The PR Breakdown with Molly McPherson

www.mollymcpherson.com
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Sep 12, 2023 • 46min

258: Behind the Words: Unveiling the Spin and Subtext in the Jonas-Turner Divorce

Join Molly in the PR Confidential community on Five: Don’t miss out on joining in the chats where we dissect this episode’s topic further and engage in intriguing discussions on various subjects of spin, aiming to uncover the truth behind the spin and subtext. Ask your questions - Molly will answer. In this episode of the Indestructible PR Podcast with Molly McPherson, we venture "Behind the Words" to demystify the spin and subtext surrounding the recent Jonas-Turner divorce. The separation of Sophie Turner and Joe Jonas has captivated the public, with narratives weaving in different directions. Our deep dive takes a closer look at the language used in the initial statements, exploring potential discrepancies that may be influencing public perception. Join us as we analyze the crafted narratives, meticulously chosen words, and how the portrayal of events can sometimes overshadow the reality.Episode Highlights:Analyzing the Initial Statement: Understanding the implications and hidden messages behind the use of the phrase “and/or” in the statement that spurred the divorce.Friday News Dump: A glimpse into the strategic maneuvers employed over weekends to prevent negative stories from gaining traction.Dissecting Jonas' Narrative: A deep analysis of the language and narrative style adopted by Jonas' side, with a special focus on the portrayal of living “separate lives.”Children "in the picture": Highlighting the critical considerations regarding the couple's children, privacy, and photo opportunities. Spotting Orchestrated PR Moves: Peeling back the layers to uncover the real motivations behind each orchestrated PR move that shaped the current narrative.Indestructible PR Tip: Stay tuned to receive an invaluable tip on building a robust reputation amid conflict and gossip.Behind the Headlines:Understanding Spin and Subtext: Delve deeper into the world of PR as we unravel the subtext, planted stories, and carefully crafted statements that form the complex narrative surrounding high-profile incidents like the Jonas-Turner divorce.Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.Follow Molly on Substack Subscribe to Molly's Weekly Newsletter  Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. Follow & Connect with Molly:https://www.youtube.com/mollymcphersonhttps://mollymcpherson.substack.com/https://www.tiktok.com/@mollybmcphersonhttps://www.instagram.com/molly.mcpherson/...
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Sep 5, 2023 • 32min

257: Web of Fury: The Hidden Forces Fueling Online Anger and Viral Vengeance

Why are social media platforms increasingly becoming the battleground for public apologies and brand backlashes? This episode sheds light on the psychology behind it all. Starting from the Bud Light fiasco in April to a TikTokker rant about a popular shoe brand from last week - discussing the reasons behind the rants. Episode Highlights:1. The Scandalous Shredding: Uncover the jaw-dropping story of a fashion label that sent millions of dollars worth of clothing to the shredder instead of donating it, leaving listeners questioning the motives behind this wasteful action.2. Cancel Culture: Explore the phenomenon of cancel culture and its impact on both public figures and everyday individuals. An update on the reasons behind the backlash and providing actionable strategies to understand and navigate it if it happens to you. 3. Facing the Flames: Molly shares personal anecdotes and experiences about facing online criticism, offering valuable advice on effectively responding to trolls and engaging with individuals with genuine concerns or misunderstandings.4. Cognitive Reframing and Apologies: Discover the importance of cognitive reframing in altering perceptions and reducing emotional attachment. Molly discusses the significance of issuing timely apologies and acknowledgment to prevent further retribution and build a safe and supportive community.Beyond the Headlines: In this segment, Molly takes a deep dive into the behind-the-scenes world of PR and shares her recent experience with a TikTok firestorm. Gain valuable insights into the personalized algorithms of platforms like TikTok and learn how to address issues and minimize anger within your online community proactively.Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.Follow Molly on Substack Subscribe to Molly's Weekly Newsletter  Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. Follow & Connect with Molly:https://www.youtube.com/mollymcphersonhttps://mollymcpherson.substack.com/https://www.tiktok.com/@mollybmcphersonhttps://www.instagram.com/molly.mcpherson/...
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Aug 29, 2023 • 18min

256: Meghan Markle: Decoding Recent Moves & PR Decisions

In this episode of the Indestructible PR Podcast, host Molly McPherson delves into the recent moves and PR decisions of Meghan Markle. Molly shares her insights and analysis on the infamous Duchess, discussing her journey, challenges, and the lessons we can learn from her.Highlights:1. International Interview: Molly begins the episode by recounting her recent appearance on Australia's longest-running morning breakfast news program, the National Today Show. She talks about the nerves and tech issues that come with live interviews and shares her positive experience interacting with the hosts.2. PR Missteps: The interview focused on Meghan Markle's PR decisions and perceived missteps. Molly addresses the notion that Meghan has made one bad PR decision after another and highlights the importance of maintaining a relatable and approachable narrative for public figures. She mentions incidents like the security incident and the end of Meghan and Harry's Spotify deal, which have contributed to the perception of inconsistency and vulnerability.3. Power Move: Molly discusses Meghan Markle's recent move to talent agency WME and the significance of being connected to high-profile talent manager Ari Emanuel. She explains how this move can raise Meghan's profile and potentially pave the way for strategic opportunities. Molly also touches on Meghan's podcast endeavors and the challenges she faced in securing high-profile guests, making a case for why a different approach might suit her better.Beyond the Headlines: One of the key takeaways from this episode is the impact of media scrutiny and social media judgment on public figures like Meghan Markle. Molly emphasizes the need for a coordinated PR strategy to counter these challenges and navigate the ever-evolving landscape of public perception.Don't forget to subscribe to the "Indestructible PR Podcast with Molly McPherson" on your preferred podcast platform, and stay connected on social media for updates, insights, and more.Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.Follow Molly on Substack Subscribe to Molly's Weekly Newsletter  Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. Follow & Connect with Molly:https://www.youtube.com/mollymcphersonhttps://mollymcpherson.substack.com/https://www.tiktok.com/@mollybmcphersonhttps://www.instagram.com/molly.mcpherson/...
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Aug 22, 2023 • 45min

255: The Real Blind Side: The PR Battle Behind Michael Oher's Lawsuit Against the Tuohys

This episode delves into a legal and PR showdown that's making headlines. The unfolding drama between NFL veteran Michael Oher and the two families famously depicted in the film "The Blind Side" takes center stage.Episode Highlights:The Blind Side RevisitedThe episode begins by revisiting the heartwarming yet controversial film "The Blind Side" and its portrayal of the real-life story of Michael Oher. The core of the episode delves into the legal intricacies surrounding Michael Oher's lawsuit against the Tuohy family. The episode analyzes the claims, counterclaims, and potential consequences for both sides as they navigate this complex legal landscape.Behind Closed Doors: PR Maneuvers and Media StrategiesA detailed exploration of the PR strategies employed by both parties emerges as they wage not only a legal battle but also a battle for public opinion. From crisis communication tactics to reputation management, the episode dissects each side's strategic moves to sway public sentiment in their favor.Media and PR Lessons: From Crisis to ResilienceThis segment draws parallels between the unfolding events and the broader realm of crisis communication. The episode raises questions about the PR lessons that can be gleaned from this case and how individuals and organizations can construct a reputation that withstands challenges in turbulent times.Beyond the HeadlinesAs the episode concludes, reflections on the intricate legal battle and the interplay of PR strategies come to the forefront. Valuable insights are provided to empower listeners to confront their own PR challenges head-on and emerge stronger in the face of adversity.Don't forget to subscribe to the "Indestructible PR Podcast with Molly McPherson" on your preferred podcast platform, and stay connected on social media for updates, insights, and more.Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.Follow Molly on Substack Subscribe to Molly's Weekly Newsletter  Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. Follow & Connect with Molly:https://www.youtube.com/mollymcphersonhttps://mollymcpherson.substack.com/https://www.tiktok.com/@mollybmcphersonhttps://www.instagram.com/molly.mcpherson/...
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Aug 15, 2023 • 30min

254: Ne-Yo's Yo-Yo Apology: How to Balance Belief and the Backlash

Ever thought about the tightrope walk public figures go through when expressing their personal beliefs? How a single statement can ignite a media firestorm, throwing them into a whirlwind of controversy? In this episode, digging into two intriguing instances: the aftermath of Ne-Yo's remarks on child-gendered transitions and the public relations quagmire that followed. Navigating the maze of misinformation, the fast-paced media frenzy, and the delicate dance between personal convictions and public opinion.Then, examining another fascinating case involving Jamie Foxx. Remember that Instagram post that led to an uproar over perceived anti-Semitism? I'm putting it under the magnifying glass to understand how cultural sensitivities can be inadvertently inflamed in the digital age. I'm unpicking the nuances of how Foxx apologized and the delicate balance of authenticity and responsibility that celebrities must maintain. Wrapping it up, I ponder the power of words and the significance of reflecting before expressing. Public platforms come with a heavy responsibility, and it's vital to be aware of the potential impact of our words. Join me on this revealing journey through misunderstandings, media mayhem and public apologies. As we loom over these PR disasters, we hope to unearth valuable lessons on empathy and respect in public discourse. Let's crack open this conversation and learn together!Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.Follow Molly on Substack Subscribe to Molly's Weekly Newsletter  Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. Follow & Connect with Molly:https://www.youtube.com/mollymcphersonhttps://mollymcpherson.substack.com/https://www.tiktok.com/@mollybmcphersonhttps://www.instagram.com/molly.mcpherson/...
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Aug 8, 2023 • 1h 7min

253: Lizzo's Legal Troubles: Analyzing the PR & Legal Challenges Amidst Harassment Accusations with Emily D. Baker

In the latest episode of the "Indestructible PR Podcast with Molly McPherson," the spotlight is cast on Lizzo. We're exploring the complex layers of her recent legal and reputation troubles. This in-depth analysis delves into allegations against the pop sensation, encompassing claims of coercion, weight-shaming, racial discrimination, and sexual harassment faced by her dancers. With an expert perspective from internet's renowned legal analyst, Emily D. Baker, the episode dissects the contradiction between these allegations and Lizzo's public image, the nuances of the lawsuit, and the potential ramifications on her brand. The episode also emphasizes the importance of transparency in court proceedings and its role in shaping public perception. This podcast not only informs but equips listeners with tested PR strategies to navigate the tumultuous terrains of crisis management and brand reputation.Mentioned in this episode: - Emily D. Baker- "Analyzing Lizzo's PR Crisis Management Response" TikTok @mollybmcphersonWant More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.Follow Molly on Substack Subscribe to Molly's Weekly Newsletter  Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. Follow & Connect with Molly:https://www.youtube.com/mollymcphersonhttps://mollymcpherson.substack.com/https://www.tiktok.com/@mollybmcphersonhttps://www.instagram.com/molly.mcpherson/...
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Aug 1, 2023 • 42min

252: Behind Closed Doors: Unraveling the PR Spin of Celebrity Affairs

Ever wondered how celebrities handle allegations of infidelity and the intricate dance of public perception? This episode might just quench your curiosity. We journey through the scandalous world of celebrity affairs, from the rumored affair of Ariana Grande and Ethan Slater to infamous cases like Tiger Woods, Brad Pitt, and former New York Governor Eliot Spitzer (with an unexpected e connection to a popular social media influencer you may know from TikTok.) Discover how these celebrities, with the help of their PR teams, maneuver through these crises, attempt to salvage their reputations, and sometimes even utilize these incidents for personal gain.Throughout this episode, we'll also examine the historical context of celebrity affairs as we step back to that monumental and controversial relationship between Brad Pitt and Angelina Jolie. Remember when they met on the set of "Mr. and Mrs. Smith" while Brad was still married to Jennifer Aniston? Based on a controversal interview, Pitt likely  would prefer you didn't. As we wrap up this episode, we leave you with a thought-provoking perspective on the world of celebrity affairs. Unmask the truth behind these scandals, understand the role of power, fame, reputation, and money in relationships, and consider the importance of public apology and atonement. Navigate the messy world of celebrity affairs with us and get a unique insight into the strategies employed to manage public perception. Remember, this episode is not an endorsement of infidelity, but an exploration of its PR spin in the celebrity world. Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.Follow Molly on Substack Subscribe to Molly's Weekly Newsletter  Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. Follow & Connect with Molly:https://www.youtube.com/mollymcphersonhttps://mollymcpherson.substack.com/https://www.tiktok.com/@mollybmcphersonhttps://www.instagram.com/molly.mcpherson/...
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Jul 25, 2023 • 36min

251: A Realistic Picture of Disability Rights and Inclusion in Media and Marketing with Kelsey Lindell

Picture this: A quarter of our population and forty percent of American families are affected by disability, yet its representation in media and advertising is a mere 1%. As we navigate the complex world of disability rights and inclusion, we are joined by a special guest who gives us a first-hand perspective. Meet Kelsey Lindell, a physically disabled woman who’s educating a million people about disability rights and ableism, while challenging misconceptions and stereotypes.Disability isn't just about Paralympic champions. In our enlightening conversation with Kelsey, we dissect the common tendency to portray disabled people as inspiration for the non-disabled, while overlooking the reality of their everyday lives. We examine the commendable paradigm shift in brands like Nike featuring everyday disabled people in their ads, and the potential of disabled micro-influencers in creating a more inclusive narrative. We also delve into the powerful role influencers can play in advocating for disability inclusion and the shocking realities they can bring to light.Lastly, we focus on the importance of celebrating diversity in all its forms, especially during events like Pride Month, and the role of influencers and brands in making it happen. The journey to inclusion is fraught with challenges, but the first step begins with awareness and understanding. So, join us as we unravel the true meaning of disability inclusion, and challenge ourselves to make a positive difference in the world. Because, as Kelsey says, there’s much more to disability than meets the eye. Addtional Resources:Let Misfit Media help you plan a Disability Pride Plan. Crafting Inclusive Social Media Posts: A Guide to Promoting Disability Awareness and InclusionWant More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.Follow Molly on Substack Subscribe to Molly's Weekly Newsletter  Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. Follow & Connect with Molly:https://www.youtube.com/mollymcphersonhttps://mollymcpherson.substack.com/https://www.tiktok.com/@mollybmcphersonhttps://www.instagram.com/molly.mcpherson/...
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Jul 18, 2023 • 39min

250: Gaslighting in Media & Culture: From Jonah Hill to Pop Songs to the White House

This episode explores the unsettling world of gaslighting in media, culture, politics, and personal relationships. White House briefings and actor Jonah Hill's leaked texts illustrate how manipulation and control shape narratives. We discuss a recent press briefing, allegations and irresponsible reporting surrounding a controversial incident. Additionally, we discuss damaging texts leaked by Jonah Hill's ex-girlfriend, which led to a viral revenge plot on social media. The topic of gaslighting will also be covered in terms of popular songs and in the political sphere. You will learn how to recognize and combat gaslighting in your own life. Whether in personal or professional relationships, learn how to quell the desire to put someone on social media blast. Even though it is cathartic, it can also be very damaging to your reputation.Mentioned in this episode: - Molly's TikTok about Jonah Hill and Sarah Brady Part 1.- Molly's TikTok about Jonah Hill and Sarah Brady Part 2.  - Gaslighting as a manipulation tactic- Characteristics and motives of gaslighters- Introduction to the concept of gaslighting and its impact on victims- Addressing the controversy involving actor Jonah Hill's texts- Connection between Olivia Rodrigo's song "Vampire" and gaslighting- Messaging challenges related to cocaine in the White House- Examples of gaslighting and manipulation in relationships- Importance of not engaging in viral revenge- Gaslighting in personal and professional relationships- Social media discourse on the motives behind publicizing personal texts and warning others about abusive behavior.Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.Follow Molly on Substack Subscribe to Molly's Weekly Newsletter  Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. Follow & Connect with Molly:https://www.youtube.com/mollymcphersonhttps://mollymcpherson.substack.com/https://www.tiktok.com/@mollybmcphersonhttps://www.instagram.com/molly.mcpherson/...
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Jul 11, 2023 • 20min

249: Point of No Return: Three Telling Signs of an Unrecoverable Public Relations Crisis

What if the ticking time bomb of a public relations crisis was right under your nose and you didn't even recognize it? Our latest episode brings you face to face with the harsh realities of reputational damages and guides you through murky waters of irrecoverable PR disasters. This is a discussion on the subtle signs that hint at a PR crisis spiraling out of control, from public outcry going viral to your stakeholders making a quick exit. We dissect the challenging environment created by the #MeToo movement for those on the receiving end of accusations and shine a light on the red flags that mark the point of no return. We also examine real-life cases, including the legal challenges faced by individuals such as Colleen Ballinger, Ricky Martin, and Jonathan Majors.Prepare for a deep dive into the world of crisis management as we stress the need for a team that can tackle legal hurdles while expertly handling PR strategies. We spill the beans on hiring a 'fixer' and discuss the crucial difference between a legal and a PR fixer. But that's not all - we also are going to arm you with the 'Own It, Explain It, Promise It' formula, a proactive approach to managing your reputation. No more fumbling in the dark, this episode is all about being prepared, proactive and primed to handle any PR crisis that comes your way.Mentioned in This Episode:hi. YouTube Video apology by Colleen Ballinger Molly's TikTok about the clues to why Colleen Ballinger will likely not survive this PR crisis. Molly's TikTok about Jonathan Majors's Arrest and PR Strategy Molly's TikTok about Ricky Martin's video response to sexual allegations Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.Follow Molly on Substack Subscribe to Molly's Weekly Newsletter  Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. Follow & Connect with Molly:https://www.youtube.com/mollymcphersonhttps://mollymcpherson.substack.com/https://www.tiktok.com/@mollybmcphersonhttps://www.instagram.com/molly.mcpherson/...

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