Mumbrellacast

This week's Mumbrellacast comes to you from the lunch hour at Mumbrella's Travel Marketing Summit, when the team sat down to talk through the week of media and marketing. Ten CEO and Viacom CBS ANZ VP, Paul Anderson, announced he was stepping down, with his role not to be replaced. Chief content officer, Beverley McGarvey [...] The post Mumbrellacast: Ten goes without a CEO, ABC topples Kyle and Jackie O, and the ACCC launches ad tech inquiry appeared first on Mumbrella.

This week on the Mumbrellacast, head of Telum Australia and New Zealand David Skapinker joins reporter Brittney Rigby and head of Mumbrella's professional division Damian Francis to weigh in on the closure of the Australian Associated Press (AAP). The trio discuss the implications the shuttering will have on the wider industry, and how media owners [...] The post Mumbrellacast: How the AAP's closure will impact journalism, coronavirus hits the industry, plus Telum's David Skapinker appeared first on Mumbrella.

Mumbrella's outgoing co-founder and CEO, Martin Lane, makes a very special appearance on this week's Mumbrellacast just one month out from moving on to his next project. Martin reveals the worst decision he made at Mumbrella, the process of building and selling businesses and how the media, marketing and advertising industries have changed over the [...] The post Mumbrellacast: There's a lot going on - Nine, Premium Content Alliance, HT&E, Ooh Media and WPP appeared first on Mumbrella.

This week Wavemaker CEO Peter Vogel joined the Mumbrellacast to talk through the media agency's focus for 2020, the 'fresh eyes' of WPP AUNZ CEO Jens Monsees, and the energy new clients such as Mondelez bring to the agency. Vogel also joined the team to talk through the news of the week, including the new [...] The post Mumbrellacast: Peter Vogel on Wavemaker and WPP, the future of Seven and the ACCC adtech inquiry appeared first on Mumbrella.

This week, it was 'revealed' that the industry was at risk of becoming a 'predominantly male, middle-aged, white workforce'... which was not particularly shocking. The Mumbrellacast team breaks down why the gap between men and women in this industry remains so significant, and what the data tells us. Plus, News Corp execs declared cricket was [...] The post Mumbrellacast: The industry's pay gap and diversity problem, plus Foxtel's latest shake-up appeared first on Mumbrella.

This week saw the each of the commercial TV networks launch a tentpole reality program, marking the start of the 2020 ratings battle. In a move that surprised none of the Mumbrellacast team, Nine's Married at First Sight has come out on top, meanwhile Seven's revamped My Kitchen Rules has not proved the competitor it [...] The post Mumbrellacast: Reality wars begin, Ben Lilley's back at McCann, and a very naughty Karl Stefanovic appeared first on Mumbrella.

This week the Mumbrellacast team picks apart MLA's Australian-but-not-Australia Day lamb ad. They discuss whether the Cambridge Analytica scandal is still relevant for the campaign's 'Lambalytica' play on words, who the campaign was targeted at and the motivations behind MLA's push for a 'summer campaign' rather than its traditional Australia Day ad. The promised battle [...] The post Mumbrellacast: The verdict on Lambalytica, Brendon Cook's clever exit and which network will win the summer TV ratings? appeared first on Mumbrella.

In this week's Mumbrellacast, Hannah Blackiston and Brittney Rigby sat down with Sydney Morning Herald photojournalists Nick Moir and Wolter Peeters to discuss capturing the frontlines of Australia's bushfire crisis and broadcasting it to the world. Moir and Peeters shared their stories from the last few months and explained the process behind shooting inside an [...] The post Mumbrellacast: Capturing the frontlines of the bushfire crisis, Tourism Australia's $20m domestic push and Nine Radio's final change appeared first on Mumbrella.

On this week's Mumbrellacast the team breaks down the latest changes at Dentsu Aegis Network, following the announcement of Rebecca Tos' departure from Merkle as ANZ managing director. Still in the wake of former DAN CEO Henry Tajer's restructure, the team discuss if there's more streamlining to come and what 2020 will look like for [...] The post Mumbrellacast: The publishers readers turn to for bushfire coverage, alcohol advertisers push the boundaries and what's next for DAN? appeared first on Mumbrella.

In the first Mumbrellacast of 2020, the team looks at the efforts made by businesses and individuals in the media and marketing industry to lend a hand with the catastrophic bushfire crisis. Unfortunately, with the great actions of some, comes a lot of sniping and prolific 'fake news' on Twitter. The team discusses the growing [...] The post Mumbrellacast: Tourism Aus pulls campaign, the media clashes over bushfire crisis, and Karl's return to Today appeared first on Mumbrella.