Beeler.Cast

Rob Beeler - "I'd like to talk about automation vs AI for ad operations. The more I've thought about it, I think there is this spot I'm calling "seller intelligence" which is how you take what you are learning from direct sales efforts (if you have them) and programmatic data to learn more about existing and potential customers. I contend that this isn't the easiest spot to start, but I'd start here anyway: it crosses multiple departments (something we need to do), and it can help with revenue."

This AI Publisher Response Live session features Rob Beeler, along with Amanda Sabreah of Thought Factory. Amanda is coming in from the brand side to tackle a clear reality: publishers have a brand problem. We’ll dig into what “think like a brand” looks like in practice, and how that shift changes how audiences, partners, and the market recognize publisher value.

A standing podcast, call, meeting - whatever you want to call it - we need to talk as a community about the AI Publisher Response. Sometimes this will be a guest, sometimes a community member, sometimes just Rob. But this conversation needs to be a priority. Join us every other Friday to discuss the big and small topics, not commiseration, but real discussion about AI and how it impacts the Publisher landscape and what publishers are doing, and planning to do, about it.

In this episode, we'll share the latest updates on our upcoming AI Publisher Response event, including a preview of the speakers and conversations shaping the agenda. We'll also discuss what we’re hearing across the industry as publishers continue to navigate rapid changes driven by AI. Special guest, Shay Brog (CEO, Burt Intelligence) will also join to discuss the launching of Burt Intelligence’s new MCP Server.

In this episode of Beeler.Cast, Rob Beeler, Founder and CEO of Beeler.Tech, sits down with Nils Lind, CEO of Assertive Yield. Nils shares his professional journey and delves into the latest trends in the publishing industry for 2024. Discover the technological advancements in the publisher space, the story behind the founding of Assertive Yield, and Nils' vision for the company's future.

Mike O'Sullivan and Paul Bannister discuss the AdTech Economic Forum, covering topics such as bid requests, funding, industry impacts, ad tech ecosystem nuances, challenges, and the equilibrium between SSPs and DSPs. Reflections on past conferences and future predictions are also highlighted.

Beeler.Cast Episode 309 with Samantha Giaver , Head of Global Sales at ADvendio. In this episode Rob and Samantha talk about order management systems and how that applies to retail media and agencies, and figuring out why Rob hasn’t been using the word tumultuous in his everyday life.

Jared Siegal, Founder and CEO at Aditude, discusses navigating post-fundraising operations, insights on publisher strategies in Q4, digital changes in the publishing industry, challenges in the advertising industry, and personal interests like whiskey tasting in Edinburgh.

Summer’s over as Rob finds himself in a world of Game of Thrones. In this episode Rob shares some of the conversations he had over the summer.

On this episode of Beeler.Cast, Rob talks with Andrew Casale, President & CEO at Index Exchange. They talk about MediaMath, sustainability, good stewardship for publishers, and what SSP’s have to do to help their publisher partners.