CMO Confidential

A CMO Confidential interview with Auren Hoffman, the CEO of Safegraph and former Co-Founder & CEO of LiveRamp. Auren provides a deep look at data as people, places, companies and products crossed with time and price, shares his thinking on why marketing data is still in its infancy and usually less good than other data, and details why machine learning stacked on top of "mostly true data" will create exponential errors as machine learning scales. Key topics include why vendor management is one of the most important skills for the future, why "almost every company has way more people than they need," and how AI will transform marketing in the near future. Listen in to hear why he believes most companies should fire their procurement departments. Learn more about your ad choices. Visit megaphone.fm/adchoicesA CMO Confidential interview with Auren Hoffman, the CEO of Safegraph and former Co-Founder & CEO of LiveRamp. Auren provides a deep look at data as people, places, companies and products crossed with time and price, shares his thinking on why marketing data is still in its infancy and usually less good than other data, and details why machine learning stacked on top of "mostly true data" will create exponential errors as machine learning scales. Key topics include why vendor management is one of the most important skills for the future, why "almost every company has way more people than they need," and how AI will transform marketing in the near future. Listen in to hear why he believes most companies should fire their procurement departments.Explore the transformative role of AI in marketing with CMO Confidential, hosted by five-time CMO Mike Linton. In this episode, delve into the insights of guest Oren Hoffman, CEO of SafeGraph and a seasoned data expert. Key topics include the evolution of big data, managing the martech stack, and effective vendor management. Tune in to hear Oren's expert take on AI and its game-changing impact on marketing strategies. Discover how AI can streamline content creation, improve ad targeting, and enhance overall marketing efficiency. Learn the importance of verifying data accuracy and managing marketing vendors strategically. This episode is packed with valuable insights for marketers and business leaders navigating the rapidly changing marketing landscape. Don't miss your chance to harness the power of AI in your marketing efforts. Subscribe to the CMO Confidential Newsletter for exclusive content and insights from top industry leaders. Stay informed, stay ahead.CHAPTERS:00:00 - Intro00:41 - Guest Introduction01:22 - Understanding Data03:54 - Data Thinking Strategies08:53 - AI Overview and Best Practices11:51 - SafeGraph Data Utilization14:12 - Vendor Management Strategies17:08 - Effective Marketing Stack Components21:46 - Hire vs Rent Decision24:05 - Final Thoughts25:58 - Final Question AnsweredSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Lindsey Hagens, the Global Head of Talent Network at interim/fractional executive search firm, TrueBridge, and former Google recruiter. Lindsey provides a 360 degree view of the fractional marketplace, including: factors driving its rapid growth, how the pandemic increased both the supply of and demand for fractional positions, and key things to consider if you want to secure a fractional gig or think one might be right for your business. Topics include why interviewing and hiring a fractional leader is different from full time; TrueBridge's search process; and the types of companies and situations best suited to fractional work. Listen to hear the key questions you should ask in an interview and why matching authority and responsibility is extra critical for fractional leaders. Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential with Patrizio "Pato" Spagnoletto, the Global Chief Marketing Officer of Streaming at Warner Brothers Discovery and former head of Marketing at Hulu. Pato discusses changes in content, distribution, and monetization, the need to balance new and traditional models, and the shift from "subscribers at any cost" to profitability. Key topics include the power of direct-to-consumer data and "mood states," consumer desire for simplified streaming offerings, the power of the brand, and why streaming marketing is also "sales." Listen to hear the story of the move to "Max". Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential interview with Paul Madera, the founder of Meritech Capital, one of the first later stage VC firms. Paul discusses the revolutionary nature of AI, where venture capital is investing, and why he thinks the initial focus is cost reduction versus revenue driving. Key topics include why AI parallels the launch of the Internet when Netscape opened the technology doors for business and consumers, his belief that "vertical applications" will be more successful than "horizontal" ones, why AI is getting such traction in the legal space, and why you should market AI if you have it. Listen to hear his take on why he believes marketing will follow the legal space due to "super search" capabilities. Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Richard Sanderson, the Marketing, Sales and Communications Practice Leader at Spencer Stuart. Richard provides an overview of the job market, the evolution of the CMO position, and his take on quiet quitting and remote work. Key discussion topics include why many Fortune 500 companies don't have a CMO, research and interviewing best practices, the current "white collar recession," and his belief that we are entering the Golden Age of Marketing while the "CMO role has become really hard." Listen in to hear the hot off the presses Spencer Stuart research on CMO turnover and his take on how to position yourself to be a CMO. Hint, it's important to be well rounded and well trained. Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Dave Penski, the US CEO of Publicis Media, the #1 media network in North America. Dave discusses how to play in the first media "buyers market" in years, the revolution in streaming and measurement, and his belief that the focus on short-term results can create a smaller consumer funnel. Key topics include why it's important to focus on incremental reach and LifeTime Value versus pure efficiency, artificial intelligence in media and creative, and brand safety. (Hint - brand safety is like the Jurassic Park dinosaurs - they always get out.) Listen in to hear why he is always on time and why good CMOs understand tech, the business and the customer experience in addition to marketing. Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Gary Briggs, Petco and Etsy board member, formerly the VP of Google Marketing, and CMO of eBay and Facebook. Gary discusses how marketing has evolved since his days at Pepsi, the Cambridge Analytica event, why product marketing is so important in tech, and how he measured "trust and momentum" at Facebook . Key topics include managing privacy, why it's a "myth" that Google, Apple and Facebook don't do marketing, the fact that career success requires "recovery from failure," and why "skepticism is where to find the victory." Listen to the end to hear a great story about Mark Zuckerberg at Quantico. Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode 35 - A CMO Confidential Interview with Margo Georgiadis, CEO of Montai Health, formerly CEO of Mattel and Ancestry, Google President, and Discover CMO. Margo discusses the tech and health landscapes, provides perspective on the forces driving the business, and shares her belief that CMO's should be at the center of strategy and understanding customers. Key topics include managing volatility, the recent "reset" of company valuations and what it means to marketing, the importance of customer segmentation, and how being a CMO helps her as a board member and CEO. Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential interview with Tom Seclow of Spencer Stuart. Tom led the CMO and Customer Experience practice for many years at one of the most respected search firms in the world. He discusses how the firm creates the job spec and the "long list," why the CMO job specs has the most variance of any spec in the C-Suite and why company feedback can sometimes take weeks. Key topics include advice to internal and external candidates, the need to "engage in a discussion versus a sale," thinking of yourself as a brand, how to practice patience, and how to tell the right "story." And don't forget to send a personalized thank you note! Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Cliff Scott, the President & CEO of The Scott Group and longtime agency executive. This continues our "What Your Agency Wants to Tell You But Won't" series. Cliff discusses the difference between being a tactical leader versus a strategic leader and why understanding the business outcomes, consumer emotions and marketplace behaviors are more important than optimizing the tools. Key topics include understanding "Why versus What," the fact that few companies have marketing objectives, why "emotional messaging" beats "practical" messaging, and how the RFP process is often poorly managed. Don't miss the discussions on the auto industry, Men's Wearhouse and "Why messaging strategy is like teenage sex." Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.