should create some The importance of structured data so Google knows what you're writing about Why niching down is so important! Show Notes: MiloTree App Catch My Party Six-Week MiloTree Entrepreneur Coaching Group The Blogger Genius Share & Grow Your Blog Facebook Group Yoast SEMrush Ubersuggest Subscribe to The Blogger Genius Podcast: iTunes YouTube Spotify Join Our MiloTree Entrepreneur Coaching Group Starting January 12th And the majority answer was people are really excited to crush it in 2021. If you are one of those people, but you feel uncertain, you need direction, guidance, motivation strategy, please join our upcoming MiloTree Entrepreneur Coaching Group. It's starting January 12. We meet twice a week for six weeks in there's a private Facebook group, and I teach it with David who is my husband, my partner, super cute guy, tech genius. It's a really good time. And the best part about it is you get personalized attention. People ask all the time, "Well, who's this for?" We coach people who are just starting out. People who are somewhere in the middle. Even people who are advanced, but they want fresh eyes on their business. I think the beauty of it is the idea that it's live, and that you get to grow your business in real time with us, and our guidance and be part of a larger community. If this sounds interesting to you. I welcome you to get on a call with me, you can head to milotree.com/meet. And you can sign up for a time we can get on a phone call. I can hear about your business, your goals, your struggles, and I can share how we can help you get there. If you want to learn more about the group and all the details, head to our landing page at milotree.com/group. I think this is the only time David and I are going to teach this, this year. So, please, if this sounds interesting to you, don't miss out. Also, there is a money back guarantee. Of course, I want you to be happy if you're not happy. I'm not happy. So, there's no risk. Again, get on a call with me. I would love to talk to you.

I want to announce that if you are ready to grow your blog in 2021, join our MiloTree Entrepreneur Coaching Group, which is starting January 12. This might be the only time we host the Coaching Group in 2021, so don't miss this chance! It's for six weeks. We meet twice a week, live on Zoom. There is a private Facebook group for connection and questions. This group is all about personal attention. David and I roll up our sleeves and get to know you and your business. If you want to learn more about it head to MiloTree.com/group. Please read the testimonials. If you want to get on a call with me, to see if the group is right for you, I am home this week and next. Head to Milotree.com/meet and you can schedule a time to chat with me so I can hear about your business -- your goals and struggles -- and I can share how we can help you grow your blog. Hear what one of our past members had to say: "Oh my goodness. Everything in this course is GOLDEN for entrepreneurs wanting to take their blog and/or business to the next level. I have never been coached the way Jillian and David do. Not only are they super encouraging, but their actionable strategies WORK. I changed the entire course of my business within the 6 weeks, doubling my revenue in that time frame. This course helped me discover my "special sauce," and pairing that with the perfect audience has caused dramatic changes in the way I view myself and my business!" Kaycee Geeding ROOST AND RESTORE Now for the episode! It's true! The riches are in the niches! Today's guest on the podcast will show you how to easily monetize a niche blog. Cassidy Tuttle is the founder of Succulents and Sunshine, a blog solely devoted to the care and propagation of succulents. Sounds too niche, doesn't it? I think you might be shocked at all that Cassidy has been able to make money with her blog: products, courses, and more. To read the entire transcript head here.

This episode is one of my most popular from 2020. It explores how Lauren McManus went from a blogging failure to massive success. I find Lauren's story interesting, especially the part where she and her business partner started a blog that didn't go anywhere. Not everybody hits it big with that first try. After the failure, they started another blog that was a huge success by all standards. This time they listened to their audience and built content and products that they knew people wanted. They followed that success with a business teaching others how to grow online businesses. Before the pandemic, Lauren lived as a digital nomad. She traveled the world while running her businesses. In fact, she joined me for this conversation from Chile.

Here are my 9 ways to get your blog off on the right foot in 2021. After a crummy year, I'm starting to feel much more optimistic about the New Year. So, I recommend you take this time during the holidays to get yourself prepared to jump in in a new way come January. Some of the ideas I present relate to mindset shifts, like believing in abundance and focusing on your audience's needs over your own. While, some of the ideas I propose are strategic, like figuring out what you can sell to your audience, getting comfortable showing your face on video, and joining our next six-week MiloTree Entrepreneur Coaching Group to grow your business in real time with our help. If you want to jump on a call with me to discuss your goals for 2021, and how I might be able to help you, please click this calendar link and schedule a time. I'd love to connect with you and help get your ready for what's to come! Show Notes: MiloTree Catch My Party MiloTree Six-Week Coaching Group Blogger Genius Facebook Group Subscribe to The Blogger Genius Podcast: iTunes Stitcher YouTube Amazon Music Imagine a world where growing your social media followers and email list was easy… If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you. Let it pop up in front of your visitors and ask them to follow you on Instagram Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we'd love to help you with MiloTree. And I will see you here again next week. Sign up for MiloTree now and get your first 30 DAYS FREE!

What is Pinterest saying now to be successful on the platform? I've got Alisa Meredith from Tailwind back on the show for her fourth visit. She is a dear friend and alway willing to share the most cutting edge news about Pinterest. As we all know, Pinterest wants "new content" on the platform. But what is new content? Back in February this was a new pin. Now they've now come out and said that a new pin connected to a new URL (a new blog post) counts as "new content." So does this mean you need to blog every day to be pushing out new URLs? Or that your old content won't work on Pinterest anymore? Absolutely not. Listen to the episode now, to understand how you can still have a lot of success driving traffic from Pinterest. Show Notes: MiloTree App Catch My Party The Blogger Genius Share & Grow Your Blog Facebook Group Tailwind Tailwind Facebook Page Pinterest Creative Agency Advertising Guide Tailwind "How to Create New Content for Pinterest" Tailwind Create Subscribe to The Blogger Genius Podcast: iTunes Stitcher YouTube Amazon Music Imagine a world where growing your social media followers and email list was easy… If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you. Let it pop up in front of your visitors and ask them to follow you on Instagram Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we'd love to help you with MiloTree. And I will see you here again next week. Sign up for MiloTree now and get your first 30 DAYS FREE!