Behind the Stays

Zach Busekrus
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Apr 14, 2023 • 53min

How to Build Better STR Technology — And the Powerful Network Effects of Podcasting

Meet John Stokinger — Co-Host of the No BS Short-Term Rental Podcast and the Director of Sales at Direct, a SaaS platform for short-term rental property and reservation management. In this wide-ranging conversation, John and I talk about his time at the popular start-up, Hopper, how to build better technology platforms for short-term rental hosts, the pros and cons of industry events, and the powerful network effects of podcasting.  Connect with John on LinkedIn Check out The No BS Short-Term Rental Podcast Learn more about Direct. This episode is brought to you by DEN Outdoors. You’ve seen them all over Instagram… You may have also seen them in Dwell Magazine…. And if you love design, travel, and hospitality, chances are you’ve even dreamed about what it would be like to build your very own A-Frames, Cabins, or Barnhouse with their designs. DEN Outdoors began because its founders knew that building a cabin changes who you are, having a cabin changes how you live, and sharing a cabin changes how you engage with others. I’ve met so many incredible hosts in the short-term-rental community who have used DEN designs to build their bespoke escapes, many of whom have been guests on this podcast. And now, it brings me SO much joy to announce that we’ve partnered with DEN to bring you an exclusive discount on their digital design plans. By using the discount code SPONSTAY50 at checkout, you can get ANY of DEN’s digital plans for 50% off…that’s right…5-0. About the Show Behind the Stays is brought to you twice a week by Sponstayneous — a free, biweekly newsletter that brings subscribers the best last-minute deals and upcoming steals on Airbnb.     You can subscribe, for free, at www.sponstayneous.com.  Behind the Stays is hosted by Zach Busekrus, co-founder of Sponstayneous, you can connect with him on Twitter at @zboozee.
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Apr 11, 2023 • 56min

How to Build the Marriott of Vacation Rentals — Meet the Founders of The 100 Collection

Meet Travis Wilburn and Rebecca Lombardo — the founders of The 100 Collection, a curation of the best properties from trusted vacation rental brands on a mission to set the gold standard for hospitality. Travis has built and run companies in travel and hospitality for well over a decade. His working knowledge spans every level of his organizations, from operations to business development, to maintenance. And Rebecca is seasoned marketing executive with 15 years of experience developing brands and content for travel publications like Yahoo Travel and Orlando Magazine as well as several Fortune 100 companies.  In this episode, this dynamic duo unpack their vision for a new era and standard of hospitality for the short-term and vacation rental markets and discuss crucial topics like: How to build a loyalty program in the vacation rental market How to fight back against the market-share owned by OTAs like Airbnb How to grow a meaningful, consumer-facing hospitality brand  And much more Discover the 100 Collection  Connect with Travis and Rebecca on LinkedIn.  This episode is brought to you by DEN Outdoors. You’ve seen them all over Instagram… You may have also seen them in Dwell Magazine…. And if you love design, travel, and hospitality, chances are you’ve even dreamed about what it would be like to build your very own A-Frames, Cabins, or Barnhouse with their designs. DEN Outdoors began because its founders knew that building a cabin changes who you are, having a cabin changes how you live, and sharing a cabin changes how you engage with others. I’ve met so many incredible hosts in the short-term-rental community who have used DEN designs to build their bespoke escapes, many of whom have been guests on this podcast. And now, it brings me SO much joy to announce that we’ve partnered with DEN to bring you an exclusive discount on their digital design plans. By using the discount code SPONSTAY50 at checkout, you can get ANY of DEN’s digital plans for 50% off…that’s right…5-0. About the Show Behind the Stays is brought to you twice a week by Sponstayneous — a free, biweekly newsletter that brings subscribers the best last-minute deals and upcoming steals on Airbnb.     You can subscribe, for free, at www.sponstayneous.com.  Behind the Stays is hosted by Zach Busekrus, co-founder of Sponstayneous, you can connect with him on Twitter at @zboozee.
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Apr 7, 2023 • 54min

How (and Why) He Bought a Roadside Attraction and Transformed it Into a Hospitality Experience

In just a moment you’ll meet Doug Heestand, the owner of the Desert of Maine, a unique and intriguing roadside attraction located in Freeport, Maine.  In this podcast interview, Doug shares his journey of transforming the Desert of Maine from a simple tourist attraction to a thriving hospitality company. We explore the origins of the Desert of Maine, its unique geological features, and the challenges Doug faced when taking over the business. He shares how he implemented innovative strategies and creative ideas to rebrand the attraction and turn it into a destination that offers a range of exciting activities and experiences for visitors. Throughout the conversation, Doug emphasizes the importance of taking risks, embracing change, and following your passion when pursuing your entrepreneurial dreams.  Doug's inspiring story and valuable insights will leave you feeling motivated and inspired to pursue your own entrepreneurial dreams and make a positive impact on the world. Discover the Desert of Maine Book a Stay at the Desert of Maine Follow the Desert of Maine on Instagram  This episode is brought to you by our friends at Guesty for Hosts... Will you send them a quick message thanking them for being a sponsor?  You can email them here or DM them on social media here! While there are many property management softwares on the market, I always encourage our listeners to check out Guesty For Hosts.  Guesty's channel manager centralizes reservations across Airbnb, Vrbo and Booking.com to stay on top of your listings without having to hop back and forth between channels. Guesty’s automation tools enable you to connect with guests in a meaningful, creative, and instant fashion. Guesty’s new and improved Website Builder allows you to create your own branded booking website in just minutes…allowing you to grow your brand and increase your direct bookings.  And finally, Guesty is positioned well to grow with you. As your business grows, you can grow with Guesty For Pros, unlocking new features and offerings designed for larger portfolios. So here’s the deal.  If you’re an. STR host without a PMS system or a host looking at exploring a new one, I’ve got a treat for you. The team at Guesty is giving Behind the Stays listeners and Sponstayneous subscribers $20 off an annual or monthly plan of Guesty For Hosts when they use the discount code “SPONSTAYNEOUS” when signing up for a free 14 day trial - no credit card, set up fee, or commitment required  — and cancel anytime if you don't love it.   Guesty For Hosts — they’re the bestie of top-rated STR super hosts!  About the Show Behind the Stays is brought to you twice a week by Sponstayneous — a free, biweekly newsletter that brings subscribers the best last-minute deals and upcoming steals on Airbnb.     You can subscribe, for free, at www.sponstayneous.com.  Behind the Stays is hosted by Zach Busekrus, co-founder of Sponstayneous, you can connect with him on Twitter at @zboozee.
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Apr 4, 2023 • 57min

Budgeting for Your A-Frame Airbnb Build: Tips from The Back Country A-Frame Creator

Meet Janice Stitzer, the creator of The Back Country A-Frame in Kremmling, Colorado.  One afternoon Janice was flipping through a Dwell magazine when she stumbled upon a piece about a new start-up called DEN, which was selling plans for some of the most beautiful cabins she had ever seen.   Janice was so impressed by the gorgeous  DEN designs, particularly their designs for A-Frames, that right then and there she decided it was time to put her dream of building a short-term-rental from the ground up to life.  In this podcast, Janice shares her journey of how she was first inspired to build an A-Frame Airbnb, the challenges she faced during the process and we delve deep into the topic of budgeting for a new A-Frame build and discuss the actual cost of building an A-Frame near Rocky Mountain National Park.  Follow the Back Country A-Frame on Instagram Stay at the Back Country A-Frame This episode is brought to you by our friends at Guesty for Hosts... Will you send them a quick message thanking them for being a sponsor?  You can email them here or DM them on social media here! While there are many property management softwares on the market, I always encourage our listeners to check out Guesty For Hosts.  Guesty's channel manager centralizes reservations across Airbnb, Vrbo and Booking.com to stay on top of your listings without having to hop back and forth between channels. Guesty’s automation tools enable you to connect with guests in a meaningful, creative, and instant fashion. Guesty’s new and improved Website Builder allows you to create your own branded booking website in just minutes…allowing you to grow your brand and increase your direct bookings.  And finally, Guesty is positioned well to grow with you. As your business grows, you can grow with Guesty For Pros, unlocking new features and offerings designed for larger portfolios. So here’s the deal.  If you’re an. STR host without a PMS system or a host looking at exploring a new one, I’ve got a treat for you. The team at Guesty is giving Behind the Stays listeners and Sponstayneous subscribers $20 off an annual or monthly plan of Guesty For Hosts when they use the discount code “SPONSTAYNEOUS” when signing up for a free 14 day trial - no credit card, set up fee, or commitment required  — and cancel anytime if you don't love it.   Guesty For Hosts — they’re the bestie of top-rated STR super hosts!  About the Show Behind the Stays is brought to you twice a week by Sponstayneous — a free, biweekly newsletter that brings subscribers the best last-minute deals and upcoming steals on Airbnb.     You can subscribe, for free, at www.sponstayneous.com.  Behind the Stays is hosted by Zach Busekrus, co-founder of Sponstayneous, you can connect with him on Twitter at @zboozee.
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Mar 31, 2023 • 1h 3min

Why The Hospitality Industry Needs More Entrepreneurs — Strategies, Ideas, and Musings with Andrew Kitchell

Meet Andrew Kitchell, a hospitality and proptech entrepreneur currently leading the team at Wheelhouse — a technology platform that helps you manage your short-term rentals as professionally and efficiently as major hotels—from understanding performance to better nightly pricing. Andrew is no stranger to tech or hospitality…in fact, he was building companies in Silicon Valley while a then-small start-up “Air Bed and Breakfast” was working their way through Y Combinator, the most exclusive of startup accelerators in the world. In this episode, Andrew and I discuss: - The revenue management strategies that the best hospitality entrepreneurs use to scale their brand reach as well as their revenue and profitability -new business opportunities for entrepreneurs looking to build in the ever-dynamic industry of hospitality - and what the future of travel, workcations, and experiential stays just might look like. Connect with Andrew on LinkedIn here or on Twitter here.  Learn more about Wheelhouse here.  This episode is brought to you by our friends at Guesty for Hosts... Will you send them a quick message thanking them for being a sponsor?  You can email them here or DM them on social media here! While there are many property management softwares on the market, I always encourage our listeners to check out Guesty For Hosts.  Guesty's channel manager centralizes reservations across Airbnb, Vrbo and Booking.com to stay on top of your listings without having to hop back and forth between channels. Guesty’s automation tools enable you to connect with guests in a meaningful, creative, and instant fashion. Guesty’s new and improved Website Builder allows you to create your own branded booking website in just minutes…allowing you to grow your brand and increase your direct bookings.  And finally, Guesty is positioned well to grow with you. As your business grows, you can grow with Guesty For Pros, unlocking new features and offerings designed for larger portfolios. So here’s the deal.  If you’re an. STR host without a PMS system or a host looking at exploring a new one, I’ve got a treat for you. The team at Guesty is giving Behind the Stays listeners and Sponstayneous subscribers $20 off an annual or monthly plan of Guesty For Hosts when they use the discount code “SPONSTAYNEOUS” when signing up for a free 14 day trial - no credit card, set up fee, or commitment required  — and cancel anytime if you don't love it.   Guesty For Hosts — they’re the bestie of top-rated STR super hosts!  About the Show Behind the Stays is brought to you twice a week by Sponstayneous — a free, biweekly newsletter that brings subscribers the best last-minute deals and upcoming steals on Airbnb.     You can subscribe, for free, at www.sponstayneous.com.  Behind the Stays is hosted by Zach Busekrus, co-founder of Sponstayneous, you can connect with him on Twitter at @zboozee.
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Mar 28, 2023 • 46min

They Left NYC’s Fashion Industry to Build the Next Great Hospitality Brand — Meet the Creators of Casa Nevana

Meet Jen and Michael Penchansky, the creators of Casa Nevana, the first short-term rental in the couple’s newly founded portfolio, Nevana Properties.  Michael and Jen met while working in the fashion industry in New York City. Michael founded a software company in fashion tech and Jen was employee number one, so the couple know a thing or ten about how to work together.    Michael grew up going to Hunter, New York in the Catskills with his family and always had an appreciation for the reprieve the mountains offered from life in the city.    So, when Michael and Jen began dreaming about starting a boutique hospitality brand centered around building a collection of luxurious, but accessible, short-term rentals, the couple new that the first home in their collection just had to be in Hunter.    Tune in to hear the story of how Michael and Jen leveraged the local community to build their home in record time, the careful consideration that went into the founding of their hospitality brand, and what they have planned next.    Alright, without further ado, get ready to meet Michael and Jen.    Book Your Stay at Casa Nevana    This episode is brought to you by our friends at Guesty for Hosts... Will you send them a quick message thanking them for being a sponsor?  You can email them here or DM them on social media here! While there are many property management softwares on the market, I always encourage our listeners to check out Guesty For Hosts.  Guesty's channel manager centralizes reservations across Airbnb, Vrbo and Booking.com to stay on top of your listings without having to hop back and forth between channels. Guesty’s automation tools enable you to connect with guests in a meaningful, creative, and instant fashion. Guesty’s new and improved Website Builder allows you to create your own branded booking website in just minutes…allowing you to grow your brand and increase your direct bookings.  And finally, Guesty is positioned well to grow with you. As your business grows, you can grow with Guesty For Pros, unlocking new features and offerings designed for larger portfolios. So here’s the deal.  If you’re an. STR host without a PMS system or a host looking at exploring a new one, I’ve got a treat for you. The team at Guesty is giving Behind the Stays listeners and Sponstayneous subscribers $20 off an annual or monthly plan of Guesty For Hosts when they use the discount code “SPONSTAYNEOUS” when signing up for a free 14 day trial - no credit card, set up fee, or commitment required  — and cancel anytime if you don't love it.   Guesty For Hosts — they’re the bestie of top-rated STR super hosts!  About the Show Behind the Stays is brought to you twice a week by Sponstayneous — a free, biweekly newsletter that brings subscribers the best last-minute deals and upcoming steals on Airbnb.     You can subscribe, for free, at www.sponstayneous.com.  Behind the Stays is hosted by Zach Busekrus, co-founder of Sponstayneous, you can connect with him on Twitter at @zboozee.
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Mar 21, 2023 • 51min

What Airbnb Hosts Can Learn from an Ex-Hotelier About the Future of Hospitality — Wil Slickers, Hospitality FM

Meet Wil Slickers — founder of Hospitality FM, the largest network of hospitality podcasts, and the co-founder of Recreation Rentals, a boutique collection of vacation rentals with luxury hotel-like operations. While working as a hotel manager in the pacific northwest, Wil stared a podcast called Slick Talk — a show that explores the dynamic nature of the hospitality industry — from short-term rentals and boutique hotels to Michelin star restaurants and five star resorts.    Now this show Wil started as a fun side project?  Well, a lot of people liked it…and before too long, Wil quick his job as a hotel manager and decided to build a niche media company dedicated to the professionals in the industry.    Tune in to hear the inspiring story of how Wil founded and scaled Hospitality FM into the leading digital professional development space for hospitality entrepreneurs and what his hot takes on the future of the industry will look like.   This episode is brought to you by our friends at Guesty for Hosts... Will you send them a quick message thanking them for being a sponsor?  You can email them here or DM them on social media here! While there are many property management softwares on the market, I always encourage our listeners to check out Guesty For Hosts.  Guesty's channel manager centralizes reservations across Airbnb, Vrbo and Booking.com to stay on top of your listings without having to hop back and forth between channels. Guesty’s automation tools enable you to connect with guests in a meaningful, creative, and instant fashion. Guesty’s new and improved Website Builder allows you to create your own branded booking website in just minutes…allowing you to grow your brand and increase your direct bookings.  And finally, Guesty is positioned well to grow with you. As your business grows, you can grow with Guesty For Pros, unlocking new features and offerings designed for larger portfolios. So here’s the deal.  If you’re an. STR host without a PMS system or a host looking at exploring a new one, I’ve got a treat for you. The team at Guesty is giving Behind the Stays listeners and Sponstayneous subscribers $20 off an annual or monthly plan of Guesty For Hosts when they use the discount code “SPONSTAYNEOUS” when signing up for a free 14 day trial - no credit card, set up fee, or commitment required  — and cancel anytime if you don't love it.   Guesty For Hosts — they’re the bestie of top-rated STR super hosts!  About the Show Behind the Stays is brought to you twice a week by Sponstayneous — a free, biweekly newsletter that brings subscribers the best last-minute deals and upcoming steals on Airbnb.     You can subscribe, for free, at www.sponstayneous.com.  Behind the Stays is hosted by Zach Busekrus, co-founder of Sponstayneous, you can connect with him on Twitter at @zboozee.
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Mar 14, 2023 • 1h 1min

How ”Rich Dad, Poor Dad” and Twitter Help Him Build a Portfolio of Airbnbs Remotely

Meet Michael Albaum — a professional remote real estate investor, Airbnb superhost, and fellow podcaster. After getting an engineering degree and moving to the Bay Area, Michael stumbled upon a book that would forever shift his perspective on work and wealth…and that book was Robert Kiyosaki’s Rich Dad, Poor Dad. In this episode of Behind the Stays, Michael shares candidly about how he’s been able to grow a portfolio of short-term and longer-term rentals that are mostly remote — as in, he doesn’t live in close proximity to his properties. Michael and I chat about: the pros and cons of using a property manager the importance of balancing perspectives and decisions from both an investment and hospitality lens the future of OTAs like Airbnb how to get a crash course on real estate investment on Twitter and much more. This episode is brought to you by our friends at Guesty for Hosts... Will you send them a quick message thanking them for being a sponsor?  You can email them here or DM them on social media here! While there are many property management softwares on the market, I always encourage our listeners to check out Guesty For Hosts.  Guesty's channel manager centralizes reservations across Airbnb, Vrbo and Booking.com to stay on top of your listings without having to hop back and forth between channels. Guesty’s automation tools enable you to connect with guests in a meaningful, creative, and instant fashion. Guesty’s new and improved Website Builder allows you to create your own branded booking website in just minutes…allowing you to grow your brand and increase your direct bookings.  And finally, Guesty is positioned well to grow with you. As your business grows, you can grow with Guesty For Pros, unlocking new features and offerings designed for larger portfolios. So here’s the deal.  If you’re an. STR host without a PMS system or a host looking at exploring a new one, I’ve got a treat for you. The team at Guesty is giving Behind the Stays listeners and Sponstayneous subscribers $20 off an annual or monthly plan of Guesty For Hosts when they use the discount code “SPONSTAYNEOUS” when signing up for a free 14 day trial - no credit card, set up fee, or commitment required  — and cancel anytime if you don't love it.   Guesty For Hosts — they’re the bestie of top-rated STR super hosts!  About the Show Behind the Stays is brought to you twice a week by Sponstayneous — a free, biweekly newsletter that brings subscribers the best last-minute deals and upcoming steals on Airbnb.     You can subscribe, for free, at www.sponstayneous.com.  Behind the Stays is hosted by Zach Busekrus, co-founder of Sponstayneous, you can connect with him on Twitter at @zboozee.
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Mar 7, 2023 • 47min

He’s Building the Ritz-Carlton of Short-Term Rentals — Meet Jonah Hanig, Founder of Rove

Meet Jonah Hanig, Founder and CEO of Rove — a premium portfolio of luxury Airbnbs designed for discerning travelers. Jonah grew up in the Chicago suburbs and always had a knack for tinkering with business ideas. After going to school in New York, Jonah decided to pursue his dream of becoming an entrepreneur and was fortunate enough to get accepted to Y Combinator — the most prestigious of start-up accelerators in the world.  Fun fact — Airbnb is a YC company! Soon after being accepted to YC covid hit…and, well, Jonah’s startup wasn’t immune to the disruption that all of us felt in those early days. But it wasn’t long before Jonah had another idea…and that idea was to offer a Ritz-Carlton-like experience within the context of a collection of highly-curated short-term rentals. Tune in to hear the story of: Where the idea for Rove came from  How Rove is building the Ritz-Carlton of STRs Why Rove is also building a Zillow for STR investors  How Rove has thought about differentiation in an increasingly-crowded marketplace This episode is brought to you by our friends at Guesty for Hosts... Will you send them a quick message thanking them for being a sponsor?  You can email them here or DM them on social media here! While there are many property management softwares on the market, I always encourage our listeners to check out Guesty For Hosts.  Guesty's channel manager centralizes reservations across Airbnb, Vrbo and Booking.com to stay on top of your listings without having to hop back and forth between channels. Guesty’s automation tools enable you to connect with guests in a meaningful, creative, and instant fashion. Guesty’s new and improved Website Builder allows you to create your own branded booking website in just minutes…allowing you to grow your brand and increase your direct bookings.  And finally, Guesty is positioned well to grow with you. As your business grows, you can grow with Guesty For Pros, unlocking new features and offerings designed for larger portfolios. So here’s the deal.  If you’re an. STR host without a PMS system or a host looking at exploring a new one, I’ve got a treat for you. The team at Guesty is giving Behind the Stays listeners and Sponstayneous subscribers $20 off an annual or monthly plan of Guesty For Hosts when they use the discount code “SPONSTAYNEOUS” when signing up for a free 14 day trial - no credit card, set up fee, or commitment required  — and cancel anytime if you don't love it.   Guesty For Hosts — they’re the bestie of top-rated STR super hosts!  About the Show Behind the Stays is brought to you twice a week by Sponstayneous — a free, biweekly newsletter that brings subscribers the best last-minute deals and upcoming steals on Airbnb.     You can subscribe, for free, at www.sponstayneous.com.  Behind the Stays is hosted by Zach Busekrus, co-founder of Sponstayneous, you can connect with him on Twitter at @zboozee.
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Mar 6, 2023 • 27min

Marketing Mondays: 10 Creative(ish) Email Marketing A/B Test Ideas for Airbnb Hosts

Welcome to Marketing Mondays — a new, weekly segment on the Behind the Stays podcast that covers specific marketing strategies and tactics that Airbnb hosts and hospitality entrepreneurs can immediately use to promote their stays. On this third episode Zach covers all things Email A/B testing!  Email A/B tests are incredibly important...yet many Airbnb hosts and hospitality entrepreneurs fail to conduct them regularly. I did a recent poll with some of the hosts in the space whose brands I respect the most and asked if they’ve run A/B tests to their email lists and 95% of them said no! Testing is INCREDIBLY important if you want to grow as a hospitality marketer — and, as far as I’m concerned, if you’re collecting guest emails to increase your direct bookings or to communicate with them after their stay, you are, in fact, a hospitality marketer. Now the reason folks don’t A/B test their emails typically comes down to time… Well folks, I’ve got some great news for you! I've taken the time to come up with 10 different email A/B tests that you can (and should) test out.  These are fun!  And pretty creative(ish) — if we do say so ourselves. If you use any of them, be sure to let us know which version won! Let us know what you think about this new segment by sending us a DM on Instagram @sponstayneous, shooting our founder a DM on Twitter, or sending him an email at zach@sponstayneous.com .  Behind the Stays is brought to you twice a week by Sponstayneous — a free, biweekly newsletter that brings subscribers the best last-minute deals and upcoming steals on Airbnb. You can subscribe, for free, at www.sponstayneous.com.  Behind the Stays is hosted by Zach Busekrus, co-founder of Sponstayneous, you can connect with him on Twitter at @zboozee.

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