Beeler.Cast

Beeler.Cast Episode 210 with Ray Adamson by Rob Beeler's Beeler.Cast

Rob Talks withCareer Futurist and ex-AdOps, Joanna Bloor, about Star Trek. Nope, we’re not talking about the trouble with tribbles, but what you can learn from Star Trek when assembling and managing your team. Joanna mentioned this in Base Camp in May and we wanted to dive in deeper on a podcast.

Lisa Abousaleh, Chief Client Officer and Co-Founder of Neutronian, and George Mani, Senior Sales and Business Development Advisor at Neutronian, will chat with Rob Beeler about the latest in data quality verification.

Will Doherty is VP Inventory Development at The Trade Desk. In this episode we talk to him about OpenPath and what it means to publishers and to the industry. Will says he's ready to debunk some myths that have already emerged and answer the hard questions. Bring it!

The Media/FinTech connection is not what you think First of a series of podcasts exploring the intersection of media, FinTech and cryptocurrency. Forget monkey NFTs: FinTech could unlock new untapped marketplaces for media companies. To set the stage, our first episode is with Maceo Rémy and Sunil Sharma to dispel some myths and outline a strategy media companies should start to think through.

The Collapse of the Ad Tech Surveillance Economy with Judy Shapiro. Judy Shapiro has had a distinguished career working both the agency side (NWAyer) and client side (AT&T, Lucent Technologies, Bell Labs, Phillips, Paltalk and CA) where she became an early advocate of advertising technology. By 2011, Judy could see the opportunity of digital marketing and she decided to start her own ad tech venture, engageSimply; an acquisition marketing firm that uses artificial intelligence to precisely identify, access, and buy the topics a brand should invest in to drive sustainable acquisition. During this time, Judy was a regular contributor and speaker at industry venues including AdAge, 4A’s, Huffington Post, and Entrepreneur aimed at inspiring her colleagues to embrace ad tech’s potential. While at the same time educating marketers about ad tech’s dark side where algorithms trump intuition and platforms overshadow people. In 2017 and 2018, engageSimply was awarded “Top 10 Content Marketing Solution” from Marketing Tech Insight.

In this episode, we talk with Ian Gibbs, Research and Insight Specialist with CoLab Media Consulting, as he takes us through the Barometer research findings! The Rev Ops Barometer Report was just published! Contact us at support@beeler.tech to find out how you can get a copy.

Jonathan Mendez has been too quiet Jonathan is my go-to guy if I want to stir shit up about ad tech. But he's been quiet. What's he up to? - Ad Tech Tea - CDPs - Another AdMonsters Flashback

Our guests this week: - Morvareed Salehpour, Esq., Managing Partner @ Salehpour Legal Consulting - Stephen Dove, Head of PM @ Waze Monetization Topics for discussion: - Is privacy regulation actually helping with privacy? - Targeting, measurement, and privacy through the lens of Waze's hyperlocal ads business

Think late-night talk show meets ad tech. The twist: who knows, we might bring you in on the conversation. Our guest this week (all subject to change last minute, we're sorry to say): Shiv Gupta, Managing Partner at U of Digital Topics for discussion: - It is the pilot episode of this format, so maybe we just see if we remember to hit the record button. - PMPs in Aisle 3: Walmart now stocks a DSP? - Nielsen (not to be confused with Nelson) has been suspended by the MRC