Content Strategy Insights

Jess Sand organizes the Content + UX Slack, a vibrant community of 15,000 content professionals. While it may be best known for the salary-transparency requirement in its very active jobs channel, members of the community also appreciate the wide-ranging conversations there and the support of their fellow content practitioners. https://ellessmedia.com/csi/jess-sand/

Meghan Casey literally wrote the book on content strategy practice. Her book, "The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right," has helped innumerable content strategists do better content work. Meghan is updating the book now to bring it into line with modern practices and to account for the many changes in the field since the book was first published. https://ellessmedia.com/csi/meghan-casey/

Greg Dunlap is on a mission to help people create better content for the web. As Director of Strategy for Lullabot - a well-known consultancy that is best known for its work with the Drupal content management system - Greg helps clients develop good websites. As the author of a forthcoming book on web content authoring, Greg is taking his next step toward helping people create better content for the modern web. https://ellessmedia.com/csi/greg-dunlap/

Artificial intelligence is driving a wave of change in content strategy practice. AI is here now and will soon touch virtually every aspect of content work, from ideation and creation to management and analytics. Jeff Coyle can help you understand and navigate how these new AI-driven practices will affect your content career. https://ellessmedia.com/csi/jeff-coyle/

In the late 1990s, as digital practices like web design and development emerged, experiences were being created and users were getting attention, but the practices that guided that work had not yet been articulated. That's when Jesse James Garrett wrote his book, The Elements of User Experience. After sharing his ideas in numerous client pitches and sketching them on whiteboards for his co-workers, Jesse collected his discoveries into a manuscript that would become the first textbook for the new field of UX design. https://ellessmedia.com/csi/jesse-james-garrett/

David Dylan Thomas, independent content strategist and author focused on inclusive design. Dayana Kibilds, higher-ed strategy director improving admissions clarity. They discuss cognitive load and emotional labor in user experiences. They cover admissions language, the Hemingway ‘brick wall’, how design and flow create barriers, and simple language fixes that reduce burden.

Knowledge graph technology can help content programs in many ways: to aid content discoverability, to discover valuable insights in existing content, and to build transparent personalization programs that build brand loyalty and foster customer trust. Ashleigh Faith has worked with content and knowledge graphs for more than 15 years and has a knack for explaining the benefits of the technology, most notably via her very popular YouTube channel. Ashleigh Faith works with content knowledge graphs and explains the technology via her very popular YouTube channel. https://ellessmedia.com/csi/ashleigh-faith/

May Habib, a developer of an AI platform, discusses the potential of AI in content creation, style guide compliance, and improving content operations. The podcast explores transformer models, their limitations, and the implications of AI in content creation. May emphasizes the importance of value-added content and expresses optimism in Google's ability to address the misuse of AI.

Modern communication on the web is best when it's semantic and meaningful, networked and conversational. Creating web conversations starts with collaborative internal communication and then invites the marketplace to join in. Teodora Petkova is a semantic web explorer with a PhD in digital marketing and communication. She loves to share her fascination with the evolution of web content and her expertise in cultivating marketing conversations. https://ellessmedia.com/csi/teodora-petkova/

Natalie Dunbar, an experienced content strategist, shares her insights on building a sustainable content strategy practice. She discusses the process of writing her book during the pandemic and differentiating herself from another author with the same name. Natalie also emphasizes the importance of research, allies, and sponsors when building a content strategy practice.