Mumbrellacast

Christian O'Connell was the host of a #1 national breakfast show in the UK before Australian Radio Network took a punt on bringing him to Melbourne's GOLD FM - a move that has paid dividends. In this chat with Mumbrella's Tim Burrowes, O'Connell goes behind the stories contained his new book 'No One Listens To Your Dad's Radio Show', to talk about the move itself, the impact on his family, and more.

This week Facebook Australia has reported that its 2020 advertising revenue collected in Australia was $712.66 million, up $3.2 million on the prior year. Only $155.34 million is taxable, however, with that figure down from $167.1 million in 2019. So how is Facebook able to take in more revenue but pay less in tax?A near-two year saga around the rights to Australia’s premier football competition came to a close this week when ViacomCBS signed a five-year deal with the Australian Professional Leagues (APL) to broadcast the A-League and W-League on Network Ten and also new streaming service Paramount+. The platform will launch on 11 August, so will football fans in Australia sign up to Paramount+ for $8.99 a month, and will it prove to be worth the reported $200 million investment from ViacomCBS?Clemenger Group is set to give staff who had a temporary pay reduction in 2020 and earn less than $200,000 a 5% pay increase, Mumbrella revealed this week. The decision to give staff the increased pay, to be paid monthly, was announced last week by the group’s management after Mumbrella reported significant unrest within the group following changes made to staff pay and hours, among other things in 2020. The team runs the rule over the latest news, as well as a report from Hays that found just under half of media and marketing employers do not expect to give pay rises this year.Plus, Vanguard's first-ever head of marketing, Louise Eyres, joins Mumbrella to chat about the investment management company's debut Aussie campaign, and why Vanguard chose to work with TBWA on the creative for the campaign.

Media monitoring company iSentia has made six redundancies and a number of staff changes to its commercial team as its share price and market value plummet. While the share price recovered slightly today, iSentia has had a tough time of it recently, having suffered a cyber attack in late 2020 which saw its financial revenue for the first half of the financial year suffer. So what does iSentia need to do to succeed, and is Ed Harrison the right person to lead the company forward?It was a week of developments in the world of paid streaming services, with Amazon Prime Video holding a showcase event and announcing a stack of new and original Australian content, while Network Ten owner Viacom CBS revealed it will launch Paramount+ in Australia to replace Ten All Access. The Mumbrella team breaks down the state of play among Subscription Video On Demand services at current and looks ahead to the rest of 2020 including where the A-League rights are going, and how anti-siphoning laws may be affecting new players entering sports streaming.And Hero's new chief operating officer, James Greet, joins Mumbrella's Damian Francis to chat about how the Australian media and marketing industry is being held back by agencies lacking clarity in their purpose. In this episode of the Mumbrellacast, Greet laments the current agency landscape which he says is not keeping up with media fragmentation, and questions how many media agency professionals had stepped foot inside of a creative agency to understand the creative development process.

The global pandemic had a significant impact on the Australian media and marketing industry, with many businesses forced to put staff on reduced hours and/or reduce pay on a temporary basis. Mumbrella was recently contacted by a group of “disheartened and angry” staff from Clemenger Group who voiced their frustrations at salary cuts, forced leave, and redundancies, particularly in light of the company going on to post a healthy profit for the 2020 calendar year. So should profit always the most important goal of a business, and how do you balance the needs of a business with the needs of staff?Coles announced this week that Samantha McLeod will join its marketing team as general manager of brand, digital and design, returning from the UK in September for the role. It follows the announcement that GroupM is bringing Seb Rennie back from Canada to be its CIO in Australia. The two are the latest in a steady stream of Aussies returning for executive roles in media and marketing, so is it just a COVID thing? And if not, what’s prompting Australians to head home en masse.And, Ticker CEO Ahron Young founded the streaming news service and website in 2019. With the business set to move into a bigger space for the second time since starting up, Young joins Mumbrella’s Zanda Wilson to chat about Ticker’s business model and why it went down a different path to a traditional television business. He also chats about the benefit of having more journalists and fewer salespeople on his team, and looks at the future of linear TV in Australia.

Verizon announced the sale of Verizon Media this week, with private equity firm Apollo Global Management Inc. for US$5 billion. The company will go forward under the name Yahoo with Verizon retaining a 10% stake in the company. The team looks at how the deal may affect the company's Australian outpost, led by Paul Sigaloff, as well as what it means for the future of telcos trying to become media companies, and vice versa.Things are looking up for the Australian ad industry, with Standard Media Index reporting an upward turn in spend for the month of March and a surge in forward bookings for April. So which sectors are looking rosy going into the rest of the year, and how do you measure ad spend year-on-year when looking at a lockdown-punctuated 2020?Also this week, Seven West Media became the latest publisher to ink payment deals with Google and Facebook, thanks to the introduction of the News Media Bargaining code. The team analyses the ins and outs of the agreements, and other recent deals, and Tim Burrowes provides an update on the state of Mumbrella's own potential deals.

This week Apple deployed iOS14.5 - a relatively standard operation for Apple when it comes to its update schedule for iPhones. But this one had some big ramifications for the media and marketing industry. The new operating system included Apple’s App Tracking Transparency updates that significantly change the relationship between users and the apps they use. The Mumbrellacast team dives into the implications for customers, as well as for advertisers.The game of musical chairs at WPP and GroupM continued this week, when news broke that MediaCom AUNZ CEO Willie Pang is stepping away from the agency to take a broader role across GroupM as managing director of GroupM services. Pang’s appointment follows the March departure of GroupM’s local CEO Mark Lollback, and with the search for the CEO is still underway, what's WWP's next move likely to be?Plus, Sunrise Weatherman Sam Mac jones a rare club of repeat guests on the Mumbrellacast, as he chats with Tim Burrowes to chat about his new book Accidental Weatherman. Mac talks about why his book "isn't an autobiography," in a chat that also covers what he loves about the magic of live television and his experiences interacting with viewers on social media.

Content Warning: This episode discusses the Government's 'Moving the Line' consent video, and touches on the issues of family violence and sexual assault. For those needing support, contact 1800RESPECT on 1800 737 732 or visit 1800RESPECT.org.au. In an emergency, call 000.On this week's Mumbrellacast, the team breaks down the multiple failures in the Government's Milkshake consent video. Launching at a time when the Coalition Government is surrounded by allegations of sexual assault within Parliament House, discrimination against female staffers, and sexual misconduct of its members, the Mumbrellacast team asks how no one twigged that the videos would completely miss the mark?And, WPP AUNZ is set to become a fully-fledged member of the WPP empire now that its minority shareholders have voted in favour of the takeover bid. Speculation is rampant in the industry about what's next. So who are the main players, and are their futures bright or shrouded in shadow?Plus, the Australian Influencer Marketing Council's (AIMCO) chair, Detch Singh, joins the Mumbrellacast after an eventful couple of months in the influencer marketing space. Singh reflects on the 'disappointment' of AIMCO that it was not contacted by SBS in its investigation of the industry for The Feed, and, fresh off the first case to be upheld by Ad Standards under the Australian Association of National Advertiser's new distinguishable advertising rule in the Code of Ethics, Singh gives his view on the regulatory bodies in place to police influencer marketing.

It is the 190th anniversary of The Sydney Morning Herald this month, and to mark the event editor Lisa Davies and head of subscribers and growth, Dave Eisman, joined the Mumbrellacast to chat about the enduring strength of the printed newspaper. Coming out of COVID-19 the pair also reflect on the effect the pandemic had on subscriber growth and the Herald's approach to journalism. And, just weeks after the cyber attack on Nine sent the whole business into a spin, Davies and Eisman give an insight on what happened at the Herald and how they managed to keep the paper rolling out the door.It's been a week full of significant events; Seven hit 100 days until the 2021 Tokyo Olympics begins, radio got a look at the second survey of the year, and the first case on an influencer breaching the AANA Code of Ethics' new rule about distinguishable advertising was revealed. Now that Seven is as confident as it will ever be that the Olympics will finally press ahead, what is in store for advertisers, aside from a State of Originality-esque competition for the best ad in class?And, with Ben Fordham losing 2.6 points in Alan Jones' old slot on 2GB, is the station on a downwards slope, or is this just a blip on the radar? 2Day FM was again struggling for share after falling back below 4%. Looking at the new shows still finding their footing around the country, the Mumbrellacast team chats about how long networks should give hosts time to find their tribes, and how long will be long enough for 2Day FM?

Pitch debate reignited this week after World Vision Australia's procurement agency was revealed to be charging interested parties in its media account tender $80 to view the pitch documents. The revelation is poor timing for World Vision and Procurement Australia, coming just a week after the Media Federation of Australia released best practice guidelines for the pitching process.And, are automotive marketers struggling to keep up with their industry? The Mumbrellacast team discusses why it appears marketing in the sector keeps returning to the 'same old, same old', despite sales figures climbing higher and higher.Plus, now that they are well settled as part of Accenture Interactive, The Monkeys' co-founders Mark Green and Scott Nowell discuss how agencies are repositioning themselves to compete with consultancies and the changing landscape of the creative industry. The pair also talk about what the new era of The Monkeys looks like following Justin Drape’s departure from the agency earlier this year.

It's April Fool's Day but have brands lost their edge? After an influx press releases declaring it's a prank before even revealing what the prank is, the team looks at the highs and lows of the day (here's looking at you 'Voltswagen'), and Tim Burrowes asks 'why does marketing spoil everything?'.Plus, the influencer marketplace which mistakenly signed the fake account of an SBS reporter from The Feed was revealed to be The Right Fit. But who is to blame when a phoney account slips through the cracks? Should social media companies be doing more to regulate fake followers or should agencies and marketplaces be cracking down on vetting?And, amidst the continued changes and sudden lockdowns the tourism industry is still chipping away at recovery. Tourism Australia's chief marketing officer Susan Coghill joins the Mumbrellacast to talk about the evolution of 'Holiday Here This Year' from bushfire response to COVID-19 recovery (20:56). Plus, have any opportunities arisen from the pandemic for marketers, and will 'Philausophy' be returning as talk of international travel heats up.